Tuesday, October 11, 2016

How to sell to Millennial Generation



When it comes to Marketing, the hardest task is to reach Millennial Generation attention because the brand communication must be innovative. Details of their behavior are one of the keys to create interesting content, reaching them as frequent users and positioning the brand in their top of mind.

The following infographic shows us why direct and short messages are great for this target, taking into account that the attention, they are used to pay on advertising, is decreasing. Thus, If your Company wants to reach this Generation, it is a must to include in your strategy, memorable campaigns involving current issues with their activities and formats commonly used by them as video, blogs, mobile, in addition, content are part of the factors to consider to enter the taste of this generation.

Source: rodrigohm

Tuesday, October 4, 2016

How generations react to mobile ads?

Mobile marketing is one of the latest advertising trends due to the accessibility to send messages in order to reach a particular target.

Each generation can react different when it comes to technological advances, thats why we have to understand in which platform and format we can reach our potential customers.

According to the latest Nielsen survey, ads which contain a coupon or promotion are preferred by Millennials, while the generation Z are attracted more for advertising in based on their searches.

The older generations are less attracted to this type of advertising so if the main goal is to catch the attention of Millennials or GenZ, certainly, the way is to work building our Brand bases and get engagement on Social Media, having a positive impact for your Company.

Fuente: Nielsen