Thursday, August 31, 2023

How to Improve Your Video Viewability

In order to maximize video revenue on their site, publishers need to ensure that they have a high viewability first because higher revenue equates to better viewability. In fact, a 20% improvement in viewability might raise the unit's CPM by as much as 25%, according to Primis study. 

Maximizing video viewability can be challenging. First of all, let’s understand two types of viewability:

  • Display Viewability

A minimum of 50% of its pixels must be visible for one second.

  • Video Viewability

A minimum of 50% of its player pixels must be visible for two seconds.

Here are the top things to take into account to raise your video viewability rates and consequently boost your revenue that is important for publishers.

Understand your audience.

Learn to recognize their behavior. Pay attention to the pages and areas where people are spending most time and generating greatest interaction. Learn to recognize their behavior on your particular website.

Have relevant high-quality content.

Consider what kind of material your audience could find while you are inside their heads. If you have a video idea, consider whether your target audience would be interested in seeing it. Feel free to upload your video if you have an affirmative response.

It is essential to present each user with relevant content. Concentrate on what users are supposed to see, including the appropriate video material to boost the video’s overall quality.

Your video viewability will naturally rise if you show and engage relevant content.

Pay attention on video placement.

It can be challenging to determine the video placement. There is a lot of aspect regarding the video placement. It is not only the term of location to display the video, but also determining if the video better inside or outside the content page, as well as to provide both desktop and mobile view. There is no one right solution to this, therefore you should always keep testing various page positions and feature combination until you find the best placement. Remember that different video designs, formats, ratio, and sizes will probably need to be used on various placement on your website page.

Pay attention on size and video duration.

You should make sure that users will keep engaged and entertained as long as possible. Advertisers will be glad to bid higher CPMs on the inventory as you keep making the video unit bigger.

The majority of people have limited attention spans, therefore it’s crucial to make your video brief and direct. Aim for 30-seconds or shorter videos.

You can also increase the viewability by applying collapsing player technique. This technique allows device follows the users down the page as they scroll down, make them stay with the video entire time. 

Be friend with technology.

Maintaining a high viewability rate requires the use of appropriate technologies. It is crucial to embrace the most recent technology. Additionally, a responsive player is necessary to allow the video to fit correctly on any device, not just mobile.

Dealing with technology can be a daunting task, especially not everyone can engage with technology easily. The easiest way to adapt technology into your video is by joining Ampliffy video discovery. One single step to register and let us do the rest for you.

So, why are you still waiting? Publish and make your video visible right away! 

Thursday, August 24, 2023

What Kind of Websites Does the Young Generation Like?

If you are targeting the young generation for your website, it is crucial to ensure that your site is user-friendly and convenient for them. The key is to have a website that is optimized for mobile and has eye-catching graphics.

The millennial generation has overtaken the baby boomer generation in size and spending power. The first generation that has grown up with the internet and is considered technologically advanced are the millennials, born between the early 1980s and the early 2000s.

Advertisers will need new marketing tactics to reach high-tech millennial generations, and your website is the best place to start. Millennials will more evaluate your brand through your website and online presence than any other generation. 

Before designing a website for the young generation, it is better to understand their characteristics first. Read our article to learn more about the characteristic of millennials and Gen Z.

What Kind of Websites Does the Young Generation Like?

  1. A user-friendly website with relevant content.

Due to the high amount of information accessible online, users are increasingly choosing to get information via YouTube, social media, and media websites rather than individual websites.

Even if your website is beautifully designed, visitors will leave the page fast if they cannot locate what they are searching for. To make it simple for a web visitor to explore your website, arrange the pages in a logical and intuitive manner. Avoid creating lengthy pages with a lot of material. Then post distinct calls to action on the website's main page and other strategic locations.

According to a Visual Objects survey, digital communication channels are currently more popular than phone calls when it comes to contacting a business. The most often used channels are email, social media, and contact forms, with social media leading the pack among millennials. Ensure you provide online forms and links to your social media accounts and other digital contact alternatives on your website.

  1. A website with high-quality content and modern design.

Millennials are more internet-savvy and picky about a company’s online appearance than older generations. Your website is the first impression of your company. So, make the investment in a high-quality design with relevant content. Work with a knowledgeable web designer and make the page simpler to read by utilizing white space and visuals to direct visitors’ eyes to specific content.

Think about using a content management system (CMS) to provide the content. You may keep up with the most recent content using a well-liked CMS platform without completely re-designing your website. If you are unsure how to start managing the content, try the CMS from Ampliffy to provide up-to-date video content with wide topics.

  1. A website that is convenient for mobile.

According to Nielsen Mobile Insights, 98% of millennials in 2019 own a smartphone, which they use to browse and interact with companies online. 

If your website isn’t responsive to mobile devices, some users might leave your site right away. When a website is mobile responsive, its content automatically resizes to accommodate the visitor’s device. This will bring more convenience to the users.

  1. A unique website.

Young generation seek out unusual and adventurous experiences. Take some chances on your website to provide a satisfying user experience.

Push the boundaries and attempt something new, like tiny animations, humorous memes relevant to your content, and interesting articles that explain concepts easily.

You might need to engage in rebranding work if your company and identity were created for the baby boomer generation. This can include changing your logo or your color palette.

  1. A website with video content and interactive components.

The young generation really likes videos.

Millennials have strong visual literacy, so they are accustomed to learning through text and visual media like photography and video. More than 64% of millennial respondents to a TechSmith poll claimed they comprehend material more quickly when presented graphically.

Video is one of the finest interactive elements since it may easily build an emotional bond with website visitors. One choice is to include a video on the front page of your website. Having a dedicated video site to inform and entertain your audience is even better. Creating and organizing a video site could be a complicated task. In this case, you can have a white-label video site by Ampliffy and publish your video site with no hassle.

Websites Are Essential Marketing Tools to Target The Young Generation

Even though engaging with the young generation may seem difficult, starting sooner than later can benefit your company more. 

By stepping up your internet approach, you have nothing to lose and everything to gain because the young generation has enormous purchasing power.

Reach the young audience now and join Ampliffy!

Thursday, August 17, 2023

How To Grow A Publishing Site

There are a few numbers of essential tactics and steps you may use to develop as an online publisher. Here we share some crucial actions to take:

  1. Focus on quality content. When it comes to growing a publishing site, quality content is key. Readers are looking for informative and engaging articles that speak to their interests and capture their attention. The more high-quality content you can provide, the more likely it is that readers will return to your site and share your articles with others. However, man people prefer watching over reading. That's where Ampliffy comes in. Ampliffy specializes in providing video content that can help enhance your publishing site. By adding video content to your site, you can increase engagement and improve the overall user experience.

  2. Optimizing search engine. Implement SEO tactics to increase the visibility of your website in search engine results. Conduct keyword research, include relevant keywords in your content, write captivating meta tags and descriptions, generate quality backlinks, and make sure your website is technically search engine optimized.

  3. Utilize social media. Social media platforms like Facebook, Twitter, and Instagram provide a powerful way to connect with your audience and promote your content. Before you start using social media, it’s important to know who you are trying to reach because not all social media platforms are created equal. Consistency is key when it comes to social media, and hashtags are a great way to increase visibility. So, use social media to promote your own content, and reach a wider audience than ever before.

  4. Engage with your audience. One of the most important things publishers can do to grow their publishing sites is to engage with their audience. This means actively seeking out feedback, responding to comments and questions, and creating content that is tailored to the interests and needs of their readers. Publishers who engage with their audience are more likely to build a loyal following and attract new readers through word of mouth. When you have a good engagement with your audience, you can easily expand to other segments, like young audiences. If you don’t know how to start to reach young audiences, Ampliffy is here to help. Contact Ampliffy’s team now and get ready to have a massive young audience.

  5. Monitor and analyze your analytics. By monitoring analytics, you can gain valuable insights into how your audience is interacting with your content, which can help you make informed decisions about how to improve your site. Once you have this data, you can start to identify trends and patterns that can guide your content strategy. It's also important to regularly test and experiment with different approaches to see what works best.

Keep in mind that developing a publishing site requires patience and dedication to provide content to your audience on a regular basis. To encourage long-term development, consistently hear what your readers say, adapt to their evolving needs, and iterate based on feedback and statistics.

Thursday, August 10, 2023

What Kind of Video Content for Young People?

Understanding the Dynamics of Video Consumption Among Young People

The younger generations are building a dynamic portfolio of video consumption. They use video as a medium of entertainment and a learning source.  Younger generations are reducing their viewing of traditional television content, instead, they consume video by streaming online. 

In 2021, the average amount of time spent watching TV by 16-34 years old was reduced by more than half an hour a day on average between 2020 and 2021 (from 3 hours and 41 minutes to 2 hours and 57 minutes). This reduction was largely driven by younger teens (aged 13-17), who saw a drop from 4 hours and 21 minutes per day in 2020 to just 2 hours and 6 minutes per day in 2021 (Ofcom, 2022).

Young people are consuming video content in a way that is different from previous generations. With the rise of social media and streaming services, young people have more options than ever before when it comes to consuming video content. One major trend among young people is the preference for short-form video content. Additionally, young people are more likely to watch video content on their mobile devices rather than on traditional TV screens.

Another trend is the preference for user-generated content. Young people are more likely to consume content created by their peers or by influencers. This type of content often feels more authentic and relatable, which is appealing to young people who are looking for content that reflects their own experiences.

Understanding the dynamics of video consumption among young people is crucial for marketers, content creators, and publishers. 

Short-Video Format Is The Way to Attract Young Audience

Short-video formats have become incredibly popular in recent years, especially among younger audiences. Short videos are quick, easy to consume, and provide a sense of instant gratification. They're also highly shareable and can quickly go viral, making them an effective tool for building a following.

For businesses and brands looking to reach younger audiences, short-video formats are a must. By creating engaging and entertaining videos that are just a few seconds long, you can capture the attention of younger viewers who may not have the patience or attention span for longer content.

Not only the video duration, to attract a young audience, your videos need to be visually appealing, creative, and shareable. You also need to be consistent in your posting schedule and ensure that your videos are optimized.

The Importance of Auto-Play Scrolling

Auto-play scrolling has become a ubiquitous feature on many websites and social media platforms. Auto-play scrolling actually plays an important role in user engagement and retention, especially for the young generation. By automatically loading and playing new content as users scroll down a page, auto-play scrolling keeps users engaged and interested in the content. This can lead to longer sessions on a website, which in turn can increase ad revenue and user loyalty. Auto-play scrolling can also help surface new content to users that they may not have otherwise seen, leading to more diverse and interesting experiences.

Creating Engaging and Interactive Video Content for Young People

Creating engaging and interactive video content for young people can be a fun and rewarding experience. However, it can also be challenging to capture and hold the attention of this audience. Here are some tips to help you create video content that is both entertaining and interactive:

1. Keep it short and sweet. Young people have short attention spans, so try to keep your videos under three minutes.

2. Use humor and fun visuals. This will help keep your audience engaged and entertained.

3. Incorporate interactive elements such as quizzes, polls, or games. This will encourage your audience to participate and stay engaged with your content.

4. Use social media to promote your videos and encourage discussion. Young people are active on social media, so make sure you are using platforms such as Instagram, TikTok, and Twitter to promote your videos and encourage engagement.

5. Collaborate with other creators or influencers in your niche. Collaborations can help you reach a wider audience and create more engaging content.

Remember, the key to creating engaging video content for young people is to keep it short, fun, interactive, and relevant to their interests. We understand that sometimes, keeping up with the video content is challenging. But Ampliffy is here to provide video content for your site and monetize it. Contact our team now to know more about how can we help or sign up as a publisher to start working with Ampliffy.

Thursday, August 3, 2023

Advertising for A Young Audience

Let's talk about advertising, specifically targeting young audiences. Young people are becoming the target market for businesses. Advertising is one of the most important tools advertisers use to inform consumers about the products and services they offer. It is an important and necessary thing in a business. 

For consumers, advertisement works as a tool to have more information about products and services they need and want. Targeting a young audience requires a different approach of advertising because they are very sensitive and hard to understand. 

Understanding The Unique Needs of A Young Audience

To understand the challenges and opportunities of marketing to young people, it's important to take a closer look at their unique needs.

Young Audiences have a unique understanding of their own situations and needs. As you build your brand, it's important to understand what makes young consumers interested in a product. What they're looking for in products and services, how they shop, and how they engage with brands online.

In order to successfully market to young people, marketers must understand their

audience's values and motivations.

When it comes to marketing and advertising, millennials are unlike any other generation before them — including their parents, who grew up with television commercials and billboards plastered across every street corner.

Young people today have grown up with technology at their fingertips and are constantly connected through social media platforms like TikTok and Instagram — which means that they get their information from many different sources.

So how do you target this unique audience? The good news is that there's no one-size-fits-all approach when it comes to marketing to millennial customers — which means that your brand has an opportunity to stand out from the crowd if you know how to reach them

The Unique Power of Art Formats in Advertising

Art is a powerful tool in advertising. It can be used to express the brand's message and make the product more appealing. There are many different types of art that can be used in advertising. One of the most popular types is graphic design.

Graphic design is an art form that uses visual elements to communicate a message or idea. Graphic designers use a variety of tools, such as photography, illustration, web design, and typography, to create visual elements that contribute to the overall effect of an advertising campaign or website.

Besides graphic design, videography is also a powerful way to create an emotional connection with a young audience. Video is a powerful way to tell stories, share ideas, and engage with people. According to 86% of marketers, video advertising effectively generates leads for sales (aniview 2022). Research suggests the average user remembers 95% of a message when it is watched, compared to 10% when it is read. This means prospects are more likely to remember your message via a video ad than an image or text ad. Video is extremely versatile, multi-faceted and can deliver content in a variety of different ways. 

Benefits of Using Videos to Reach A Young Audience

  • Audiences Can Be Engaged Via Interactive Video Ads.
    Interactive Video Ads are video advertisements that allow viewers to actively participate in the experience and engage with brands while they stream content on devices. They include interactive elements such as polls, surveys, quizzes, animation, and games. Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad.

  • Video Ads Boost Brand Recognition.
    Video ads are a great way to increase brand awareness. Video is a great way to get your brand voice across so you can really speak to your target audience in a way that resonates. Your brand awareness video should be interesting, clever, and show off your personality. Video marketing is really just the act of incorporating video into your marketing strategy to help increase brand recognition and awareness.

How to Analyze Your Advertising Campaign?

After a campaign has been completed, it's important to evaluate its success. The evaluation process should consider several factors.

  • Understand what elements of the marketing campaign worked well/ not so well.

  • Learn how the target audience responded to the campaign.

  • Review the effectiveness of the campaign.

  • Discuss the campaign with key stakeholders.

Once you have an idea of what worked and what didn’t, you can focus on making adjustments to future campaigns. If you find that a certain campaign element was successful, then make sure to continue using it in future campaigns. If a particular element wasn’t as effective as you had hoped, then try something different next time around.

Analyzing your advertising campaigns helps increase the effectiveness of your overall marketing strategy by improving communication with stakeholders and ensuring that you’re hitting your business goals.

Ampliffy is a collaborative network for the advertising industry. It's a place where advertisers, publishers, and creators meet. Ampliffy is also a platform for collaboration. Let’s face it preparing an advertisement for young audiences is challenging. With Ampliffy, you can collaborate with creators to create an appealing video ad for young audiences.