Monday, October 26, 2015

The new agent of change: augmented reality

When it comes to augmented reality we cannot avoid speaking about young target. This people are connected to their devices the whole time. Why not to use the augmented reality to connect with those customers? A lot of companies have realized of the potential of this new marketing tool.

New APPS have emerged based on augmented reality and have been used for devices such as Smartphones or tablets and below the line marketing campaigns. Those actions and APPS allow the advertisers to use a new technology as a competitive advantage and It is perfect to build a good relationship with potential customers and clients.

Therefore, in the future we will see spectacular marketing campaigns due to augmented reality because It is being adapted to any device or ad space and does not involve a huge cost. As you can see, many companies like Pepsi have already used this amazing tool in traditional marquees. 

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