Monday, January 25, 2016

Millennials say yes to clicking to buy

The good thing about go shopping in a store is that we can chose between different options. We can compare different products and choose the best one for us.

Unfortunately, this custom is changing more and more. Nowadays, the Internet is covering a huge part of the whole market, that fact is changing our customer preferences to buy from our home. Of course, without getting up from the couch. Perhaps are we so tired that we can't make an effort to go shopping? No, not at all, If we can do it from our smartphone, why should we go to the store? how stupid, right?

Millennials are young people who are changing the world gradually. First, they were distinguished by using social networks. Now, they are known by the "Z Generation".

Now please, look at the image below the text. In this infographic you can take a look at the gradual change of behavior in society. This graph shows us the number of people who prefer to buy by clicking. We have reached a point that going to the store to buy is seen as something that belongs to the past. It's not as trendy enough as buying by an app.

So the deduction is that the generation that lives online, buys online.

Source: Goldmansachs.

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