Young audience has turned
directly into the online media, so to reach it and then keep it you have to use
the online loyalty, the e-loyalty. This
audience has become one of the most critical and better informed, so you have
to surprise it and get fully involved to mantain it satisfied with a content
adapted to its language, interests and its worldview.
In Ampliffy we care about what young people think, what drives them, what
interests them and, to get this, the best way is to listen and maintain close,
constant and direct contact with them. Every interaction is presented once so
we must be cared for and reward it with immediacy.
Users of this age group seek
new experiences and the best way to keep them is by offering entertainment with
relevant and innovative content that appeals and impacts on the emotional
factor. The value of satisfaction is priceless as they can then exercise its
influence on the online community and contribute to the generation of Buzz. Here lies the importance of
measuring results to analyze in detail what has been good driven or not,
"the customer forgives but does not forget", so special care must be
used in learning from mistakes and propose alternatives to always win the user
trust.
Below we show you a video from Julie Spira, CEO of Social Media & More that gives us some advices of how to create brand loyalty on Social Media:
Source: www.docstoc.com
Below we show you a video from Julie Spira, CEO of Social Media & More that gives us some advices of how to create brand loyalty on Social Media:
Source: www.docstoc.com
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