Tuesday, November 15, 2016

The Future Consumers



Currently, Millenials are dominating the communication of brands as consumers, but in a few years, their position will be shared with the children who are called Generation Z, in fact, they are taking a leading role increasingly in the decision purchase maked by their parents and sometimes by themselves.

We are starting to notice how these generation have significant differences with their predecessors, from their aspirations to their way of communication on the online enviroment which will change to a new status quo that certainly has to be analyzed in advance to adapt to their new trends.

That's why it is necesary to analyze the information that we have from them so, like the Millennial Generation, would be possible to define their characteristics and find the most effective way of communication.

The following infographic by Marketo shows the main differences of this generation and gives us a fairly broad context of how it is positioned within the mainstream media.

Source: Marketo


3 comments :

  1. This comment has been removed by the author.

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  2. The way we shop has changed dramatically. Driven by innovations around social media, mobile technology and advanced data analytics combined with evolving markets, consumers are more digitally savvy and demanding than ever.

    I wrote a paper ob this topic for a term paper writing service, so I know it very well

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  3. Yes, this is actually interesting how fast children gets adaptive to technologies nowadays. I once ordered the essay from this professional writing services enlightening this exact topic about Generation Z.

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