Friday, March 28, 2014

Ad Exchanges

In Ampliffy we bet for using Ad Exchanges, that is because they are currently the most effective way to achieve an online advertising exchange. They are platforms or virtual markets that both publishers and buyers (advertisers and agencies) meet to sell  and buy ad spaces. It is a point of encounter between the offer and the demand of the sector.

There are two typologies, private and public Ad Exchanges. The public ones allow free access to any seller or buyer and the private ones through an auction system they restrict its access to a number of publishers and advertisers or agencies.

The main benefits of this system are that it  improves the ROI with the content optimization, there is a centralyzed management and an absolut control of all the campaigns, a major flexibility when it comes to do budgets, more transparency than other systems and a high quality traffic.

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