How Ampliffy's Videoffy Solution Empowers Publishers in the New IAB Landscape

The digital advertising landscape constantly evolves, and publishers face new challenges in effectively reaching their audiences. With the rise of ad blockers and inappropriate ad inventory,  online advertising methods are becoming more challenging. So, publishers must stay ahead of the game and find innovative ways to engage users. IAB and Google have made a movement and updated the video publisher's policy to ensure the quality of video ads and user experience remain qualified.

But what exactly is the IAB video publisher's update, and how does it impact publishers? Let's delve into that next!

What is the IAB’s and Google’s video publisher’s video policy, and how it affects publishers

The IAB, or Interactive Advertising Bureau, is an industry organization that sets standards and guidelines for online advertising. It is crucial in shaping the digital advertising landscape and significantly impacts publishers.

Taking effect from April 1, 2024, all video inventory that is monetized by publishers who use Ad Manager, AdMob, and AdSense will be subject to new publisher policies. Publishers must adhere to these guidelines when creating and displaying their video content. By doing so, they ensure that their ads meet industry standards and provide a better user experience.

Understanding how the IAB and Google video publisher’s video policy affects publishers is essential for effectively navigating the changing landscape of online advertising. By staying informed about industry standards the IAB sets, publishers can make informed decisions about their ad inventory while ensuring compliance with regulations.

The challenges faced by publishers in the new IAB landscape

The new IAB landscape has brought about significant challenges for publishers in online advertising. Publishers now are facing obstacles when generating revenue from their ad inventory. 

One of the major challenges publishers face is adapting to the new regulations. With this update, approximately 90% of the video material formerly in-stream is now categorized as out-stream. So, publishers must ensure their video inventory aligns with the new IAB tech lab regulation.

Managing the video content itself is not easy work. As more and more users prefer consuming information through videos, publishers need to adapt and invest in video strategies to stay relevant. However, creating high-quality video content requires time, resources, and expertise that may not be readily available for all publishers.

Another challenge is managing ad inventory effectively to align with the new regulation. With many platforms available, including social media giants like Facebook and YouTube, dominating the space, it can be difficult for smaller publishers to compete and monetize their content effectively.

Furthermore, ensuring brand safety has become a crucial concern for publishers. In an era where fake news and controversial content can easily spread across various channels, advertisers are becoming increasingly cautious about where their ads appear. Publishers need robust solutions that provide transparency and control over their ad placements.

In addition to these challenges, there is a growing demand for white-label video sites - customizable platforms that allow brands or individuals to create their own branded video channels without investing in extensive development efforts. This is a suitable solution for the publisher’s challenges.

Introducing Ampliffy’s Videoffy white label video site

Ampliffy's Videoffy solution is an innovative platform that helps publishers address these challenges. By providing factual and updated video content material along with easy-to-use tools for creating engaging videos quickly, Videoffy enables even non-experts to produce professional-looking video content effortlessly. It has comprehensive management features that allow seamless organization of ad inventory while ensuring brand safety measures and updated guidelines at all times.

All the ad inventories by Ampliffy meet the updated standard and regulations of Google Ad and IAB Tech Lab. The factual video content is also provided in many topics publishers can choose and customize based on their branding. So, publishers won’t be worried about producing and managing the video content. By delivering personalized content, Videoffy ensures higher engagement rates and increased conversions for advertisers and publishers.

Lastly, Videoffy offers white-label customization options, enabling publishers to customize their brand identity. This customization feature gives them full control over the design and layout of their video platform, creating a cohesive brand experience for users, including a logo, color scheme, and layout to create a unique and personalized video site. This can strengthen brand identity and customer loyalty.

One feature of Videoffy is its ability to deliver targeted and relevant video ads in real time. Publishers can maximize their revenue by serving ads based on user demographics, interests, and behaviors. Along with the Ampliffy control panel, publishers can track key metrics such as views, clicks, conversions, and revenue generated from each campaign or ad placement. Enterprises can now reach new heights by leveraging this cutting-edge solution offered by Ampliffy.

All You Need to Know About Sticky Ad

Selecting the most effective ad formats in the constantly changing world of digital advertising can be overwhelming due to the abundance of alternatives available. But worry not—we have Sticky Ads to make you stand out.

Because digital advertising is growing, publishers are pressured to provide higher-quality impressions. Ad blockers and banner blindness are only some challenges you'll face along the way, but let's face it wisely.

Sticky ads remain on the website like devoted friends, trailing your readers as they browse around. Sticky advertising is traded everywhere, from PMPs to open auctions. It is time to experiment with sticky advertising to increase ad viewability and income.

In the age of digital advertising, grabbing people's attention and making an impact is crucial. Why not continue using sticky advertisements, then?

What Are Sticky Ads?

Sticky ads are online advertisements that "stick," or stay visible, on a page even when the user scrolls down. Regardless of the user's scroll depth, these advertisements are always visible to them and are usually shown as banners or rectangles. 

Types of Sticky Ads

There are various types of sticky advertising, such as:

Horizontal sticky banner advertisements "stick" to the top of the user's screen while they scroll down a website. They are usually seen at the top of the page. They can successfully draw in a user and are frequently used to advertise a good or service displayed in landscape format. 

Vertical sticky banner advertisements are similar to sticky banner ads. They are positioned on the side of a website and stay visible while a person scrolls down the page. These advertisements are portrait-sized and displayed on a page's left or right side.

Bottom horizontal sticky advertisements stay displayed at the bottom of the website as a user scrolls up the page. They can be especially useful in increasing conversions and frequently advertise upcoming occasions or promotions.

Sidebar sticky advertisements "stick" to the side of a user's screen as they scroll down a website. Publishers usually place these adverts beside organic content because sidebar content is very popular.

Advantages and Disadvantages of Sticky Ads

These are the advantages and disadvantages of sticky ads, but remember that the results might vary depending on the publisher and its strategy.

Sticky Ads Pros

• Increase viewability

• Geater yield and ad revenue

• Less intrusive than non-standard advertisements

• Adjustable and customizable in size based on the device and feature

• Can be targeted by Google Ad Exchange and header bidding

• Applying sticky video ads with Ampliffy is worry-free, as we will take care of the embedded code and the requirements to meet the standards of IAB’s and Google’s policies.

Sticky Ads Cons

• Not all ad networks, including social media, permit sticky advertisements. But there are many impressions that you can get beyond social media, and sticky ads are perfect for that.

• This may result in a poor user experience, such as lagging or jittering, especially if you don’t utilize decent ad technology.

• Not every publisher has the technical or development capabilities to implement or modify anchor advertisements. However, do not worry that many ad networks like Ampliffy will help publishers implement sticky ad inventory on their sites.

Sticky Ads Example by Ampliffy

This session will explain how Ampliffy tailored a sticky advertisement for a website, Ampliffy TV. AmpliffyTV is a video site that offers daily news and entertainment videos. Publishers can attach and include videos by AmpliffyTV to build a site and generate additional income without considering the content. 

AmpliffyTV consistently releases fresh videos worldwide while emphasizing quality over quantity. It is essential to adjust sticky video ad units in a video site like Ampliffy, as they often have higher CPMs than billboard ads to maximize ad income for the publisher. 

Like what we have to do with AmpliffyTV, we also do the same with all our clients to provide sticky video ad inventory and other types. The technical problems will be handled by Ampliffy experts, making the sticky ad application flexible and easy. Additionally, Ampliffy will help publishers increase their ad earnings by giving professional recommendations for ad types and placements.

We need to be careful while implementing sticky video ads into a website, and publishers might need a professional to do this. Sometimes, the publisher’s website could be broken when the sticky ad was inserted. This can negatively impact the web’s design and user experience.

Our sticky ads inventories work under Google guidelines. Publishers can monitor the performance of sticky ads on the Ampliffy panel that displays real-time data. We guarantee that video monetization with Ampliffy is easy and friendly.

The result of sticky ads is worth the work. Based on our experience, sticky ads can generate an average viewability of 90% and increase the revenue by +34% comparing to other non-sticky ad formats.

What Are the New Video Ad Definitions and Their Requirements?

The rules and classifications governing video advertising have changed throughout time. The most recent video advertising requirements represent a major shift for the ad tech and advertising industries, and the IAB Tech Lab sets the global standard for the programmatic ecosystem. Now, let's go into great detail on this subject.

The Tech Lab's original goals were to define the instream video better and draw a more distinct line between the two dominant categories. A proposal to expand the criteria of video advertising and add more complexity to the categories was introduced in October.

The update focused more on refining and clarifying the current categories than creating new ones for the video advertising rules. A working group in the Tech Lab produced this modification to meet the industry's needs better. 

For those in the programming supply chain, the 2022 instream/outstream duality presented challenges. There are currently three "out-stream" varieties according to the updated definitions.

The following are the revised definitions and their requirement:

Instream

Advertisements before, during, or after the customer-requested streaming video material are known as pre-, mid-, or post-roll instream advertisements. The default setting for instream video at player startup must be "sound on." 

Accompanying Content

A video advertisement that plays within the stream of video content that goes with the user's primary visit, even when the video content isn't the main reason for the user's visit or something they specifically asked to see. Placements of Accompanying Content must load inside the page's body and are, by default, “muted.” As it scrolls off the page, it can transform into a floating or sticky player.

Interstitial

A video advertisement fills the majority of the viewport. It is the page's main focus when it is played during a content transition without any other streaming video content. You must be careful with the number of ads being played for interstitial ads. The rule is that only one autoplay video player can be opened at once and auto-played when it reaches at least 50% of viewability.

Standalone

Video ads that play without any video material/content being streamed and the video ad is not the page's focus. Placements such as slideshows, native feeds, in-content, and sticky/floating can all contain this.

Why Does This Matter?

This adjustment is important from the perspective of both the buy and sell sides, in addition to expanding the definitions of the videos. The new specifications positively move toward more defined pathways and encourage transparency across the sector.

These requirements provide suppliers with more motivation to enhance their video content experience. There is no motive for a seller to invest in content if there is no differentiation between higher quality out-stream video and lower quality out-stream that results in an unsatisfactory watching experience for viewers. The most recent specifications guarantee that businesses and publishers will be encouraged to spend in providing the greatest user experience possible. Consumers are interested in high-quality, relevant content, and their viewing experiences are crucial. Publishers now receive greater CPMs for a video ad accompanied by actual video content when they offer a better user experience.

This is a significant shift for buyers also! Buyers are curious about what they are getting. So, a level of precision that was lacking before is added with these new definitions. The specifications provided by the IAB Tech Lab enable buyers to understand the type of products they are buying.