Wednesday, February 21, 2024

How Ampliffy's Videoffy Solution Empowers Publishers in the New IAB Landscape

The digital advertising landscape constantly evolves, and publishers face new challenges in effectively reaching their audiences. With the rise of ad blockers and inappropriate ad inventory,  online advertising methods are becoming more challenging. So, publishers must stay ahead of the game and find innovative ways to engage users. IAB and Google have made a movement and updated the video publisher's policy to ensure the quality of video ads and user experience remain qualified.


But what exactly is the IAB video publisher's update, and how does it impact publishers? Let's delve into that next!


What is the IAB’s and Google’s video publisher’s video policy, and how it affects publishers


The IAB, or Interactive Advertising Bureau, is an industry organization that sets standards and guidelines for online advertising. It is crucial in shaping the digital advertising landscape and significantly impacts publishers.


Taking effect from April 1, 2024, all video inventory that is monetized by publishers who use Ad Manager, AdMob, and AdSense will be subject to new publisher policies. Publishers must adhere to these guidelines when creating and displaying their video content. By doing so, they ensure that their ads meet industry standards and provide a better user experience.


Understanding how the IAB and Google video publisher’s video policy affects publishers is essential for effectively navigating the changing landscape of online advertising. By staying informed about industry standards the IAB sets, publishers can make informed decisions about their ad inventory while ensuring compliance with regulations.


The challenges faced by publishers in the new IAB landscape


The new IAB landscape has brought about significant challenges for publishers in online advertising. Publishers now are facing obstacles when generating revenue from their ad inventory. 


One of the major challenges publishers face is adapting to the new regulations. With this update, approximately 90% of the video material formerly in-stream is now categorized as out-stream. So, publishers must ensure their video inventory aligns with the new IAB tech lab regulation.


Managing the video content itself is not easy work. As more and more users prefer consuming information through videos, publishers need to adapt and invest in video strategies to stay relevant. However, creating high-quality video content requires time, resources, and expertise that may not be readily available for all publishers.


Another challenge is managing ad inventory effectively to align with the new regulation. With many platforms available, including social media giants like Facebook and YouTube, dominating the space, it can be difficult for smaller publishers to compete and monetize their content effectively.


Furthermore, ensuring brand safety has become a crucial concern for publishers. In an era where fake news and controversial content can easily spread across various channels, advertisers are becoming increasingly cautious about where their ads appear. Publishers need robust solutions that provide transparency and control over their ad placements.


In addition to these challenges, there is a growing demand for white-label video sites - customizable platforms that allow brands or individuals to create their own branded video channels without investing in extensive development efforts. This is a suitable solution for the publisher’s challenges.


Introducing Ampliffy’s Videoffy white label video site


Ampliffy's Videoffy solution is an innovative platform that helps publishers address these challenges. By providing factual and updated video content material along with easy-to-use tools for creating engaging videos quickly, Videoffy enables even non-experts to produce professional-looking video content effortlessly. It has comprehensive management features that allow seamless organization of ad inventory while ensuring brand safety measures and updated guidelines at all times.


All the ad inventories by Ampliffy meet the updated standard and regulations of Google Ad and IAB Tech Lab. The factual video content is also provided in many topics publishers can choose and customize based on their branding. So, publishers won’t be worried about producing and managing the video content. By delivering personalized content, Videoffy ensures higher engagement rates and increased conversions for advertisers and publishers.


Lastly, Videoffy offers white-label customization options, enabling publishers to customize their brand identity. This customization feature gives them full control over the design and layout of their video platform, creating a cohesive brand experience for users, including a logo, color scheme, and layout to create a unique and personalized video site. This can strengthen brand identity and customer loyalty.


One feature of Videoffy is its ability to deliver targeted and relevant video ads in real time. Publishers can maximize their revenue by serving ads based on user demographics, interests, and behaviors. Along with the Ampliffy control panel, publishers can track key metrics such as views, clicks, conversions, and revenue generated from each campaign or ad placement. Enterprises can now reach new heights by leveraging this cutting-edge solution offered by Ampliffy.


Thursday, February 15, 2024

All You Need to Know About Sticky Ad


Selecting the most effective ad formats in the constantly changing world of digital advertising can be overwhelming due to the abundance of alternatives available. But worry not—we have Sticky Ads to make you stand out.


Because digital advertising is growing, publishers are pressured to provide higher-quality impressions. Ad blockers and banner blindness are only some challenges you'll face along the way, but let's face it wisely.


Sticky ads remain on the website like devoted friends, trailing your readers as they browse around. Sticky advertising is traded everywhere, from PMPs to open auctions. It is time to experiment with sticky advertising to increase ad viewability and income.


In the age of digital advertising, grabbing people's attention and making an impact is crucial. Why not continue using sticky advertisements, then?


What Are Sticky Ads?

Sticky ads are online advertisements that "stick," or stay visible, on a page even when the user scrolls down. Regardless of the user's scroll depth, these advertisements are always visible to them and are usually shown as banners or rectangles. 


Types of Sticky Ads

There are various types of sticky advertising, such as:


Horizontal sticky banner advertisements "stick" to the top of the user's screen while they scroll down a website. They are usually seen at the top of the page. They can successfully draw in a user and are frequently used to advertise a good or service displayed in landscape format. 


Vertical sticky banner advertisements are similar to sticky banner ads. They are positioned on the side of a website and stay visible while a person scrolls down the page. These advertisements are portrait-sized and displayed on a page's left or right side.


Bottom horizontal sticky advertisements stay displayed at the bottom of the website as a user scrolls up the page. They can be especially useful in increasing conversions and frequently advertise upcoming occasions or promotions.


Sidebar sticky advertisements "stick" to the side of a user's screen as they scroll down a website. Publishers usually place these adverts beside organic content because sidebar content is very popular.



Advantages and Disadvantages of Sticky Ads

These are the advantages and disadvantages of sticky ads, but remember that the results might vary depending on the publisher and its strategy.


Sticky Ads Pros

  • Increase viewability

  • Geater yield and ad revenue

  • Less intrusive than non-standard advertisements

  • Adjustable and customizable in size based on the device and feature

  • Can be targeted by Google Ad Exchange and header bidding

  • Applying sticky video ads with Ampliffy is worry-free, as we will take care of the embedded code and the requirements to meet the standards of IAB’s and Google’s policies.


Sticky Ads Cons

  • Not all ad networks, including social media, permit sticky advertisements. But there are many impressions that you can get beyond social media, and sticky ads are perfect for that.

  • This may result in a poor user experience, such as lagging or jittering, especially if you don’t utilize decent ad technology.

  • Not every publisher has the technical or development capabilities to implement or modify anchor advertisements. However, do not worry that many ad networks like Ampliffy will help publishers implement sticky ad inventory on their sites.


Sticky Ads Example by Ampliffy

This session will explain how Ampliffy tailored a sticky advertisement for a website, Ampliffy TV. AmpliffyTV is a video site that offers daily news and entertainment videos. Publishers can attach and include videos by AmpliffyTV to build a site and generate additional income without considering the content. 


AmpliffyTV consistently releases fresh videos worldwide while emphasizing quality over quantity. It is essential to adjust sticky video ad units in a video site like Ampliffy, as they often have higher CPMs than billboard ads to maximize ad income for the publisher. 


Like what we have to do with AmpliffyTV, we also do the same with all our clients to provide sticky video ad inventory and other types. The technical problems will be handled by Ampliffy experts, making the sticky ad application flexible and easy. Additionally, Ampliffy will help publishers increase their ad earnings by giving professional recommendations for ad types and placements.


We need to be careful while implementing sticky video ads into a website, and publishers might need a professional to do this. Sometimes, the publisher’s website could be broken when the sticky ad was inserted. This can negatively impact the web’s design and user experience.


Our sticky ads inventories work under Google guidelines. Publishers can monitor the performance of sticky ads on the Ampliffy panel that displays real-time data. We guarantee that video monetization with Ampliffy is easy and friendly.


The result of sticky ads is worth the work. Based on our experience, sticky ads can generate an average viewability of 90% and increase the revenue by +34% comparing to other non-sticky ad formats.

Thursday, February 8, 2024

What Are the New Video Ad Definitions and Their Requirements?

The rules and classifications governing video advertising have changed throughout time. The most recent video advertising requirements represent a major shift for the ad tech and advertising industries, and the IAB Tech Lab sets the global standard for the programmatic ecosystem. Now, let's go into great detail on this subject.


The Tech Lab's original goals were to define the instream video better and draw a more distinct line between the two dominant categories. A proposal to expand the criteria of video advertising and add more complexity to the categories was introduced in October.


The update focused more on refining and clarifying the current categories than creating new ones for the video advertising rules. A working group in the Tech Lab produced this modification to meet the industry's needs better. 


For those in the programming supply chain, the 2022 instream/outstream duality presented challenges. There are currently three "out-stream" varieties according to the updated definitions.


The following are the revised definitions and their requirement:


Instream

Advertisements before, during, or after the customer-requested streaming video material are known as pre-, mid-, or post-roll instream advertisements. The default setting for instream video at player startup must be "sound on." 


Accompanying Content

A video advertisement that plays within the stream of video content that goes with the user's primary visit, even when the video content isn't the main reason for the user's visit or something they specifically asked to see. Placements of Accompanying Content must load inside the page's body and are, by default, “muted.” As it scrolls off the page, it can transform into a floating or sticky player.


Interstitial

A video advertisement fills the majority of the viewport. It is the page's main focus when it is played during a content transition without any other streaming video content. You must be careful with the number of ads being played for interstitial ads. The rule is that only one autoplay video player can be opened at once and auto-played when it reaches at least 50% of viewability.


Standalone

Video ads that play without any video material/content being streamed and the video ad is not the page's focus. Placements such as slideshows, native feeds, in-content, and sticky/floating can all contain this.



Why Does This Matter?

This adjustment is important from the perspective of both the buy and sell sides, in addition to expanding the definitions of the videos. The new specifications positively move toward more defined pathways and encourage transparency across the sector.


These requirements provide suppliers with more motivation to enhance their video content experience. There is no motive for a seller to invest in content if there is no differentiation between higher quality out-stream video and lower quality out-stream that results in an unsatisfactory watching experience for viewers. The most recent specifications guarantee that businesses and publishers will be encouraged to spend in providing the greatest user experience possible. Consumers are interested in high-quality, relevant content, and their viewing experiences are crucial. Publishers now receive greater CPMs for a video ad accompanied by actual video content when they offer a better user experience.


This is a significant shift for buyers also! Buyers are curious about what they are getting. So, a level of precision that was lacking before is added with these new definitions. The specifications provided by the IAB Tech Lab enable buyers to understand the type of products they are buying.


Thursday, January 25, 2024

Best Trends to Boost Revenue for Publishers in 2024


In the ever-evolving publishing landscape, staying ahead is crucial for boosting revenue. As we set our sights on 2024, it's essential to identify the best trends that can lead to increased profitability for publishers. From embracing new technology to tapping into emerging consumer behavior, this article explores strategies to unlock success in the coming years.


The Importance of Staying Ahead of Revenue Trends


Publishers operate in a highly competitive industry where staying ahead of revenue trends can make or break their success. To increase revenue in 2024 and beyond, publishers must adjust and adopt new methods due to the ongoing change in technology and customer behavior.


Trend 1: Native Advertising and Sponsored Content

One of the most prominent trends shaping the publishing industry is the rise of native advertising and sponsored content. With traditional advertising models becoming less effective, publishers are turning to native ads to integrate promotional content into their platforms seamlessly. By creating engaging and relevant sponsored content, publishers can provide value to their readers while generating revenue from brand partnerships.

Native advertising allows publishers to leverage their expertise in content creation while monetizing their platforms. Publishers may provide sponsored content that seems natural and improves user experience by collaborating with businesses that share the interests of their audience. This trend will grow in 2024 as more advertisers recognize the value of reaching consumers through trusted publishers.


Trend 2: Video Content and Monetization

As video consumption continues to rise, publishers can boost revenue by leveraging this trend. Publishers can monetize their video content through sponsored content, ad placements, and membership fees. Video content offers an interesting and distinctive approach to connecting with consumers.

Publishers can create high-quality video content that aligns with their brand and attracts advertisers looking to reach a captive audience. By incorporating video into their content strategy, publishers can increase engagement, attract new readers, and generate additional revenue streams. In 2024, publishers who embrace video content and monetization will have a competitive edge in the market.


Trend 3: Stay Informed About IAB and Google Changes in In-Stream Video Ad Inventory

In the ever-changing world of revenue patterns, publishers need to be aware of developments in the market. Publishers, in particular, need to be informed and pay attention to the most recent changes to Google's and the Interactive Advertising Bureau's (IAB) definition of In-Stream Video Ad Inventory. By being aware of these modifications, publishers can make the most of the potential in the In-Stream Video Ad space by coordinating their video content and advertising strategy with the changing industry standards. If you want to achieve long-term success, you must stay ahead of such advances. We understand this is not easy, so we offer hassle-free video ad monetization with Ampliffy aligned with the recent Google and IAB video publisher policy.


Trend 4: Implementing a Subscription Model

With the decline of traditional advertising revenue, publishers are increasingly turning to subscription-based models to drive revenue growth. Publishers can create a sustainable income stream by offering valuable and exclusive content behind a paywall while providing a personalized experience to their most dedicated readers.

Implementing a subscription model requires publishers to consider their content offerings and pricing strategies carefully. By providing unique and high-quality content that readers can't find elsewhere, publishers can entice users to become paying subscribers. In 2024, publishers who successfully implement subscription models will be able to generate steady revenue while fostering a loyal community of readers.


Trend 5: Data-Driven Advertising and Personalization

In the era of big data, publishers have a wealth of information at their fingertips. By analyzing audience behavior and preferences, publishers can deliver personalized content that resonates with their readers and drives revenue growth.

By leveraging data-driven insights, publishers can understand their audience's interests, behaviors, and consumption patterns. Using this information, they can develop highly focused ad campaigns that increase viewer engagement and conversion rates. In 2024, publishers who invest in data analytics and personalization will have a competitive advantage in the market.


Trend 6: Mobile Optimization and Responsive Design

Mobile optimization is necessary for publishers as more readers consume content on their smartphones and tablets. To maintain audience engagement and deliver a flawless user experience, publishers must ensure their websites and platforms are optimized for mobile devices.

Responsive design is essential for publishers because it enables their content to adjust to various screen sizes and resolutions. By implementing responsive design, publishers can reach a wider audience and ensure their content is accessible and visually appealing across all devices. In 2024, publishers prioritizing mobile optimization and responsive design will attract and retain more readers, increasing revenue.



Taking Advantage of Revenue Trends for Publishers

In an industry as dynamic as publishing, staying ahead of revenue trends is essential for success. By embracing trends such as native advertising, video content, subscription models, data-driven advertising, mobile optimization, influencer partnerships, and emerging technologies, publishers can unlock new revenue streams and cultivate a loyal and engaged audience.

As we look towards 2024, publishers must be proactive in adopting these trends, continuously adapting their strategies to meet their readers' evolving needs and preferences. By doing so, publishers can position themselves for long-term success and thrive in an ever-changing publishing landscape.


Thursday, January 18, 2024

Ampliffy is Ready to Face Google's New Video Publishers Policy

As of April 1, 2024, Google is set to implement changes to its rules for video publishers, impacting all video inventory monetised through AdSense, Ad Manager, and AdMob. These modifications, outlined in the updated Google Publisher Policies, aim to align rules with industry standards and ensure a seamless and standardised experience across all Google products.


What is the change?

The following are the revised policies:


  1. Video Inventory needs to supply declarations with precise signals, such as:

  • Placement of advertisements: muted or automatically audible.

  • Type of ad placement: Video ads that play in video players containing video content must be correctly identified as "In-stream" or "Accompanying Content" placements. Depending on inventory format, Google will identify video ads serving into non-video player placements as either "Interstitial" or "Standalone" placements.

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    "In-stream" refers to an audio or video advertisement that plays within a stream of audio or video content when the user's attention is drawn to the video or audio content or when they specifically request it. An example might be a video advertisement that starts, stops, or otherwise interrupts a user-requested video stream.

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    "Accompanying Content" refers to a video ad that plays within the stream of video content displayed alongside the user's primary content when the video content is not the main attraction or something the user has specifically requested. Placements of Associated Content must load inside the page's body and are, by default, muted. An example would be a video advertisement that appears before, during, or after the series of muted videos occupying a little section of a page mostly devoted to editorial material.

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    "Interstitial" refers to a video ad that appears as the page's main focus and fills the bulk of the viewport when it is played during a transition between content and has no other streaming video content. An instance of this would be a video advertisement that runs in the background separately from any other streaming video material and is shown fully during a smooth break or change in content.

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    "standalone" video ad plays independently without any other streaming video content and doesn't take centre stage on the page. An example would be a video advertisement that appears in a banner at the right rail of an article page and is not connected to other streaming video content.

  1. Unless through an official Google Beta program, in-stream or accompanying content placements on compatible platforms must use the Google Interactive Media Ads SDK or Google Programmatic Access Library.

  2. Standalone or interstitial placements must employ the following Google solutions: Within the app: the Google Mobile Ads SDK (for Ad Manager; for AdMob); on the web: Google Publisher Tags.

  3. No part of the Video Inventory, including any ad content or controls (such as play, pause, mute, skip, or dismiss), may be blocked, concealed, or non-functional.

  4. Audio advertisements for in-stream placements cannot be requested or supplied in muted settings.

  5. Video Inventory can play automatically as long as:

  • There can only be one Video Inventory per placement type that automatically plays sound at any moment.

  • Ads cannot play automatically until at least half of the ad unit is shown.

  1. Video Inventory could be sticky if you make sure that:

  • A dismissal option is available for the duration of the video or advertisement. This option can't be buried, blocked, or non-functional.

  • The video player must begin in the main content for in-stream or accompanying content placements, and it will only switch to a sticky placement when the user scrolls the player off the page.


How Ampliffy Can Help?

Ampliffy is an ad network that helps publishers adjust to these regulation changes, particularly in video advertising. We help publishers in finding advertisers to sell advertising space. We also help advertisers locate ad inventories that fit their target market and budget. The following describes how Ampliffy's unique features comply with Google's revised policies:

  1. Non-Intrusive Video Inventory: Ampliffy knows how critical it is to remain discrete and display ads that don’t interfere with the user experience. Play, pause, mute, skip, dismiss, and other ad content controls are never blocked, hidden, or non-functional in our ad inventory. We provide top-notch monetisation outcomes to boost publishers’ earnings by securing powerful video advertising campaigns from premium brands & agencies worldwide.

  2. Optimised Audio Ads: By Google's policy to improve user experience, Ampliffy ensures that audio adverts can be muted or unmuted based on the updated policy.

  3. Accurate Identification of Ad Placements: Ampliffy's guarantees precise identification of ad placements, including "In-stream," "Accompanying Content," "Interstitial," and "Standalone," in compliance with Google policy guidelines. Publishers are facing great difficulty with this update, particularly smaller ones. Approximately 90% of the video material formerly in-stream is now categorised as out-stream. Accurately identifying ad placements is not easy, but Ampliffy can help publishers ensure accurate ad identification and help advertisers have appropriate ad space.

  4. Sticky Video Inventory Implementation: The implementation of sticky video inventory is supported by Ampliffy, which also offers clear recommendations for dismissing alternatives and ensures the video player only moves to a sticky spot when the user scrolls the player off the page.

  5. White-Label Video Site Solutions: Ampliffy provides publishers with white-label video site solutions which go beyond conventional ad placements. As a result, publishers can launch their own branded video platforms, optimising income potential and fostering a seamless user experience.

Thursday, January 4, 2024

How to improve publishers' website ranking and Get More Ad Revenue?


If you are a publisher, you have undoubtedly heard about search engine optimization (SEO) and how Google frequently modifies its ranking algorithms. Google takes these actions to give its users a positive and precise search experience. Algorithm changes occasionally impact how well your website performs in the search results. However, this isn’t a permanent problem, as new methods for a website’s search engine results appear every time Google has its update. This post will review a few strategies and tactics that will raise your Google search engine rankings. It is important for publishers because when your website is on the first page of search engine results, you will have more impressions, leading to more ad revenue.


Post High-Quality Content

Content has become dominant in enhancing search rankings. Creating high-quality, informative content tailored to your specific audience is a potent strategy for elevating your online presence. High-quality content uniquely conveys information compellingly, catering to diverse learning preferences and capturing users' attention.


Content is not only about text-based content. Video content is more effective than text-based content alone. Incorporating videos on your website drives increased traffic and fosters a deeper connection with your audience. Furthermore, search engines increasingly prioritize multimedia content, and websites featuring relevant and engaging videos often receive preferential treatment in search result rankings.


An essential component of your material is storytelling. Telling a compelling story will draw your audience, evoke specific feelings, and increase ad revenue. Naturally, any story must have an “ending,” so providing your visitors with a call to action makes sense once you’ve got their attention.


Moreover, shareable headlines are essential to your rating. A catchy headline that will be shared will help spread your content. Dramatic language that conveys a sense of urgency, such as “now” or “today,” can be a smart option. A strong headline is what makes a website clickable. If your main content is video content, do not forget to put an SEO-friendly title, description, and subtitle on your video.


If your main content is text, you must try a multi-media experience. Using videos, infographics, ebooks, checklists, podcasts, comics, animated GIFs, and webinars are examples of multi-media experiences.


Lastly, you must regularly update your content. A fresh piece of content indicates that your website is active. An active website encourages brands to have an advertisement campaign on it.



Make Your Website Responsive to Mobile Devices

Your website must be mobile-friendly to avoid being penalized by Google, which started rolling out its mobile-friendly algorithm change in 2015. Regardless of everything else you do, you will experience a decline in your rankings if your website does not have a mobile version or is not designed with a responsive design. To escape this trap, ensure your website offers mobile visitors a superior and user-friendly experience.



Observe Social Activities

Social activities are a significant component of your search rankings. However, this implies that you ought to concentrate only on genuine ones. It is not advisable to purchase thousands of likes / follows and hope for the best. Gaining organic likes or shares can significantly raise your rankings. Another local SEO ranking factor is your number of genuine followers or memberships. So, concentrate on your profile, share worthwhile content, get interaction, and Google will reward you.



SEO tactics are necessary to get a website ranked well in searches. As always, content is king. Therefore, you must concentrate on giving your audiences high-quality and useful content. Your website must be optimized for mobile devices in the current smartphone era. Additionally, always keep an eye on Google’s algorithm updates.