Tuesday, May 3, 2016

Millennials: Mobile strategies and online reputation

The new generations depends on their mobile devices. Each day new Apps are emerging adapted to these devices and all the Websites are responsive. For those reasons, It's necessary a marketing campaign adapted to mobile world when it comes to Millennials.

An study of Statista reveals that the consumption of the Internet this year is a 56,1% and in 2019, this consumption will rise to 63,4%. Moreover, a 71% of Millennials used this device to access to the Internet as a first option. Thus, if you pretend to impact this audience, the key is to take into account a mobile strategy.

If you decide to incorporate this kind of strategy, first you should know what content is interesting for Millennials. They access to the Internet to check their social network profiles, to chat and to consume videos. For that reason, a brand have to be there and to take care of its online reputation.

If a brand has social networks, that means, there are advantages and disavantages. One of the best advantage is that the compania can talk with its target and obtain accurate information. One disadvantage is that the companie lose control and the users can spread bad comments about the brand affecting its reputation.

Despite the disadvantages , all companies have adapted to the online environment and the Millennials will be the strongest generation of the future, in fact, a 50 % of world consumption will come from this generation in 2017. To conclude,  listen to Millennials , include an online strategy and take care of your brand reputation.


Source: Statista

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