Thursday, September 21, 2023

How to Engage Users with Videos

In today's digital age, videos have become an incredibly powerful tool for engaging users and capturing their attention. Whether it's on social media, websites, or even in emails, videos can convey information in a way that is both visually appealing and easy to digest. 

Short-form video has been deemed the most popular and effective content format this year, according to a new HubSpot marketing survey. The fact that 33% of marketers want to invest more in short-form video than any other media.

Videos also have been a new medium for learners to learn many technical topics or concepts. With videos, everyone can understand the delivered message easily and quickly.  

But how can you ensure that your videos are effectively engaging users? Let's explore some strategies to make your videos truly captivating.

  1. Adapt your tone to your audience.

Do you ever wonder how people publish humor or jokes that are both appropriate and hilarious? The key is establishing a tone that connects with your audience, as research and testimonies demonstrate.

Adjust your tone accordingly if your target audience is young and trendy or more professional and sophisticated. Speak in a way that resonates with them and aligns with their preferences and expectations. In a marketing environment, tone will assist your target audience in placing your message in the appropriate setting or formality level. According to recent research, more than 80% of consumers think that having a genuine and consistent brand voice would help them develop and keep trust in your company.

Understanding your audience and finding the right tone will go a long way in capturing their attention and keeping them engaged.

  1. Include a call to action (CTA).

Viewability is not the main goal of you making a video. It's not enough to simply present your content; you must guide your viewers towards the next steps. Whether downloading a free resource, subscribing to your channel, or purchasing a product, a well-placed call to action will prompt users to take action. You can reference your CTA in the script, caption, overlay, copy, or comments.

Be clear and concise in your call to action, ensuring viewers understand the desired outcome and how to achieve it.

  1. Use high-quality audio and visuals.

Quality is the first concert of any video stream. Invest in good equipment and software to ensure your video is polished and professional-looking, such as noise suppression and echo cancellation. Crisp visuals and clear audio will make your video stand out and increase its appeal. People are more likely to engage with aesthetically pleasing and well-produced videos, so prioritize quality in your video production process.

  1. Use an appropriate format.

Determine what message you want to convey and choose a format that best suits your content. Whether it's a tutorial, product demonstration, or storytelling video, aligning the format with your objectives is important. Different formats appeal to different audiences, so take the time to research and understand what resonates with your target audience.

  1. Keep it short and catchy.

Attention spans are notoriously short these days, so grab your viewers' attention immediately and keep them hooked throughout the video. Aim to deliver your message concisely and clearly, avoiding any unnecessary fluff. The shorter the video, the more likely users will watch it in its entirety, so be mindful of the length.

Engaging users with videos requires careful consideration and strategic planning. It's essential to find the right format, keeping it short and catchy while using a tone that fits your audience. Including a clear call to action and ensuring high-quality audio and visuals will further enhance user engagement. By implementing these strategies, you can create videos that captivate viewers, spark interest, and drive action. Embrace the power of video and unlock its full potential to engage and win over your audience.

Thursday, September 14, 2023

What Are The Essential Steps In Creating An Advertising Campaign?

What Is Advertising Campaign?

Brands develop advertising campaigns to increase product sales and brand recognition. It is carried out across a number of platforms and typically has a core strategy. There are several reasons why a brand could undertake an advertising campaign. It may be done to advertise a new product, announce company’s update, or just communicate with the target market.

The Steps In Creating An Advertising Campaign

We explain the important factors to consider when creating a successful advertising campaign. These tips can assist you in creating and managing campaigns that support your unique advertising objectives.

You can use our guide and get ready to put up a campaign.

  1. Specify Your Goal

Every campaign starts with selecting a target. This objective concentrates your campaign on achieving certain results, for example:

The option you choose when creating your campaign will be influenced by your chosen objective. For example, you aim to increase brand awareness. In that case, you may want to create and share content on social media sites like Facebook, Instagram, Twitter, LinkedIn, and others to engage with a target audience and become familiar to them.

  1. Choose Your Targets

The ability to target the market influences how specific or general the audience for your campaign can be. Without targeting, your advertisements will be founded by a general wide audience that may not be interested in your product. You can narrow down to the specific customers who are interested in what you have to offer by targeting your campaign.

You can start targeting your market by keywords, audiences, locations, topics, devices, etc.

  1. Select Your Campaign Type

After choosing the goal and target, you will see a choice of suggested campaign kinds. Your campaign type will define where and how your advertising will appear. For example, an influencer advertising campaign will appear on the platform where the advertisement has the most audience. 

Other unique advertising campaign type that you can try are BrandSocial, BrandFormance, and Audio Ad Format. 

BrandFormance is the advertising type to develop a powerful brand while generating measurable outcomes by combining a video campaign with a call-to-action. 

BrandSocial is the ideal answer for businesses looking to increase viewership outside of social media and beat the social media algorithm. Brandsocial works by combining video ad campaigns with clickable social media profiles.

Audio Ad Format is a type of advertisement that mixes audio and visual elements to make it more powerful. The audio ad format is a unique advertising format that advertisers will have several benefits from the audio ad format. It is an advertising type that combines picture with audio. This kind of advertisement is less disturbing for users as the audio will not interrupt the page content. 

  1. Set Your Budget and Bidding

You can allocate a portion of the sales to set your advertising budget. This can be done as easily as choosing a particular portion based on the total gross sales. A company typically spends between 2% and 5% of its annual revenues on advertising. 

  1. Establish Conversion

Conversion is a client action in respond to your campaign. Conversion monitoring can track the audience's actions toward your campaign, such as product purchasing, newsletter sign-up, calls, or app downloads. This data can evaluate the success of your overall campaigns. 

Thursday, September 7, 2023

Understanding The Importance of Branding in Today's Digital Age

Years ago, companies did not have to fight as hard for our business. Businesses had to find ways to distinguish between TV commercials and magazine advertisements. One of these strategies is creating an appealing, enduring, relatable brand. Branding is more crucial than ever in the modern digital age. The competition among companies becomes tighter as there are more kinds of advertising media available other than just TV and magazines. Strong branding is the key to distinguishing out and generating conversions in the online marketplace, where so many firms compete for customers’ attention.

What Is Branding In The Digital Age?

Similar to branding in the previous age, digital branding is a brand communication strategy that uses the internet and digital marketing to build a brand’s presence, enhance its characteristics, and promote the brand. With the explosive growth of e-commerce and online sales, consumers have more options than ever. Your marketing will be considerably more comprehensive and precise with the help of digital branding. It may help in defining your business and in building a recognizable brand. It enables you to focus on the clients who will be most responsive to your products. Good digital branding requires improving your abilities and knowledge and keeping up with trends. 

Customer Trust Is Built Through Branding

Branding is able to foster consumer trust. Having the trust of customers and potential customers can rely on having a strong brand image. Take an example of an e-commerce case, shoppers could be hesitant to buy from an unproven brand. Consistent branding helps to provide a sense of comfort and familiarity with the business, which can also help to develop trust. Consistent branding should be present throughout all marketing materials, products, and customer interactions.

Building a Brand’s Identity Helps It Stand Out and Be Memorable

With strong branding, a company will have the ability to develop a distinctive and memorable identity that will set it apart from competitors. Making a long-lasting impression on the audience can be challenging, considering the online and offline competition. A strong brand identity can help build a company’s reputation and set you apart from the competition, increasing the probability that clients will remember you and use your service again in the future.

Strong Branding Increases Customer Loyalty

Branding is able to create a group of devoted customers. Customers who feel emotionally connected to a brand are more likely to become voluntary brand ambassadors, spreading the word about your company’s benefit to others. In the era of social media and online publishing, personal and word-of-mouth recommendations are a very effective way to bring a large audience. On the other hand, if a company’s messaging and branding are inconsistent or uncertain, they can start to lose faith in it and decide to stick with competitors.

Branding Impacts Your Digital Marketing Strategy

Building a solid and successful digital marketing plan requires branding as well. A solid brand strategy serves as a foundation for developing a targeted campaign that successfully connects with your target audience. Consistent branding will increase the probability of your audience interacting with your content and eventually becoming a paying customer.

In conclusion, branding is crucial in the modern digital age. It is essential for establishing credibility, developing a recognizable brand identity, growing devoted clients, and building the foundation for an effective digital marketing plan.

Thursday, August 31, 2023

How to Improve Your Video Viewability

In order to maximize video revenue on their site, publishers need to ensure that they have a high viewability first because higher revenue equates to better viewability. In fact, a 20% improvement in viewability might raise the unit's CPM by as much as 25%, according to Primis study. 

Maximizing video viewability can be challenging. First of all, let’s understand two types of viewability:

  • Display Viewability

A minimum of 50% of its pixels must be visible for one second.

  • Video Viewability

A minimum of 50% of its player pixels must be visible for two seconds.

Here are the top things to take into account to raise your video viewability rates and consequently boost your revenue that is important for publishers.

Understand your audience.

Learn to recognize their behavior. Pay attention to the pages and areas where people are spending most time and generating greatest interaction. Learn to recognize their behavior on your particular website.

Have relevant high-quality content.

Consider what kind of material your audience could find while you are inside their heads. If you have a video idea, consider whether your target audience would be interested in seeing it. Feel free to upload your video if you have an affirmative response.

It is essential to present each user with relevant content. Concentrate on what users are supposed to see, including the appropriate video material to boost the video’s overall quality.

Your video viewability will naturally rise if you show and engage relevant content.

Pay attention on video placement.

It can be challenging to determine the video placement. There is a lot of aspect regarding the video placement. It is not only the term of location to display the video, but also determining if the video better inside or outside the content page, as well as to provide both desktop and mobile view. There is no one right solution to this, therefore you should always keep testing various page positions and feature combination until you find the best placement. Remember that different video designs, formats, ratio, and sizes will probably need to be used on various placement on your website page.

Pay attention on size and video duration.

You should make sure that users will keep engaged and entertained as long as possible. Advertisers will be glad to bid higher CPMs on the inventory as you keep making the video unit bigger.

The majority of people have limited attention spans, therefore it’s crucial to make your video brief and direct. Aim for 30-seconds or shorter videos.

You can also increase the viewability by applying collapsing player technique. This technique allows device follows the users down the page as they scroll down, make them stay with the video entire time. 

Be friend with technology.

Maintaining a high viewability rate requires the use of appropriate technologies. It is crucial to embrace the most recent technology. Additionally, a responsive player is necessary to allow the video to fit correctly on any device, not just mobile.

Dealing with technology can be a daunting task, especially not everyone can engage with technology easily. The easiest way to adapt technology into your video is by joining Ampliffy video discovery. One single step to register and let us do the rest for you.

So, why are you still waiting? Publish and make your video visible right away! 

Thursday, August 24, 2023

What Kind of Websites Does the Young Generation Like?

If you are targeting the young generation for your website, it is crucial to ensure that your site is user-friendly and convenient for them. The key is to have a website that is optimized for mobile and has eye-catching graphics.

The millennial generation has overtaken the baby boomer generation in size and spending power. The first generation that has grown up with the internet and is considered technologically advanced are the millennials, born between the early 1980s and the early 2000s.

Advertisers will need new marketing tactics to reach high-tech millennial generations, and your website is the best place to start. Millennials will more evaluate your brand through your website and online presence than any other generation. 

Before designing a website for the young generation, it is better to understand their characteristics first. Read our article to learn more about the characteristic of millennials and Gen Z.

What Kind of Websites Does the Young Generation Like?

  1. A user-friendly website with relevant content.

Due to the high amount of information accessible online, users are increasingly choosing to get information via YouTube, social media, and media websites rather than individual websites.

Even if your website is beautifully designed, visitors will leave the page fast if they cannot locate what they are searching for. To make it simple for a web visitor to explore your website, arrange the pages in a logical and intuitive manner. Avoid creating lengthy pages with a lot of material. Then post distinct calls to action on the website's main page and other strategic locations.

According to a Visual Objects survey, digital communication channels are currently more popular than phone calls when it comes to contacting a business. The most often used channels are email, social media, and contact forms, with social media leading the pack among millennials. Ensure you provide online forms and links to your social media accounts and other digital contact alternatives on your website.

  1. A website with high-quality content and modern design.

Millennials are more internet-savvy and picky about a company’s online appearance than older generations. Your website is the first impression of your company. So, make the investment in a high-quality design with relevant content. Work with a knowledgeable web designer and make the page simpler to read by utilizing white space and visuals to direct visitors’ eyes to specific content.

Think about using a content management system (CMS) to provide the content. You may keep up with the most recent content using a well-liked CMS platform without completely re-designing your website. If you are unsure how to start managing the content, try the CMS from Ampliffy to provide up-to-date video content with wide topics.

  1. A website that is convenient for mobile.

According to Nielsen Mobile Insights, 98% of millennials in 2019 own a smartphone, which they use to browse and interact with companies online. 

If your website isn’t responsive to mobile devices, some users might leave your site right away. When a website is mobile responsive, its content automatically resizes to accommodate the visitor’s device. This will bring more convenience to the users.

  1. A unique website.

Young generation seek out unusual and adventurous experiences. Take some chances on your website to provide a satisfying user experience.

Push the boundaries and attempt something new, like tiny animations, humorous memes relevant to your content, and interesting articles that explain concepts easily.

You might need to engage in rebranding work if your company and identity were created for the baby boomer generation. This can include changing your logo or your color palette.

  1. A website with video content and interactive components.

The young generation really likes videos.

Millennials have strong visual literacy, so they are accustomed to learning through text and visual media like photography and video. More than 64% of millennial respondents to a TechSmith poll claimed they comprehend material more quickly when presented graphically.

Video is one of the finest interactive elements since it may easily build an emotional bond with website visitors. One choice is to include a video on the front page of your website. Having a dedicated video site to inform and entertain your audience is even better. Creating and organizing a video site could be a complicated task. In this case, you can have a white-label video site by Ampliffy and publish your video site with no hassle.

Websites Are Essential Marketing Tools to Target The Young Generation

Even though engaging with the young generation may seem difficult, starting sooner than later can benefit your company more. 

By stepping up your internet approach, you have nothing to lose and everything to gain because the young generation has enormous purchasing power.

Reach the young audience now and join Ampliffy!

Thursday, August 17, 2023

How To Grow A Publishing Site

There are a few numbers of essential tactics and steps you may use to develop as an online publisher. Here we share some crucial actions to take:

  1. Focus on quality content. When it comes to growing a publishing site, quality content is key. Readers are looking for informative and engaging articles that speak to their interests and capture their attention. The more high-quality content you can provide, the more likely it is that readers will return to your site and share your articles with others. However, man people prefer watching over reading. That's where Ampliffy comes in. Ampliffy specializes in providing video content that can help enhance your publishing site. By adding video content to your site, you can increase engagement and improve the overall user experience.

  2. Optimizing search engine. Implement SEO tactics to increase the visibility of your website in search engine results. Conduct keyword research, include relevant keywords in your content, write captivating meta tags and descriptions, generate quality backlinks, and make sure your website is technically search engine optimized.

  3. Utilize social media. Social media platforms like Facebook, Twitter, and Instagram provide a powerful way to connect with your audience and promote your content. Before you start using social media, it’s important to know who you are trying to reach because not all social media platforms are created equal. Consistency is key when it comes to social media, and hashtags are a great way to increase visibility. So, use social media to promote your own content, and reach a wider audience than ever before.

  4. Engage with your audience. One of the most important things publishers can do to grow their publishing sites is to engage with their audience. This means actively seeking out feedback, responding to comments and questions, and creating content that is tailored to the interests and needs of their readers. Publishers who engage with their audience are more likely to build a loyal following and attract new readers through word of mouth. When you have a good engagement with your audience, you can easily expand to other segments, like young audiences. If you don’t know how to start to reach young audiences, Ampliffy is here to help. Contact Ampliffy’s team now and get ready to have a massive young audience.

  5. Monitor and analyze your analytics. By monitoring analytics, you can gain valuable insights into how your audience is interacting with your content, which can help you make informed decisions about how to improve your site. Once you have this data, you can start to identify trends and patterns that can guide your content strategy. It's also important to regularly test and experiment with different approaches to see what works best.

Keep in mind that developing a publishing site requires patience and dedication to provide content to your audience on a regular basis. To encourage long-term development, consistently hear what your readers say, adapt to their evolving needs, and iterate based on feedback and statistics.

Thursday, August 10, 2023

What Kind of Video Content for Young People?

Understanding the Dynamics of Video Consumption Among Young People

The younger generations are building a dynamic portfolio of video consumption. They use video as a medium of entertainment and a learning source.  Younger generations are reducing their viewing of traditional television content, instead, they consume video by streaming online. 

In 2021, the average amount of time spent watching TV by 16-34 years old was reduced by more than half an hour a day on average between 2020 and 2021 (from 3 hours and 41 minutes to 2 hours and 57 minutes). This reduction was largely driven by younger teens (aged 13-17), who saw a drop from 4 hours and 21 minutes per day in 2020 to just 2 hours and 6 minutes per day in 2021 (Ofcom, 2022).

Young people are consuming video content in a way that is different from previous generations. With the rise of social media and streaming services, young people have more options than ever before when it comes to consuming video content. One major trend among young people is the preference for short-form video content. Additionally, young people are more likely to watch video content on their mobile devices rather than on traditional TV screens.

Another trend is the preference for user-generated content. Young people are more likely to consume content created by their peers or by influencers. This type of content often feels more authentic and relatable, which is appealing to young people who are looking for content that reflects their own experiences.

Understanding the dynamics of video consumption among young people is crucial for marketers, content creators, and publishers. 

Short-Video Format Is The Way to Attract Young Audience

Short-video formats have become incredibly popular in recent years, especially among younger audiences. Short videos are quick, easy to consume, and provide a sense of instant gratification. They're also highly shareable and can quickly go viral, making them an effective tool for building a following.

For businesses and brands looking to reach younger audiences, short-video formats are a must. By creating engaging and entertaining videos that are just a few seconds long, you can capture the attention of younger viewers who may not have the patience or attention span for longer content.

Not only the video duration, to attract a young audience, your videos need to be visually appealing, creative, and shareable. You also need to be consistent in your posting schedule and ensure that your videos are optimized.

The Importance of Auto-Play Scrolling

Auto-play scrolling has become a ubiquitous feature on many websites and social media platforms. Auto-play scrolling actually plays an important role in user engagement and retention, especially for the young generation. By automatically loading and playing new content as users scroll down a page, auto-play scrolling keeps users engaged and interested in the content. This can lead to longer sessions on a website, which in turn can increase ad revenue and user loyalty. Auto-play scrolling can also help surface new content to users that they may not have otherwise seen, leading to more diverse and interesting experiences.

Creating Engaging and Interactive Video Content for Young People

Creating engaging and interactive video content for young people can be a fun and rewarding experience. However, it can also be challenging to capture and hold the attention of this audience. Here are some tips to help you create video content that is both entertaining and interactive:

1. Keep it short and sweet. Young people have short attention spans, so try to keep your videos under three minutes.

2. Use humor and fun visuals. This will help keep your audience engaged and entertained.

3. Incorporate interactive elements such as quizzes, polls, or games. This will encourage your audience to participate and stay engaged with your content.

4. Use social media to promote your videos and encourage discussion. Young people are active on social media, so make sure you are using platforms such as Instagram, TikTok, and Twitter to promote your videos and encourage engagement.

5. Collaborate with other creators or influencers in your niche. Collaborations can help you reach a wider audience and create more engaging content.

Remember, the key to creating engaging video content for young people is to keep it short, fun, interactive, and relevant to their interests. We understand that sometimes, keeping up with the video content is challenging. But Ampliffy is here to provide video content for your site and monetize it. Contact our team now to know more about how can we help or sign up as a publisher to start working with Ampliffy.