Friday, January 31, 2014

Supply Side Platforms (SSP)

SSP or Suply Side Platforms are online platforms that allow the optimisation and profitability of campaigns with the aim to monetyze the advertising inventary on the digital media. The purchasing process of online spaces is done thanks to an ad server that connect both advertisers and Publishers automatically and in real time.

The offers launched in SSPs depend on the advertiser audience, that through an exhaustive analysis,  they determine if the spaces are profitable according with the budget.

In Ampliffy we value the fact of having an exhaustive control of all the process, so SSPs are very useful as between its benefits are it covers an international market, the results are real and transparent and the selling strategies are done in real time.

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