Tuesday, April 19, 2016

What platforms and social networks are used more by the Millennials ?

Millennials are not able to live without their smartphones, in fact, an investigation by Carat reveals Millennials is the generation which access more to the Internet through their smartphone and this means, an 85% of this group of people. Moreover, once they are connected, they use the Internet to check their profiles of their social networks.

This is well-known by the companies, for this reason, a majority of them launch marketing campaigns focus on mobile. This generation consume a lot of videos and they love to create content, they even become influencers on the Internet through the social networks, collaborating with powerfull brands.

But the main question is the next one; What platforms and social networks are used more by the Millennials ? Well, the most popular is Facebook following by Instagram and Snapchat.  A 71% of Millennials use more than one social network and they use it daily.

As a company, they should know what Apps are the most successful ones and understand why these Apps are trendy. The Gen Y are always on those they can share content easily and of free payment. Its very important the way they share the content, it is in a social way because we live in a society based on "likes"


























Source: PewResearchCenter

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