Wednesday, August 17, 2016

The perfect restaurant for Millennials

A good food and a nice place it isn't enought for digital generations to be part of their favorites choices. Now, the places must to have also the the necessary requirements integrated with their digital activity.

Contacts to charge their mobile devices and wi-fi to connect and update their social networks are the most requested, but if the place included in its menu the last trend for this generation which is sharing food pictures on social media, and offer dishes specially designed for the perfect picture, this could be the perfect combination to be viral and an opportunity for them to create the perfect Instagram food picture.





The common habit in Millennials and Z Generation

Millennial Generation and Z Generation, better known as technological generations, have the habit in common of consuming mass content through their mobile devices. Thats why we have to know which are the preferred platforms for them in order to grab their attention and spread out our brand messages within an attractive format to become in their favorites.


How they consume content?


According to this Episode analysis, where a sample of 36,000 people who are in the age range of these generations were surveyed, a 43% prefer their mobile device to read despite on an 27% use it to watch TV series and audiovisual content .

Smartphone is used constantly during the day and at any time such in appointments, job interviews or even in the shower.

It is common to used messaging applications and social networks rather than calling to communicate with their acquaintances, however this study reveals that 63% still preferred talk person to person.

Applications to socialize with new people are more popular in a time,  but they prefered meet people from the nearby environment.


What would be the best format to capture the attention of these generations?


Source: Episode






Tuesday, August 9, 2016

Millennials Insights

All the characteristics, which define this generation, could be a strategic factor to develop new communication channels, stablish conversations between the customers and the brands and increase the engagement with them.

The best way to get your company goals is to focus on social listening. What they say and what they think which will provide us with the necessary insights to develop our strategy and get closer to them.




Monday, August 8, 2016

How to Market to Mobile Obsessed Millennials


The latest generations determine their activities of their daily lives and important decisions with the use of digital technology. Thats why having a special dedication to the mobile marketing and develop a strategy based on any of its elements can transform them in a fans of our brand.


Millennials & Smartphones

According to SlickText 4 of 5 Millennials have a smartphone directly connected to social networks, allowing them to be in continuous contact with acquaintances and community and at least 60% of them are willing to share their personal data with their favorites brands which offer tangible incentives or only provide the immediacy to which they are accustomed.

But for those who are not fully convinced to share this important information it could be possible to do so, as long as the brand who will give them access to their data offer some special value.

Millennials & Mobile

As we previously seen this generation adopted new technologies as part of their life and grew in an information age where access to it is a priority, thats why it is easier for them to share through social networks in real-time than previous generations

With an average of 1752 messages received to their mobiles per month, a mobile application, notification or message to their mobile or a periodic newsletter to thei mail, may be options to connecting Millennials with brands.

Fuente: SlickText






Millennials vs Z Generation

Despite being two generations that can be very similar, there are specific charcteristics to each that differentiate them and can be detonating in any communication strategy so that they feel identified and attracted by our brand messages.

The following infographic developed by EYGM, shows in which we can notice different behaviors.

Digital Influence

Millennials are a generation that evolved with the digital transformation but had been grown with a influence of the previous generation which wasn't as digital as they are, thats why could easily be influenced by popular characters.

Hence, more than half of them still prefer that their favorite artist tell you that brand to buy or where to go, however the trend of real people tell them about real problems, trend that is preferred for their younger siblings Z generation, is increasingly the most used by brands

Consumer Behaviours


The use of cellular and digital technologies is another major differential, since being in contact with technology from the first minute is normal that Generation Z will to solve everything through this preferring the immediacy, efficiency and economy to use it It gives them.

Although this attitude for millennials purchase is not unknown, also they consider traditional shopping or those that start online but ends personally in the physical store as a good option.

Saving time and money is a priority for both generations, but we can say that for Generation Z there is nothing better than go aside with digital options.

Reference: EYGM