Interactivity, immediacy and freedom
of speech. These are the three pillars that young audience appreciates in Internet advertising. It is desirable
to opt for new advertising formats that are more interactive to influence the
emotional sphere. Therefore, in Ampliffy
we encourage to bet on branded content, display, viral marketing, pre – roll videos
or contests in social networks, among others.
Internet has become the media
star to reach young people who are saturated with conventional advertising and
are attracted to the less intrusive formats that allow them to interact
directly with the brand creating links and experiences. If the message is
interesting and entertaining, they will be the firsts to share it with their
circle of friends exerting as brand prescribers.
Young audience is increasingly
using social networks and if a brand is able to establish a strong bond, the
experience will become a shared virtual reality. Getting so, the user is
receptive to advertising and then consume the content and the products or services of the trademark.
Below we show you an infographic of Phonesheriff and PeekTab that explains how teenagers use Social Media:
Sources:
www.phonesheriff.com
www.peektab.com
Below we show you an infographic of Phonesheriff and PeekTab that explains how teenagers use Social Media:
Sources:
www.phonesheriff.com
www.peektab.com