Monday, November 16, 2015

Why the Millennials are an interesting target?

The Millennials are an attractive target for all the companies, because they are the generation that have grown up using the Internet. Moreover, in this year, their consumption has risen up incredibly, especially in online purchases. This generation represent a huge advantage unlike other generations, about their higher level of confidence in Ecommerce, in fact, they prefer to buy online than in a shop.

The economic impact which is caused by them, is enormous and positive. Millennials are a public used to consume technology and built relationships through this media. When the Internet appeared in the scene, the young audience took the power and they started to give opinions about brands. Actually, They  demand quality to the companies directly and they are always waiting for a feedback by companies.

Why not take this opportunity? they are a generation who like show their preferences, and this is a huge opportunity for a company because they can target better their audience, improve their customer care and finally, correct the defects of its products and services. Ampliffy, knows this, for that reason We offer you the possibility to hit this target efficiently.


Source: Nielsen

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