Monday, May 30, 2016

Instagram Husbands: A New Way To Share Moments

Instagram is the social network to find the millennial generation capturing the best moments of the day with their mobile cameras and has become the favorite for certain profiles such as bloggers.

Always concerned about updating their profile with the best picture and reach the highest number of likes and followers, will use all resources for achieve that "casual photos" including one of the people closest to them.

Monday, May 23, 2016

Who Raised All These Entitled Millennials?

Nowadays, everywhere you look everyone is complaining about the called Millennials. Adults are so frustrated with the youth of today and they are kinda scared of the future. The problem is that all Millennials are put in the same bag, and admitting that yes some kids are awful, not everyone is like this.

All adults that say all these bad things about youth Millennials, have to stop and think for a minute: Who raised up these kids? The adults? Parents? Did you do this? Keep watching and you'll discover more about what is happening in this Millennial world.

Tuesday, May 17, 2016

Multidevice and video: Two ways to attract Millennials

Millennials are a generation that demands content and also, are characterized by consuming it in any kind of screen, this is called multidevice consumption. What kind of content is the king in the digital environment? The video format prevails in this environment, because this generation is much more visual and it is estimated that video traffic will exceed 80% of the flow of data across the network.

When it comes to launch a digital campaign, keep in mind, that the Generation Y is a demanding audience. You can't use the same TV commercial on your socoail networks or channels. In fact, according to a study Ascend2 called "Videomarketing Strategy", the video content they like is:
  • Customer testimonials ( 51 % ) 
  • Tutorials (50 % ) 
  • Demonstration of product (26 % ) 
  • Interviews with leaders ( 23 % ) 
  • Practical cases (26 % ) 
  • Webminars ( 23 % ) 
Normally , the objectives of these campaigns are branding and the effectiveness there of them, will depend on the quality of the content. Does duration matter? The answer is yes , Millennials prefer short videos, according IPG and YuMe Inc , these videos must last at least 15 seconds.

Therefore, considering that Millennials are consuming more video and generally, on their smartphone screens, the content should be adapted to their screens, it should be a good content and characterized by a short duration.

Source: Defy Media

Millennials vs Baby Boomers

Millennials Generation are known for being insecure, lazy, shallow and ambitious. We reach a point that these young people finally ends believing that they are like this, but actually they have not these skills. 

Called as 'the worst generation' here they are to show the world that they are the opposite to all these written things, words with no sense. Here they are to talk about the myths and respond about what Millennials are.

Wednesday, May 11, 2016

You've Gotta Love Millennials by Micha Tyler

This is a video of a guy who wants to open the eyes of the adult people to show them how in reality are Millennials, in a positive way.

It is a parody that opened a talk at the Church Leaders Conference encouraging people to see the stereotypes that everyone has about Millennials and recognizing the big potential that Millennials have.

Tuesday, May 10, 2016

Brand experiences for Millennials

Millennials take with them their devices everywhere. A lot of companies launch digital strategies without taking into account the brand experience and the advantages of the social networks from events to the selling point.

Now, there are many brands that are adapting to this and launching digital strategies related on special events or through new app to improve their experience in the physical shops. Undoubtedly the best strategy is that one that combines traditional and digital advertising. 

There are many platforms where you can reach this generation and in addition, also one of the advantages is that many of them, are classified by very specific topics such as music , photography, video consumption etc. This also allow create positive associations to your brand or product and amplify it by social networks.

This generation is also a multidevice, they are accustomed to consuming content in several devices simultaneously, when they realize the same activity. Therefore, bearing in mind all that, if it wants to manage to connect with the Millennials and retain them, it is necessary to be present in their platforms and overcoat, to focus drive it to generate expectations and new experiences.

Source: Reelseo

Thursday, May 5, 2016

How To Get Millennial's Attention

Anna Schilawski, a social media digital communications expert, who worked with very well known brands as Victoria Secret and L'Oreal USA, tells us how to reach their hot target.

The first and the most important thing they do at first is to know understand, from KPI's to in which social channels they are. She talks about finding new creative ways to capture consumers with the help of social media.

Tuesday, May 3, 2016

Millennials: Mobile strategies and online reputation

The new generations depends on their mobile devices. Each day new Apps are emerging adapted to these devices and all the Websites are responsive. For those reasons, It's necessary a marketing campaign adapted to mobile world when it comes to Millennials.

An study of Statista reveals that the consumption of the Internet this year is a 56,1% and in 2019, this consumption will rise to 63,4%. Moreover, a 71% of Millennials used this device to access to the Internet as a first option. Thus, if you pretend to impact this audience, the key is to take into account a mobile strategy.

If you decide to incorporate this kind of strategy, first you should know what content is interesting for Millennials. They access to the Internet to check their social network profiles, to chat and to consume videos. For that reason, a brand have to be there and to take care of its online reputation.

If a brand has social networks, that means, there are advantages and disavantages. One of the best advantage is that the compania can talk with its target and obtain accurate information. One disadvantage is that the companie lose control and the users can spread bad comments about the brand affecting its reputation.

Despite the disadvantages , all companies have adapted to the online environment and the Millennials will be the strongest generation of the future, in fact, a 50 % of world consumption will come from this generation in 2017. To conclude,  listen to Millennials , include an online strategy and take care of your brand reputation.

Source: Statista