Video is now a crucial part of modern advertising campaigns. It is an effective instrument for brands because of its capacity to capture, inform, and emotionally connect with audiences.
We´re all in the middle of 2024, and it´s time to dig deeper into choosing new campaigns to try, creating budgets, establishing advertisement objectives, and deciding which channels to concentrate on. But there is one certain thing. Your brand will gain from more video content this year, regardless of whether you have a strong video marketing plan or are still considering your first shot.
There is a reason why video marketing has such a high conversion rate. Videos may be quickly shared, easily interacted with, and entertaining when done well. Indeed, 51% of participants in a recent study on video advertising stated that they are likelier to share video content than blog entries, product pages, or social media posts.
That´s excellent for expanding your audience and establishing your brand. Enter the digital video advertising bloom. Your brand´s chances of obtaining views, engagement, and shares will rise if your video is on the trends.
So, let´s go deep into the 2024 video advertising trend!
Real People on Camera
The "Real People on Camera" trend provides relatable and aspirational content in an era where social validation often stems from digital platforms. Brands that leverage this trend effectively manage to build trust and credibility with their audience. The "Real People on Camera" video trend is more than just a fad; it represents a shift towards a more authentic and relatable form of content that appeals deeply to audiences, especially tech-savvy millennials.
Short-form Videos
Short-form video marketing material is one of the best strategies to expand your brand´s visibility.
Video SEO
Google declared earlier in the year that it would drastically reduce the number of video thumbnails that appeared on the search engine result page (SERP). Google specifically stated that it would no longer display videos if they weren´t the page´s primary content.
As a result, fewer videos are now showing up in the SERP, and advertisers are adjusting their advertising content plans to reflect this update.
What does this mean? Videos have to be your primary content to be featured on SERPs and get more visibility. So, it would be a good idea to consider focusing on video SEO.
Videos in Newsletter and Email Creative
Reletter claims that just on Substack and LinkedIn, there are over 1.6 million newsletters available. It´s a fantastic chance to include video content.
Muted Videos
It may surprise you that 85% of Facebook videos were viewed silently in 2017. Many short-form videos are watched silently in waiting rooms, in the workplace, and in bed next to a partner. To support this trend, it´s important to include subtitles in a video so the audience can still understand the content without needing to turn on the sound.
Now that you know the digital video advertising trends that boomed in 2024, it´s time to start and optimize it. Knowing how to use video efficiently is essential, regardless of experience level in this digital advertising environment. We´ll help you how!
Know Your Audience Well
It´s critical to thoroughly understand your target audience before recording. Since different populations have different tastes in video material, you need to adjust your strategy accordingly. Consider things like gender, age, and hobbies. By making sure your video content fits their requirements and tastes, you can make it more likely to connect with viewers personally.
Establish Specific Goals
You need to define specific, measurable goals, whether they be to raise sales, generate leads, increase website traffic, or increase brand awareness. Setting clear objectives will direct your content's production and assist you in evaluating the effectiveness of your video campaigns.
Create Engaging Story Telling
Storytelling is at the core of successful video marketing campaigns. Stories generate emotional responses in people. Your video should have a clear narrative framework.
Keep It Brief and Engaging
The fast-paced digital environment of today has made attention spans shorter than ever. Your videos should be engaging from start to end and go right to the point. Generally speaking, most videos should not exceed 2 minutes in length. On the other hand, viewers are more likely to remain interested for a longer time if the information is truly captivating. To keep viewers interested, use attention-grabbing graphics, text, and a call to action.
Mobile Responsive and SEO
Make sure your video is SEO optimized to guarantee it reaches a larger audience. To make your video material more SEO-friendly, include a transcript and use important keywords in the tags, title, and descriptions. Furthermore, make sure your videos are optimized for mobile devices since a large percentage of viewers access video content via tablets and smartphones. Fast load times and responsive design are necessary for a flawless mobile experience.
Remember to promote your videos after you´ve produced and published them!
To reach a larger audience, share your videos using email campaigns, your website, and social media. To increase visibility, consider paid advertising. Lastly, use analytics tools to determine how well your videos are performing. Monitor data like views, interaction, conversion rates, and click-through rates. Use these observations to improve your next video advertising campaign.
To summarize, video is an engaging and dynamic medium that can greatly improve your advertising plan. You can make videos that successfully convey your brand message and help you reach your advertising objectives by knowing your audience, establishing clear goals, telling compelling narratives, keeping material brief, and optimizing search engines and mobile devices. To stay ahead of the highly competitive digital advertising space, never forget that video advertising is a continuous process that requires constant experimentation, learning, and improvement.
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