Wednesday, December 30, 2015

Millennials are not aliens: How to reach them

Lots of companies believe that they should plan a huge strategy to stay connected with Millennials. These young people are used to be tagged but in reality they are able to be reasonable and normal people. 

Jason Feifer shows us how to talk to Millenials in a easy way. Normally, brands design complex plans to reach this target. Sometimes, those strategies are not interesting to you because you could waste a lot of money.

Monday, December 28, 2015

The relationship between Generation C and the online video

The online video consumption is rising up unavoidable. Even though, Millennials is the target which consume more and more these videos, we can establish a new target called "Generation C". This generation is characterized by people who are in the following age range, 13-54 years old and their behaviour is based on the 4 C ´S: Creation, Connection, Community and Curation.

A lot of people are part of this content generation, for that reason, companies should create an interesting content, therefore,  the Gen C will maintain a bidirectional coversations with the brands. It is important to know that this target prefer the video format than another format.

Why is it relevant to create video content? Because these people want to consume that. They are used to create content and they expect  these brands create interesting information and creative videos. If they like or love your content, they will become prescribers and hence, influencers. This is the key of the success because the potential customers believe in the users opinions more than the companies information.

What should a brand do to reach this target?

  1. First of all, a brand should know that the king of the formats is the video. Multimedia content are more attractive and allows to nurture the campaings with a better creativity.
  2. The content should be like water, this means, it have to ve adapted to all the screens. For example, It is common to find websites and microsites which are not adapted to the mobile screen, this is a mistake because makes difficult the user's navigation hurting the brand image.
  3. If you create a video, you will have to put tags, that is really good because you are going to improve your SEO.
  4. Your videos should be in the main platforms which are visited by your clientes or potential customers.

Source: SMBP

Thursday, December 24, 2015

Millennials, the 'it' generation every company wants

"This is a generation that’s really grown up connected… So companies understand that they really need to be present and connect with their consumers... in ways that they hadn’t before", says Lindsay Drucker Mann, vice president in Global Investment Research at Goldman Sachs. Millennials are way much more than an exigeant and numerous generation, they are future and so they are the central focus of many companies.

Its 'modus operandi' is always the same: they get informed, they buy and then they share.


Tuesday, December 22, 2015

Millennials are changing the way we work

Millenials have routinely been accused of being everything narcissistic and socially inept, moreover, they are hard to be managed, in fact"they are killing the middle manager". For that reason Millennials are changing the way to work in the companies.

Millenials are used to obtain information and advices through the Internet and they don´t understand why an advice from its boss is going to be better than the information from the Internet.

Monday, December 21, 2015

The 4 main priorities of buyers and publishers

Buyers and publishers should be a good team to offer to the customers and clients a quality advertising and to launch it in a interesting formats to attract their attention. For that, companies try to adappt their brand to the market trends and they use their resources to improve their quality circle and at the same time, publishers try to monetize the buyer's investment in different channels in order to provide a better user experience.

Last years, the advertiser's and publisher's priorities have changed and there are four main areas which are interesting for them to invest. These four keys are: 
  1. Viewability
  2. Audience Data
  3. Premium Video
  4. Opportunities in Mobile

For the moment, there are not a standar measure to determine the viemability of an action or campaing but there are tools to measure it. This area is the most important for the buyers because is a way to see their ROI.

Audience Data
It is very important to reach your potential audience who is interested in your products and services. If you handle quality data you will be able to addapt your messages to that audience in order to reach your marketing and sales objectives.

Premium Video
Companies are more interested in video formats because video consumption is increasing more than last years. A good video campaing is characterized by 30' time and a quality of more than 500 pixels. Remarkably, nowadays, Outstream videos are more attractive for companies than other formats.

Opportunities in Mobile
The mobile investment is increasing  incredibly. In fact, users are becoming more additcs to these devices and this is a good new for buyers, because mobile  is the new way to engage with its audience.

Fuente: Aol.

Tuesday, December 15, 2015

Are Millenials prepared for today's world?

Millenials is the generation which is changing the world. Baby Boomers had different ways to socialized than Millenials. Gen Y is more liberal than the others generations and they have different ways to think.

In this video, you can see the evolution between generations and the main characteristics which define Millenials generation.

Millennials and the myths they have to deal with

This generation has been one of the most analized generations in those last years. Gen Y is on the Internet, companies started to be interested in them when they realised that Millennials are in social media all the time. Moreover, they are involved in a lot of myths.

Brad Harrington, the executive director of Boston College Center for Work & Family, decided to make a survey to 1.100 professional Millenials in order to belie all those myths. This study denied the next 8 myths:

Myth 1: Millenials want to change their jobs constantly
Everyone thinks that Millennials want to change their job for another job in a short time and this fact is not true. A 60% prefer to maintain their job.

Myth 2: Prefer technology than people
They prefer to work with their team through the Internet because it is a quick way to communicate each other.

Myth 3: Their parents are involved in their decisions
This is totally a lie, they are able to take a decision without the influence of their parents.

Myth 4:They follow the gender roles
Currently, there are more men willing to stay at home without a job than women, if their couple gain a good salary.

Myth 5:They don't work hard
Millennials prefer to have more responsability in their jobs and to take challenges.

Myth 6: Their carreer is the tool to measure their success
They have to have time for their family, in fact, they are willing to refuse a job if they cannot have time for their social life.

Myth 7: They have more social awareness
In the survey, we could see that this is not the most important fact for them.

Myth 8: They refuse the commitment
Generation Y doesn't refuse the commitment. They usuale don't get married or buy a house because of economic problems.

Monday, December 14, 2015

Introducing Gen C, more than one age group

GeneraciĆ³n C is the name we use to define this group of people which are connected to new technologies. In fact, they grew up at the same time technology progressed. This group of people are really interested to know about the brands and to contact with companies. The rules have changed, currently, the companies have to tell an story to them, because this target expect to be identified with the vision and mision of one brand.

For example, Etsy, a trading company, has reached the main goal which is to understand the needs of this generation adapting its website to them. That's why, the owners belong to this generation, they implemented a great strategy to solve their customer's problems directly through online workshops.

This generation have different characteristics to consider in your strategy if you want to connect with them: 
  1. Gen C is involved with social media, they talk to companies through blogs, forums and social networks.
  2. As a brand, you have to peer your social networks to answer your clients questions at the moment, the goal is to solve their problems instantly.
  3. They are active consumers, actually, after seeing a commercial on Youtube or in another channel, they go on to buy that product.
  4. Gen C is so passionate, if they like a brand, they want to find subscribers who will join a comunity around the brand.
  5. This target, consume video a lot, a 76% visit Youtube weekly and a 36% daily.
  6. They are not pasive users, they usually create contents to share it in social media. This is a great infographic about how many times, Gen C creates content at least once a month: 

Source: ThinkWithGoogle

Monday, December 7, 2015

Millennials and the idea they have of themselves

This video shows the image Millennials have of themselves. They describe their generetion in a sarcastic and realistic way "I am a Millennial and I am sorry".  They make a comparision with Baby Boomers generation and explain the behaviour of this group of people.