Friday, February 7, 2014

Data Management Platforms (DMP)

Data Management Platforms are unified platforms that alow the organisation and integration of information about any audience in any online, offline or mobile source. It is a system based in the user behaviour, its interests and its demographic profile.

All this data gives the brand the opportunity to deeply know its audience, as its insights, to then develop a more effective strategy that can be adapted with an ideal content. In Ampliffy we advice the brands to use that system so advertisers can predict users’s trends and know which medias are the most ideal and influents.

DMPs are a system that brings multiple benefits: a centralyzed audience and data, increases the productivity, there is a better management of campaigns, it can measure the costs and the brand influence and it is multichannel.

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