If a brand has no presence on
the network, it does not exist. The brand is the soul and the promise to the
consumer, so we have to create a holistic and multi-channel strategy that
includes and integrates both social networking platforms such as online advertising
for a brand to differentiate and position .
In Ampliffy we believe that to build an online reputation, and thus
occupy a position in the minds of
consumers, it is essential to get brand awareness so then it will be recognized
and associated to a set of specific values. We must begin, therefore, understanding
exactly who the consumer is and what its characteristics are, what moves and
interests him to connect with him by providing the brand of content and
meaningful , interesting , relevant and current messages.
Online branding is configured as a system that increases the level of user memory by
giving voice to the brand. Appealing to the emotional factor is a very effective
system and thanks to the technique of storytelling and a great creativity a
brand can easily reach very high visibility to generate an immediate online
reputation.
Below we show you a video from the Social Data Week of 2013 in New York in which are explained some of the best online branding campaigns:
Source: www.fora.tv
Below we show you a video from the Social Data Week of 2013 in New York in which are explained some of the best online branding campaigns:
Source: www.fora.tv