What Is CTV?

Right now, the TV program is very accessible with Connected TV (CTV). Users can access their favorite TV programs whether at home or on the road with CTV. Connected TVs (CTVs) are internet-connected gadgets that let users browse and stream their favorite programs conveniently. 

Connected TV Advertising

As the CTV trend is rising, advertisers need to reach audiences where they watch their favorite shows across different platforms and services. Connected TV (CTV) advertising helps them do just that.

CTV advertising is one type of digital advertising that shows up in streaming media. It covers advertisements that appear during live broadcasts or TV series that are seen on streaming devices. CTV ads can also be interactive, allowing users to take action while the ad is being displayed.

Advantages of Connected TV Advertising

Connected TV (CTV) advertising allows advertisers to reach people where they are already watching content. By focusing on these audiences, advertisers and businesses can expand their brand's reach effectively.

Connected TV (CTV) video advertising helps advertisers connect with modern audiences, including cord-cutters (people who have canceled traditional cable or satellite TV) and cord-nevers (those who have never subscribed to traditional TV services). These viewers prefer streaming their favorite shows, movies, and other content through online platforms instead of watching traditional linear TV. CTV advertising allows brands to target this growing audience in the places they are most active—on streaming apps and services.

To place an advertisement on streaming video, advertisers need to collaborate first with the content distributor or ad exchange, such as Ampliffy. CTV ads can be purchased programmatically, which means that an automated mechanism is used to buy and sell digital ads.

How to Measure CTV Ad Metrics?

CTV offers advertisers improved pricing and ad placements through an automated system. Programmatic CTV advertising price can be modeled using marketing metrics or indicators like cost per completed view (CPCV) and video completion rate (VCR). 

CPCV, or Cost Per Completed View, is a metric used to determine the expense for each advertisement that is watched entirety. This measure is especially important in video advertising, as it ensures that advertisers only pay when their content has been fully consumed by the audience, maximizing the value of their investment. By focusing on completed views, CPCV provides a clear picture of how effectively an ad captures and retains the attention of viewers. This metric is particularly useful for evaluating the performance of campaigns aimed at delivering full-length messages, such as storytelling ads or detailed product demonstrations, where completion is a critical factor in achieving the desired impact.

VCR (View Completion Rate) is a common way to measure how well digital videos perform. It shows the percentage of viewers who watched a video all the way to the end. A high VCR means many people have finished watching your video, suggesting that your brand story is engaging and holds their attention. Since many streaming providers do not permit ad-skipping, the VCR for CTV advertisements is relatively high.

Brand reach, audience reach, and brand lift are additional CTV measures. Since CTV ads reach many digital content viewers and people who have switched from cable TV, they can help brands connect with a larger audience and boost awareness.

CTV Advertising with Ampliffy

Ampliffy offers a robust ad exchange platform that allows advertisers and sellers to place their ads within premium Connected TV (CTV) content. We provide access to a wide range of streaming services and apps, ensuring that advertisers can effectively reach their target audience where they are most engaged.

Getting started is simple. Advertisers interested in leveraging Ampliffy’s CTV ad exchange can contact our account executives to learn more about the available CTV advertising opportunities. The team at Ampliffy will guide advertisers through the process, from setting up campaigns to optimizing them for maximum impact. With Ampliffy, brands can boost visibility, connect with viewers across streaming platforms, and achieve measurable results in their marketing efforts.

 

How to Increase Your Web Presence?

Regardless of their unique goals, every publisher needs one essential element: a strong online presence. In today’s digital age, standing out online isn’t just beneficial—it’s vital.

In this guide, we’ll explore strategies to help you boost your web presence and connect with your audience effectively.

Why Is It Important to Increase Your Web Presence?

Your web presence determines how easily users can find you online and the impression you make when they do. A strong online presence increases your visibility, builds trust, and encourages users to engage with your content. With high engagement from the users, brands also will trust you more to put their ads on your site.

The more effectively your site is optimized and strategically positioned online, the higher the chances that users will discover and interact with it—turning visitors into loyal followers.

At Ampliffy, we understand the value of a strong online presence. In this post, we’ll share proven strategies to help you expand your reach and achieve your digital goals.

Understand Your Audience

You must understand your audience, particularly their online habit like what device they use, online time, etc. With this, you can reach them easily and increase your digital presence.

Audiences are actively online to get answers to their problems or as simple as get entertained. You can improve your interaction with your audience and increase clicks by establishing a helpful and entertaining online presence.

Produce Content Regularly

When developing your online presence, content is crucial. High-quality and relevant content can bring a better result.

Your site page is crawled and indexed by Google each time you publish content. If your content is relevant to the user’s Google Search query, your page will appear in the search results, and the user can find your page easily.

You can increase your online visibility and give your audience something of value when you produce content for your website that aligns with their user intent.

Add Value

Audiences don’t want to have time wasted on websites that don’t provide what they’re looking for while exploring the internet.

By creating content with your audience in mind, you may add value. The following kinds of content will boost your online visibility and reach while offering value:

• Blogs: The most popular method of providing your site visitors with value is by blogging. Blogs offer a way to go deeply into particular subjects or concepts that could be useful to the reader.

• Video: Video material gives users interesting, easily assimilated information. Videos can be entertaining, too! With videos, you can engage and educate your audiences. Since mobile devices are the majority of video consumption and interaction, you need to ensure that your video is mobile-friendly.

SEO Practice

Search Engine Optimization (SEO) is a process to get the search engines’ robot to find your website and display it on the Search Engine Result Page (SERP). It’s one of the effective strategies that you can use to increase your web visibility.

Engage Actively

An active digital presence is necessary to appear online and in search results. You may rank higher in search results by regularly posting and updating. Furthermore, an active website demonstrates to audiences that the site is reliable and up-to-date.

By actively engaging, you remind people that you are always available for them. Imagine that there are two websites with the same high-quality content. If audiences need to choose, of course, they will choose the more active one.

However, one-way interaction shouldn’t be the end of your internet activities. Communicating with your audiences in both directions increases their confidence and trust. Engage in them by replying to their comments, giving likes, etc.

Things To Do Before Starting Your First Video Site

Having a video site is an effective way to get monetization. So now that you have decided to build a video site, congratulations! You have taken a huge step forward in getting income from monetization.

But now what?

Creating a video site might be a daunting task. There are countless platforms available that you can choose from.

However, creating a new video site doesn’t have to be difficult.

We are here to help you start your first video site. Transforming your ‘know what?’ into “I’m clearly ready!’

We will guide you through some strategic and technical topics, such as content organization and platform selection.

In the end, you’ll be sure you can create a video site of your dreams.

So, let’s begin:

Step 1: Write down all the requirements and ideas for your video site

Of course, you don’t want to start a mess by taking action without full consideration. In creating a video site, avoiding this mess will save you a lot of time and effort.

Before deciding on a platform to develop on, visualize your project and take some time to determine what you need from your video site. You can even categorize the requirements into things that you need in the beginning and things that you need later.

Here are some ideas to consider at the very beginning before starting to develop your video site:

Design

Do you know any template to use or do you wish to customize it? Or do you prefer to build the site from scratch? How much authority do you wish to have over your design choices? During this process look at yourself to determine what you can do and what you can’t do. Which part of the design project that you want to do by yourself, by hiring a freelancer, or by solely relying on the platform feature?

Marketing and sales features

Some platforms offer marketing and sales features. It can be monetization, affiliates, discount codes, giveaways, and newsletters. Many people have misled that the more features that you have the better it will be. Which is not true. Every business might need different features. One feature can be suitable for a kind of business but might not be useful for different businesses.

Premium or free content

Since many video site publishers offer both free and paid material, make sure the platform you select allows you to easily place specific exclusive content.

Other content support

Having blog posts or other content on your video site is good for your marketing strategy and search engine optimization. But not all platforms support other content than videos. So make sure if the platform is possible to publish a blog and upload pictures. You can get a higher reach and impression by publishing various kinds of content.

Live streaming support

Will you be live-streaming any content? Make sure the platform you are considering makes it simple to support both free and premium streams.

Community features

Events, public and private chats, community challenges, user-generated videos, social profiles, and other community-focused tools enable you to interact with your members and expand your audience. 

TV & mobile app

Small publishers might not need it yet, but in the long run, TV and mobile apps give your business a genuinely polished appearance. It’s a good idea to have it ready when your audience has grown significantly.

And that’s pretty much it! We know that it sounds like a lot but it’s worth doing so up front. That’s because selecting the appropriate platform the first time is far simpler than switching platforms once your video site is published and running.

Step 2: Select the platform

It's time to choose the best platform for your requirements now that you've determined what matters to you. Although there are many platforms available, just a few of them are helpful for the video monetization market.

Set your must-have features

Take the list of features you made in step one and give them a rough ranking before you begin comparing them. For instance, while some platforms are more focused on live-streaming services, others could place a higher value on creative freedom.

Your decision over the platform to use to develop your video site will be guided by this priority list. As we'll discuss later, it might also affect how much you pay.

Here is an example of a prioritized features list; feel free to suit your project. Make it longer, shorter, simpler, or more complex.

1. Free and paid exclusive content including how easy it is to manage the swift of paid content become free or vice versa. 

2. Live-streaming

3. Blog/social posts

4. Community chat (public and private)

5. No-code app builder

Pricing

The cost of video platforms might vary. Depending on how many subscribers you have, how much video you keep, what services you may access, or a mix of all of them, you may find that you pay a monthly membership plus costs.

Once again, give priority to the features you will use immediately, but keep an eye out for ones you may desire later.

Check the design preview

A video site with a polished appearance has a higher chance of attracting new clients. Make sure the platform offers a good selection of templates. Don’t forget to ensure their previous works are professional by looking at their portfolios. 

Get a demo

The majority of the platforms provide free demos, so get in touch and ask a representative to show you the features you'll probably use.

If you have tried and considered some platforms, it’s time to make a decision. Although switching platforms in the future could be inconvenient, keep in mind that you are not permanently locked in. Now that you've done your homework, it's time to decide.

Now let’s start the most exciting part!

Step 3: Start building

The first thing you need to build is the homepage. One of the most crucial sections of your website is the homepage. It is worth to invest some effort in it.

The majority of video platform providers offer a wide range of themes, templates, and customization choices. You can choose the style that best suits your brand identity. For some people, starting from scratch can be overwhelming, you can always pick a template. But, whatever template you finally choose don’t forget to put these crucial elements on your homepage:

1. All of your branding elements

2. Engaging video thumbnail with engaging video description

3. The most viewed or liked videos

4. Users comments or customer testimonials

5. Benefits that users will have

6. Policies and legal aspects

7. Free trial or sign up button

Step 4: Content organization

Now that your homepage has been constructed, you may focus on your content pages, which are the foundation of your website.

Video production is another process, but we do totally understand that the video production process is not as easy as it seems. Depending on the type of your video site, some platforms, like Ampliffy, also offer video production services so that you don’t need to worry about preparing your content.

Organization is crucial for your content pages. It’s important to make the content navigation simple so that users can easily explore the videos, especially if you have hundreds or even thousands of them. You have spent so much effort to record high-quality videos, that it would be such a pity that users won’t find them because of poor content organization and navigation.

Step 5: Market your video site

You can start considering what you’ll need on your website to support your marketing strategy. 

For instance, would you use written content as a part of your marketing strategy? If yes, then a blog page must be developed. Ideally, a few posts should be ready before you publish the blog section.

What about deals? Limited-time promotions, free trials, and affiliated promotional codes are examples of deals that can support your marketing strategy.

Keep in mind that all marketing features are not necessary for every video site, but they can be highly beneficial if you want to grow your audience.

Step 6: Grow your community

Creating a strong brand and maintaining audience engagement may be achieved by creating a strong community. You can have a community feature on your video site, like a chat service or forum, if your provider offers that. But even if you only have a basic and simple video site without community features, you can always build your community on another platform, like social media or a mailing list.

Create your video site now with Ampliffy

Creating a video site for the first time can be daunting. But it doesn’t have to be hard if you plan it well and work with a reliable partner to provide a white-label video site with easy customization. By doing so, creating a video site can be less overwhelming.

So now, let’s be less overwhelmed and contact Ampliffy to schedule a demo of your white-label video site. We will provide you with the best features and solutions.