Millennials are not aliens: How to reach them

Lots of companies believe that they should plan a huge strategy to stay connected with Millennials. These young people are used to be tagged but in reality they are able to be reasonable and normal people. 

Jason Feifer shows us how to talk to Millenials in a easy way. Normally, brands design complex plans to reach this target. Sometimes, those strategies are not interesting to you because you could waste a lot of money.

Millennials are changing the way we work

Millenials have routinely been accused of being everything narcissistic and socially inept, moreover, they are hard to be managed, in fact "they are killing the middle manager". For that reason Millennials are changing the way to work in the companies.

Millenials are used to obtain information and advices through the Internet and they don´t understand why an advice from its boss is going to be better than the information from the Internet.

Are Millenials prepared for today's world?

Millenials is the generation which is changing the world. Baby Boomers had different ways to socialized than Millenials. Gen Y is more liberal than the others generations and they have different ways to think.

In this video, you can see the evolution between generations and the main characteristics which define Millenials generation.

Millennials and their romance with technology

Millennials are checking their smartphones all the time. People say that Millennials have a problem with the technology because they are not able to live without their devices.

Actually, It is true, Millennials build relationships through social networks and they are waiting for "likes". Moreover, life is different than years ago, for example, jobs have changed and now,  the trend is to work in jobs which are located in technological areas.

The new agent of change: augmented reality

When it comes to augmented reality we cannot avoid speaking about young target. This people are connected to their devices the whole time. Why not to use the augmented reality to connect with those customers? A lot of companies have realized of the potential of this new marketing tool.

New APPS have emerged based on augmented reality and have been used for devices such as Smartphones or tablets and below the line marketing campaigns. Those actions and APPS allow the advertisers to use a new technology as a competitive advantage and It is perfect to build a good relationship with potential customers and clients.

Therefore, in the future we will see spectacular marketing campaigns due to augmented reality because It is being adapted to any device or ad space and does not involve a huge cost. As you can see, many companies like Pepsi have already used this amazing tool in traditional marquees.