Millennial Moms

Millennial Moms are mothers who were born between 1982 and 1994 (under 40 years).

According to statistics, about one in five mothers fit into this profile. Millenial moms are multitasking progeners with great affinity to the digital world and a marked preference for everything healthy and beneficial to the daily life of their family.

That is why Millenial Moms make more purchasing decisions based on the nutrition of their children as shown by the following infographics developed by Influester, which will help us understand this new habit of consumption where the nutritional value of each product is the deciding factor at the time of purchase.

Source: Influenster

How to Reach Millennial Generation via Social Media

There's no better place to find Millennials than the Internet. The technological advances and the creation of new social networks have changed the mentallity of this generation, in fact, they evaluate the content which is published in this new enviromment, being more susceptible to be influenced by the comments generated by others.

According to a survey conducted by Fluent, Facebook is positioned as the favorite Social Network for Millennial women but it has been the pioneer of this digital transformation, for this reason, it's common to find there the older members of this generation.

YouTube is being stronger each day because the creators of content of this generation are transforming theirselves into an influencers and being the reference channel for the customers purchase decisions.

Instagram, the social network known for sharing photos is the favorite one of the younger generations and where their attention can surely be captured, if the campaigns which are being developed, fit with kind of content. Taking into account the new features presented last year, definitely, it's the place to be.

Finally, Snapchat is a new network preferred by the youngest of this generation. Snapchat includes referenced filters being for the market a great opportunity to capture and viralize its brand content and convert them into prosumers.

Undoubtedly, a good communication strategy coupled with the analysis of these networks, it's a great opportunity to develop creative campaigns that our audience will love, keeping in their mind our brand communication.

Fuente: Fluent

The Future Consumers

Currently, Millenials are dominating the communication of brands as consumers, but in a few years, their position will be shared with the children who are called Generation Z, in fact, they are taking a leading role increasingly in the decision purchase maked by their parents and sometimes by themselves.

We are starting to notice how these generation have significant differences with their predecessors, from their aspirations to their way of communication on the online enviroment which will change to a new status quo that certainly has to be analyzed in advance to adapt to their new trends.

That's why it is necesary to analyze the information that we have from them so, like the Millennial Generation, would be possible to define their characteristics and find the most effective way of communication.

The following infographic by Marketo shows the main differences of this generation and gives us a fairly broad context of how it is positioned within the mainstream media.

Source: Marketo

The 4 main priorities of buyers and publishers

Buyers and publishers should be a good team to offer to the customers and clients a quality advertising and to launch it in a interesting formats to attract their attention. For that, companies try to adappt their brand to the market trends and they use their resources to improve their quality circle and at the same time, publishers try to monetize the buyer's investment in different channels in order to provide a better user experience.

Last years, the advertiser's and publisher's priorities have changed and there are four main areas which are interesting for them to invest. These four keys are: 

1. Viewability
2. Audience Data
3. Premium Video
4. Opportunities in Mobile

Viewability

For the moment, there are not a standar measure to determine the viemability of an action or campaing but there are tools to measure it. This area is the most important for the buyers because is a way to see their ROI.

Audience Data

It is very important to reach your potential audience who is interested in your products and services. If you handle quality data you will be able to addapt your messages to that audience in order to reach your marketing and sales objectives.

Premium Video

Companies are more interested in video formats because video consumption is increasing more than last years. A good video campaing is characterized by 30' time and a quality of more than 500 pixels. Remarkably, nowadays, Outstream videos are more attractive for companies than other formats.

Opportunities in Mobile

The mobile investment is increasing  incredibly. In fact, users are becoming more additcs to these devices and this is a good new for buyers, because mobile  is the new way to engage with its audience.

Fuente: Aol.

10 Habits of Generation Z

Generation Z, formed by all those who born from 1995 to 2010, is a challenge for companies because they have to be adapted to this new target and the new market trends. They have the peculiarity that they were born and grew up in an environment full of gadgets and new technologies, in fact, they have accustomed to find almost immediately what they are looking for through this new technologies.

This group represents 20% of the world's population and companies are studying the consumption behaviour of this group of young people because it is different from the Millennials buying behaviour.

In spite of being very similar to Millennials, this generation is changing its habits and using technology of its social surroundings more consciously than its predecessors, as the way it shows the following infographic developed by the website ticsyformación.

Source: ticsyformación.com

How to sell to Millennial Generation

When it comes to Marketing, the hardest task is to reach Millennial Generation attention because the brand communication must be innovative. Details of their behavior are one of the keys to create interesting content, reaching them as frequent users and positioning the brand in their top of mind.

The following infographic shows us why direct and short messages are great for this target, taking into account that the attention, they are used to pay on advertising, is decreasing. Thus, If your Company wants to reach this Generation, it is a must to include in your strategy, memorable campaigns involving current issues with their activities and formats commonly used by them as video, blogs, mobile, in addition, content are part of the factors to consider to enter the taste of this generation.

Source: rodrigohm

How generations react to mobile ads?

Mobile marketing is one of the latest advertising trends due to the accessibility to send messages in order to reach a particular target.

Each generation can react different when it comes to technological advances, thats why we have to understand in which platform and format we can reach our potential customers.

According to the latest Nielsen survey, ads which contain a coupon or promotion are preferred by Millennials, while the generation Z are attracted more for advertising in based on their searches.

The older generations are less attracted to this type of advertising so if the main goal is to catch the attention of Millennials or GenZ, certainly, the way is to work building our Brand bases and get engagement on Social Media, having a positive impact for your Company.

Fuente: Nielsen

Do you know the Z Generation behaviour?

Generation Z is a generation which has grown up using mobile devices. The Internet and the content influence them when it comes of behaviour, in addition the  formats they are used to see, has changed a lot these recent years.

So in this generation the rules are constantly changing. Explained.tv has made a deep analysis to understand how we could interact with them and integrate new ways of communication specially made for them.

This study shows us a notable preference to consume formats on streaming or media formats on demand via PC and mobile rather than television being a 3% of the total.

It also shows the ability of multitasking that have developed through the multiscreen, being able to see a video, updating their social networks, checking their email or the latest news.

Knowing this and understanding each new format as well as the time they spend using new technologies, it is an essential  key to adapt the company messages to the market.

Reference: Explained.tv

The common habit in Millennials and Z Generation

Millennial Generation and Z Generation, better known as technological generations, have the habit in common of consuming mass content through their mobile devices. Thats why we have to know which are the preferred platforms for them in order to grab their attention and spread out our brand messages within an attractive format to become in their favorites.

How they consume content?

According to this Episode analysis, where a sample of 36,000 people who are in the age range of these generations were surveyed, a 43% prefer their mobile device to read despite on an 27% use it to watch TV series and audiovisual content .

Smartphone is used constantly during the day and at any time such in appointments, job interviews or even in the shower.

It is common to used messaging applications and social networks rather than calling to communicate with their acquaintances, however this study reveals that 63% still preferred talk person to person.

Applications to socialize with new people are more popular in a time,  but they prefered meet people from the nearby environment.

What would be the best format to capture the attention of these generations?

Source: Episode

How to Market to Mobile Obsessed Millennials

The latest generations determine their activities of their daily lives and important decisions with the use of digital technology. Thats why having a special dedication to the mobile marketing and develop a strategy based on any of its elements can transform them in a fans of our brand.


Millennials & Smartphones

According to SlickText 4 of 5 Millennials have a smartphone directly connected to social networks, allowing them to be in continuous contact with acquaintances and community and at least 60% of them are willing to share their personal data with their favorites brands which offer tangible incentives or only provide the immediacy to which they are accustomed.

But for those who are not fully convinced to share this important information it could be possible to do so, as long as the brand who will give them access to their data offer some special value.

Millennials & Mobile

As we previously seen this generation adopted new technologies as part of their life and grew in an information age where access to it is a priority, thats why it is easier for them to share through social networks in real-time than previous generations

With an average of 1752 messages received to their mobiles per month, a mobile application, notification or message to their mobile or a periodic newsletter to thei mail, may be options to connecting Millennials with brands.

Fuente: SlickText

Millennials vs Z Generation

Despite being two generations that can be very similar, there are specific charcteristics to each that differentiate them and can be detonating in any communication strategy so that they feel identified and attracted by our brand messages.

The following infographic developed by EYGM, shows in which we can notice different behaviors.

Digital Influence

Millennials are a generation that evolved with the digital transformation but had been grown with a influence of the previous generation which wasn't as digital as they are, thats why could easily be influenced by popular characters.

Hence, more than half of them still prefer that their favorite artist tell you that brand to buy or where to go, however the trend of real people tell them about real problems, trend that is preferred for their younger siblings Z generation, is increasingly the most used by brands

Consumer Behaviours

The use of cellular and digital technologies is another major differential, since being in contact with technology from the first minute is normal that Generation Z will to solve everything through this preferring the immediacy, efficiency and economy to use it It gives them.

Although this attitude for millennials purchase is not unknown, also they consider traditional shopping or those that start online but ends personally in the physical store as a good option.

Saving time and money is a priority for both generations, but we can say that for Generation Z there is nothing better than go aside with digital options.

Reference: EYGM

Do you know who the Millennials are but, could you identify the different identities within this group?

Millennials are those born between 1980 and 1995. Marketers have categorized those born at this time, also known as Generation Y or the Millennium Generation, as people with an academic degrees, who wait longer to leave their parents' house, and who reject the values of the previous generation (X) better known as the baby boomers. They declare themselves as politically independent thanks to the easy access to information that the democratization of the Internet led.  

The most interesting thing of Millennials is that they are classified as "Digital Natives". This is because they grew up in an environment of technological development and mastered the use of devices connected to the Internet. Their conversations are multi-device and multi-channel, which makes them capable of multitasking. They are considered apps lovers and they have a very social nature (social networks).  

But the most common mistake marketers make, is to group all this generation within common characteristics as discussed above. Indeed, there are different types of millennials and therefore different possibilities to approach them. Among the most common are:

Source: Contently

5 Ways to Keep Millennials Consumers Happy

We know that millennials are not an easy audience to engage, thats why, our next steps once you have reach them and get their attention, it should focus on providing them some value to keep them interested. To do this we must know what their preferences are and avoid formats which generate a rejection of our brand and content generated.

What are the characteristics you should follow to be its favourite brand and attract them through your messages?

1. Useful and affordable products and services

Exist a solution for every problem, that's why you shoul offer to them solve any of their needs and an affordable option for their pockets, can be the beginning of a strong relationship between them and your brand.

2. An integrated costumer experience

Nobody likes to spend a lot of time looking for something or trying to learn how it works and that happens specially with this generation, so its important to take into account the user experience focused on the consumer, understanding how the user behaves during the purchase process, generating a sense of satisfaction in them and that means, probably, they will return again.

3. A brand loyalty program

Have an extra value proposition through discounts or loyalty programs in addition offering a quality product and excellent after-sales care are actions that keep alive the interest of your young consumers.

4. Engage them via social networks

If a brand have not presence in their favorite social networks it is much more complicated stay in the top of mind of  Millennials audience so start a conversation with them and appear in their timelines can help you to get engaged users.

5. A mobile access

Giving the ease of being constantly awaring of new products or promotions about our brand it is the best way to keep the Millennials interest and that is the best way to achieve them that through mobile notifications.


Source: cossales.com & deborahshannetoolbox.com

How to engage with tech Millennials

The content consumption habits in Internet in the millennial generation are defined based on different profiles. To reach each one of those profiles, we have to know how they consume content, what are they looking for and find the way to put in front of their eyes our brand messages.

One of the most popular profile of this generation is the technological one. Those who are interested in all the new software, mobile applications, digital trends and electronic developments that occur in these days.

IDG Research Services conducted the following study that shows the behavior trends of this profile and how we can create effective messages. We can see some of them are interested in new gadgets and electronics and topics like news, careers, weather, travels, food and cooking are in the top of their preferences too.

The way that we have to present this contents will be an esencial key to driving views, generate engagement and improve the share rate that that will help the spread of our communication. An 88% shows us the importance of the reliable content as the main charactheristic.

Source: IDG Research Services

Effective insights to reach Millennials

Millennial generation has being the first digital generation ever known thats why is a challenge for any brand to understand the evolution in their communication ways.

Reach engagement with them is the goal of any strategy since what was effectively communicated before through traditional forms of advertising now is ignored and at worst rejected. To generate effective messages as a company you should speak their language, be where they are and offer brand experiences.

Internet is the place where Millennials spend their time and the content that consume in there is the key to get in contact with them, that's why the must to our brand communication to generate successful leads will be to adapt our message to the content they are interested and add some value.

According to the report "Millennials loves videos and why you should too" by Animoto 6 in 10 Millennials prefer to watch a company video than read a newsletter and nearly the half of them only watch videos in their mobile devices, which gives us an important insight to make our branded content.

Source: Animoto Survey

How to connect with Millennial Generation

Has not been that long since the newspaper and radio were the preferred sources for information and entertainment and where our messages could easily reach readers or listeners. However, and as we have seen repeatedly, the Millennial generation breaks many of the stereotypes, including the way they consume media.

We now know that to reach this generation we must think of the Internet, according to the following infographic developed by Koeppel Direct, an average millennial spends around 18 hours of their day and can do so in one or more formats and devices, check their smartphone 43 times a day and spend an average of 5.4 hours on social media.

That´s why it is very important to know what platforms are used by and understand the use that gives to each one of them to lead our communication efforts and make ourselves visibles, giving the opportunity to connect with them.

Considering this analysis of Millennial behavior for media consumption and platforms that have more engagement as well as their reasons to prefer them, we can identify insights that will be us face to face with this generation.

Source: Koeppel Direct

Multidevice and video: Two ways to attract Millennials

Millennials are a generation that demands content and also, are characterized by consuming it in any kind of screen, this is called multidevice consumption. What kind of content is the king in the digital environment? The video format prevails in this environment, because this generation is much more visual and it is estimated that video traffic will exceed 80% of the flow of data across the network.

When it comes to launch a digital campaign, keep in mind, that the Generation Y is a demanding audience. You can't use the same TV commercial on your socoail networks or channels. In fact, according to a study Ascend2 called "Videomarketing Strategy", the video content they like is:

• Customer testimonials ( 51 % ) 
• Tutorials (50 % ) 
• Demonstration of product (26 % ) 
• Interviews with leaders ( 23 % ) 
• Practical cases (26 % ) 
• Webminars ( 23 % ) 

Normally , the objectives of these campaigns are branding and the effectiveness there of them, will depend on the quality of the content. Does duration matter? The answer is yes , Millennials prefer short videos, according IPG and YuMe Inc , these videos must last at least 15 seconds.

Therefore, considering that Millennials are consuming more video and generally, on their smartphone screens, the content should be adapted to their screens, it should be a good content and characterized by a short duration.

Source: Defy Media

Brand experiences for Millennials

Millennials take with them their devices everywhere. A lot of companies launch digital strategies without taking into account the brand experience and the advantages of the social networks from events to the selling point.

Now, there are many brands that are adapting to this and launching digital strategies related on special events or through new app to improve their experience in the physical shops. Undoubtedly the best strategy is that one that combines traditional and digital advertising. 

There are many platforms where you can reach this generation and in addition, also one of the advantages is that many of them, are classified by very specific topics such as music , photography, video consumption etc. This also allow create positive associations to your brand or product and amplify it by social networks.

This generation is also a multidevice, they are accustomed to consuming content in several devices simultaneously, when they realize the same activity. Therefore, bearing in mind all that, if it wants to manage to connect with the Millennials and retain them, it is necessary to be present in their platforms and overcoat, to focus drive it to generate expectations and new experiences.

Source: Reelseo

Millennials: Mobile strategies and online reputation

The new generations depends on their mobile devices. Each day new Apps are emerging adapted to these devices and all the Websites are responsive. For those reasons, It's necessary a marketing campaign adapted to mobile world when it comes to Millennials.

An study of Statista reveals that the consumption of the Internet this year is a 56,1% and in 2019, this consumption will rise to 63,4%. Moreover, a 71% of Millennials used this device to access to the Internet as a first option. Thus, if you pretend to impact this audience, the key is to take into account a mobile strategy.

If you decide to incorporate this kind of strategy, first you should know what content is interesting for Millennials. They access to the Internet to check their social network profiles, to chat and to consume videos. For that reason, a brand have to be there and to take care of its online reputation.

If a brand has social networks, that means, there are advantages and disavantages. One of the best advantage is that the compania can talk with its target and obtain accurate information. One disadvantage is that the companie lose control and the users can spread bad comments about the brand affecting its reputation.

Despite the disadvantages , all companies have adapted to the online environment and the Millennials will be the strongest generation of the future, in fact, a 50 % of world consumption will come from this generation in 2017. To conclude,  listen to Millennials , include an online strategy and take care of your brand reputation.

Source: Statista

Influencers: The Key to Success

Around a 50% of the consumers will be Millennials on 2017. That means, business and brands should focus their strategies on these consumers understanding how its behaviour is. Thus, The most important thing is to know their tastes, how they consume and the trends they are following.

This generation is characterized by follow all the trends on the Internet and generate content. New occupations, such as youtuber and blogger, have emerged as a result of the Internet revolution. Influencers are followed for a lot of people and brands have realized of this. Companies are launching campaigns through the influencers channels.

Is it efective include influencers into your marketing strategy? The answer is yes. Your storytelling is going to be more credible if an influencer tells it, in fact, they are able to have friendly conversations with their followers.  A combination of content marketing and influencers is a great solution to generate engagement with your target. 

What should you have to take into account when you chose an influencer? This person have to share with your brand its values and its followers have to be the same as your target. It is very important the way the influencer has to comunicate everything and the branded content you decide to do because it has to be memorable.

Source: Edelman, MediaPost

What platforms and social networks are used more by the Millennials ?

Millennials are not able to live without their smartphones, in fact, an investigation by Carat reveals Millennials is the generation which access more to the Internet through their smartphone and this means, an 85% of this group of people. Moreover, once they are connected, they use the Internet to check their profiles of their social networks.

This is well-known by the companies, for this reason, a majority of them launch marketing campaigns focus on mobile. This generation consume a lot of videos and they love to create content, they even become influencers on the Internet through the social networks, collaborating with powerfull brands.

But the main question is the next one; What platforms and social networks are used more by the Millennials ? Well, the most popular is Facebook following by Instagram and Snapchat.  A 71% of Millennials use more than one social network and they use it daily.

As a company, they should know what Apps are the most successful ones and understand why these Apps are trendy. The Gen Y are always on those they can share content easily and of free payment. Its very important the way they share the content, it is in a social way because we live in a society based on "likes"

Source: PewResearchCenter

Digitized Millennial society

Nowadays we're in a world that seems to be normal. But if we compare how we live now with how we'd lived years before, we would turn crazy. We aren't conscious enough that technology is really changing our lives gradually. 

People talking on the phone, listening to music with headphones, chatting on WhatsApp, recording a video to make a funny Snapchat, filtering photos on Instagram ... We've changed, we're now Millennials. And that's why we're all the time looking at the phone, and we have forgotten the sunshine, the birds and the breeze. 

Anyway, the truth of this is that there are some evidences to prove this fact. In the world we live 7.210 billion of people, and 3.010 billion are active internet users. With this figures, we can conclude that the Internet is not only for a few segment of the population because this number shows us that there are a lot more of users in the Internet than we thought.

Another fact that we must underline is that 1.685 billions have an active mobile account. This is a lot of people, and there are lots of apps that they're using everyday of the day during every hour of the day.

This is why society is digitizing, and everything will be involved with technology, the Internet, applications and filters. 

Source: Mobkii

Millennials and the most important asset of a company, loyalty

The most important thing for a company is the client's loyalty and when it comes to Millennials we should talk about content marketing, in order to focus on interesting content for this target. A research made by Newscred reveals that generation Y has a good perception of content marketing, a 62% ensure  to be loyal to brands that have a good content strategy. 

This generation is one of the most attractive generations for brands. Normally, Companies have problems to understand this target when they purchase something, for example.  A 32% percents of young people think that brands don't have the right content on their Websites and this is a critical fact.

A lot of companies have adopted this kind of marketing, and the have generated a lot of information a content. For example, the corporative blogs are in a Website to improve its SEO but that content is a mess. This target value quality more than quantity and for that reason, you have to show your content properly. 

The information should be ordered and tagged, moreover, it should be visual. Millennials are people used to peer the Websites and they usually focus on the specific data. The best way to engage with them is to use infographics and audiovisual content.

Source: Content Plus

Millennials say yes to clicking to buy

The good thing about go shopping in a store is that we can chose between different options. We can compare different products and choose the best one for us.

Unfortunately, this custom is changing more and more. Nowadays, the Internet is covering a huge part of the whole market, that fact is changing our customer preferences to buy from our home. Of course, without getting up from the couch. Perhaps are we so tired that we can't make an effort to go shopping? No, not at all, If we can do it from our smartphone, why should we go to the store? how stupid, right?

Millennials are young people who are changing the world gradually. First, they were distinguished by using social networks. Now, they are known by the "Z Generation".

Now please, look at the image below the text. In this infographic you can take a look at the gradual change of behavior in society. This graph shows us the number of people who prefer to buy by clicking. We have reached a point that going to the store to buy is seen as something that belongs to the past. It's not as trendy enough as buying by an app.

So the deduction is that the generation that lives online, buys online.

Source: Goldmansachs.

How to attract Millennials on Social Media

Millennials love to consume online content, update it and to upload new archives. To reach this generation is neccesary to know how to control the Social Media and explote each social network to follow the new tendencies and to take an advantage of new comments and hashtags.

As a brand, if you want to conquer this generation, the following tips are going to help you to define a good social media strategy:

1. Be trustworthy: Young people expect brands to be transparent, to trust in them and if they feel they have been betrayed, they could speak ill of your company, losing a customer.
2. Use all Social Networks: A lot of companies are used to have only an account on Facebook thinking that is enough. That fact coul be but as a company, you shoul have online presence and to use the social netwirks which are more suitable for your products or services.
3. Quality content: We shoul generate content easy to share and to read.
4. Influencers: Not only important bloggers or experts are influencers. Consumers can be influencers because nowadays, everyone, who is in this generation, use social networks having a lot of followers or friends. For this reason, you have to offer a good customer service and to solve their problems instantly.
5. Competitors: A golden rule on Marketing is to be better than the competitors. The social networks allow us to see what they are doing and to see which needs they are not able to cover to the potencial customers, getting attract new customers.
6. Feedback: Finally, the feedback with them is essential , they interact on the Internet looking for instant answers and also have a direct conversation with them, helps us to understand what their needs are , rather than acquire information through a study which would be a big expense.

Source: Social Media Today

Millennials, the 'it' generation every company wants

"This is a generation that’s really grown up connected… So companies understand that they really need to be present and connect with their consumers... in ways that they hadn’t before", says Lindsay Drucker Mann, vice president in Global Investment Research at Goldman Sachs. Millennials are way much more than an exigeant and numerous generation, they are future and so they are the central focus of many companies.

Its 'modus operandi' is always the same: they get informed, they buy and then they share. 

http://atrevia.com/blog/se-informan-compran-y-lo-comparten-asi-es-el-consumidor-millennial/

    

Source: http://www.goldmansachs.com/our-thinking/pages/millennials/

Millennials: Video online is better than tradictional TV

Television has been the king of all media for young people, thus, it has been the most choosen by advertisers and publishers to generate engagement or to launch its products or services. But digital natives are changing the game and their consumption preferences are changing at the same time. According to a study by Nielsen, "Are Young People Watching Less TV?" 2015, people from 18 to 34 years old, in the US market, consume 22½ hours, which means that the average consumption has dropped 47 minutes compared to the previous year.

This data, are important to have a global vision about how new generations change and pull the brands to change as well. That fact is not only taking place in United States, also, in the rest of the countries. This is critical because nowadays, the market is global.

Now, we can talk about, VOD, video on demand and online television. Gen Y prefer to chose the content and chose when they want to see it. In addiction, streaming TV programs and the use of different platforms or Websites to consume or generate new audiovisual content, are rising up each year. This is reflected in how brands are changing their products to adapt them to this new media, the Internet, a great example, is the Smart TV's.

The use of second or third screen is very common in Millennials. When the are seeing a TV program, they have the need to share what is happening in real time. For that reason, a lot of series or TV programs, have generated hashtags around its contents.

So, Are Millennials killing the traditional TV? They do not reject the TV but the prefer to consume the same content in a different format. According to a study by Verizon, a 40% of Millennials prefer online TV than traditional TV. This is a good new to advertisers and publishers because if they plan a good Digital Marketing Plan, they are going to be able to impact a segmented audience and to adapt its content to the user's searches or their preferences.

Source: comScore

Mobile banking: The new way to spend money

Smarphones run the world. Around 2.6 billion people own an smartphone and use it actively. This figure will increase by 2020, that means, 6.1 billion people who will be a 70 percent of the world's population who will have a smartphone. This fact is changing the way to buy, the way to communicate each others and the way to manage the banking.

After a huge survey, 235 people, they have determined some highlights of the mobile consumer in 2015:

1. Brick and Mortar banking is not too popular, over half of the people surveyed use online banking and over one-third part of them use mobile apps. 
2. Millennials is the key generation, they are trailblazers using smartphones and mobile apps. They are usually aware of the lastest developments. 
3. The generarion before Millennials, Gen X, are starting to use mobile apps relationed with the banking but they need to trust in that App to use it, they need to feel secure when it comes of personal data and money. 
4. User's experience and App's usability is a critical point. If an App runs slowly, users would uninstall it or stop to using it.

Currently, banks have an opportunity to reach young people and to change customer behaviour. If they create a good and a secure App, that fact could be an advantage over their competitors. By 2017 in US, 108 million people will use mobile banking. 

Smartphones are becoming something so personal, and the iGeneration, Millennials who trust in their devices to make a lot of things, are not afraid of the Internet, moreover, banks and brands have a huge job with GenX, because they see this media like a nightmare, the new objective is to convince them to trust on the Internet and to make easy and attractive Apps to engage both generations.

Source: Crittercism

The relationship between Generation C and the online video

The online video consumption is rising up unavoidable. Even though, Millennials is the target which consume more and more these videos, we can establish a new target called "Generation C". This generation is characterized by people who are in the following age range, 13-54 years old and their behaviour is based on the 4 C ´S: Creation, Connection, Community and Curation.

A lot of people are part of this content generation, for that reason, companies should create an interesting content, therefore,  the Gen C will maintain a bidirectional coversations with the brands. It is important to know that this target prefer the video format than another format.

Why is it relevant to create video content? Because these people want to consume that. They are used to create content and they expect  these brands create interesting information and creative videos. If they like or love your content, they will become prescribers and hence, influencers. This is the key of the success because the potential customers believe in the users opinions more than the companies information.

What should a brand do to reach this target?

1. First of all, a brand should know that the king of the formats is the video. Multimedia content are more attractive and allows to nurture the campaings with a better creativity.
2. The content should be like water, this means, it have to ve adapted to all the screens. For example, It is common to find websites and microsites which are not adapted to the mobile screen, this is a mistake because makes difficult the user's navigation hurting the brand image.
3. If you create a video, you will have to put tags, that is really good because you are going to improve your SEO.
4. Your videos should be in the main platforms which are visited by your clientes or potential customers.

Source: SMBP

Millennials and the myths they have to deal with

This generation has been one of the most analized generations in those last years. Gen Y is on the Internet, companies started to be interested in them when they realised that Millennials are in social media all the time. Moreover, they are involved in a lot of myths.

Brad Harrington, the executive director of Boston College Center for Work & Family, decided to make a survey to 1.100 professional Millenials in order to belie all those myths. This study denied the next 8 myths:

Myth 1: Millenials want to change their jobs constantly

Everyone thinks that Millennials want to change their job for another job in a short time and this fact is not true. A 60% prefer to maintain their job.

Myth 2: Prefer technology than people

They prefer to work with their team through the Internet because it is a quick way to communicate each other.

Myth 3: Their parents are involved in their decisions

This is totally a lie, they are able to take a decision without the influence of their parents.

Myth 4:They follow the gender roles

Currently, there are more men willing to stay at home without a job than women, if their couple gain a good salary.

Myth 5:They don't work hard

Millennials prefer to have more responsability in their jobs and to take challenges.

Myth 6: Their carreer is the tool to measure their success

They have to have time for their family, in fact, they are willing to refuse a job if they cannot have time for their social life.

Myth 7: They have more social awareness

In the survey, we could see that this is not the most important fact for them.

Myth 8: They refuse the commitment

Generation Y doesn't refuse the commitment. They usuale don't get married or buy a house because of economic problems.

Introducing Gen C, more than one age group

Generación C is the name we use to define this group of people which are connected to new technologies. In fact, they grew up at the same time technology progressed. This group of people are really interested to know about the brands and to contact with companies. The rules have changed, currently, the companies have to tell an story to them, because this target expect to be identified with the vision and mision of one brand.

For example, Etsy, a trading company, has reached the main goal which is to understand the needs of this generation adapting its website to them. That's why, the owners belong to this generation, they implemented a great strategy to solve their customer's problems directly through online workshops.

This generation have different characteristics to consider in your strategy if you want to connect with them: 

1. Gen C is involved with social media, they talk to companies through blogs, forums and social networks.
2. As a brand, you have to peer your social networks to answer your clients questions at the moment, the goal is to solve their problems instantly.
3. They are active consumers, actually, after seeing a commercial on Youtube or in another channel, they go on to buy that product.
4. Gen C is so passionate, if they like a brand, they want to find subscribers who will join a comunity around the brand.
5. This target, consume video a lot, a 76% visit Youtube weekly and a 36% daily.
6. They are not pasive users, they usually create contents to share it in social media. This is a great infographic about how many times, Gen C creates content at least once a month: 

Source: ThinkWithGoogle

Millennials and the idea they have of themselves

This video shows the image Millennials have of themselves. They describe their generetion in a sarcastic and realistic way "I am a Millennial and I am sorry".  They make a comparision with Baby Boomers generation and explain the behaviour of this group of people.

What should You do to increase your Millennials target?

To reach the main goal which is to connect effectively with  Millennials, you have to go beyond the simple use of social media and traditional advertising. You should publish quality information and your brand have to be attractive for your target. For example, one key to attract a young audience, is the usability. Your APPs, Websites and social networks have to be easy to use and people should enjoy their navigation through your platforms.

Another key is talk to your costumers in "their language" depending on each social network. Twitter is a great sharing information platform because its structure allows that. This social network is a good option to share memes or gifs because of their humoristic content and viral aspects.

Facebook is a non-intrusive way to share your commercials, in fact, people feel comfortable seeing ads in this platform. In addition, Facebook is a good deal if you want to redirect the audience to your company links or another corporative social networks.

Linkedin and Google + are profesional platforms, is like a community of profesional workers. These platforms are great to improve your positioning on Google and to attract external traffic to your Website.

Summarizing, It is good to know which kind of audience are in each social network to connect with quality customers. For that reason, you have to be close to them and interact constantly to focus on your problems to resolve as soon as posible the problems of your clients.

Font: Survey Crest

How Millennials buy?

The way to buy is changing because confidence has grown in buying online. In the case of Millennials, smartphones, are their main tool to buy. They find there a huge advantages, for example, they can compare prices instantly and they can buy in their home without having to go to stores. Moreover, Invoca has published an study which shows a 76% of young people is addicted to their smartphone and another study, Mitek y Zogby, shows 87% of Millenials carry their smartphone constantly.

Generation Y has introduce mobile in their lifes and they use it to do a lot of activities. In fact, they ensure that they feel more comfortable buying through smartphones. Another tendency is to use Apps to buy products or services, this is because of the format, a majority of the Webs does not their format adapted to these devices.

Christmas is a good time to study spending habits and Wanderful Media has determined that a 73% of consumers are going to use the mobiles to buy and 9 to 10 Millennials will buy by eCommerce. All this data are important to know that smartphones is the best way to connect with this generation.

Source: JuiceBox

Millennials and their 100 top brands

Millennials are an important target group, because it is huge and tend to buy via online. A recent market study run out for the company called "Ad agency Moosylvania". They asked questions over 3,500 people between 20 to 35 years old. This ranking is based on the quality of the online engagement between Millennials and brands, that is , how brands make interesting online strategies for them.

This ranking has 100 famous brands, for example, at the top, there are the following companies:

1. Apple.
2. Nike.
3. Samsung.
4. SONY.
5. Microsoft.

What have this brands done to be in that place? Because they are combined online tools and advertising Above The Line supported by their good image in the market.

Apple is innovating every year and their communication allows to connect with their target creating brand lovers. Apple make a subtle advertising through their shops and their desings. Moreover, this year, they are focusing on iWach with a great advertising.
Nike makes Millennials thing, sports are healthy and Millenials think that at the same time. Nike provides them the best technology into their clothes and create communities around the sport via online.
Samsung is a competitive brand because they provides to the market the last technology, their Samsung's Galaxy phones and tablets are a well-known products and popular with young people.
SONY invests music, gaming, photo and technology business and that is their strenght.
The last one is Microsoft which expend a lot of money to improve  the cloud computing, mobile apps and holographic computing.

Source: Moosylvania

Why the Millennials are an interesting target?

The Millennials are an attractive target for all the companies, because they are the generation that have grown up using the Internet. Moreover, in this year, their consumption has risen up incredibly, especially in online purchases. This generation represent a huge advantage unlike other generations, about their higher level of confidence in Ecommerce, in fact, they prefer to buy online than in a shop.

The economic impact which is caused by them, is enormous and positive. Millennials are a public used to consume technology and built relationships through this media. When the Internet appeared in the scene, the young audience took the power and they started to give opinions about brands. Actually, They  demand quality to the companies directly and they are always waiting for a feedback by companies.

Why not take this opportunity? they are a generation who like show their preferences, and this is a huge opportunity for a company because they can target better their audience, improve their customer care and finally, correct the defects of its products and services. Ampliffy, knows this, for that reason We offer you the possibility to hit this target efficiently.

Source: Nielsen

Why Social Media?

Nearly 80% of consumers would be likely to buy even more in the future dued to the presence of brands on social media. That's what states a study of the Internet Advertising Bureau of United Kingdom and that is because social media is the present. By creating personal relationships with customers, brands become part of the user experience and contribute on its competitive advantage.

There are many reasons why companies must be and use social media. Our top 5 is reputation, real information, differentiation, humanization and transparency. If you create a well-based online reputation users will trust on your words and your content and then they'll mantain loyal on your social channels and on real life. Connecting and getting in touch with your community is a great and free source of information, and what's more consumer insights that will help you to improve your future strategies. Differentiation is not only a matter of being different from your competitors but also focusing on that special point that users have let you known they specially like to be your competitive advantge. One to one relationships provides you a special link that humanizes your brand, that means when consumers ask you and you quickly give them a personalized answer they'll see you as a peer. The last reason is transparency, being honest and dedicated to your community will certainly contribute to loyalty.

Other values you need to consider are the power of listening and promote experiences. Listening to fans, followers, and customers will allow you to collect the data you need to improve and being the reference they expect you to be. Explore which type of content they like and dislike and pay attention to your current fans, your potencial ones and to influencers. Once you've understanded your community is time to share with them unforgettable and unique experiences to get feedback and start a lasting link that will be growing with periodical and valuable content.

We show you an infographic of Pay Simple blog that gives us a brief approach of social media rules:

Source: Pay Simple blog

The habitat of the Millennials: Social Networks

60% of the Millennials usually look for companies in social networks such as Youtube, Linkedin, Instagram, Facebook... These kind of customers are more powerful in the market than years ago. Internet is a great tool for young people because through social media, they share information, talk with their friends about right or wrong actions of companies.

It is unavoidable, if you want to be in the market and to be interesting for young people, you should use social media. It is crucial to be there, because if  you do not consider a complaint, those clients are going to have a bad image of your company. You should be adapted to this new market, in order to have feedback with your target and to resolve their problems instantly.

The Internet opens the door to amazing advertising, allows you to segment effectively and to monetize your money. In a digital campaing, advertising have to be adapted to these social networks because Millennials have said "Advertisement on Facebook worth because It is not intrusive, nevertheless, Youtube advertising videos interrupt our navigation", for that reason, they do not like commercials in this platform, perhaps, It is due to commercials are the same than commercials on television, for that reason, are unattractive.

Here, you can see the key, to be successful when you launch marketing videos:

Font: Social Media Impact

Inbound Marketing, the art of the bidirectional communication

When it comes to Inbound Marketing, Ampliffy knows where is the young target. The answer is, they are using social networks. Why is It interesting Inbound Marketing? Because this marketing technique came up as a need to adapt business to the global market.

Social networks and social media are an interesting communication way, because those tools allow us to launch an interactive and bidirectional communication with our potencial costumers or clientes. In addition, your social networks mean a greater visibility for your business, an improvement of your brand reputation and a better customer service, if you know how to control your SMO (social media optimization). Here we tell you somo of the Inbound Marketing keys:

Update your content and publish attractive posts.

Tell your target to share your post through hashtags and contest.

Control the feedback and answer your target quick and efficiently.

Take care of your loyal users and influencers.

Dont hesitate, Inbound Marketing is the new way to connect with a young audience effectively.

Fuente: www.mosaichub.com

Transmedia for Interacting with the User

There is a widespread belief  that Cross Media and Transmedia techniques are similar, but nothing further from reality. While Cross Media refers to the process that revolves around storytelling through different platforms and thanks to it the story makes sense; Transmedia gets a differentiating element: the platforms are independent and do not need access to all content for understanding the story.

  But what is Transmedia? We could define it as a narrative process of a brand that intentionally decides to divide its content across multiple platforms or channels to arouse curiosity and interest of the user. However, despite being from different fragments housed in various media, the viewer can understand the story just watching one of them and then decide whether to consume other content and in which order.

  Thus, this technique is ideal to connect and interact with users and can be used in sites, television, social networks and even in video games or books. However, to ensure good effectiveness is required a good strategy that includes creating a unique experience to the consumer who will encourage him to participate and be  involved in the content creation.

Below we show you a video of the agency Draftfcb that explains what is Transmedia:

Source: Draftfcb

Storytelling: The Key of a Great Branded Content

Storytelling and Branded Content are the "trending topic" of the moment, the ying and yang that harmonize and complement the brand new content. To get interest and loyalty of users, they first have to captivate and so the best technique to achieve it is to combine storytelling (telling a story that excites and empathizes) and branded content (providing new, more interactive and less intrusive creative formats). 

This merger will get a much stronger emotional bond that also will build trust. It is thanks to the storytelling the user feels part of a story and is much more responsive and proactive, a key fact that helps the advertiser to get closer to their followers and thus make him able to offer a personalized experience. However, this requires understanding the motivations of consumers very well and adapt the brand and link to content provided with an emotional incentive and not rational one.

Branded Content alone can be and can get very good results but if this is added a good story that encompasses the feelings of the user and the values of the brand, we will be infront of an invincible content. And what is more important, to ensure success we always need to keep in mind at all times, the point of view of the consumer and coherence between creativity and philosophy and brand values. 

 
Source: IAB Spain

Branded Content Possibilities

Having a story to explain is the initial phase of any Branded Content. Brands want to connect with their users but the question is, how to reach them in an effective way and with which they would feel comfortable, participant and interested? Branded Content has evolved so that today is much more than to present an entertaining content to be consumed: it is an alive content that contains values and shared emotions.

An alternative increasingly common for both large and small advertisers, since the key is not in the investment or the cost but on the creativity and on the skill to hit and empathize with the public. Everything revolves around the experience to not to sell as the main objective, but entertain and generate sales on long medium - term. The main thing is  the public generates a positive image of the brand that will generate confidence and will be placed in their top of mind with different contents that appeal and move to consume and share.

Sharing is another "must" Branded Content, because good content must lead his own viralización to reach its audience and contribute to its success and gaining notoriety transmiting values. And there is no right way, the Branded Content may include any content and take multiple formats, so its effectiveness lies with good adhesion by the public.

 

Branded Content or the Future of Advertising

Branded Content was created to respond to all those users looking for entertaining and useful content that do not bother them or are considered as intrusive. A new trend that involves the creation and funding of a content of a brand that can take different formats: from a video, a blog or a message on social networks. Effectiveness and low cost are the main advantages why every day more advertisers are encouraged to opt for a more consumer-friendly advertising.

Users leverage any time to drop, so Branded Content has become the perfect formula to encourage them to consume content that may be of their interest appealing the emotional fact. One of the best techniques to achieve medium-term benefits that also contributes to the reputation and brand positioning, facts that influence to create engagement with the user .

Another aspect which positions the Branded Content as a method that will supplant the current advertising is its quality and its use in transmedia strategies. It is usually personalized content that is designed exclusively for a specific audience that gives them added value. Definitely it is part of creating an entertainment experience that favors the message and the story, leaving benefits apart or attributes of a product or service.

Below we leave an infographic of IAB Spain in which they explain us in detail what is Branded Content and which formats, types and benefits can adopt:

Source: IAB Spain