Multidevice and Video: Two ways to Attract Millennials

Millennials are a generation that demands content and also, are characterized by consuming it in any kind of screen, this is called multidevice consumption. What kind of content is the king in the digital environment? The video format prevails in this environment, because this generation is much more visual and it is estimated that video traffic will exceed 80% of the flow of data across the network.

When it comes to launch a digital campaign, keep in mind, that the Generation Y is a demanding audience. You can't use the same TV commercial on your social networks or channels. In fact, according to a study Ascend2 called "Videomarketing Strategy", the video content they like is:

• Customer testimonials ( 51 % ) 
• Tutorials (50 % ) 
• Demonstration of product (26 % ) 
• Interviews with leaders ( 23 % ) 
• Practical cases (26 % ) 
• Webinars ( 23 % ) 

Normally , the objectives of these campaigns are branding and the effectiveness there of them, will depend on the quality of the content. Does duration matter? The answer is yes , Millennials prefer short videos, according IPG and YuMe Inc , these videos must last at least 15 seconds.

Therefore, considering that Millennials are consuming more video and generally, on their smartphone screens, the content should be adapted to their screens, it should be a good content and characterized by a short duration.

Source: Defy Media

Brand Experiences for Millennials

Millennials take with them their devices everywhere. A lot of companies launch digital strategies without taking into account the brand experience and the advantages of the social networks from events to the selling point.

Now, there are many brands that are adapting to this and launching digital strategies related on special events or through new app to improve their experience in the physical shops. Undoubtedly the best strategy is that one that combines traditional and digital advertising. 

There are many platforms where you can reach this generation and in addition, also one of the advantages is that many of them, are classified by very specific topics such as music , photography, video consumption etc. This also allow create positive associations to your brand or product and amplify it by social networks.

This generation is also a multidevice, they are accustomed to consuming content in several devices simultaneously, when they realize the same activity. Therefore, bearing in mind all that, if it wants to manage to connect with the Millennials and retain them, it is necessary to be present in their platforms and overcoat, to focus drive it to generate expectations and new experiences.

Source: Reelseo

Millennials: Mobile strategies and online reputation

The new generations depends on their mobile devices. Each day new Apps are emerging adapted to these devices and all the Websites are responsive. For those reasons, It's necessary a marketing campaign adapted to mobile world when it comes to Millennials.

An study of Statista reveals that the consumption of the Internet this year is a 56,1% and in 2019, this consumption will rise to 63,4%. Moreover, a 71% of Millennials used this device to access to the Internet as a first option. Thus, if you pretend to impact this audience, the key is to take into account a mobile strategy.

If you decide to incorporate this kind of strategy, first you should know what content is interesting for Millennials. They access to the Internet to check their social network profiles, to chat and to consume videos. For that reason, a brand have to be there and to take care of its online reputation.

If a brand has social networks, that means, there are advantages and disadvantages. One of the best advantage is that the company can talk with its target and obtain accurate information. One disadvantage is that the company lose control and the users can spread bad comments about the brand affecting its reputation.

Despite the disadvantages , all companies have adapted to the online environment and the Millennials will be the strongest generation of the future, in fact, a 50 % of world consumption will come from this generation in 2017. To conclude,  listen to Millennials , include an online strategy and take care of your brand reputation.

Source: Statista

Influencers: The Key to Success

Around a 50% of the consumers will be Millennials on 2017. That means, business and brands should focus their strategies on these consumers understanding how its behaviour is. Thus, The most important thing is to know their tastes, how they consume and the trends they are following.

This generation is characterized by follow all the trends on the Internet and generate content. New occupations, such as youtuber and blogger, have emerged as a result of the Internet revolution. Influencers are followed for a lot of people and brands have realized of this. Companies are launching campaigns through the influencers channels.

Is it effective include influencers into your marketing strategy? The answer is yes. Your storytelling is going to be more credible if an influencer tells it, in fact, they are able to have friendly conversations with their followers.  A combination of content marketing and influencers is a great solution to generate engagement with your target. 

What should you have to take into account when you chose an influencer? This person have to share with your brand its values and its followers have to be the same as your target. It is very important the way the influencer has to communicate everything and the branded content you decide to do because it has to be memorable.

Source: Edelman, MediaPost

What platforms and social networks are used more by the Millennials ?

Millennials are not able to live without their smartphones, in fact, an investigation by Carat reveals Millennials is the generation which access more to the Internet through their smartphone and this means, an 85% of this group of people. Moreover, once they are connected, they use the Internet to check their profiles of their social networks.

This is well-known by the companies, for this reason, a majority of them launch marketing campaigns focus on mobile. This generation consume a lot of videos and they love to create content, they even become influencers on the Internet through the social networks, collaborating with powerful brands.

But the main question is the next one; What platforms and social networks are used more by the Millennials ? Well, the most popular is Facebook following by Instagram and Snapchat.  A 71% of Millennials use more than one social network and they use it daily.

As a company, they should know what Apps are the most successful ones and understand why these Apps are trendy. The Gen Y are always on those they can share content easily and of free payment. Its very important the way they share the content, it is in a social way because we live in a society based on "likes"

Source: PewResearchCenter

Digitized Millennial Society

Nowadays we're in a world that seems to be normal. But if we compare how we live now with how we'd lived years before, we would turn crazy. We aren't conscious enough that technology is really changing our lives gradually. 

People talking on the phone, listening to music with headphones, chatting on WhatsApp, recording a video to make a funny Snapchat, filtering photos on Instagram ... We've changed, we're now Millennials. And that's why we're all the time looking at the phone, and we have forgotten the sunshine, the birds and the breeze. 

Anyway, the truth of this is that there are some evidences to prove this fact. In the world we live 7.210 billion of people, and 3.010 billion are active internet users. With this figures, we can conclude that the Internet is not only for a few segment of the population because this number shows us that there are a lot more of users in the Internet than we thought.

Another fact that we must underline is that 1.685 billions have an active mobile account. This is a lot of people, and there are lots of apps that they're using everyday of the day during every hour of the day.

This is why society is digitizing, and everything will be involved with technology, the Internet, applications and filters. 

Source: Mobkii

Millennials and The Most Important Asset of A company, Loyalty

The most important thing for a company is the client's loyalty and when it comes to Millennials we should talk about content marketing, in order to focus on interesting content for this target. A research made by Newscred reveals that generation Y has a good perception of content marketing, a 62% ensure  to be loyal to brands that have a good content strategy. 

This generation is one of the most attractive generations for brands. Normally, Companies have problems to understand this target when they purchase something, for example.  A 32% percent of young people think that brands don't have the right content on their Websites and this is a critical fact.

A lot of companies have adopted this kind of marketing, and the have generated a lot of information a content. For example, the corporative blogs are in a Website to improve its SEO but that content is a mess. This target value quality more than quantity and for that reason, you have to show your content properly. 

The information should be ordered and tagged, moreover, it should be visual. Millennials are people used to peer the Websites and they usually focus on the specific data. The best way to engage with them is to use infographics and audiovisual content.

Source: Content Plus

Millennials Say Yes 'to clicking to buy'

The good thing about go shopping in a store is that we can chose between different options. We can compare different products and choose the best one for us.

Unfortunately, this custom is changing more and more. Nowadays, the Internet is covering a huge part of the whole market, that fact is changing our customer preferences to buy from our home. Of course, without getting up from the couch. Perhaps are we so tired that we can't make an effort to go shopping? No, not at all, If we can do it from our smartphone, why should we go to the store? how stupid, right?

Millennials are young people who are changing the world gradually. First, they were distinguished by using social networks. Now, they are known by the "Z Generation".

Now please, look at the image below the text. In this infographic you can take a look at the gradual change of behavior in society. This graph shows us the number of people who prefer to buy by clicking. We have reached a point that going to the store to buy is seen as something that belongs to the past. It's not as trendy enough as buying by an app.

So the deduction is that the generation that lives online, buys online.

Source: Goldmansachs.