tag:blogger.com,1999:blog-62684475666898432922024-03-18T07:42:44.365-07:00Ampliffy BlogIncrease your audience with social networks and monetize your website.Ampliffyhttp://www.blogger.com/profile/15791589201154329861noreply@blogger.comBlogger155125tag:blogger.com,1999:blog-6268447566689843292.post-3933675259035376732024-03-15T02:16:00.000-07:002024-03-15T03:02:30.030-07:00What is Audience Segmentation in Advertising<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/elP907e7vTQ?si=r6aglGiI3xVMYsFx" title="YouTube video player" width="560"></iframe></p><p><span style="color: #666666; font-family: helvetica;"><span style="white-space-collapse: preserve;"><b><span style="font-size: large;">Audience segmentation</span><span style="font-size: medium;">
</span></b></span><span style="font-size: medium; white-space-collapse: preserve;">Audience segmentation aims to offer more individualized messages and build better connections by identifying subgroups within the target population.</span></span></p><span id="docs-internal-guid-74471761-7fff-e234-c460-fe2aa57efe1f"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Demographic factors like region, gender identity, age, ethnicity, wealth, or degree of formal education can be used to create subgroups. Additionally, subgroups may be created based on past purchases or other activities. When you know your audience's personality types, values, attitudes, and beliefs, you may use psychographics. One way to categorize people would be to divide them into groups according to their family affiliation, individualism or traditionalism, leadership or subservience, adventure, or domesticity.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To save time, a lot of inexperienced advertisers develop an ad campaign and spread it widely. But audience segmentation employs a more sophisticated tactic; it lets you divide contacts into more manageable groups so you can cater to their actual needs.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: large;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">The importance of audience segmentation</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">By increasing the personalization of your advertising campaign, audience segmentation helps you avoid mediocrity. It has the importance of:</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Identify the audiences you want to reach.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Make your ad campaign specifically targeted at them.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Address a particular requirement that will enable you to boost conversion rates.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Build a connection with your consumers to gain their trust.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Encourage prospective customers to accelerate sales.</span></span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Customers are more inclined to listen to your ad when your message is tailored specifically for them. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">But where should we begin? Developing a fictional character or customer profile that represents the ideal customer is the first step in most marketing and advertising strategies. The person's age, work location, marital status, and hobbies may all be included in their profile.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Through profiles, you can interact with your clients on their level, particularly when it comes to understanding their issues and how you can assist in resolving them. You can group those profiles after you've created them.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: large;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">Audience segmentation types</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Advertisers frequently categorize individuals according to their behavior, demographics, and stage of the buyer's journey. The product or service you are offering will determine the audience segmentation method you employ.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">For example, you might not want to classify users from different geographic areas differently if your website sells ski equipment as most of them most likely have to go to ski. However, grouping people according to their interactions and conduct can be useful. Individuals who have followed sports for a long time and are familiar with the goods you provide are likely to engage with your business differently than those who are just getting started despite the location.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Let's examine the approaches you may use to divide up your audience.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Demography</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This approach of audience segmentation is the most popular and typically the simplest. You can utilize demographic factors such as age, income level, job type, and geography to categorize your audience. This approach is well-liked because it is effective.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Selecting customers based on when they are most likely to require your goods is one kind of location-based segmentation technique. For instance, equipment purchases made by an agricultural enterprise are more likely to occur during harvest. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Behavior</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This tactic goes a bit further than just dividing people by demographics. Seeing what people buy, how frequently they buy it, and why they buy it are all part of the process of analyzing behavior.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">For example, a customer who regularly makes little purchases needs different signals than someone who makes major purchases only occasionally. This is due to the fact that those individuals have distinct needs and most likely purchase for various motives.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">With behavioral targeting, your ad campaign is delivered to clients at the exact moment when they are most likely to convert. Potential customers, recent customers, loyal customers, and dropouts who have moved to a different brand are a few examples of these groups.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Interest</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Everybody has distinct interests. You can better target the right people with the correct message by segmenting your audience based on these interests and creating distinct consumer groups.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">For instance, you may leverage the information that a large number of your clients have about a certain sport or sports team to make interesting, tailored advertisements for that demographic.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You can also divide up your audience into groups according to the aesthetics they like—whether it's a simple, contemporary design or something more conventional and antiquated. This is very important to determine the design concept of your ad campaign.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Customer journey</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">By employing this tactic, you can customize your communications according to the customer journey stage. The customer journey phase consists of awareness, consideration, and decision.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A customer who is just starting out may have recently realized they have an issue to resolve. On the other hand, someone who is almost done understands what to buy and is prepared to make a decision. By using segmentation, you can address the individual needs of each buyer and address any queries they might have rather than just providing them with the same message.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Level of interaction</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Different marketing is needed for contacts that engage with your brand on a regular basis compared to those who do so less frequently. A person who often purchases from you or subscribes to your newsletter indicates that they are interested in your business, so they are probably more open to receiving your message than someone who only sometimes interacts with it. Of course, you don’t want to bombard all of your customers with the same message that might result in losing them.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This doesn't mean that you should minimize or ignore users who are not very engaged. You may launch campaigns with customized messaging for these users. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Utilizing devices</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Users will not all visit the internet in the same manner. </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;"><a href="https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/" target="_blank">50% of your visitors will likely be coming from mobile devices to access your website.</a></span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Your ad campaign should adjust to both desktop and mobile device usage patterns. Certain adjustments are obvious, like reshaping your ad campaign’s mobile version to fit smaller screens. However, consider the context in which it will be viewed as mobile customers are more likely to have limited time to read lengthy postings. So, Keep lengthy content exclusive to your desktop audience and keep it short for mobile users.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;"><b>Implications of the New IAB Definition for Video Ad on Audience Segmentation</b></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium; white-space-collapse: preserve;">Recently, the Interactive Advertising Bureau (IAB) has introduced a new definition for video ad, which has significant implications for audience segmentation in advertising strategies. This definitions is crucial for advertisers seeking to tailor their messages effectively to different audience segments. By understanding how audiences consume video content across various platforms, advertisers can optimize their targeting strategies to deliver more relevant and engaging ads based on the new IAB video ad definition. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><div><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-827431157496309052024-03-07T06:16:00.000-08:002024-03-07T06:16:33.930-08:004 New Video Ad Definitions: Which Is The Best?<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/cjxfODUogQI?si=z0nSLOGkscdP9tpX" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Unbelievably, 92% of video marketers in 2023 claim that their return on investment from video is at an all-time high. It shows us that video advertising represents a fundamental change in how companies approach.</span></span></p><span id="docs-internal-guid-b7004f07-7fff-0f53-4814-fb8ba6f63ab1"><span style="color: #666666; font-family: helvetica; font-size: medium;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">As a website publisher, you may be wondering how to be on this trend correctly. It's not as easy as placing a video advertisement on your website and waiting for the money to come in. Making smart decisions is necessary, especially when deciding which video ad type is best for your platform.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">2024 is quite a challenging year for website publishers as IAB Tech Lab and Google have set new video ad definitions and specifications. With these new definitions, publishers should analyze their inventory in-depth to see how the updated definitions impact their ad placements. Today, we will look at those types and learn the pros and cons of each type. Later, you will have enough information to decide which is best to monetize your site.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Understanding In-Stream Video Ads</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Let’s identify “in-stream video ads.” It’s a phrase that is widely used in digital advertising. But what exactly are they, and why should this matter to publishers?</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">In-stream video advertising plays inside video content where the video itself is the main content. It can appear before (pre-roll), during (mid-roll), or after video content (post-roll).</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">In-stream advertisements offer publishers a great chance to draw in viewers and encourage interaction, which could increase CPMs. The main requirement to apply for an in-stream video ad is to have a main video content or a dedicated video site.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Pros:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> In-stream video ads are difficult to ignore and increase engagement from the audience. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Cons:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> Some viewers may find in-stream video ads irritating. So, we need to be very careful at which time to place the ad to make it less irritating.</span></p><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Understanding Accompanying Content Video Ads</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Accompanying content video ads are also served in pre-, mid-, and post-roll with text-based supporting content within. This kind of video ad will start to play as soon as it enters the user’s viewport at 50%.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">As the video player is not the main content, an automatic “sound-on” is unnecessary for accompanying content video ads.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Pros:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> Accompanying content video ads have a massive visibility and reach. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Cons:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> Viewers may miss these advertisements if they are completely uninterested in the video content, as the main content is text-based. Besides, they also rely on the availability of video content and a compatible video player.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Understanding Interstitial Video Ads</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Interstitial video ads fill the screen when a user tries to access a website. They usually show up during transitions and natural breaks.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Pros:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> A greater level of engagement. Publishers know exactly who, when, and how frequently a user sees these advertisements using interstitials. As this ad appears while users wait for the next content, publishers can clearly know their characteristics and interests. When combined with an effective approach, interstitial video ads can help publishers monetize their pages without sacrificing the user experience.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Cons:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> Users do not click to see them. Users have no control over whether or not to view interstitial advertising, in contrast to rewarded video ads. This could be intrusive to the users.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Understanding Standalone Video Ads</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">These are video advertisements that don’t need video content to be played. They are visible without causing too much interruption by appearing on the website aside from the content.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Pros:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> Great user experience, as they are regarded as one of the least intrusive forms of video advertising.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Cons:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> Standalone video ads sometimes make some websites load more slowly. This could affect the site’s SEO and user experience. So, try not to use them excessively.</span></p><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">A Detailed Comparison to Consider</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Let’s have a detailed comparison among those video ads based on three important factors: monetization potential, placement and integration, and user experience and engagement. This will help publishers keep informed before deciding which types of ads suit the site:</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Monetization Potential</span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">In-Stream Video Ads:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> They usually generate higher CPMs (Cost Per Mille) because of their great visibility and interaction potential. </span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Accompanying Content Video Ads:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> With high-quality content, publishers can guarantee that viewers are more receptive to accompanying ads.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Interstitial Video Ads:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> Interstitial video ads often generate greater CTRs because they have greater creative room due to their larger size. Additionally, they are more effective at grabbing users’ attention because they take up the entire screen without being intrusive as users can skip or close the ads.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Standalone Video Ads:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> They offer a non-intrusive ad experience because they are positioned outside the content. </span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Placement and Integration</span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">In-Stream Video Ads:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> They are more appropriate for websites that primarily contain video content since they are displayed before (pre-roll), during (mid-roll), or after (post-roll) a video. To function properly, they need a video player that supports them.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Accompanying Content Video Ads: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">They are placed like in-stream video ads, the difference is that the video content itself isn’t the page’s main focus. The player can be sticky or floating once the video has played.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Interstitial Video Ads: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">They are displayed on the site’s interface until the user closes them. Users can skip it after five seconds. Usually, they appear when the page loads. Users can close the interstitial ad or tap it to proceed to the brand’s landing page.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Standalone Video Ads: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Because standalone video ads are placed aside from the content, viewers can choose whether or not to interact with the advertisements. In this manner, it doesn’t interfere with users’ surfing or viewing experience.</span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">User Experience and Engagement</span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">In-Stream Video Ads: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Users are likelier to notice them because they are integrated into the video content. This can, however, occasionally be a double-edged sword. These advertisements can potentially negatively impact viewers’ experiences if they are excessive.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Accompanying Content Video Ads: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Even while viewing the video content may not have been the main reason for the user’s visit, accompanying content video ads can be exposed to the users. Only when the video enters the viewport, the ad can begin to play. Publishers can encourage viewers to watch more videos by providing contextually appropriate accompanying content, while advertisers can engage consumers with content related to their interests.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Interstitial Video Ads: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Selecting the ideal times to show these advertisements can improve user experience and increase interaction. Finding natural breaks is crucial when choosing where to display interstitial video ads. Users are less likely to feel disrupted and more likely to be responsive to advertisements at these times. </span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Standalone Video Ads: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">They can be positioned throughout a page and more successfully grab users’ attention.</span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Choosing the Right Format</span></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Know Your Audience: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-wrap: wrap; vertical-align: baseline;">Understanding the behavior and preferences of your audience is essential. Do they interact with video content more often? Do they mind if advertisements break up their videos, or do they prefer less intrusive commercials when they browse? For a viewership that enjoys watching videos, in-stream advertisements may be ideal.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Set Specific Monetization Goals: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-wrap: wrap; vertical-align: baseline;">In-stream advertisements may be your best option if your main objective is to maximize revenue from high CPMs. On the other hand, other formats can be the best option if your objective is to monetize more of the content on your website without compromising the user experience.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Your Content: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-wrap: wrap; vertical-align: baseline;"> In-stream advertisements might be a great way to monetize your website if it primarily features video content / a video site. On the other hand, other formats provide a way to include video advertising without producing video content if the majority of the material on your website is text or image-based.</span></p></li></ol></span></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-66231735763354659942024-02-21T19:11:00.000-08:002024-02-21T19:11:52.221-08:00How Ampliffy's Videoffy Solution Empowers Publishers in the New IAB Landscape<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Lm84xdbu3to?si=psA9QjS8tXkVOnJs" title="YouTube video player" width="560"></iframe></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;">The digital advertising landscape constantly evolves, and publishers face new challenges in effectively reaching their audiences. With the rise of ad blockers and inappropriate ad inventory, online advertising methods are becoming more challenging. So, publishers must stay ahead of the game and find innovative ways to engage users. IAB and Google have made a movement and updated the video publisher's policy to ensure the quality of video ads and user experience remain qualified.</span></span></p><span id="docs-internal-guid-282942a0-7fff-11ab-95ff-d48c12e53528"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">But what exactly is the IAB video publisher's update, and how does it impact publishers? Let's delve into that next!</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What is the IAB’s and Google’s video publisher’s video policy, and how it affects publishers</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The IAB, or Interactive Advertising Bureau, is an industry organization that sets standards and guidelines for online advertising. It is crucial in shaping the digital advertising landscape and significantly impacts publishers.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Taking effect from April 1, 2024, all video inventory that is monetized by publishers who use Ad Manager, AdMob, and AdSense will be subject to new publisher policies. Publishers must adhere to these guidelines when creating and displaying their video content. By doing so, they ensure that their ads meet industry standards and provide a better user experience.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Understanding how the IAB and Google video publisher’s video policy affects publishers is essential for effectively navigating the changing landscape of online advertising. By staying informed about industry standards the IAB sets, publishers can make informed decisions about their ad inventory while ensuring compliance with regulations.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The challenges faced by publishers in the new IAB landscape</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The new IAB landscape has brought about significant challenges for publishers in online advertising. Publishers now are facing obstacles when generating revenue from their ad inventory. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">One of the major challenges publishers face is </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">adapting to the new regulations</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. With this update, approximately 90% of the video material formerly in-stream is now categorized as out-stream. So, publishers must ensure their video inventory aligns with the new IAB tech lab regulation.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Managing the </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">video content </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">itself is not easy work. As more and more users prefer consuming information through videos, publishers need to adapt and invest in video strategies to stay relevant. However, creating high-quality video content requires time, resources, and expertise that may not be readily available for all publishers.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Another challenge is </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">managing ad inventory effectively</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> to align with the new regulation. With many platforms available, including social media giants like Facebook and YouTube, dominating the space, it can be difficult for smaller publishers to compete and monetize their content effectively.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Furthermore, ensuring </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">brand safety</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> has become a crucial concern for publishers. In an era where fake news and controversial content can easily spread across various channels, advertisers are becoming increasingly cautious about where their ads appear. Publishers need robust solutions that provide transparency and control over their ad placements.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In addition to these challenges, there is a growing demand for white-label video sites - customizable platforms that allow brands or individuals to create their own branded video channels without investing in extensive development efforts. This is a suitable solution for the publisher’s challenges.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Introducing Ampliffy’s Videoffy white label video site</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ampliffy's <a href="https://blog.ampliffy.com/2023/07/videoffy-white-label-video-site-for.html" target="_blank">Videoffy </a>solution is an innovative platform that helps publishers address these challenges. By providing factual and updated video content material along with easy-to-use tools for creating engaging videos quickly, Videoffy enables even non-experts to produce professional-looking video content effortlessly. It has comprehensive management features that allow seamless organization of ad inventory while ensuring brand safety measures and updated guidelines at all times.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">All the ad inventories by Ampliffy meet the updated standard and regulations of Google Ad and IAB Tech Lab. The factual video content is also provided in many topics publishers can choose and customize based on their branding. So, publishers won’t be worried about producing and managing the video content. By delivering personalized content, Videoffy ensures higher engagement rates and increased conversions for advertisers and publishers.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Lastly, Videoffy offers white-label customization options, enabling publishers to customize their brand identity. This customization feature gives them full control over the design and layout of their video platform, creating a cohesive brand experience for users, including a logo, color scheme, and layout to create a unique and personalized video site. This can strengthen brand identity and customer loyalty.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">One feature of Videoffy is its ability to deliver targeted and relevant video ads in real time. Publishers can maximize their revenue by serving ads based on user demographics, interests, and behaviors. Along with the Ampliffy control panel, publishers can track key metrics such as views, clicks, conversions, and revenue generated from each campaign or ad placement. Enterprises can now reach new heights by leveraging this cutting-edge solution offered by Ampliffy.</span></span></p><div><span face="Arial, sans-serif" style="color: #0e101a; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-20541899834245216772024-02-15T00:47:00.000-08:002024-02-15T00:47:37.053-08:00All You Need to Know About Sticky Ad<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/XbE0gn0Sbl4?si=2Qt2C2juwPworQJA" title="YouTube video player" width="560"></iframe><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Selecting the most effective ad formats in the constantly changing world of digital advertising can be overwhelming due to the abundance of alternatives available. But worry not—we have Sticky Ads to make you stand out.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid-82f40cec-7fff-f771-ec8d-6a8554dac131" style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Because digital advertising is growing, publishers are pressured to provide higher-quality impressions. Ad blockers and banner blindness are only some challenges you'll face along the way, but let's face it wisely.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Sticky ads remain on the website like devoted friends, trailing your readers as they browse around. Sticky advertising is traded everywhere, from PMPs to open auctions. It is time to experiment with sticky advertising to increase ad viewability and income.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In the age of digital advertising, grabbing people's attention and making an impact is crucial. Why not continue using sticky advertisements, then?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: large;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: large;">What Are Sticky Ads?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Sticky ads are online advertisements that "stick," or stay visible, on a page even when the user scrolls down. Regardless of the user's scroll depth, these advertisements are always visible to them and are usually shown as banners or rectangles. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: large;">Types of Sticky Ads</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">There are various types of sticky advertising, such as:</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Horizontal sticky banner advertisements</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> "stick" to the top of the user's screen while they scroll down a website. They are usually seen at the top of the page. They can successfully draw in a user and are frequently used to advertise a good or service displayed in landscape format. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Vertical sticky banner advertisements</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> are similar to sticky banner ads. They are positioned on the side of a website and stay visible while a person scrolls down the page. These advertisements are portrait-sized and displayed on a page's left or right side.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bottom horizontal sticky advertisements</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> stay displayed at the bottom of the website as a user scrolls up the page. They can be especially useful in increasing conversions and frequently advertise upcoming occasions or promotions.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sidebar sticky advertisements</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> "stick" to the side of a user's screen as they scroll down a website. Publishers usually place these adverts beside organic content because sidebar content is very popular.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: large;">Advantages and Disadvantages of Sticky Ads</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">These are the advantages and disadvantages of sticky ads, but remember that the results might vary depending on the publisher and its strategy.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Sticky Ads Pros</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Increase viewability</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Geater yield and ad revenue</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Less intrusive than non-standard advertisements</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Adjustable and customizable in size based on the device and feature</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Can be targeted by Google Ad Exchange and header bidding</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Applying sticky video ads with Ampliffy is worry-free, as we will take care of the embedded code and the requirements to meet the standards of IAB’s and Google’s policies.</span></span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Sticky Ads Cons</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Not all ad networks, including social media, permit sticky advertisements. But there are many impressions that you can get beyond social media, and sticky ads are perfect for that.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This may result in a poor user experience, such as lagging or jittering, especially if you don’t utilize decent ad technology.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Not every publisher has the technical or development capabilities to implement or modify anchor advertisements. However, do not worry that many ad networks like Ampliffy will help publishers implement sticky ad inventory on their sites.</span></span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: large;">Sticky Ads Example by Ampliffy</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This session will explain how Ampliffy tailored a sticky advertisement for a website, <a href="http://tven.ampliffy.com" target="_blank">Ampliffy TV</a>. AmpliffyTV is a video site that offers daily news and entertainment videos. Publishers can attach and include videos by AmpliffyTV to build a site and generate additional income without considering the content. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">AmpliffyTV consistently releases fresh videos worldwide while emphasizing quality over quantity. It is essential to adjust sticky video ad units in a video site like Ampliffy, as they often have higher CPMs than billboard ads to maximize ad income for the publisher. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Like what we have to do with AmpliffyTV, we also do the same with all our clients to provide sticky video ad inventory and other types. The technical problems will be handled by Ampliffy experts, making the sticky ad application flexible and easy. Additionally, Ampliffy will help publishers increase their ad earnings by giving professional recommendations for ad types and placements.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">We need to be careful while implementing sticky video ads into a website, and publishers might need a professional to do this. Sometimes, the publisher’s website could be broken when the sticky ad was inserted. This can negatively impact the web’s design and user experience.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Our sticky ads inventories work under Google guidelines. Publishers can monitor the performance of sticky ads on the Ampliffy panel that displays real-time data. We guarantee that video monetization with Ampliffy is easy and friendly.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The result of sticky ads is worth the work. Based on our experience, sticky ads can generate an average viewability of 90% and increase the revenue by +34% comparing to other non-sticky ad formats.</span></span></p>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-48871161405681606562024-02-08T02:09:00.000-08:002024-02-15T00:54:14.379-08:00What Are the New Video Ad Definitions and Their Requirements?<p><iframe width="560" height="315" src="https://www.youtube.com/embed/gbzWtczz9h8?si=8AP45FjglOBYUBS7" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The rules and classifications governing video advertising have changed throughout time. The most recent video advertising requirements represent a major shift for the ad tech and advertising industries, and the IAB Tech Lab sets the global standard for the programmatic ecosystem. Now, let's go into great detail on this subject.</span></span></p><span id="docs-internal-guid-87ac0155-7fff-4935-83bf-9dc579133ce6"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The Tech Lab's original goals were to define the instream video better and draw a more distinct line between the two dominant categories. A proposal to expand the criteria of video advertising and add more complexity to the categories was introduced in October.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The update focused more on refining and clarifying the current categories than creating new ones for the video advertising rules. A working group in the Tech Lab produced this modification to meet the industry's needs better. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">For those in the programming supply chain, the 2022 instream/outstream duality presented challenges. There are currently three "out-stream" varieties according to the updated definitions.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The following are the revised definitions and their requirement:</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Instream</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Advertisements before, during, or after the customer-requested streaming video material are known as pre-, mid-, or post-roll instream advertisements. The default setting for instream video at player startup must be </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">"sound on."</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Accompanying Content</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">A video advertisement that plays within the stream of video content that goes with the user's primary visit, even when the </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">video content isn't the main reason</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> for the user's visit or something they specifically asked to see. Placements of Accompanying Content must load inside the page's body and are, by default, </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">“muted.”</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> As it scrolls off the page, it can transform into a floating or sticky player.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Interstitial</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">A video advertisement fills the majority of the viewport. It is the page's main focus when it is played during a content transition without any other streaming video content. You must be careful with the number of ads being played for interstitial ads. The rule is that only </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">one autoplay video</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> player can be opened at once and auto-played when it reaches at least </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">50% of viewability</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Standalone</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Video ads that play </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">without any video material/content</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> being streamed and the video ad is not the page's focus. Placements such as slideshows, native feeds, in-content, and sticky/floating can all contain this.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">Why Does This Matter?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This adjustment is important from the perspective of both the buy and sell sides, in addition to expanding the definitions of the videos. The new specifications positively move toward more defined pathways and encourage transparency across the sector.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">These requirements provide suppliers with more motivation to enhance their video content experience. There is no motive for a seller to invest in content if there is no differentiation between higher quality out-stream video and lower quality out-stream that results in an unsatisfactory watching experience for viewers. The most recent specifications guarantee that businesses and publishers will be encouraged to spend in providing the greatest user experience possible. Consumers are interested in high-quality, relevant content, and their viewing experiences are crucial. Publishers now receive greater CPMs for a video ad accompanied by actual video content when they offer a better user experience.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This is a significant shift for buyers also! Buyers are curious about what they are getting. So, a level of precision that was lacking before is added with these new definitions. The specifications provided by the IAB Tech Lab enable buyers to understand the type of products they are buying.</span></span></p><div><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-8981752513364398802024-01-25T05:23:00.000-08:002024-01-25T05:23:45.410-08:00Best Trends to Boost Revenue for Publishers in 2024<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/bMRPVxYfqt0?si=ikZPbSvq6w_U43PD" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In the ever-evolving publishing landscape, staying ahead is crucial for boosting revenue. As we set our sights on 2024, it's essential to identify the best trends that can lead to increased profitability for publishers. From embracing new technology to tapping into emerging consumer behavior, this article explores strategies to unlock success in the coming years.</span></span></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><span id="docs-internal-guid-237dfd70-7fff-84bf-336b-a415e1eb4553"><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The Importance of Staying Ahead of Revenue Trends</span></span></h2><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers operate in a highly competitive industry where staying ahead of revenue trends can make or break their success. To increase revenue in 2024 and beyond, publishers must adjust and adopt new methods due to the ongoing change in technology and customer behavior.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Trend 1: Native Advertising and Sponsored Content</span></span></h2><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">One of the most prominent trends shaping the publishing industry is the rise of native advertising and sponsored content. With traditional advertising models becoming less effective, publishers are turning to native ads to integrate promotional content into their platforms seamlessly. By creating engaging and relevant sponsored content, publishers can provide value to their readers while generating revenue from brand partnerships.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Native advertising allows publishers to leverage their expertise in content creation while monetizing their platforms. Publishers may provide sponsored content that seems natural and improves user experience by collaborating with businesses that share the interests of their audience. This trend will grow in 2024 as more advertisers recognize the value of reaching consumers through trusted publishers.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Trend 2: Video Content and Monetization</span></span></h2><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">As video consumption continues to rise, publishers can boost revenue by leveraging this trend. Publishers can monetize their video content through sponsored content, ad placements, and membership fees. Video content offers an interesting and distinctive approach to connecting with consumers.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers can create high-quality video content that aligns with their brand and attracts advertisers looking to reach a captive audience. By incorporating video into their content strategy, publishers can increase engagement, attract new readers, and generate additional revenue streams. In 2024, publishers who embrace video content and monetization will have a competitive edge in the market.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Trend 3: Stay Informed About IAB and Google Changes in In-Stream Video Ad Inventory</span></span></h2><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"></span></span></p><div><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium; white-space-collapse: preserve;">In the ever-changing world of revenue patterns, publishers need to be aware of developments in the market. Publishers, in particular, need to be informed and pay attention to the most recent changes to Google's and the Interactive Advertising Bureau's (IAB) definition of In-Stream Video Ad Inventory. By being aware of these modifications, publishers can make the most of the potential in the In-Stream Video Ad space by coordinating their video content and advertising strategy with the changing industry standards. If you want to achieve long-term success, you must stay ahead of such advances. We understand this is not easy, so we offer hassle-free video ad monetization with Ampliffy aligned with the recent Google and IAB video publisher policy.</span></span></div><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Trend 4: Implementing a Subscription Model</span></span></h2><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">With the decline of traditional advertising revenue, publishers are increasingly turning to subscription-based models to drive revenue growth. Publishers can create a sustainable income stream by offering valuable and exclusive content behind a paywall while providing a personalized experience to their most dedicated readers.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Implementing a subscription model requires publishers to consider their content offerings and pricing strategies carefully. By providing unique and high-quality content that readers can't find elsewhere, publishers can entice users to become paying subscribers. In 2024, publishers who successfully implement subscription models will be able to generate steady revenue while fostering a loyal community of readers.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Trend 5: Data-Driven Advertising and Personalization</span></span></h2><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In the era of big data, publishers have a wealth of information at their fingertips. By analyzing audience behavior and preferences, publishers can deliver personalized content that resonates with their readers and drives revenue growth.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">By leveraging data-driven insights, publishers can understand their audience's interests, behaviors, and consumption patterns. Using this information, they can develop highly focused ad campaigns that increase viewer engagement and conversion rates. In 2024, publishers who invest in data analytics and personalization will have a competitive advantage in the market.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Trend 6: Mobile Optimization and Responsive Design</span></span></h2><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Mobile optimization is necessary for publishers as more readers consume content on their smartphones and tablets. To maintain audience engagement and deliver a flawless user experience, publishers must ensure their websites and platforms are optimized for mobile devices.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Responsive design is essential for publishers because it enables their content to adjust to various screen sizes and resolutions. By implementing responsive design, publishers can reach a wider audience and ensure their content is accessible and visually appealing across all devices. In 2024, publishers prioritizing mobile optimization and responsive design will attract and retain more readers, increasing revenue.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><h2 dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Taking Advantage of Revenue Trends for Publishers</span></span></h2><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In an industry as dynamic as publishing, staying ahead of revenue trends is essential for success. By embracing trends such as native advertising, video content, subscription models, data-driven advertising, mobile optimization, influencer partnerships, and emerging technologies, publishers can unlock new revenue streams and cultivate a loyal and engaged audience.</span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">As we look towards 2024, publishers must be proactive in adopting these trends, continuously adapting their strategies to meet their readers' evolving needs and preferences. By doing so, publishers can position themselves for long-term success and thrive in an ever-changing publishing landscape.</span></span></p><br /></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-71504491517608418342024-01-18T07:40:00.000-08:002024-01-18T07:40:19.357-08:00Ampliffy is Ready to Face Google's New Video Publishers Policy<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/o0ycRZNMrQM?si=nRXNyJ6hryKXV22t" title="YouTube video player" width="560"></iframe></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;">As of April 1, 2024, Google is set to implement changes to its rules for video publishers, impacting all video inventory monetised through AdSense, Ad Manager, and AdMob. These modifications, outlined in the updated Google Publisher Policies, aim to align rules with industry standards and ensure a seamless and standardised experience across all Google products.</span></span></p><span id="docs-internal-guid-058b2b2a-7fff-7dbd-0232-8367bfa20e98"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">What is the change?</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">The following are the revised policies:</span></p><br /><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Video Inventory needs to supply declarations with precise signals, such as:</span></p></li></ol><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Placement of advertisements: muted or automatically audible.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Type of ad placement: Video ads that play in video players containing video content must be correctly identified as "In-stream" or "Accompanying Content" placements. Depending on inventory format, Google will identify video ads serving into non-video player placements as either "Interstitial" or "Standalone" placements.</span></p></li></ul><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 28px;"><li aria-checked="false" aria-level="1" dir="ltr" role="checkbox" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: none; margin-left: 72pt; vertical-align: baseline; white-space: pre;"><img alt="tidak dicentang" aria-roledescription="kotak centang" height="17.599999999999998px" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEgAAABICAYAAABV7bNHAAAA1ElEQVR4Ae3bMQ4BURSFYY2xBuwQ7BIkTGxFRj9Oo9RdkXn5TvL3L19u+2ZmZmZmZhVbpH26pFcaJ9IrndMudb/CWadHGiden1bll9MIzqd79SUd0thY20qga4NA50qgoUGgoRJo/NL/V/N+QIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIEyFeEZyXQpUGgUyXQrkGgTSVQl/qGcG5pnkq3Sn0jOMv0k3Vpm05pmNjfsGPalFyOmZmZmdkbSS9cKbtzhxMAAAAASUVORK5CYII=" style="margin-right: 3px;" width="17.599999999999998px" /><p dir="ltr" role="presentation" style="display: inline-block; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; vertical-align: top;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">"In-stream"</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> refers to an audio or video advertisement that plays within a stream of audio or video content when the user's attention is drawn to the video or audio content or when they specifically request it. An example might be a video advertisement that starts, stops, or otherwise interrupts a user-requested video stream.</span></p></li><li aria-checked="false" aria-level="1" dir="ltr" role="checkbox" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: none; margin-left: 72pt; vertical-align: baseline; white-space: pre;"><img alt="tidak dicentang" aria-roledescription="kotak centang" height="17.599999999999998px" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEgAAABICAYAAABV7bNHAAAA1ElEQVR4Ae3bMQ4BURSFYY2xBuwQ7BIkTGxFRj9Oo9RdkXn5TvL3L19u+2ZmZmZmZhVbpH26pFcaJ9IrndMudb/CWadHGiden1bll9MIzqd79SUd0thY20qga4NA50qgoUGgoRJo/NL/V/N+QIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIEyFeEZyXQpUGgUyXQrkGgTSVQl/qGcG5pnkq3Sn0jOMv0k3Vpm05pmNjfsGPalFyOmZmZmdkbSS9cKbtzhxMAAAAASUVORK5CYII=" style="margin-right: 3px;" width="17.599999999999998px" /><p dir="ltr" role="presentation" style="display: inline-block; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; vertical-align: top;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">"Accompanying Content"</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> refers to a video ad that plays within the stream of video content displayed alongside the user's primary content when the video content is not the main attraction or something the user has specifically requested. Placements of Associated Content must load inside the page's body and are, by default, muted. An example would be a video advertisement that appears before, during, or after the series of muted videos occupying a little section of a page mostly devoted to editorial material.</span></p></li><li aria-checked="false" aria-level="1" dir="ltr" role="checkbox" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: none; margin-left: 72pt; vertical-align: baseline; white-space: pre;"><img alt="tidak dicentang" aria-roledescription="kotak centang" height="17.599999999999998px" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEgAAABICAYAAABV7bNHAAAA1ElEQVR4Ae3bMQ4BURSFYY2xBuwQ7BIkTGxFRj9Oo9RdkXn5TvL3L19u+2ZmZmZmZhVbpH26pFcaJ9IrndMudb/CWadHGiden1bll9MIzqd79SUd0thY20qga4NA50qgoUGgoRJo/NL/V/N+QIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIEyFeEZyXQpUGgUyXQrkGgTSVQl/qGcG5pnkq3Sn0jOMv0k3Vpm05pmNjfsGPalFyOmZmZmdkbSS9cKbtzhxMAAAAASUVORK5CYII=" style="margin-right: 3px;" width="17.599999999999998px" /><p dir="ltr" role="presentation" style="display: inline-block; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; vertical-align: top;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">"Interstitial"</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> refers to a video ad that appears as the page's main focus and fills the bulk of the viewport when it is played during a transition between content and has no other streaming video content. An instance of this would be a video advertisement that runs in the background separately from any other streaming video material and is shown fully during a smooth break or change in content.</span></p></li><li aria-checked="false" aria-level="1" dir="ltr" role="checkbox" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: none; margin-left: 72pt; vertical-align: baseline; white-space: pre;"><img alt="tidak dicentang" aria-roledescription="kotak centang" height="17.599999999999998px" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEgAAABICAYAAABV7bNHAAAA1ElEQVR4Ae3bMQ4BURSFYY2xBuwQ7BIkTGxFRj9Oo9RdkXn5TvL3L19u+2ZmZmZmZhVbpH26pFcaJ9IrndMudb/CWadHGiden1bll9MIzqd79SUd0thY20qga4NA50qgoUGgoRJo/NL/V/N+QIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIECBAgQIAAAQIEyFeEZyXQpUGgUyXQrkGgTSVQl/qGcG5pnkq3Sn0jOMv0k3Vpm05pmNjfsGPalFyOmZmZmdkbSS9cKbtzhxMAAAAASUVORK5CYII=" style="margin-right: 3px;" width="17.599999999999998px" /><p dir="ltr" role="presentation" style="display: inline-block; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; vertical-align: top;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">"standalone"</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> video ad plays independently without any other streaming video content and doesn't take centre stage on the page. An example would be a video advertisement that appears in a banner at the right rail of an article page and is not connected to other streaming video content.</span></p></li></ul><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Unless through an official Google Beta program, in-stream or accompanying content placements on compatible platforms must use the Google Interactive Media Ads SDK or Google Programmatic Access Library.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Standalone or interstitial placements must employ the following Google solutions: Within the app: the Google Mobile Ads SDK (for Ad Manager; for AdMob); on the web: Google Publisher Tags.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">No part of the Video Inventory, including any ad content or controls (such as play, pause, mute, skip, or dismiss), may be blocked, concealed, or non-functional.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Audio advertisements for in-stream placements cannot be requested or supplied in muted settings.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Video Inventory can play automatically as long as:</span></p></li></ol><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">There can only be one Video Inventory per placement type that automatically plays sound at any moment.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Ads cannot play automatically until at least half of the ad unit is shown.</span></p></li></ul><ol start="7" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Video Inventory could be sticky if you make sure that:</span></p></li></ol><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">A dismissal option is available for the duration of the video or advertisement. This option can't be buried, blocked, or non-functional.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">The video player must begin in the main content for in-stream or accompanying content placements, and it will only switch to a sticky placement when the user scrolls the player off the page.</span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">How Ampliffy Can Help?</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Ampliffy is an ad network that helps publishers adjust to these regulation changes, particularly in video advertising. We help publishers in finding advertisers to sell advertising space. We also help advertisers locate ad inventories that fit their target market and budget. The following describes how Ampliffy's unique features comply with Google's revised policies:</span></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Non-Intrusive Video Inventory</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">: Ampliffy knows how critical it is to remain discrete and display ads that don’t interfere with the user experience. Play, pause, mute, skip, dismiss, and other ad content controls are never blocked, hidden, or non-functional in our ad inventory. We provide top-notch monetisation outcomes to boost publishers’ earnings by securing powerful video advertising campaigns from premium brands & agencies worldwide.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Optimised Audio Ads:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> By Google's policy to improve user experience, Ampliffy ensures that audio adverts can be muted or unmuted based on the updated policy.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Accurate Identification of Ad Placements:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> Ampliffy's guarantees precise identification of ad placements, including "In-stream," "Accompanying Content," "Interstitial," and "Standalone," in compliance with Google policy guidelines. Publishers are facing great difficulty with this update, particularly smaller ones. Approximately 90% of the video material formerly in-stream is now categorised as out-stream. Accurately identifying ad placements is not easy, but Ampliffy can help publishers ensure accurate ad identification and help advertisers have appropriate ad space.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">Sticky Video Inventory Implementation:</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"> The implementation of sticky video inventory is supported by Ampliffy, which also offers clear recommendations for dismissing alternatives and ensures the video player only moves to a sticky spot when the user scrolls the player off the page.</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; text-wrap: wrap; vertical-align: baseline;">White-Label Video Site Solutions</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">: Ampliffy provides publishers with white-label video site solutions which go beyond conventional ad placements. As a result, publishers can launch their own branded video platforms, optimising income potential and fostering a seamless user experience.</span></p></li></ol></span></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-44476413186678324622024-01-04T03:06:00.000-08:002024-01-04T03:06:08.634-08:00How to improve publishers' website ranking and Get More Ad Revenue?<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/lORVDtrsoNQ?si=WVcBKj0b_SiCjpWN" title="YouTube video player" width="560"></iframe></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;"><br /></span></span></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;">If you are a publisher, you have undoubtedly heard about search engine optimization (SEO) and how Google frequently modifies its ranking algorithms. Google takes these actions to give its users a positive and precise search experience. Algorithm changes occasionally impact how well your website performs in the search results. However, this isn’t a permanent problem, as new methods for a website’s search engine results appear every time Google has its update. This post will review a few strategies and tactics that will raise your Google search engine rankings. It is important for publishers because when your website is on the first page of search engine results, you will have more impressions, leading to more ad revenue.</span></span></p><span id="docs-internal-guid-7fafe1bc-7fff-fabe-7ab7-21ad94be36de"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Post High-Quality Content</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Content has become dominant in enhancing search rankings. Creating high-quality, informative content tailored to your specific audience is a potent strategy for elevating your online presence. High-quality content uniquely conveys information compellingly, catering to diverse learning preferences and capturing users' attention.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Content is not only about text-based content. Video content is more effective than text-based content alone. Incorporating videos on your website drives increased traffic and fosters a deeper connection with your audience. Furthermore, search engines increasingly prioritize multimedia content, and websites featuring relevant and engaging videos often receive preferential treatment in search result rankings.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">An essential component of your material is storytelling. Telling a compelling story will draw your audience, evoke specific feelings, and increase ad revenue. Naturally, any story must have an “ending,” so providing your visitors with a call to action makes sense once you’ve got their attention.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Moreover, shareable headlines are essential to your rating. A catchy headline that will be shared will help spread your content. Dramatic language that conveys a sense of urgency, such as “now” or “today,” can be a smart option. A strong headline is what makes a website clickable. If your main content is video content, do not forget to put an SEO-friendly title, description, and subtitle on your video.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">If your main content is text, you must try a multi-media experience. Using videos, infographics, ebooks, checklists, podcasts, comics, animated GIFs, and webinars are examples of multi-media experiences.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Lastly, you must regularly update your content. A fresh piece of content indicates that your website is active. An active website encourages brands to have an advertisement campaign on it.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Make Your Website Responsive to Mobile Devices</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Your website must be mobile-friendly to avoid being penalized by Google, which started rolling out its mobile-friendly algorithm change in 2015. Regardless of everything else you do, you will experience a decline in your rankings if your website does not have a mobile version or is not designed with a responsive design. To escape this trap, ensure your website offers mobile visitors a superior and user-friendly experience.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Observe Social Activities</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Social activities are a significant component of your search rankings. However, this implies that you ought to concentrate only on genuine ones. It is not advisable to purchase thousands of likes / follows and hope for the best. Gaining organic likes or shares can significantly raise your rankings. Another local SEO ranking factor is your number of genuine followers or memberships. So, concentrate on your profile, share worthwhile content, get interaction, and Google will reward you.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">SEO tactics are necessary to get a website ranked well in searches. As always, content is king. Therefore, you must concentrate on giving your audiences high-quality and useful content. Your website must be optimized for mobile devices in the current smartphone era. Additionally, always keep an eye on Google’s algorithm updates.</span></span></p><br /></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-9498182400028407872023-12-29T02:09:00.000-08:002023-12-29T02:09:34.992-08:006 Essential Site Design Tips for Publishers to Enhance User Experience<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/arQRzefiuAw?si=rrSZH9foG90JlESL" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Did you know that about 94% of the first impressions are attributed to the design of your website? One of the challenges of operating online publishing is drawing and retaining visitors to your website. In today's digital era, a visually appealing and user-friendly website design is crucial for attracting and retaining visitors, as well as providing users with a satisfying experience. As publishers, your website should provide an enjoyable and seamless user experience, maximising engagement and delivering your content effectively. In reality, many publishers can generate ad revenue by optimising the web design. To help you achieve this, we have compiled six essential site design tips specifically tailored for publishers. Let's dive in!</span></span></p><span id="docs-internal-guid-0aa1d11b-7fff-6b99-141a-c351f4b3b683"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">1. Simplicity is Key</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When it comes to site design, simplicity reigns supreme. A cluttered and chaotic layout can overwhelm visitors, making it difficult for them to navigate your site and locate the desired content. A neat, contemporary, and eye-catching website is essential in today’s online environment. Opt for a clean and minimalist design that emphasises readability. Use ample white space, clear typography, and intuitive navigation bars to guide users effortlessly through your website. Research indicates that websites featuring a sufficient amount of whitespace receive 35-45% more visual attention than those with busy layouts or insufficient whitespace. It makes your site appear beautiful and provides users with a positive experience. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">2. Mobile Responsiveness Is a Must</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Designing your landing pages with a responsive layout is the first step towards guaranteeing mobile responsiveness. This implies that your page's elements and layout will change and adapt to accommodate various screen widths. With the escalating use of smartphones and tablets, ensuring your site is mobile-responsive is non-negotiable. Many of your audience access your content on their mobile devices, and if your site is not optimised for smaller screens, you risk losing visitors. Prioritise responsive design to guarantee a seamless and enjoyable user experience across all devices so users can navigate a website more easily and aesthetically when there is no need for them to zoom in or scroll horizontally</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">3. Optimize Load Times</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In today's fast-paced world, visitors expect your website to load quickly. The term “website load times” describes how long it takes for a website to load and start working properly. Slow load times can frustrate users and drive them away, resulting in a higher bounce rate and leaving without interacting with the content. In contrast, users will be more satisfied and spend more time on your website if it loads quickly. Research has demonstrated that even slight delays in a website’s loading time can greatly impact user engagement. Optimise your site's performance by minimising file sizes, compressing images, and utilising browser caching. Regularly monitor and test your website's load times to ensure optimal speed and responsiveness.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">4. Incorporate Captivating Visuals</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Engaging visuals plays a vital role in capturing visitors' attention and enhancing their overall experience on your website. Incorporate high-quality images, infographics, videos, or interactive elements that complement your content. However, it's important not to go overboard and risk distracting readers. Maintain a balance between informative visuals and clean design to provide an immersive and delightful experience. You can use website pictures’ ability to draw visitors in and improve user experience and engagement. But first, you need to understand your target audience. For example, using colourful photos for your website might be more appealing if your target audience is young and fashionable.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">On the other hand, choosing elegant pictures might be a great option if you are targeting a more adult audience. To incorporate captivating visuals on your website, you can hire a professional, like a graphic designer, to produce unique and original images for your website. They can develop visually appealing compositions consistent with your company identity. Besides pictures, you can also use video content to engage more with the users. In this case, Ampliffy is the expert to provide and monetise video content. With Ampliffy, you can even have your white-label video site, which is a site that is totally dedicated to video content.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">5. Prioritize Content Organization</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">As a publisher, your content is at the heart of your website. Organise your articles, blog posts, or other written materials clearly and logically. Implement categories, tags, and search functionalities for easy navigation and content discovery. Categories and tags are crucial to make navigation easier and provide your audience a smooth experience when visiting your website. But it is also crucial to find the right balance between offering just enough categories for simple browsing and giving users too many options. Lastly, ensure that your site's design facilitates effortless access to your archive of valuable information, enabling readers to find exactly what they're looking for without frustration.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">6. Optimize Call-to-Actions (CTAs)</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Visually appealing call-to-action buttons are essential for drawing in visitors and encouraging them to take action. A strategically placed and attention-grabbing call-to-action (CTA) can significantly impact user engagement and conversion rates. Use contrasting colours and compelling copy to make your CTAs stand out from the rest of your content. Use clear and concise wording to convey the intended action, like “Buy Now” or “Sign Up Today”. To make sure the CTA button is readily clicked and visible on the page, you must also consider its size and location. For instance, you can boost the CTA button’s exposure by positioning it above the fold or at the content conclusion. Whether it's encouraging readers to sign up for a newsletter, share an article, or purchase, optimise your CTAs to guide users towards desired actions without being intrusive.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers are uniquely responsible for providing an exceptional user experience through their site design. By implementing these six essential tips, you can enhance your website's functionality, visual appeal, and overall user experience. Remember, simplicity, mobile responsiveness, optimised load times, captivating visuals, content organisation, and effective CTAs are key factors in attracting and retaining visitors. So, prioritise your site design and ensure it aligns with your content objectives. Happy publishing!</span></span></p><br /></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-49760297008807189032023-12-21T02:55:00.000-08:002023-12-21T02:55:18.398-08:00Unleash the Power of Ad Transparency and Security with Ads.txt<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/LH99rr3gRss?si=UA9swRvoHj2Wl9Cy" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt, short for Authorized Digital Sellers, is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorise to sell their digital inventory. Ads.txt aims to prevent unauthorised inventory sales and improve transparency in the online advertising ecosystem by creating a public record of authorised sellers.</span></span></p><span id="docs-internal-guid-68b405ac-7fff-f399-141f-80e138a6f720"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">How Ads.txt Works</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers must upload an Ads.txt file to their website that includes a list of all authorised vendors of their goods for Ads.txt to function. The publisher will then take the necessary steps to remove the vendor from their Ads.txt file when buyers report any illegal merchants to them.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt is a significant project contributing to the advertising ecosystem's increased openness and shielding publishers and companies from ad fraud. Ads.txt helps secure publishers' revenue streams and improves the efficacy of digital advertising campaigns by limiting the sale of a publisher's inventory to approved merchants only.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">Implement Ads.txt to Your Website</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">As a publisher, It is your responsibility to ensure that the money coming into your website comes from reliable sources. You can accomplish this, for example, by adding Ads.txt to your website. By following this easy procedure, you can safeguard your earnings and stop the illegal resale of your inventory of ads.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">How to Make an Ads.txt File</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Making an Ads.txt file is the first step in putting Ads.txt into practice. You can make an Ads.txt file with a text editor like Sublime Text, Notepad, or TextEdit. The file should be saved as "ads.txt" and uploaded to your website's root directory. Your website's top-level directory is called "public_html" or "www" by default.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The Ads.txt file must be available to the public as ad exchanges may not recognise inaccessible files, which could negatively impact your earnings.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Adding Authorized Sellers</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">After creating your Ads.txt file, you must add the approved sellers. For every approved seller, publishers should include the seller's domain name, publisher ID, account type, and certification authority ID. Usually, you may find this information by contacting the seller's support team or entering their account settings.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Making sure the data you add to your Ads.txt file is correct and current is crucial. Inaccurate information may result in missed sales or your ad account suspension.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Maintaining and Updating Ads.txt File</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It's critical to update and maintain your Ads.txt file regularly. You can add authorised sellers to your Ads.txt file as they become available and delete the vendors that are no longer approved</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">The Advantages of Ads.txt</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Greater Openness in the Advertising Environment</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Transparency fosters confidence between publications and advertisers. Ads.txt helps lower fraud and misrepresentation risk by identifying who sells what inventory. Advertising efforts may become more successful and efficient due to the assurance that the appropriate people are seeing their advertisements.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Protection Against Ad Fraud</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt improves accountability and stops domain spoofing by guaranteeing that only authorised merchants may offer their inventory and compelling buy-side platforms to only purchase from approved sources.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The digital advertising sector is facing an increasing issue with ad fraud. Ad fraud will cost marketers more than $42 billion worldwide in 2019. This issue is resolved by Ads.txt, which makes sure that only approved vendors can sell inventory. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Additionally, Ads.txt aids in preventing domain spoofing. Fraudsters employ domain spoofing to fool marketers into believing their adverts appear on trustworthy websites. By mandating publishers to list approved sellers of their inventory, Ads.txt stops this.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt Enhances Advertising Income for Publishers</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt helps publishers make more money by limiting the sale of inventory to approved sellers exclusively, protecting their bottom line against fraudulent ad impressions. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">For publishers, fraudulent ad impressions pose a serious issue. They arise from the sale of inventory by an unauthorised seller that they do not control or possess. This may result in lower-quality advertisements on a publisher's website, harming their income and reputation. This issue is resolved by Ads.txt, which makes sure that only approved vendors can sell inventory.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">All things considered, publishers, advertisers, and marketers can gain from using Ads.txt. Ads.txt contributes to developing a more effective, reliable, and transparent digital advertising ecosystem by enhancing transparency, reducing ad fraud, and boosting ad income.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">Limitations and Difficulties of Ads.txt</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers can use the Authorized Digital Sellers (Ads.txt) tool to ensure that only authorised merchants sell their inventory. While Ads.txt has gained popularity as a tool to fight ad fraud, there are still certain drawbacks and difficulties to consider.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Adoption Rates and Support</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt's adoption rate presents a big obstacle. Although acceptance has increased gradually since its launch, it is still not widespread. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Even with the increased support, some publishers could still be reluctant to use Ads.txt because they don't know how to implement it or don't see its advantages. This may result in a slower pace of adoption.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Possibility of Human Error</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Due to the manual implementation of Ads.txt, human mistakes may occur. Incorrect information or unintentional file modifications may cause problems for authorised vendors and, in extreme circumstances, may result in publishers losing their ad revenue. As a result, publishers must exercise caution when implementing and maintaining their products.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">One strategy to reduce the possibility of human error is to implement and administer Ads.txt using automated tools. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Limitations on Handling All Forms of Advertising Fraud</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt can only effectively combat a portion of ad fraud; it may not be very effective against other types.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt does not address problems like ad injection or domain spoofing, even if it can prevent the illicit reselling of inventory. Thus, to offer complete protection against ad fraud, publishers should utilise Ads.txt in addition to existing anti-fraud methods.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Despite these difficulties and restrictions, Ads.txt is still a valuable tool for publishers and advertisers to use in the fight against ad fraud. Publishers may continue to use Ads.txt efficiently and safeguard their ad revenue by remaining aware and watchful.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: large;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">The Future of Ads.txt and Digital Advertising’s Future</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.txt is not the perfect answer to protect publishers and advertisers from fraud.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The Implementation of Ads.cert as A Complementary Solution</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A forthcoming update to Ads.txt that provides more security features is called Ads.cert. Ads.cert is unique because it secures the ad's data, ensuring the user sees what was purchased and restricting fraudulent advertisements beyond impersonating sellers. Advertisers may now feel more assured that the correct people are seeing their adverts and receiving the value for their money.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads.cert makes it far more difficult for dishonest actors to falsify the ad content by using cryptographic signatures to confirm the integrity of the data on the advertisement. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /><br /></span><br /></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-11803774772712568032023-12-14T05:09:00.000-08:002023-12-14T05:09:43.709-08:00How to Measure Brand Awareness<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/fz50zilNM_M?si=0tiexxOsRGIVC1iw" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Consumer decision-making is heavily influenced by brand trust, as evidenced by 81% of customers who admit that it sometimes serves as the decisive reason to accept or reject a desired activity. This figure emphasizes building and maintaining trust in today's cutthroat business world. Customers are more careful to associate with companies they believe to be trustworthy, moral, and genuine; as a result, trust is a crucial factor in fostering consumer advocacy, brand loyalty, and, eventually, economic success.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">But let's examine everything about brand awareness.</span></span></p><p><span><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Brand awareness: what is it?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Brand awareness is the level of familiarity and recognition your target audience has with your brand. It demonstrates how much the public is aware of your brand's name, logo, products, and overall persona.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Evaluating elements like your brand's recall, recognition, and connotations is part of measuring brand awareness.</span></span></p><p><span><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Why is it crucial to measure brand awareness metrics?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">With so many advantages, measuring brand awareness is essential for your company. You may make strategic decisions by assessing how well-known and comfortable your target audience is with your brand. This process provides insightful information.</span></span></p><p><span style="color: #666666; font-family: helvetica; font-size: large; white-space-collapse: preserve;">Knowing how well your marketing campaigns raise awareness of your brand helps assess its standing in the marketplace and point out areas where it can stand out from the competition.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Additionally, by evaluating the success of your marketing campaigns and platforms, you can better allocate resources and optimize your plans. This is made possible by assessing brand awareness.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Additionally, by identifying particular markets or geographic areas where your brand is more or less well-known, brand awareness assessment enables you to tailor marketing campaigns and personalize messaging.</span></span></p><p><span><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What is the best way to measure brand awareness?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Evaluating the effectiveness of brand awareness initiatives is complex and dynamic, requiring careful consideration of several variables. However, many broad methodologies can be used to assess brand awareness effectively in this setting to interpret the appropriate brand awareness measurements.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Brand tracking studies.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A thorough examination of brand awareness and other important brand indicators over time can be obtained by practicing regular brand tracking studies. These studies analyze brand perception, loyalty, market position, and brand equity using focus groups, brand awareness surveys, and data analysis. You can spot trends, assess the results of particular marketing campaigns, and make data-driven choices to improve brand recognition and perception by monitoring changes in brand awareness measures over time.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It is crucial to remember that the precise measuring strategies and tactics used can change depending on your industry, target market, goals, and marketing channels. Therefore, to assess the effectiveness of your brand awareness campaigns and make data-driven decisions that complement your overall marketing strategy, it is imperative that you continually review and improve your measuring technique.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Analyse website.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Analyzing website traffic statistics yields insightful information about online brand awareness.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Although reported direct traffic numbers are generally lower than other traffic data, this should not raise any red flags. The most significant factor is the evolution of direct traffic over time. An increase in direct traffic indicates that your brand's visibility is growing.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This is how you measure it:</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Use platforms like Google Analytics to track particular metrics related to direct traffic, such as unique pageviews and direct blog referral sources. Keep an eye on these monthly figures to better understand how your brand awareness has changed.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><ol start="3" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">PR analysis and media observation.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You can evaluate the quantity and tone of media mentions by monitoring press releases, social media coverage, and brand mentions online and offline venues. This data helps determine your brand's visibility, reputation, and perception among a larger audience.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Recall that a distinct and innovative brand awareness approach is necessary to differentiate yourself from the competition. But avoid basing it on making fun of your rivals; two-thirds of customers find this tactic annoying.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><ol start="4" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The volume of branded searches and analysis of keywords.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You can evaluate the branded search volume for your brand name and associated keywords using tools such as Google Trends and keyword research tools. Increased brand search volume is a sign of growing interest and brand recognition.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Brand visibility can be measured with SEO tools such as Ahrefs, Semrush, and Moz. These tools offer insightful data on keyword analysis and branded search volume. These technologies also provide demographic information on searchers, including location and device usage, which can help you better understand your target audience.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You may enhance your website, monitor changes in brand visibility over time, and customize your brand awareness initiatives by utilizing these insights.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><ol start="5" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Social media engagement.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The vast majority of consumers—that is, 77%—state that they would rather shop at companies they actively follow on social media.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You may assess the success of your brand awareness campaigns on social media by looking at indicators like mentions, shares, likes, comments, follower growth, and engagement rates. </span></span></p><p><span><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">How can brand awareness be measured without utilizing a variety of instruments?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Assessing brand awareness using various techniques can be challenging, so you're asking how to do it more quickly and easily.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Using an advertising platform like Ampliffy is the answer!</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">This is a short tutorial on how to do it:</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Specify KPIs for your campaigns to raise brand awareness.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Choose the indicators that support your objectives for brand recognition. Viewability, frequency, reach, impressions, and engagement metrics like clicks and interactions are a few examples.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Assemble attribution and tracking.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Use the tracking pixels or tags the platform offers to monitor impressions, clicks, and conversions from advertisements.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Use the audience segmentation feature.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Utilize the platform’s targeting choices to connect with the audience segments you want to reach. You can raise the possibility that your target market will become aware of your brand by reaching the appropriate individuals.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Track frequency and reach.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Keep track of the quantity and frequency of unique users exposed to your adverts (reach and frequency). This makes it easier to gauge the degree of brand exposure and ensure it fits your campaign's goals.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Examine the engagement stats.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Analyze user engagement with your advertising, including clicks, conversions, and other engagement metrics the platform provides. This makes it easier to assess how well your creative and messaging are grabbing the attention of the target demographic.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Conduct brand lift research.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Collaborate with the advertising platform or outside suppliers to research brand lift. These studies give you a more comprehensive understanding of brand awareness by assessing the effect of your advertising on KPIs related to brand recall, recognition, and perception.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Compare brand awareness before and after the campaign.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To evaluate the impact and efficacy of your advertising campaigns through advertising platforms, compare brand awareness indicators pre- and post-campaign.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Refine and maximize.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Keep an eye on the effectiveness of your brand awareness efforts at all times, and adjust your strategy in light of new information. Make data-driven decisions to optimize media placements, messaging, targeting, and creativity for optimum impact.</span></span></p><p><br /></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To sum up, brand awareness measurement is an essential component of any marketing plan since it enables companies to assess their brand's visibility, reach, and influence on the intended market. By implementing diverse methodologies to gauge brand awareness and using tools like advertising platforms, marketers may monitor crucial metrics such as impressions, reach, frequency, and engagement. Additionally, they can conduct brand lift studies to obtain significant insights into the efficacy of their campaigns.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Recall that measuring brand awareness is a continual process that needs to be refined and monitored constantly to account for shifting consumer preferences.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="-webkit-text-stroke-width: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Now, use Ampliffy to measure and increase brand awareness!</span></span></p>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-2592526276715994382023-12-07T06:08:00.000-08:002023-12-07T06:08:44.028-08:00Tips for B2B and B2C Advertising Campaign<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tgcH8GrKb1M?si=M1ABWbrBoiDJc0LF" title="YouTube video player" width="560"></iframe></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;">The B2B and B2C advertising approaches differ but have the same lead and business growth objectives.</span></span></p><span id="docs-internal-guid-2d612866-7fff-a751-bc75-a30468e6745c"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Identifying the most effective advertising methods for each business model can take a lot of effort and sometimes even be difficult. For this reason, we've combined them into a single post with two lists: a B2B list and a B2C list.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Tips for Business-to-Business (B2B) Advertising Campaign</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Are you curious about the opinions of business professionals on various marketing strategies? After compiling information from recent B2B studies and surveys, we determined which marketing tactics worked best for certain industries.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The Content</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">According to content marketing, the greatest approach to consumer behaviour is education rather than sales. While prospects conduct internet searches, this smart advertising method employs information to draw in and convert them.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Relevance of content is essential. The main focus must be the demands of particular buyer personas, leads, and/or buyer's journey stages. If not, people most likely to buy a good or service won't be drawn to your content.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Infographics, pillar pages, podcasts, blog posts, white papers, webinars, and ebooks are a few examples of customized content formats. Right now, the most popular format for B2B content marketing is video. Short-form, animation, and explainer videos are ranked as the top budget spend for engagement value by over 70% of B2B advertisers.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Social Media Platform</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Providing consumers with material they value and want to share on social media is the main goal of social media marketing and advertising. Content customized for every social media site (Instagram, YouTube, LinkedIn, Facebook, and Twitter) increases interaction and advances your business. Ultimately, it raises your potential for growth, website traffic, and visibility.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">SEO can also be impacted by social media marketing. To be clear, social media cannot affect real SEO rankings because it is not a ranking criterion. Shares on social media, however, can enhance SEO results even more than more widespread content distribution. They offer greater chances for backlinks, better brand and search-term ranks, and trust-building brand humanization.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Quick Fact: LinkedIn is the social network marketing platform of choice for 90% of B2B businesses. For assistance in making purchasing decisions, LinkedIn is regarded as the "go-to" tool by over half of B2B customers.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Search Engine Optimization</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To improve website visibility and traffic, search engine optimization (SEO) focuses on the terms prospects use most frequently when searching online. Prospects may easily interact with content centred around a keyword strategy because it appears in search engine results. If not, all you can do is hope they discover it independently. Through their search activity, audiences that self-identify as interested in your good or service can be found through SEO.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Search Engine Marketing / Pay Per Click</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Through paid internet advertising, businesses can increase website traffic via search engine marketing, or SEM. Pay-per-click (PPC) advertising is one of the most often used SEM strategies. Essentially, a business purchases or sponsors internet advertisements on particular social media sites or search engine results pages (SERPs).</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">PPC advertisements respond to specific keyword searches and/or targeted internet audiences. Whenever an advertisement is clicked, the search engine (or any third-party host site) charges a modest fee to the company sponsor. It truly is "pay-per-click."</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Earned Media & PR</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Exposure produced by voluntary, unpaid sources is called earned media or "free media."</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Word-of-mouth recommendations, press mentions, backlinks, social media shares, and bylined articles in trade publications are examples of earned media. There are more successful ways to boost conversions, online traffic, and brand exposure than just these three.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">One effective strategy to </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">build brand credibility</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> is through earned media. When assessing a business, prospects highly value </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">social proof </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">and unpaid publicity. Having a strong unpaid web presence can also influence a potential customer to make a purchase.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Similar principles apply to public relations (PR), although PR's approach to communication is a little more sophisticated. Media channels, including print, radio, television, and social media, are used to cultivate brand and commercial partnerships with the general public. PR is purposefully constructed around the message you want to disseminate across various platforms.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Email Newsletter</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Roughly 65% of respondents say that including an email strategy in their marketing mix enabled them to </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">accomplish their objectives</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Utilize the touchpoint in other ways, such as recommending fresh advanced content items, sending emails, or promoting new blog posts. Recipient interaction is encouraged by the ease of access to emails. Distributing the appropriate content at the correct moment is now easier than ever for advertisers.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Industry Events</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Trade events, both online and in person, continue to be a popular B2B networking tool. Whether hybrid, virtual, or physical, events give professionals in a particular field a chance to network and showcase their most recent goods and services.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Industry gatherings provide businesses more opportunities than only forging new or enhancing existing bonds with important clients, partners, and potential clients. They are a great resource for information on industry prospects, trends, and competitive analysis.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Tips for Business-to-Customer (B2C) Advertising Campaign</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">We discovered some strong advertising strategy examples in our market study that guide these crucial B2C practices:</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Collaborating with Influencers</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Influencer collaboration is a strategy that uses the social media followings and reputations of "experts" in particular fields to promote products. For B2C companies, product placements and influencer endorsements yield the highest returns. The consistency of the results is such that 61% of marketers incorporate influencer collaboration into their strategic strategy.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Although influencer collaboration has a lot of appeal, users should exercise caution because followers press influencers to be open about their sponsorship and advertising agreements. Twenty percent of an influencer's following will "unfollow" them if they aren't transparent. This can result in lower advertising returns for you.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Paid Media</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Influencer, viral, and other earned media are not the only ways that B2C companies use to manage their brands. About 75% of B2C advertisers employ paid media platforms for the distribution.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The most common forms of paid media are promoted posts and social media advertising (like Facebook ads). They are used by advertisers 91% of the time.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A business purchases a link-based advertisement in search engine results pages (SERPs) for certain keywords. Whenever an advertisement is clicked, the search engine (or any third-party host site) charges a modest fee to the company sponsor. It truly is "pay-per-click."</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The Content</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">One of the main B2C trends is still the use of audio and video content. Because of its widespread usage on social media, 33% of B2C advertisers currently consider short-form videos essential. Advertising strategies based on boosting income (43%), product advertising (44%), and brand awareness (49%) are driven by video.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Podcasts, or audio content in general, have not taken off in the B2C market quickly. However, there are a few reasons why that tendency is changing. Immersion brand experiences centred on the power of voice are becoming increasingly popular. It is believed that if personalities and messages engage listeners on a more "human" level, bigger market segments can be addressed. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">E-commerce</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">eCommerce is a B2C mainstay that hasn't decreased, not even after the epidemic. There is a lot of rivalry because about 25% of people worldwide are thought to have made internet purchases in the previous year. As e-commerce explodes due to the pandemic, advertisers see opportunities for dynamic, customer-focused marketing.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Three main focus areas include mobile shopping, subscription-based services, and on-site customisation. Businesses that are adaptable and quick to react will probably take home a larger portion of the $6.5 trillion in e-commerce sales anticipated in 2023. </span></span></p><br /></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-44170748558557597202023-11-30T08:40:00.000-08:002023-11-30T08:40:12.291-08:00Being A Digital Publishers Amidst Tech Giant Dominance<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/OnNjTKg1wTE?si=jrYl6TdrPTHYAk2N" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In today's digital age, the rise of technology giants has transformed various industries, including publishing. As traditional print media struggles to adapt to the digital landscape, many individuals are considering a career as a digital publisher. However, amidst the dominance of tech giants in the online sphere, one may wonder if it is a viable and profitable venture. This article explores the pros and cons of being a digital publisher amid tech giant development, providing insights for aspiring publishers and industry enthusiasts alike.</span></span></p><span id="docs-internal-guid-27088ba2-7fff-cbb5-834a-0b58c3d8e801"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><h2 dir="ltr" style="line-height: 1.44; margin-bottom: 6pt; margin-top: 6pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The rise of tech giants and their impact on publishing</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The rise of tech giants such as Google, Facebook, and Amazon has undoubtedly significantly impacted the publishing industry. These companies have not only revolutionized the way content is consumed but also changed the way publishers generate revenue.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">On one hand, the emergence of digital platforms has provided publishers with opportunities to reach a global audience and distribute their content more efficiently. With the click of a button, publishers can now share their work with millions of readers across the globe. This has opened up new avenues for creative expression and empowered independent publishers to have a voice.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">On the other hand, the dominance of tech giants in the online sphere has also presented challenges for publishers. The algorithms these companies use to curate content often favour established publishers over smaller, independent ones. This can make it difficult for new digital publishers to gain visibility and compete with the large tech giants.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Additionally, the increasing power of tech giants has led to concerns about the concentration of media power in the hands of a few companies. This can result in a lack of diversity in the content available to readers and limit the voices and perspectives heard.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">However, despite these challenges, being a digital publisher can still be a viable and profitable venture. With the right strategies and focusing on niche audiences, publishers can carve out their own space in the digital landscape. Digital publishers can attract loyal readers and advertisers by providing unique and valuable content, ultimately generating revenue.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In conclusion, being a digital publisher amid tech giant development has pros and cons. While the dominance of tech giants can present challenges, the digital landscape also provides opportunities for aspiring publishers to make their mark. By adapting to the changing industry and utilizing innovative strategies, digital publishers can thrive in this dynamic and evolving ecosystem.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Benefits of being a digital publisher in a tech-driven world</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">While the challenges of competing with tech giants may seem daunting, being a digital publisher in a tech-driven world also comes with a range of benefits. Here are a few advantages to consider:</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">1. Global reach: With the click of a button, digital publishers have the ability to reach a worldwide audience. This global reach opens up endless opportunities for exposure and growth.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">2. Cost-effectiveness: Digital publishing eliminates the need for expensive printing and distribution costs. This means that digital publishers can focus their resources on creating high-quality content and engaging with their audience. By cutting out these traditional overhead expenses, digital publishers can operate more efficiently and potentially increase their profit margins.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">3. Targeted advertising: Digital platforms offer highly sophisticated targeting capabilities, allowing publishers to deliver tailored advertisements to their audience. This targeted approach increases the likelihood of advertisers reaching their desired demographic, making digital advertising a valuable revenue stream for publishers. Additionally, the ability to track and analyze user data provides publishers with valuable insights that can be used to refine their content and advertising strategies.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">4. Flexibility and agility: The digital landscape is constantly evolving, and being a digital publisher allows one to adapt and innovate alongside it. Digital publishers can quickly respond to trends and changes in the market. This agility allows publishers to stay relevant and competitive in an ever-changing industry.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In conclusion, while the rise of tech giants in the digital publishing industry presents challenges, there are also significant benefits to being a digital publisher. The global reach, cost-effectiveness, targeted advertising capabilities, and flexibility offered by digital platforms provide opportunities for growth and success. By embracing these advantages and staying ahead of industry trends, digital publishers can thrive in the tech-driven world.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><h2 dir="ltr" style="line-height: 1.44; margin-bottom: 6pt; margin-top: 6pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Challenges and considerations for aspiring digital publishers</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">While being a digital publisher offers many advantages, it is important to consider the challenges and considerations of this role. Here are a few key factors that aspiring digital publishers should keep in mind:</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">1. Competition: The digital publishing space is highly competitive, with numerous players vying for readers' attention. Tech giants have a strong presence in the industry and can pose a challenge to smaller publishers. Aspirants should be prepared to develop a unique value proposition and find their niche to stand out in this crowded marketplace.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">2. Monetization: While digital advertising provides revenue opportunities, it is crucial to have a well-thought-out monetization strategy. Aspiring digital publishers should explore various revenue streams, such as sponsored content, affiliate marketing, and paid subscriptions, to diversify their income and ensure long-term sustainability.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">3. Quality and credibility: The abundance of online information means publishers must focus on maintaining quality and reliability in their content. Building a strong brand reputation and establishing trust with readers is essential for success in digital publishing.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">4. Technology and innovation: As technology evolves, digital publishers must stay updated with the latest trends and tools to remain competitive. This includes keeping pace with advancements in content management systems, search engine optimization, and mobile optimization.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">By being aware of these challenges and considerations, aspiring digital publishers can better prepare themselves for success in the ever-changing world of digital publishing. With the right strategies and a commitment to delivering valuable content, they can carve out their place in the industry alongside tech giants.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><h2 dir="ltr" style="line-height: 1.44; margin-bottom: 6pt; margin-top: 6pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Opportunities and strategies to thrive in the competitive market</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Aspiring digital publishers may be discouraged by the industry's highly competitive nature. However, it's important to remember that success is possible with the right opportunities and strategies, even among the tech giants. There are several avenues to explore to thrive in this competitive market.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">One strategy to consider is collaboration with other publishers or influencers. By forming partnerships, publishers can tap into each other's audiences, expanding their reach and attracting new readers. This increases visibility and creates a sense of credibility through association with established players in the digital publishing landscape.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Another key opportunity is using a <a href="https://www.ampliffy.com/en/publishers" target="_blank">publisher monetization platform</a> like Ampliffy. This platform is a programmatic ad monetization that helps publishers get revenue. Ampliffy provides a full suite of ad monetization solutions for digital publishers that transform a digital environment into a reliable, revenue-generating advertising tunnel. Publishers get more value from online audiences when they pair relevant, highly contextualized ads with a web destination. Use the traffic monetization solutions from Ampliffy to boost your sales efforts. Increase income by utilizing a variety of demand sources. To determine the true value of your goods. Ampliffy provides features of easy integration, immediate access to worldwide demand, and complete inventory control.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Additionally, embracing data and analytics is crucial in understanding audience preferences and behaviour. By analyzing data, publishers can tailor their content to meet the specific needs of their readers, ensuring greater relevance and engagement. This data-driven approach also enables publishers to identify trends and stay ahead of the competition.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ultimately, success in the digital publishing industry is attainable, even among the dominance of tech giants. Aspiring publishers can carve out their space and thrive in the competitive market by seizing opportunities, implementing effective strategies, and constantly innovating.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><h2 dir="ltr" style="line-height: 1.44; margin-bottom: 6pt; margin-top: 6pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The importance of innovation and adaptation in the digital publishing landscape</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Innovation and adaptation are crucial elements for success in the digital publishing industry amidst the development of tech giants. As the landscape continues to evolve rapidly, it is essential for aspiring digital publishers to stay ahead of the curve and embrace new technologies and trends.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">One area where innovation is particularly important is in content creation. With abundant digital publishers and content competing for readers' attention, producing high-quality and unique content that stands out is vital. This could include experimenting with new formats, such as video or interactive content, or exploring emerging topics and niches that have yet to be fully explored. We highly suggest providing video content on your website. We understand that video content is more complex to prepare, but they are also generating more visitors. To cope with that, Ampliffy also offers <a href="https://blog.ampliffy.com/2023/07/publiffy-infinite-scroll-down.html" target="_blank">Ampliffy TV</a> as the source of your video content.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Adaptation is equally important, as the preferences and behaviours of online audiences constantly evolve. Publishers must be willing to adapt their strategies and embrace new platforms or distribution methods to meet their audience where they are. This could include optimizing content for mobile devices, leveraging emerging social media platforms, or even exploring opportunities in emerging markets.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">By continuously innovating and adapting to the ever-changing digital publishing landscape, aspiring publishers can not only withstand the competition from tech giants but also carve out their own unique space and thrive in this dynamic industry.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><h2 dir="ltr" style="line-height: 1.44; margin-bottom: 6pt; margin-top: 6pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Conclusion</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In conclusion, while the digital publishing industry offers ample opportunities for growth and success, it is essential for aspiring publishers to make an informed decision before diving in. As highlighted in this blog post, innovation and adaptation are key to thriving in this competitive landscape amidst the development of tech giants.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Before venturing into the industry, aspiring publishers must carefully consider their passion for creating high-quality, unique content that resonates with their target audience. They should be prepared to continuously experiment with new formats and emerging topics to differentiate themselves from the competition.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Additionally, it is important for publishers to stay abreast of the ever-evolving preferences and behaviours of online audiences. They can effectively reach and engage their target audience by adapting strategies and embracing new platforms or distribution methods.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Overall, with the right combination of innovation, adaptation, and a deep understanding of their audience, aspiring publishers can withstand the competition from tech giants and establish themselves as significant players in the digital publishing landscape.</span></span></p><br /></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com1tag:blogger.com,1999:blog-6268447566689843292.post-41934697566685574092023-11-23T05:10:00.000-08:002023-11-23T05:10:00.003-08:00Get The Most Out of Your Video Distribution: Tips for Video Creators<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/mjW2FbmrPnc?si=0KejdfXRnYqkzGMa" title="YouTube video player" width="560"></iframe></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;">As a video creator, getting the most out of your video distribution efforts is crucial. Video content is becoming more and more popular. So, it is important to ensure that your videos are reaching a wide audience and generating maximum engagement. </span></span></p><span id="docs-internal-guid-e6a324bc-7fff-f3dc-582a-8c747649d2d3"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Your objective is to reach the appropriate people, regardless of whether you're trying to reach a specialized or wide audience. Here are suggestions to make the most of your video's impact and distribution.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Say No to Plagiarism</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In video content creation, being original and saying no to plagiarism is crucial. Plagiarism not only undermines the hard work and creativity of others but also tarnishes one's reputation as a content creator. Creativity is essential for success in this industry because it makes video makers stand out and give their audience something special. By avoiding plagiarism, video content creators can showcase their talents and ideas and earn the respect and support of their viewers. It is important to remember that copying someone else's work is unethical, hinders personal growth, and limits the potential for true creative expression. Therefore, it is essential for video content creators to nurture their originality and reject the temptation to plagiarize.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Moreover, among the high amount of video production, plagiarism content will be skewed away by the algorithm. Internet algorithm is smart enough to detect plagiarism content and automatically take this content down.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Make a Strategy</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">As a video content creator, having a strategy is crucial for maintaining a successful and growing channel. The first step in creating a strategy is </span><a href="https://blog.ampliffy.com/2023/11/video-content-for-niche-market.html" style="text-decoration-line: none;" target="_blank"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">defining your niche</span></a><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> and target audience. By doing this, you can better customize your material to your audience and make it more interesting and relevant. Additionally, it's important to plan a consistent content schedule and stick to it to build a loyal viewer base. Creating high-quality and visually appealing videos is another key aspect of a content creator's strategy. Investing in good equipment, learning video editing techniques, and staying up to date with the latest video trends can make a significant difference in the success of your channel. Finally, Examine your options for distribution, plan your marketing and promotion strategies, and establish a budget.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="3" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Set Your Target</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In today's digital age, video content has become increasingly popular and influential, making it an ideal platform for creative expression and storytelling. With the rise of video platforms, aspiring creators can share their unique voices and connect with a large audience. By setting a target as a video content creator, one can enhance their skills in filming, editing, and storytelling while also developing a strong online presence. Additionally, becoming a successful video content creator can open doors to various opportunities, such as brand partnerships, collaborations, and even a potential career in the entertainment industry. With dedication, persistence, and a passion for creating engaging and meaningful content, setting a target as a video content creator can lead to a rewarding and fulfilling journey in media and entertainment.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="4" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Spread Your Distribution Widely</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">As a video content creator, spreading your distribution widely to maximize your reach and impact is essential. By spreading your distribution widely, you can improve your chances of developing a devoted following and an income-generating career as a video content developer.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Make a map of your possible assets, including owned websites, email lists, </span><a href="https://www.ampliffy.com/en/creators" style="text-decoration-line: none;" target="_blank"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">video discovery</span></a><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">, and relevant blogs. Combining sponsored and unpaid placements on social media platforms might yield very good results. The sharing of engaging information is the foundation of social media sites like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others. The majority of users particularly enjoy watching videos on these platforms.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="5" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Be Flexible</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It is crucial to be flexible to meet the industry's ever-changing demands. Flexibility allows for adaptation to new technologies, platforms, and trends, ensuring content remains relevant and engaging to the target audience. Being open to new ideas and willing to experiment with different styles and formats can also help expand the content's reach and impact. Furthermore, being flexible also means being able to work efficiently within different timeframes and budgets, as well as collaborating effectively with other team members or clients. Overall, embracing flexibility as a video content creator allows continuous growth and success in an ever-evolving field.</span></span></p><div><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-58152993195629883682023-11-16T05:08:00.000-08:002023-11-16T05:08:08.850-08:00What is Ad Inventory<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/JAlrJFoyYag?si=SXwVlFGLRt-cRood" title="YouTube video player" width="560"></iframe><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ad inventory refers to how many display ads can be shown on a website. Essentially, it refers to the number of adverts on a single publisher's website. Although the word was first used in print media, it has since expanded to include online ad space.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Publishers can also sell the ad inventory for their websites, mobile apps, and videos. Publishers frequently sell inventory—especially </span><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">premium placements</strong><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"> like the home page of a website—directly to advertisers. </span><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">The site traffic or ad views</strong><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"> that a specific publisher can generate for an advertiser are typically used to determine the value of online ad space.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Let's take an example where a publisher receives 1,000 visitors on average per week to their home page. They provide clients with two display advertisements, resulting in 2,000 weekly impressions for their possible ad inventories.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers should know their ad inventory to sell ad space and make money.</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers can use the ad inventory report to see how much money they made on each site where their ads were shown.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The ad inventory report is also important for publishers because it helps them decide which websites are best for selling ads and making money.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When choosing a site to sell ads on, a good first step is to check out its ad inventory report. This tells you how many ads have been sold and how much money was made. If a site has sold a lot of ads recently, people will likely find your content valuable enough to pay for it.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ad inventory can be viewed through various sources.</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ad inventory can be viewed through various sources. The easiest way to find out what ad inventory is available is to use a web-based service like AdBistro or Admeld. These services are free and provide information on all the available ad inventory online.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You may also want to check out sites like Adbrite, which has a database of sites that sell advertising space, and you can compare prices and availability across different sites.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Sellers and buyers can transact on media through three main channels: deals/packages, direct, and real-time bidding (RTB) auctions.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">RTB</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Real-time bidding is when ad inventory is bought and sold using a bidding system in real-time in an open marketplace programmatic auction in the milliseconds that a user loads a webpage. Using an RTB auction, an advertiser can accept or reject each ad impression in the campaign, allowing them to evaluate each opportunity to purchase an impression in real time. Higher bids in real-time bidding can lead to increased revenue. Two things are important in RTB:</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><ul style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; list-style-type: disc; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>Demand-Side Platforms (DSPs)</b></span></span></li></ul><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Advertisers can automate their online advertising purchases by utilizing DSPs. A DSP oversees the campaign's effectiveness and assists in determining the purchase parameters for the advertiser. </span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><ul style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><li style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; list-style-type: disc; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>Supply-Side Platforms (SSPs)</b></span></span></li></ul><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">SSPs can assist publishers in managing and selling their inventory more effectively.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Deals/Packages</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It is a bid-based marketplace with deals and packages to connect publishers and advertisers.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To start buying and selling deals and packages, a publisher usually asks an advertiser to place a bid on its inventory. This gives the advertiser priority access to a certain ad inventory before it’s available in an open auction. </span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Open auction deal bids and RTB bids are in competition. Deals at private auctions take precedence over those on the RTB marketplace. Packages are ready-made packages that purchasers can peruse, increasing the market’s visibility and accessibility of products. Additionally, packages can serve as a fantastic starting point for negotiating prices. The advertiser often has premium access to brand-safe inventory through this marketplace.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Direct</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Rather than participating in a live bidding auction, advertisers purchase impressions in bulk at a set price in a direct marketplace. With this arrangement, the advertisers get a reservation, or guarantee, on the ad inventory. To target a particular audience based on factors like area, browser, etc., advertisers and agencies are frequently willing to pay higher fees for this kind of inventory because it guarantees campaign volumes. Advertisers who prefer more control over where their advertisements appear can benefit greatly from direct buying, allowing them to have rich media formats like page takeovers on homepages, where no other advertising is displayed. It is also important to remember that direct sales gives more control over ad inventory, but it requires a sales staff or procedure to be in place.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Taking care of your ad inventory boosts ad sales and increases earnings.</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ad inventory is the amount of ad space available at a particular time. It's important to have enough ad inventory because it can affect your sales and earnings. Publishers are losing money when they fail to consider the dynamic nature of their ad inventory.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">For example, if you have too many ads and insufficient space for them, some ads may be pushed out of view. If you don't have enough ads, it's harder for advertisers to buy from you.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Several things value your ad inventory:</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Digital Ad Location - Display Inventory</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ad networks and media buyers highly value transparency when purchasing a display placement on a website. Different positions on a web page have different click-through rates, CPM bids, and conversion rates depending on where they are physically placed for advertisers who purchase ad inventory.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Reach Media Units</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">With programmatic advertising offering such reasonable rates, more content publishers are realizing the true value of their traffic and have embraced a variety of non-traditional display units. Rich media slider units advance to the user's screen and draw their focus with an engaging call to action, such as a hidden button. It is better for publishers to offer numerous ad unit versions and other high-performing rich media units. </span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The User’s Geographic Location</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In the past, most people believed that US traffic was the sole reliable supply source for marketers. Many advertisers use programmatic exchanges and direct CPA offers to sell their products for all traffic sources in the current digital advertising environment. English-speaking and eastern European nations, such as the UK, Canada, Sweden, and the Netherlands, typically provide CPMs that are comparable to US traffic. No matter how remote the location, programmatic advertising enables publishers to meet every user's and nation's demands</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Historical Ad Placement Performance</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You must be aware of the patterns and variables that influence performance as well as the past performance you have observed with your demand sources if you choose to sell your inventory directly to an ad network. </span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"></p><p></p><p style="background: transparent; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span data-preserver-spaces="true" style="background: transparent; margin-bottom: 0pt; margin-top: 0pt;">Ultimately, your website's traffic, engagement rate and niche will determine the best ad inventory plan. You should now have the resources necessary to optimize ad revenue for your company. Why not go ahead and choose a suitable advertising partner to collaborate with? </span><a class="editor-rtfLink" href="https://www.ampliffy.com/en/publishers/signin-form/A" style="background: transparent; margin-bottom: 0pt; margin-top: 0pt;" target="_blank"><span data-preserver-spaces="true" style="background: transparent; margin-bottom: 0pt; margin-top: 0pt;">Join Ampliffy right now!</span></a></span></p>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-49157368029522116012023-11-09T07:25:00.002-08:002023-11-09T07:25:53.776-08:00The Right and Effective Way to Target Your Audience<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/BnJ_lTmerL0?si=TEYh_sfKPzAXN20v" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You want your effort to reach your target demographic as an advertiser or publisher. Of course, you want your offer to reach individuals who are most likely to be interested. To do this, you must understand how to target your audience in an easy and cost-effective approach. In this article, we share the right and effective way to target your audience.</span></span></p><span id="docs-internal-guid-538f87fa-7fff-b80d-a7b8-bc93e7f42296"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Understanding your target audience</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"> </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Understanding your target audience is essential for the success of publishers and advertisers. By having a clear understanding of who your target audience is, you can tailor your marketing efforts and products to meet their specific needs and preferences.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">To start understanding your target audience, it is important to conduct</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"> market research</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. This can include analyzing demographic information such as age, gender, and location, as well as psychographic information such as interests, values, and beliefs. By gathering this information, you can create customer profiles or personas representing your ideal customers.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In addition to market research, another effective way to understand your target audience is to engage with them directly. This can be done through surveys, focus groups, or one-on-one interviews. By asking your target audience for feedback, you can gain valuable insights into their thoughts, opinions, and motivations.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Once you have a thorough understanding of your target audience, you can use this information to inform your marketing strategies. You can create targeted advertising campaigns that speak directly to your audience's needs and interests. You can also develop products or services that address their specific pain points or desires.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Creating tailored messages and content
</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Creating tailored messages and content is essential for effectively engaging your target audience and achieving your desired outcomes. By crafting content that is specific, relevant, and personalized, you can grab the attention of your audience and effectively communicate your message.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To create tailored messages and content, it is crucial to understand your audience thoroughly. Conduct market research, analyze customer data, and identify your target demographics. By understanding their needs, preferences, and pain points, you can develop content that addresses their specific interests and challenges.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Once you have a clear understanding of your audience, you can start creating tailored messages that resonate with them. This involves using language, tone, and style that align with their preferences and characteristics. Speak directly to their needs and desires, emphasizing the unique value that your product or service offers. Use examples and case studies that demonstrate how your solution can solve their specific problems.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In addition to the language and tone, consider the format and delivery method of your content. Tailor the content to the platforms and channels that your audience prefers and engages with. Whether it's social media, email newsletters, blog posts, or video content, adapt your messages to suit the medium and maximize reach and impact.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To further customize your content, personalize it with the recipient's name or specific details related to their interests or past interactions with your brand. This level of personalization demonstrates that you value and understand your audience, increasing their engagement and likelihood of taking action.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Regularly track and analyze the effectiveness of your tailored messages and content. Monitor open rates, click-through rates, and conversion rates to determine what resonates best with your audience. Use these insights to refine and improve your content strategy continually.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In summary, creating tailored messages and content is essential for effectively engaging your target audience. By understanding your audience, adapting your language and tone, and personalizing your content, you can maximize engagement, drive action, and achieve your business objectives.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Utilizing contextual targeting</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Utilizing Contextual Targeting: A Strategic Approach for Marketers</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Contextual targeting has emerged as a powerful tool for marketers looking to enhance their campaigns and improve audience engagement. With a focus on delivering relevant content to users based on their online behaviour and interests, contextual targeting allows advertisers and publishers to reach their target audience at the right time and place. In this section, we will explore the fundamentals of contextual targeting and provide practical tips on effectively implementing this strategy in your marketing efforts.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Contextual targeting involves analyzing the context of a webpage or digital content to determine its content and intent by assessing factors such as keywords, topics, language, and user behaviour. This technique ensures that the advertisements and content are more likely to be seen by users who are actively seeking information or engaged in relevant topics.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Key Benefits of Contextual Targeting:</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Implementing contextual targeting in your marketing strategy brings several notable advantages. By aligning your ads with related content, you can:</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>1. Enhance Relevance:</b> Contextual targeting allows you to serve ads that are highly relevant and meaningful to users, increasing the likelihood of engagement and conversions.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>2. Improve Ad Performance:</b> When your ads appear alongside relevant content, users are more inclined to view, click, and engage with your advertisements, improving ad performance metrics.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>3. Increase Brand Safety:</b> Contextual targeting ensures that your brand's ads do not appear alongside inappropriate or damaging content, protecting your reputation and maintaining brand safety.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Contextual targeting offers marketers a powerful way to deliver the right message to the right audience at the right time. By leveraging contextual insights, employing strategic keyword selection, and monitoring performance, you can maximize the effectiveness of your advertisements and improve overall campaign outcomes. Incorporate contextual targeting into your marketing strategy today and unlock new opportunities for audience engagement and business growth.</span></span></p><br /></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-85732656871934581182023-11-02T07:23:00.000-07:002023-11-02T07:23:00.973-07:00Video Content for Niche Market<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/NgSSk_G7fRI?si=qcKbBsRGvMaSjMJt" title="YouTube video player" width="560"></iframe><span id="docs-internal-guid-038055ec-7fff-9fce-efda-2a983292d4cb"><span style="color: #666666; font-family: helvetica; font-size: medium;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Conventional marketing techniques are insufficient to stand out and draw in your target audience in an era of excessive information. Businesses and entrepreneurs seek creative ways to set themselves apart from the competition and establish a distinctive niche for their brands as markets get more crowded.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid-d44dc0dd-7fff-acef-ef8d-2208d841bfcd" style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Using video marketing content to both identify and build a niche is one tactic that has gained a lot of popularity in recent years.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Marketing Landscape is Changing</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Over the past several decades, marketing has changed dramatically. Static advertisements in newspapers and magazines have given way to dynamic, multimedia-rich content distributed through digital platforms. Specifically, video marketing has become a potent tool for firms to establish a stronger connection with their audience. A Cisco research projects that by 2023, video content will make up over 82% of all internet traffic. This startling figure emphasizes how crucial it is to include video in your marketing plan.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Identifying Your Niche: Using Video to Shape Your Identity</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Previously, companies have concentrated on finding a specific niche market to sell their goods or services. Although this strategy is still effective, there is now intense rivalry in niche markets. But by utilizing video marketing’s potential, your niche identity will be more well-known. These are the tips to identify your niche through video content:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Promoting Community</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A sense of community is fostered among your viewers through the interaction and engagement that video content fosters. You may develop a devoted fan base that connects with the principles and message of your company by continuously creating videos that appeal to your audience. This feeling of community helps to differentiate your business from other generic market participants and further reinforces its position as a special niche.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Displaying Originality and Creativity</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Video marketing provides an innovative and creative canvas. You may create content that stands out from the crowd by experimenting with different video formats, visual effects, and storytelling strategies. With this innovative strategy, your brand breaks into uncharted territory and establishes itself as a leader in the market.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="3" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Communicating Your Story Authentically</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Brands have a platform to communicate their story through video in a way that is more genuine and engaging. This narrative element is essential for differentiating your brand and connecting with your target market. By highlighting the distinctive path, values, and vision of your brand, you may build your niche rather than just squeezing yourself into an already-existing one.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="4" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Educating and Entertaining at the Same Time</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The potential of video marketing to inform and amuse viewers at the same time is one of its outstanding qualities. Positioning your business as an authority in your profession is possible by producing educational and entertaining videos that speak to the demands of your target audience. As people watch your videos for insightful information, you establish yourself as a go-to source and build yourself a specialty.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Developing a Strategy for Video Marketing</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A clear approach is necessary to use video marketing to establish a specialty. Here's a step-by-step tutorial to get you going:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Engaging and Interacting</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Video marketing is a two-way form of communication. Use interactive video features, such as surveys, tests, and calls to action, to promote participation. By interacting with your audience, you can strengthen their bond with your brand and encourage them to become involved in your area.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Select the Appropriate Video Formats</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Many formats are available for video material, each suited to a certain kind of content and audience preferences. A variety of forms should be used, including lessons, vlogs, interviews, explanation videos, and even immersive media like virtual reality or interactive videos. Your content remains intriguing and fresh because of the variety.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="3" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Describe your UVP or Unique Value Proposition</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It's important to know what makes your brand unique before making videos. Determine your brand's distinctive value proposition. What makes it stand out from the competition, and how does it uniquely meet the needs of your target market? This will serve as the cornerstone of your video production.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="4" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Be Consistent</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Establishing a distinctive brand identity requires consistency. Create a unified aesthetic for the messaging, tone, and graphics in your films. This coherence aids in carving out a distinct place for your brand in the eyes of your audience.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="5" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Quality Over Quantity</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Consistency is crucial, but quality should never be sacrificed. Invest your videos' production value to ensure excellent audio, sharp images, and skillfully written narratives. Not only does high-quality material keep visitors interested, but it also establishes your business as a credible and expert source.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="6" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Distribution and Advertisement</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Producing outstanding video content is just the start. The appropriate people must see your videos to develop a niche. Distribute your videos using a variety of channels, including email newsletters, social media, YouTube, and your website. To increase your reach, work with industry insiders or influencers.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="7" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Understand Your Audience Completely</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You need to have a thorough understanding of your target audience to produce engaging video content. Examine their inclinations, problems, and patterns of conduct. This information will help you craft videos that connect with viewers on a personal level.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><ol start="8" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Examine and Modify</b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Analyze your video content's performance regularly. Keep an eye on data like views, interactions, and conversion rates. Use this information to hone your approach and adjust to your audience's changing tastes.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Using Video to Fill a Niche</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Video marketing developed as a dynamic and revolutionary tool in a world where traditional marketing tactics are received with an increasing amount of disinterest. Rather than merely locating a niche inside an already-established market, companies may utilize video content to carve out new territory. Brands can redefine their identity and discover a distinct place in the digital landscape by utilizing creative innovation, educational material, community interaction, and authentic storytelling.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><b style="font-weight: normal;"><br /></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There is countless potential for businesses to carve out a niche through video marketing as long as video content dominates internet traffic. You can use the power of video to not only identify your niche but also to establish yourself as the one that your audience trusts and seeks out by developing a clear plan that is consistent with the values of your brand and appeals to your target market. By reframing your identity through video marketing, you may ultimately thrive in a competitive market, build a devoted audience, and influence the story of your brand through consistency, quality, and strategic distribution.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><br /></p></span></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-45498189354474183672023-10-26T05:34:00.003-07:002023-10-28T01:02:05.336-07:00Ampliffy TV Video Guidelines, Standards, and Requirements<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/8YGMY5rJD_g?si=YNlPMeDeRa92oeXU" title="YouTube video player" width="560"></iframe><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Producing high-quality video material takes time and effort, but it pays off. Storyboards, shot schedules, set planning, editing, and other tasks must all be planned and carried out.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">We have prepared this resource to assist you in that process and become a creator for Ampliffy.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Minimum Standards and Guidelines</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Whether created in-house or by an outside vendor, all multimedia and videos should strive to fulfill the basic standards set out by Amliffy.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">We also advise adhering as closely as possible to industry-standard best practices and guidelines to produce the most polished and successful video.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">TECHNICAL STANDARDS:</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">No strobe or flashing effects.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Clear typography is essential.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Any text overlays must meet WCAG contrast requirements.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Any text must remain visible on the screen for the entire reading time.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Every image or graphic component must be high-resolution, clear, and crisp.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It is necessary to review any titles and text added to the video for accuracy, proper spelling, and punctuation.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Video output files should be in MOV or mp4.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A well-shot video has to be sharp, stable, well-framed, and have the right exposure and lighting.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The audio must be crisp and clear.</span></span></p></li></ul><div><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">COMMUNITY GUIDELINES:</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">We prohibit the use of automated methods to manipulate the video metrics.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You are not permitted to make a video that impersonates another user.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Spam, fraud, and other dishonest activities that exploit Ampliffy platform are strictly prohibited.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Content that continuously discredits someone for their physical characteristics or because they belong to a protected group (due to age, handicap, ethnicity, gender, sexual orientation, or race) is not permitted.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ampliffy does not allow anything that promotes risky or unlawful behaviors that could cause serious harm or even death.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">On Ampliffy, hate speech is not permitted.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ampliffy does not accept content that support, encourages, or glorifies violent extremists or criminal organization.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ampliffy does not allow videos that are graphic or violent with the intention of shocking viewers or that encourage others to carry out violent acts.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ampliffy does not accept content that threatens minors' mental or physical health.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">On Ampliffy, an explicit video meant to arouse sexual pleasure is prohibited.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ampliffy prohibits posting videos that aim to sell firearms, instruct viewers on assembling firearms, ammunition, and certain accessories, or show users how to install these accessories.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium; white-space-collapse: preserve;">Ampliffy does not permit the posting of content that is intended to promote specific regulated goods and services.</span></span></p></li></ul><p><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Videos Produced for Promotional Objectives</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Videos made for marketing aim to advertise the brand to potential customers and targeted audiences. To make the most of your resources, Ampliffy can put you in touch with premium advertisers who might want to use your video project as their advertising campaign.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ensure you understand all the standards, best practices, and requirements for videos from Ampliffy. It will be easier for you to organize the finances and logistics of your video project if you are aware of the technical and production requirements.</span></span></p><p><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Why Do You Have to Follow This Standard?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">These minimum standards and guidelines will guide you to produce and publish high-quality videos, technically and contextually.</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When a website offers a poor-quality video, 77% of viewers will quit watching.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">85% of consumers expect internet videos to have TV-level quality.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">62% of customers will have a bad impression of your brand if you release a low-quality video.</span></span></p></li></ul><p><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; height: 240px; overflow: hidden; width: 602px;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><img height="240" src="https://lh6.googleusercontent.com/wqfCucXQVodC5TkTCShWs-V6hvzZAoKy8O5X8OLu6QultKdpiaOZCslv4dLXq3PUgQdPyeuf8unaA_0SZ3F09dYPlOh073s71XMPsTasYoEheGBKeotquxEavUZ9oQfZiwFDg_tq6IaEBdACx-JdeN8" style="margin-left: 0px; margin-top: 0px;" width="602" /></span></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Source: Content Marketing Institute</span></span></p><p><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Is Video the Ideal Format of Internet Media?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Visual media like video is the best way to communicate the information. Text will never compare to video. Including video content in marketing strategy is the best bet to enhance audience engagement, get more traffic, or build brand awareness.</span></span></p><p><b style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Do You Have Time for a Video?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A high-quality video requires extensive planning, shooting, and editing. It might take more than several weeks. Give your video production to us, and let us help you make it more discoverable and monetize it.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What Is The Content of Your Video?</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Advertising or brand recognition user review video.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Give advice or instruction.</span></span></p></li><li aria-level="1" dir="ltr" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Education intended.</span></span></p></li></ul><div><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Which Story Are You Trying to Say?</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px; text-align: left;"><li><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Making a storyboard might help you brainstorm the screenplay and the images. It will help you save time and budget.</span></span></li><li aria-level="1" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space: pre;"><p role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Pinpoint the message or ideas you want to transmit with your video.</span></span></p></li><li aria-level="1" style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline; white-space-collapse: preserve;"><p role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Check your sources: will you have to use archive film or conduct interviews?</span></p></li></ul><div><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;"><br /></span></span></div><div><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="white-space-collapse: preserve;"><div><br /></div><div>Ampliffy is a video platform for creators that helps you reach your target audience effectively. We offer monetization and distribution solutions for your videos through our content management system (CMS).</div><div><br /></div><div>By partnering with premium publishers and advertisers, we enable you to gain views and generate revenue from your videos.</div><div><br /></div><div>Click <a href="https://www.ampliffy.com/en/creators" target="_blank">here</a> to be partnered with us.</div></span></span></div>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com3tag:blogger.com,1999:blog-6268447566689843292.post-67407371021045915002023-10-19T04:26:00.005-07:002023-10-19T04:26:49.398-07:00What is VTR, RPM, and CPM in video monetization?<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/GtTF60beuIw?si=TzggWd3VoqiCSXhX" title="YouTube video player" width="560"></iframe><span id="docs-internal-guid-f863aa14-7fff-09ce-973b-f6151d295d6f"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">VTR - VIDEO COMPLETION RATE</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The video completion rate calculates the proportion of video commercials that play through. It is also known as VTR (view-through rate) on several platforms. When more people watch an advertisement in its entirety, it is obvious that the ad's creativity is doing better. However, the Completion Rate is not solely influenced by the ad creative. Video advertisement also depends on specific audience targeting, positioning, viewability, and size. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What affects a VTR?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A high VTR demonstrates visitors interacting with advertisements and then performing desired actions, like visiting a website, making a purchase, or installing an app. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A crucial component that affects a VTR is the segmentation of a targeted audience. If you provide relevant content to your segmented audience, a VTR will likely rise.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ad frequency is another essential element. You can keep viewers interested and engaged by properly controlling the number of times an ad is shown to a particular viewer. The more viewers engaged and interested, the higher the VTR will be.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">How to raise the VTR?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Ads that are contextually appropriate for the target audience and the content they are watching increase VTR. So, it would be better if you tailor the ad based on your targeted audience. Get to know what are their interests and what is popular around them. We call this strategy </span><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">‘Contextual Targeting’</span><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">, which means that ads are displayed in a context that is appropriate to the user’s current requirements or interests. Another way for contextual targeting is to align the ad content with the actual content.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What could reduce the VTR?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Before answering this question, let us remind you again that there are 2 types of video ads. A skippable and unskippable video ad. Unskippable video ads sure will have the VTR nearly 100% as they are forced to watch the ad before continuing the content. They will only skip the ad if they close the entire content. It might look good, but the drawback is that you can’t get any information to measure the effectiveness of your ads.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Then, talking about skippable video ads, here are some factors to consider that can reduce the VTR:</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Wrong placement of the video ad.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Irrelevant context with the target audience.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Irrelevant video’s title and thumbnail.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The video’s tone, style, and subject that is not aligned with the target audience.</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The video’s length is too long.</span></span></p></li></ul><div><span><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></div><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">RPM - REVENUE PER MILLE</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">RPM calculates advertising income for a single event requiring tracking, such as a single page or ad unit. As in Latin, mille means one thousand. We can conclude that RPM means revenue per 1,000 impressions. RPM is computed by dividing the total income received by the publishers by the number of impressions on a certain location or page and multiplying the result by a factor of 1,000. This provides the asset's true monetary worth, such as the value of a web page or an ad spot. Publishers need to monitor the RPM to measure how successful the monetization is.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What affects an RPM Rate?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">CTR and CPC are the two most significant metrics that contribute fairly to RPM. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">CTR stands for click-through rate, which calculates how many clicks an advertisement receives for every thousand impressions. In other words, the publishers will profit more as more people click on the adverts on their websites. It means that The advertising is being served to the right audience if your click-through rate is higher.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The phrase “cost per click” (CPC) refers to the price an advertiser must pay each time a user clicks on one of their ads. When discussing RPM (revenue per thousand impressions), CPC can significantly affect how much money publishers will make. Publishers may see higher revenue per click if their CPC is higher, which indicates that advertisers are ready to spend more for each click on their ads. As a result, publishers’ RPM rises as they generate more money per thousand impressions.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It’s vital to remember that RPM is also influenced by a variety of factors in addition to CTR and CPC. There are further measures. It comprises the quantity of ad impressions, the structure of the ad, and the effectiveness of the advertising campaign.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">How to raise the RPM Rate?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When we talk about boosting RPM, there are a variety of strategies to start with. Here we share 10 tips to help you raise your RPM rate:</span></span></p><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Improve your SEO.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Therefore, SEO should be given top emphasis to increase relevant traffic. Search engines may bring quality visitors to your website. Work on all SEO-related areas on your website, such as site performance and user experience.</span></span></p><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Place advertisements between the content.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">As people read through the content, this ad placement is more likely to be viewed. But be careful with the number of advertisements. Too much ad content will decrease the number of visitors too.</span></span></p><ol start="3" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Fix all of the broken links.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Fix all broken links right away if your webmaster tool indicates that you have any. Broken links have a long-term effect on SEO and may eventually reduce visitors.</span></span></p><ol start="4" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Resolve technological issues to keep everything operating.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ads will not be performed if you have technological issues that make your web unable to operate. So, make sure that you have solved all of the tech issues on your website.</span></span></p><ol start="5" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Blacklist the under-performers.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">There is no reason to keep displaying the under-performed ad. Putting together the list and eliminating the underperforming advertisers (those with extremely low CPCs) can increase your overall ad yield.</span></span></p><ol start="6" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Try the header bid.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It is a conventional publisher waterfall method, in which each ad request is passed from one ad network to another for fill rates.</span></span></p><ol start="7" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Improve the crawling structure of your website.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">With the help of the webmaster tool, you may examine and modify the way your website is crawled.</span></span></p><ol start="8" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Improve the user experience.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The main objective of your website is to serve advertisement. But the content is what your visitors are most interested in. Therefore, it should be clear to place the advertisement in places that don’t interfere with the users’ experience.</span></span></p><ol start="9" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Try out some advertisement formats.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Ad formats are an important factor in the RPM rate. Try different ad formats you select to display, the location where you put them, how close are they to the content, how many advertising you display, and the design.</span></span></p><ol start="10" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Do geo-targeting.</span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When you have a firm grasp on contextual advertising, focusing your targeting by geography could produce even better results. Consider refining your targeting by the location that sends you the most relevant traffic to increase impressions.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What could reduce the RPM rate?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The reduction of the RPM rate can be affected by website traffic and ad placement.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The lower the web traffic, the lower the RPM would be. The RPM rates of websites with niche-specific and focused traffic, however, are frequently better than those of websites with generalized, broad traffic.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You can have a low RPM rate if you integrate the ad in an unstrategic place. Wrong ad placement can reduce click-through rates and decrease overall revenue.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: large;">CPM - COST PER MILLE</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The letter "M," which stands for "mille," which means "a thousand," is one of the most popular pricing configurations for video commercials. Early web advertising, where a single pageview would only command payment of a fraction of a penny, is where the idea of basing rates on a thousand events came from. By providing information on the price spent for a single click on a website ad, CPM is a metric that aids businesses in determining how effective their advertising is. It means that, as a publisher, your website needs a lot of visitors to generate respectable revenue from CPM advertisements.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What affects a CPM Rate?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">A variety of things can impact a CPM rate. Holidays can affect impressions, increasing or diminishing them depending on the marketed product or service. Therefore, it can be influenced by the time of year or season. Supply and demand, ad type, platform and audience, and supply and demand are other aspects.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">How to raise the CPM Rate?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Your CPM rate can be raised in proportion to the expanding size of your audience by enticing users to access your content. An excellent place to start may be to ensure your metadata is relevant to your content.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What could reduce the CPM Rate?</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Bots and fake views of your site logically make your CPM rate lower. Because of these problems, it is less valuable and appealing to your advertisers, and your pricing will need to change to reflect this. So, avoid bots, fake views, and using spam content to increase your impressions.</span></span></p><div><span face="Arial, sans-serif" style="background-color: white; color: #222222; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-39771278685319177392023-10-13T04:50:00.002-07:002023-10-13T04:50:49.802-07:00Five Effective Monetization Strategies for Digital Publishers<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/TM1FzFwLve0?si=YSez2IFq-uFChHKj" title="YouTube video player" width="560"></iframe><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The most important thing you need when looking for strategies to monetize your website traffic is clear yet actionable advice on how to proceed. We will show you how to monetize your website and earn some money, regardless of how much traffic you have. Although some methods need a little patience and others can yield quick results, they are all crucial to know. </span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">There are five distinct methods to generate revenue from your website. The selection of a particular monetization model is contingent upon the nature of your website.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Video Advertising Units</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The most effective approach to generate revenue from your website is through video advertising, a medium that yields high engagement rates and revenues when executed correctly. In 2018, video advertising constituted 25% of all digital advertising expenditure for valid reasons. The process resembles displaying ad units, offering a specific inventory space. For publishers who depend on advertising as their primary source of website monetization, video ad units represent the optimal monetization model. Suppose you are integrating video content into your website or seeking to introduce it to create a new ad inventory. In that case, monetizing your video through a video discovery platform is viable.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Besides being the most effective approach, it will be a little difficult to do by the publishers alone, especially if publishers don't have access to the premium advertisers. But the good thing is that publishers can do video advertising units through ad networks</span><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">. </strong></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Ad networks serve as a broker between </span><a class="editor-rtfLink" href="https://www.blogger.com/blog/post/edit/6268447566689843292/3977127868531917739#" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;" target="_blank"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">publishers</span></a><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"> and </span><a class="editor-rtfLink" href="https://www.blogger.com/blog/post/edit/6268447566689843292/3977127868531917739#" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;" target="_blank"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">advertisers</span></a><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">. As a publisher, you can join the ad network, incorporate their code, and have the advertising front of the network's inventory appear on your website automatically. These platforms take a cut of your profits in exchange for their services and do away with the necessity to negotiate advertising contracts directly.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">One ad network that assists </span><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">1.200</strong><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"> customers of websites owners and bloggers in increasing their ad revenue is <b>Ampliffy</b>. The idea behind making money is very simple: you place the preferred type of ad codes on web pages, and when visitors view, click, and convert on those ads, you get paid. These could be a pop up advertisement, or they could be on-page.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Display Ad Units</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Display ad units generate revenue from your website by providing designated advertisement spaces. This approach is commonly employed by publishers who furnish content to their audience, and it remains the most lucrative form of digital advertising, garnering substantial investments.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Programmatic Advertising</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Previously, offering advertising space as inventory to advertisers required manual efforts. However, in the present day, this entire buying and selling process has been automated through a method known as programmatic advertising. This approach facilitates the identification of the most favorable price for your inventory. Registering with a Supply Side Platform (SSP) is necessary to monetize display or video ad units. Programmatic advertising is particularly advantageous for websites that experience a substantial volume of monthly traffic.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Affiliate Marketing</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In an affiliate marketing arrangement, you can make money by promoting a tangible product or service that is made by promoting a good service made by another individual or business. Publishers can recommend intagible products and wervices with affiliat marketing. Amazon's affiliate program is one of the example. Through your affiliate link, you can direct people to the advertiser's site or ecommerce, and you will be compensated if they opt to make a purchase there. Affiliate marketing is a great way for many publishers to monetize their content because so many brands participate in affiliate programs and networks.</span></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Subscription Models</span></strong></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Subscription models offer visitors the option to pay for a monthly or yearly subscription, encompassing membership sites and access to exclusive, top-notch content. The primary challenge associated with website subscription models lies in consistently delivering sufficient value that warrants the subscription fees. Subscription models are particularly suitable for website publishers capable of substantiating recurring charges for exceptional content.</span></span></p>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-22449885687053415102023-10-05T04:59:00.001-07:002023-10-05T04:59:42.960-07:00Why Video is A Pleasing User Experience and How To Make it Pleasant?<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/BXA_fWCm73c?si=fG3aZOFEMDyvAs_7" title="YouTube video player" width="560"></iframe></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></span></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">A great video is an art form, and creating one that resonates with viewers requires thinking beyond just pointing at a camera and pressing the record. Achieving video greatness means focusing on three key elements: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">quality, control, and captions.</span></span></p><span id="docs-internal-guid-485b761e-7fff-25f6-ae5c-badc95e02c12"><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When these components come together, the result is a video experience that informs, entertains, and leaves a lasting impression. This article will explore why video is a pleasing user experience. The good news is with some practice and the right tools, anyone can level up their video skills and start crafting clips that spread like wildfire across the web.</span></span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 18pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Video Provides a Positive User Experience</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When done right, video significantly enhances your users’ experience on your site. Here are some of the major reasons why video is so crucial:</span></span></p><ul style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Videos are highly engaging. According to studies, A call to action is 95% more likely to be remembered by viewers after seeing a video than it is after reading text. No wonder 54% of consumers say they want to see more video content from brands they support. (</span>Business – Silly Frog Media. https://sillyfrogmedia.com/business/)</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;">Videos keep users on your site longer. The average user stays on a website with video for 88% longer. Longer time on site means more opportunities to serve ads and promote products, boosting your revenue. (</span>Vybe Networks Inc. https://www.vybenetworks.com/videos.html)</span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Videos prompt social sharing. A whopping 92% of mobile video viewers share videos with others. Viral content increases brand exposure and exposes your business to new potential clients. (How To Make Your Shopify Store Go Viral. https://ecommercefastlane.com/make-shopify-store-go-viral/)</span></span></p></li><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Videos rank higher in search. Compared to text results alone, videos have a 45 times higher chance of ranking on Google's first page. A higher search ranking means more traffic and visibility for your business. (Media vs. Text – The Best Of Both in The Marketing World – Market Me Social. https://www.marketmesocial.co/media-vs-text-best-of-both-in-the-marketing-world/)</span></span></p></li></ul><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 18pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Key Factors for Video Quality and Engagement</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">To create a video that captivates your audience, focus on three key factors: </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">quality, control, and captions.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">VIDEO QUALITY</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">First, make sure the production quality is high. Use professional equipment or software to record and edit your video. Viewers today expect a polished, seamless experience. Grainy footage and choppy editing will turn them off.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">To have quality video content, you can start by </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">tailoring the content</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> that matches your audience. As a publisher, you want to give viewers what they want and crave. Get to know your target audience and what kinds of videos they tend to watch. Consider creating different content for different segments if you have a mixed audience. For example, how-to and explainer videos may appeal more to some viewers, while vlogs and behind-the-scenes footage appeal to others.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Surveys, comments, and view counts can provide insight into your audience's favorite videos. Pay attention to trends in video content and social media to stay on the cutting edge of what people want to watch.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Giving users video content tailored to their needs and wants results in an enjoyable experience that keeps them returning. Focus on quality over quantity and make the viewer experience a top priority. Happy viewers mean more engagement, shares, and return visits.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Lastly, about content management, do not forget to </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">suggest the other content</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> you have. Suggesting related videos, especially at the end of a video, leads viewers to engage with more of your content. Curate recommendations based on what you know your audience enjoys and the themes of the current video. Recommend a mix of new and evergreen content to keep people watching.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Recommended and related video thumbnails at the end of the video allow viewers to continue engaging with your content. Displaying 3-4 suggested videos gives people options to keep watching but doesn’t overwhelm them with too many choices.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Talking about quality is not merely about content quality; you must also be concerned about </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">technical quality</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. Ensure smooth playback without buffering by choosing a streaming service or hosting platform optimized for video. High definition, crisp images, and clear sound will make for an enjoyable viewing experience that leaves a good impression.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">USER’S CONTROL</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Giving users control over their viewing experience is key to creating an engaging video. Let them go full screen, adjust volume, skip ahead, or rewind as needed. No one likes feeling trapped watching something they don’t want to see. Besides, this is also one of the ways to communicate with your audience, to know their characteristic. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The more control people have, the more they can customize the experience to their needs, and the less likely they are to abandon your video out of frustration. Interaction also creates more opportunities for monetization through ads, video suggestions, and social sharing.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">Auto-mute</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> the video and let the viewer decide if they want to sound, and your viewers will not be surprised with audio they weren’t expecting. Let users decide whether to listen by giving them easy volume control. If you’ve matched the right video to the right audience, they’ll likely want to turn the volume on. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">An easily visible </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">play/pause button</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> lets people start and stop the video whenever they want. No one enjoys frantically searching for how to pause a video. The play/pause button should be large and centrally located at the bottom of the video player.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Give viewers the option to go </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">full screen.</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> Watching video in full-screen mode provides an immersive experience. It allows viewers to focus on the content without site navigation or ads competing for attention.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Video </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">playback controls</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> like a volume slider, progress bar, and option to skip ahead or rewind are must-haves. These controls give people granular control over their viewing experience. They can adjust the volume to their liking, see how much of the video is left, or skip to the most interesting parts.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">VIDEO CAPTION</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Finally, add captions. Over half of viewers watch videos without sound, so captions are crucial for comprehension and accessibility. They also make your video more likely to rank high in search results.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Around 15% of people who watch online videos have hearing difficulties, so captions make your content accessible to more viewers. Captions also allow viewers to watch without sound, useful in public places or at work. Providing captions opens your content to a wider range of viewers and allows them to engage in the way that suits them best.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Besides, video captions also help with search engine optimization (SEO). When providing a caption, you give the search engine bot more information so they can locate you easily.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">If you focus on </span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">high quality, giving control to users, and adding captions</span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">, your videos will provide an excellent experience. Follow these best practices, and your viewers will stick around, engage more, and even share your content with others. What more could you want? Keep your audience happy, and the benefits of using video will be well worth the investment.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">When you put in the work to craft a video that educates, entertains, and emotionally connects with people, your message will spread like wildfire. It’s time to start creating a video that accomplishes your goals and builds real relationships with your viewers. The future is video - so get out there and make it great!</span></span></p><div><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-47069268783740479932023-09-28T05:03:00.001-07:002023-09-28T05:03:22.487-07:00Best Practice for Video Monetization<p> <iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/RsNiIBpop7Y?si=QL5i22cCuf5hjOD6" title="YouTube video player" width="560"></iframe> </p><p><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In today's digital landscape, video monetization has become crucial to content creation and distribution. Video monetization refers to the process of earning money from videos through various means such as video advertising, sponsorships, subscriptions, and pay-per-view models. One of the key benefits of video monetization is the ability to tap into the growing online video revenue stream.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Furthermore, video monetization allows publishers to diversify their revenue streams. With advancements in technology and platforms dedicated to supporting video monetization efforts, it has become easier for publishers to manage and track their earnings. Understanding the importance of video monetization is essential for site publishers. Now, let’s look at the best practices publishers can use to maintain video monetization.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Publishers need to stay up to date with cutting-edge technologies and industry best practices when it comes to monetizing videos. Despite the challenges, video monetization is worthwhile, given the significant time and financial commitment required to produce video content.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It takes a lot of <b>time </b>and <b>budget </b>to produce quality content that resonates with a target audience, so it’s crucial to utilize it as much as possible and give it the best chance to pay off that investment.</span></span></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 14pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">1. Viewability is prioritized.</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">An effective message is what advertisers seek, but this can’t happen if users don’t notice their advertising. A video must be at least 50% viewable on the user’s screen and play for at least two seconds to be considered watchable. A better viewability rate equates to more income in terms of publisher monetization. Many advertising campaigns won’t even place a bid on chances that can’t be seen.</span></span></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 14pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">2. Creating High-Quality and Engaging Videos to Attract Advertisers and Viewers</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Serve relevant material that your audience will be interested in. This will increase the likelihood that users will continue to watch your videos and, as a result, generate opportunities to offer adverts that can be seen.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Creating high-quality and engaging videos is essential in today's digital landscape, especially when attracting advertisers and capturing viewers' attention. To achieve this, it is crucial to follow video production best practices. However, it's not just about the technical aspects; content is key.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">By incorporating storytelling techniques, humor, or emotional appeal into your videos, you can effectively engage viewers and keep them hooked until the end. Remember that quality matters when it comes to monetizing your videos. We understand that keeping up with good-quality video content is hard work. Ampliffy is here to help manage video content for your site through <a href="https://blog.ampliffy.com/2023/05/ampliffy-tv-video-player-video-content.html" target="_blank">Ampliffy TV</a>.</span></span></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 14pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">3. Implementing Effective Video Ad Formats and Placements</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">It will be helpful to look at your analytics when deciding where to place the video player. Consider testing dedicated video spots on your most popular web pages. Observe recommended spots and test. Following this practice will show you the best spot for video ads.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The viewability rate will rise if your video player is placed in the center of your website's visible, heavily visited region.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">After deciding on the page with the most traffic, the next step is to decide where to place the ad on the page. There are many ways of video ad placement, and we will break them down one by one.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">One popular ad format is pre-roll ads, which appear before the main video content starts. These short ads capture viewers' attention from the beginning and can create brand awareness or deliver a concise message.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Another effective ad format is mid-roll ads, inserted in the middle of longer videos. These ads provide an opportunity to engage viewers already invested in the content, increasing the chances of capturing their interest.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Post-roll ads are placed at the end of a video and can be used to drive action or reinforce key messages. By strategically placing these ads after viewers have consumed valuable content, brands can leave a lasting impression.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In-video overlay ads are another option for advertisers looking to capture attention without interrupting the viewing experience. These non-intrusive ads appear as overlays on the content and can be interactive, allowing viewers to engage with them while consuming the main content.</span></span></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 14pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">4. Leveraging Targeted Advertising to Maximize Revenue Potential</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Targeted advertising has become essential for businesses to maximize their revenue potential.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Demographic targeting strategies ensure that the right message reaches the right audience. By analyzing data such as age, gender, location, and socioeconomic factors, advertisers can create highly targeted campaigns that speak directly to their intended viewers.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Interest-based targeting takes this approach a step further by focusing on individuals' specific interests and preferences. By understanding what topics or activities your target audience is passionate about, you can deliver personalized video ads that capture their attention and drive engagement.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The combination of demographic and interest-based targeting in videos allows advertisers to create highly effective campaigns that reach the right people and deliver relevant content that resonates with viewers on a deeper level. By leveraging targeted advertising strategies in video campaigns, businesses can maximize their revenue potential by reaching the right audience at the right time with compelling content tailored to their interests.</span></span></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 14pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">5. Optimizing SEO for Videos to Improve Discoverability and Increase Views</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Enhancing Search Engine Optimization (SEO) for Videos to Enhance Discoverability and Augment Viewership. Best practices for video SEO encompass the optimization of titles and descriptions to enhance search visibility, as well as the utilization of pertinent tags and keywords within videos.</span></span></p><p><b id="docs-internal-guid-6c06efdb-7fff-bf1a-25b8-c905f12c8e90" style="font-weight: normal;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></b></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 14pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The implementation of these Best Practices will assist you in harnessing the complete monetization potential of your videos. It takes some strategic thought regarding content and placement to make the most of displaying videos on your website. Selecting the right monetization strategies for your needs and regularly assessing your partners are crucial.</span></span></h3><div><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #666666; font-family: helvetica; font-size: medium;">To make the most out of your digital assets, remember that monetization is continuously evolving, and you must continually stay current with new technical advancements.</span></span></p><p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /><br /><br /><br /></span><br /></p>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-46154374263328012832023-09-21T04:41:00.002-07:002023-09-21T04:41:50.676-07:00How to Engage Users with Videos<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/MsEoqU52lio?si=st7a2lq59-lxIlYa" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In today's digital age, videos have become an incredibly powerful tool for engaging users and capturing their attention. Whether it's on social media, websites, or even in emails, videos can convey information in a way that is both visually appealing and easy to digest. </span></span></p><span id="docs-internal-guid-f995b1e1-7fff-f597-a049-604e48eed8dc"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Short-form video has been deemed the most popular and effective content format this year, according to a new HubSpot marketing survey. The fact that 33% of marketers want to invest more in short-form video than any other media.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Videos also have been a new medium for learners to learn many technical topics or concepts. With videos, everyone can understand the delivered message easily and quickly. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">But how can you ensure that your videos are effectively engaging users? Let's explore some strategies to make your videos truly captivating.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b><span style="color: #666666; font-family: helvetica; font-size: medium;">Adapt your tone to your audience.</span></b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Do you ever wonder how people publish humor or jokes that are both appropriate and hilarious? The key is establishing a tone that connects with your audience, as research and testimonies demonstrate.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Adjust your tone accordingly if your target audience is young and trendy or more professional and sophisticated. Speak in a way that resonates with them and aligns with their preferences and expectations. In a marketing environment, tone will assist your target audience in placing your message in the appropriate setting or formality level. According to recent research, more than 80% of consumers think that having a genuine and consistent brand voice would help them develop and keep trust in your company.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Understanding your audience and finding the right tone will go a long way in capturing their attention and keeping them engaged.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b><span style="color: #666666; font-family: helvetica; font-size: medium;">Include a call to action (CTA).</span></b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Viewability is not the main goal of you making a video. It's not enough to simply present your content; you must guide your viewers towards the next steps. Whether downloading a free resource, subscribing to your channel, or purchasing a product, a well-placed call to action will prompt users to take action. You can reference your CTA in the script, caption, overlay, copy, or comments.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Be clear and concise in your call to action, ensuring viewers understand the desired outcome and how to achieve it.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="3" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b><span style="color: #666666; font-family: helvetica; font-size: medium;">Use high-quality audio and visuals.</span></b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Quality is the first concert of any video stream. Invest in good equipment and software to ensure your video is polished and professional-looking, such as noise suppression and echo cancellation. Crisp visuals and clear audio will make your video stand out and increase its appeal. People are more likely to engage with aesthetically pleasing and well-produced videos, so prioritize quality in your video production process.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="4" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b><span style="color: #666666; font-family: helvetica; font-size: medium;">Use an appropriate format.</span></b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Determine what message you want to convey and choose a format that best suits your content. Whether it's a tutorial, product demonstration, or storytelling video, aligning the format with your objectives is important. Different formats appeal to different audiences, so take the time to research and understand what resonates with your target audience.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="5" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b><span style="color: #666666; font-family: helvetica; font-size: medium;">Keep it short and catchy.</span></b></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Attention spans are notoriously short these days, so grab your viewers' attention immediately and keep them hooked throughout the video. Aim to deliver your message concisely and clearly, avoiding any unnecessary fluff. The shorter the video, the more likely users will watch it in its entirety, so be mindful of the length.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Engaging users with videos requires careful consideration and strategic planning. It's essential to find the right format, keeping it short and catchy while using a tone that fits your audience. Including a clear call to action and ensuring high-quality audio and visuals will further enhance user engagement. By implementing these strategies, you can create videos that captivate viewers, spark interest, and drive action. Embrace the power of video and unlock its full potential to engage and win over your audience.</span></span></p><div><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-21419584169788900672023-09-14T04:15:00.000-07:002023-09-14T04:15:21.252-07:00What Are The Essential Steps In Creating An Advertising Campaign?<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/G7XhZDLYiC8?si=K8EC943n9-aBktNN" title="YouTube video player" width="560"></iframe></p><p><span style="font-weight: 700; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p><span style="font-weight: 700; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What Is Advertising Campaign?</span></span></p><span id="docs-internal-guid-4c5f1f36-7fff-101b-7a6c-fb3116b3a020"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Brands develop advertising campaigns to increase product sales and brand recognition. It is carried out across a number of platforms and typically has a core strategy. There are several reasons why a brand could undertake an advertising campaign. It may be done to advertise a new product, announce company’s update, or just communicate with the target market.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The Steps In Creating An Advertising Campaign</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">We explain the important factors to consider when creating a successful advertising campaign. These tips can assist you in creating and managing campaigns that support your unique advertising objectives.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You can use our guide and get ready to put up a campaign.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>Specify Your Goal</b></span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Every campaign starts with selecting a target. This objective concentrates your campaign on achieving certain results, for example:</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="border: none; display: inline-block; height: 836px; overflow: hidden; width: 334px;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><img height="836" src="https://lh3.googleusercontent.com/ShxXmhraI-MEXykMqQNP6q_b1XK2VcuNgVHpu5MUeXuB99LRS5C3C3YTJhp7IBYyuUSrH6FIRSRRTKBDbmGZes7nBvuz3ko_KGz-HxPe1zKA1ttBdKIntYgfYtiVunAVwl6dQd8TZQZ_YOpQ6yWa-C4" style="margin-left: 0px; margin-top: 0px;" width="334" /></span></span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The option you choose when creating your campaign will be influenced by your chosen objective. For example, you aim to increase brand awareness. In that case, you may want to create and share content on social media sites like Facebook, Instagram, Twitter, LinkedIn, and others to engage with a target audience and become familiar to them.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="2" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>Choose Your Targets</b></span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">The ability to target the market influences how specific or general the audience for your campaign can be. Without targeting, your advertisements will be founded by a general wide audience that may not be interested in your product. You can narrow down to the specific customers who are interested in what you have to offer by targeting your campaign.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You can start targeting your market by keywords, audiences, locations, topics, devices, etc.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="3" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>Select Your Campaign Type</b></span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">After choosing the goal and target, you will see a choice of suggested campaign kinds. Your campaign type will define where and how your advertising will appear. For example, an influencer advertising campaign will appear on the platform where the advertisement has the most audience. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Other unique advertising campaign type that you can try are BrandSocial, BrandFormance, and Audio Ad Format. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><a href="https://blog.ampliffy.com/2023/06/brandformance-new-advertising-approach.html" target="_blank">BrandFormance</a></span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> is the advertising type to develop a powerful brand while generating measurable outcomes by combining a video campaign with a call-to-action. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="border: none; display: inline-block; height: 456px; overflow: hidden; width: 602px;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><img height="456" src="https://lh4.googleusercontent.com/lOw0V4kOjY0r43PHt2g6u2f1HcP-kU7KVaIPOONqrzQA6DCtlcuY8yDUCBJyZg_jSr-DR9BybInaRC1tzPVPQaFO6qU2q6p9OAP05d1L3OT3cQQM5jOSD2OWbrpLStV1mctvCvnxWSfHWhXmbtwYfOc" style="margin-left: 0px; margin-top: 0px;" width="602" /></span></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-size: medium;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-size: medium;"><span style="color: #666666; font-family: helvetica; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><a href="https://blog.ampliffy.com/2023/06/brandsocial-attach-social-media-profile.html">BrandSocial</a></span><span style="color: #666666; font-family: helvetica; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> is the ideal answer for businesses looking to increase viewership outside of social media and beat the social media algorithm. Brandsocial works by combining video ad campaigns with clickable social media profiles.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-size: medium;"><span style="color: #666666; font-family: helvetica; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="border: none; display: inline-block; height: 750px; overflow: hidden; width: 411px;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><img height="750" src="https://lh5.googleusercontent.com/13ZcjL6_p3kjj4yu6fW4QSRz1wDTx9qajqpG_yRIACTumQSyE2EhXln5M4xIofoIkXkWFrQ53YSxuv7lEFuPREkQGbfLZZUNR6wnj9TbgmLTSn5F9RkfZ4ofHom78BOsT1hMACNkuh8k8X8mDbICh4o" style="margin-left: 0px; margin-top: 0px;" width="411" /></span></span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><a href="https://blog.ampliffy.com/2023/06/ampliffy-audio-ad-format.html">Audio Ad Format</a></span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"> is a type of advertisement that mixes audio and visual elements to make it more powerful. The audio ad format is a unique advertising format that advertisers will have several benefits from the audio ad format. It is an advertising type that combines picture with audio. This kind of advertisement is less disturbing for users as the audio will not interrupt the page content. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="border: none; display: inline-block; height: 719px; overflow: hidden; width: 356px;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><img height="719" src="https://lh5.googleusercontent.com/nM9hpr6zMvS_xspEQygkiJBD6Xm6-H_82XXgCxx0bjY0hdudRZHE_XHCviUq3fs96LwHm3IYKEv3Ns6SW-Tv39Vtr-tm0OQ_PLL__rsfk4MOZmfaAW1ixjTT9743RbozApSkB2tiYNa8XeoQEbSguRc" style="margin-left: 0px; margin-top: 0px;" width="356" /></span></span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><b><div><span><span style="color: #666666; font-family: helvetica; font-size: medium;"><b><br /></b></span></span></div><div><span><span style="color: #666666; font-family: helvetica; font-size: medium;"><b><br /></b></span></span></div><br /></b></span><ol start="4" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>Set Your Budget and Bidding</b></span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">You can allocate a portion of the sales to set your advertising budget. This can be done as easily as choosing a particular portion based on the total gross sales. A company typically spends between 2% and 5% of its annual revenues on advertising. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><ol start="5" style="margin-bottom: 0px; margin-top: 0px; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><span style="color: #666666; font-family: helvetica; font-size: medium;"><b>Establish Conversion</b></span></span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Conversion is a client action in respond to your campaign. Conversion monitoring can track the audience's actions toward your campaign, such as product purchasing, newsletter sign-up, calls, or app downloads. This data can evaluate the success of your overall campaigns. </span></span></p><div><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0tag:blogger.com,1999:blog-6268447566689843292.post-29226057992920441452023-09-07T07:13:00.002-07:002023-09-07T07:13:27.283-07:00Understanding The Importance of Branding in Today's Digital Age<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/qRdTQSBKUJM?si=KE02vJ_kc6XP_MdO" title="YouTube video player" width="560"></iframe></p><p><span style="white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Years ago, companies did not have to fight as hard for our business. Businesses had to find ways to distinguish between TV commercials and magazine advertisements. One of these strategies is creating an appealing, enduring, relatable brand. Branding is more crucial than ever in the modern digital age. The competition among companies becomes tighter as there are more kinds of advertising media available other than just TV and magazines. Strong branding is the key to distinguishing out and generating conversions in the online marketplace, where so many firms compete for customers’ attention.</span></span></p><span id="docs-internal-guid-e140b242-7fff-4248-e171-bb071f72cc50"><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">What Is Branding In The Digital Age?</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Similar to branding in the previous age, digital branding is a brand communication strategy that uses the internet and digital marketing to build a brand’s presence, enhance its characteristics, and promote the brand. With the explosive growth of e-commerce and online sales, consumers have more options than ever. Your marketing will be considerably more comprehensive and precise with the help of digital branding. It may help in defining your business and in building a recognizable brand. It enables you to focus on the clients who will be most responsive to your products. Good digital branding requires improving your abilities and knowledge and keeping up with trends. </span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Customer Trust Is Built Through Branding</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Branding is able to foster consumer trust. Having the trust of customers and potential customers can rely on having a strong brand image. Take an example of an e-commerce case, shoppers could be hesitant to buy from an unproven brand. Consistent branding helps to provide a sense of comfort and familiarity with the business, which can also help to develop trust. Consistent branding should be present throughout all marketing materials, products, and customer interactions.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Building a Brand’s Identity Helps It Stand Out and Be Memorable</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">With strong branding, a company will have the ability to develop a distinctive and memorable identity that will set it apart from competitors. Making a long-lasting impression on the audience can be challenging, considering the online and offline competition. A strong brand identity can help build a company’s reputation and set you apart from the competition, increasing the probability that clients will remember you and use your service again in the future.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Strong Branding Increases Customer Loyalty</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Branding is able to create a group of devoted customers. Customers who feel emotionally connected to a brand are more likely to become voluntary brand ambassadors, spreading the word about your company’s benefit to others. In the era of social media and online publishing, personal and word-of-mouth recommendations are a very effective way to bring a large audience. On the other hand, if a company’s messaging and branding are inconsistent or uncertain, they can start to lose faith in it and decide to stick with competitors.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Branding Impacts Your Digital Marketing Strategy</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">Building a solid and successful digital marketing plan requires branding as well. A solid brand strategy serves as a foundation for developing a targeted campaign that successfully connects with your target audience. Consistent branding will increase the probability of your audience interacting with your content and eventually becoming a paying customer.</span></span></p><span style="color: #666666; font-family: helvetica; font-size: medium;"><br /></span><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #666666; font-family: helvetica; font-size: medium;">In conclusion, branding is crucial in the modern digital age. It is essential for establishing credibility, developing a recognizable brand identity, growing devoted clients, and building the foundation for an effective digital marketing plan.</span></span></p><div><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Aliehttp://www.blogger.com/profile/17711502263168159596noreply@blogger.com0