Influencers: The Key to Success

Around a 50% of the consumers will be Millennials on 2017. That means, business and brands should focus their strategies on these consumers understanding how its behaviour is. Thus, The most important thing is to know their tastes, how they consume and the trends they are following.

This generation is characterized by follow all the trends on the Internet and generate content. New occupations, such as youtuber and blogger, have emerged as a result of the Internet revolution. Influencers are followed for a lot of people and brands have realized of this. Companies are launching campaigns through the influencers channels.

Is it effective include influencers into your marketing strategy? The answer is yes. Your storytelling is going to be more credible if an influencer tells it, in fact, they are able to have friendly conversations with their followers.  A combination of content marketing and influencers is a great solution to generate engagement with your target. 

What should you have to take into account when you chose an influencer? This person have to share with your brand its values and its followers have to be the same as your target. It is very important the way the influencer has to communicate everything and the branded content you decide to do because it has to be memorable.

Source: Edelman, MediaPost