Is Your Video Ad Campaign Appropriate?

Transparency and user trust go hand in hand at Ampliffy. Ad campaigns which provide false information to viewers are not acceptable as these compromise the trust of both the platform and the brand. To assist you in creating appropriate material, we have developed these guidelines regarding online advertising.

Common Elements of Misleading Ad Campaign

We don’t allow any content or other tactics that are intended to deceive users. Ads should enhance user experience and should respect the user.

Fake Messages and Notifications: Ads designed to look like real chat messages, notifications or system alerts are misleading ads. When clicked, these ads redirect to promotional content, creating a false sense of urgency or importance.

Misleading Clicking Mouse Pointers: Some advertisers include mouse pointers or moving elements that include rolling or taping graphics or swiping the icon that is also telling a lie. Users are tricked into thinking that the advertisement is for them to interact. Such practices are not allowed since they cause accidental clicks.

Fake Antivirus or Security Attack Alerts: To sell their products, advertisers sometimes show fake AntiVirus alerts and even system alerts that are security issues to the users pretending that their device has an issue. This type of content exploits users' concerns and is strictly prohibited.

Mimicked System Alerts or Browser Dialogues: It is an advertisement that looks like it is a message from the browser or system and requires certain actions from the user to avoid an urgent problem. Such advertisements are misleading since they attempt to convince the user that there is some sort of problem within the device that needs to be addressed right away.

False Close or Cancel Buttons: Ads that incorporate close or cancel buttons peak the viewers’ curiosity of trying to exit the ad, only for it to annoy them as it stays up on sight.

Misleading Download or Play Buttons: Clicking on advertisements with a button that can be used to download content or to play media, but does not execute correctly is not allowed.

Imitation Video Players: This includes ads with imitation video players such as fake play buttons, fake timers, and other indicators of scrollable video content when in reality is not the way it is. This misleading tactic confuses users and leads to unintended interactions.

Fake Age Verification: There are also those advertisements that seek users’ ages without actually verifying them. Such elements can be misleading for users by making them think that the content requires age confirmation when in reality it does not.

Tips for Crafting High-Quality Ad Content:

Think about redoing or completely removing the elements that might even slightly be misinterpreted. With the above key issues in mind, here are some recommendations that you can try:

• Be straightforward and Honest in Delivering Messages: Ensure that every click takes users to the material that they had hoped for. Use no misleading design components and concentrate on delivering genuine values.

• Be Innovative: Look for ways that will not endanger the trust of the users. Instead of searching for buttons, alerts, or anything else to cheat the system, consider original designs that appeal.

• Increase Credentials of the Brand: Compliance with these standards and practices also helps to establish confidence. If people are aware that your company upholds certain ethical standards, their esteem for your brand increases along with their willingness to remain loyal.

In case of doubt, whether your ad campaign is compliant with these required parameters, you could always reach out to your account manager for further assistance. We are here to assist you in creating acceptable and effective ad campaigns that will not breach the laws and affect the end users' experience.

How Ampliffy Empower Advertisers with Excellence, Transparency, and User-Focused Solutions

In today’s digital marketing and advertising, which is characterized as highly competitive and rapidly changing, Ampliffy is positioned as an advanced advertisement exchange platform allowing advertisers to maximize the return on an investment made in advertisement. 

Ampliffy’s Dedicated Teamwork

The team at Ampliffy is a true blend of skilled hands and honesty. All departments from tech to sales focus on providing the advertisers with a viable and scalable solution in advertising. Concerning our ethos and culture, we are very responsive and offer more than what is expected.

In particular, when faced with the challenge, the team overcame it by learning to comply with new programmatic norms. For example, during the period when IAB set a new standard and classification of video ads, Ampliffy’s tech and compliance teams collaborated to seamlessly integrate these classifications into our platform, ensuring adherence to regulations while preserving ad quality and performance for our clients. This approach not only maintained our commitment to compliance but also reinforced our reputation for reliability and excellence in the ad exchange industry. 

Continuous Innovation and a Culture of Collaboration

A Culture of Collaboration and Continuous Innovation At Ampliffy, it is not only a goal to achieve in the long run but rather a norm that the company aims in its core operations. As a part of their ongoing effort to keep pace with the latest industry developments, our personnel actively participates in training sessions, industry-based seminars, and inter-departmental meetings. These help us attempt to maintain our lead to provide the most advanced services to advertisers. To encourage collaboration, Ampliffy organizes regular cross-departmental syncs that coordinate the strategic objectives of our tech, marketing and sales departments.

Commitment to Industry Standards and Transparency

Commitment to Industry Standards and Transparency Ampliffy is in full compliance with the standards established by Google and IAB, as well as other industry regulators. Our compliance team is proactive in observing the changes in the guidelines and looks for ways in which our platform can meet and exceed the requirements. To protect the reputation of our advertisers and the users of our websites we have adopted several stages of verification of the advertisements that were displayed.

Prioritizing User Experience, Privacy, and Data Protection

At Ampliffy, the user experience and privacy are placed at the very core of our objectives. Such advertisements that are displayed are very selective to bring more value. In adherence with this principle, user data is kept confidential and protected having complied with stringent laws, regulations, and policies on data protection including GDPR and CCPA.

We also implement various solutions including data masking and data encryption in audience data to efficiently deliver tailored messages to the targeted audience. Our double approach, focusing on the improvement of the user experience and user privacy, allows us to build trust, which is beneficial for our advertising partners as well as for the audiences they want to reach.

Ampliffy’s Unique Selling Points: Maximizing the Maximum Value to Young Audiences

Ampliffy stands out by empowering advertisers to make a real impact with young, digitally savvy audiences. Our platform’s unique strength lies in amplifying ad visibility through advanced audience insights and cutting-edge technology. By combining rich data with access to a premium network of publishers, Ampliffy enables brands to drive campaigns that resonate, boost engagement, and maximize ROI. For brands looking to connect authentically with youth audiences, Ampliffy is the go-to platform for results that matter.

Ampliffy Connects Advertisers to Premium Publishers

For advertisers aiming to reach high-quality, engaged audiences, partnering with premium publishers is essential. Ampliffy offers advertisers direct access to a curated network of trusted, top-tier publishers, ensuring that campaigns not only reach but resonate with valuable audiences.

Driving Revenue and Optimizing Campaign Performance

Ampliffy's data-driven system grants advertisers the capability to get the best possible return on investment from their advertisement campaigns. We employ a high level of audience segmentation as well as complex ad placement technology to increase interaction rates.

Ampliffy makes sure that advertisers get the most value for their expenditures through the introduction of several pricing options that suit their budgets. A dedicated and easy-to-analyze panel within our system allows advertisers to monitor the number of displayed ads, generated revenue, and the audience engagement rate.

A Seamless, User-Friendly Ad Experience

Although advertisements can become tiresome over time, Ampliffy tries to focus on the user, keeping ads relevant but non-obtrusive so that viewers do not feel overwhelmed with constant advertisements. On mobile as well as desktop, Ampliffy ad formats enhance the viewing experience and provide advertisers with an opportunity to incorporate high-impact ads that their consumers will appreciate. 

Navigating Technical Challenges with VAST and VPAID Tags

What is VAST? Video Ad Serving Template (VAST) is a technology that allows streaming video and audio platforms to provide basic "in-stream" advertisements to publishers. You can use VAST to program how advertisements appear on various devices by giving commands such as:

• Which ads to play

• How the ad presented

• Ad duration and timing 

• Whether the ad is skippable or non-skippable

• Where the CTA will direct viewers

How Does VAST Work?

To incorporate VAST into your advertising strategy, adhere to this three-step procedure:

1. Ad request: The server is contacted by the video player, requesting that it provide an advertisement.

2. Response: In response to the video player, the ad server provides the tracking URLs containing the crucial media assets.

3. URLs’ activation: To allow third parties to monitor and quantify impressions, the video player initiates the tracking URLs.

The Benefits and Drawbacks of Using VAST

VAST is a common ad tag style in advertising because it automates the ad-serving process, lowers expenses, and boosts return on investment. But it doesn't provide enough information about the efficacy and performance of advertisements. Even though it's not quite as engaging as VPAID, but the new upgrades are gradually bringing it closer.

VAST best practice:

• Make sure the DSPs have scanned all of the creatives in advance. This can help you save a ton of time by fixing any errors before the advertisement is served.

• Working in advance with your SSPs, DSPs, ad networks, ad servers, and other partners is always a good idea. Your VAST creatives perform better as a result of it, enabling smooth ad serving and generating more income as a result. Long-term assistance will also come from working with your partners to identify the issues that are consistently resulting in these mistakes.

What is VPAID?

While VPAID, also known as the Video Player Ad interface, is a script template, it differs from VAST in that it allows publishers to provide viewers with interactive and rich media content. With VPAID, which was first released in 2012, viewers will be able to:

• Click on the ad’s various section to get more details

• Increase the ad’s size

• Complete the fields or forms and respond to they surveys that are part of the advertisement

• Engage in a mini-game and interact with the ad

In addition, VPAID gathers data regarding user interaction with the video advertisements. Consequently, you will be able to use various performance measures and modify campaigns as necessary.

How Does VPAID Work?

VPAID and VAST operate similarly, with a few notable exceptions:

1. Ad request: To request an advertisement, the video player contacts the ad server.

2. Response: The video player's VAST XML file and VPAID-compliant ad unit are received by the ad server.

3. Ongoing communication: The video player and ad server stay in contact in order to continuously exchange properties with and from one another.

4. Monitoring: The tracked impressions are compiled and sent to the appropriate ad servers via the video ad player and ad unit.

The Benefits and Drawbacks of Using VPAID

While VAST may not offer as good of a position as VPAID ad tags, there is still opportunity for improvement. For example, VPAID enables a more interactive user experience but can impact overall website speed and slow down page loading times.

Moreover, compatibility problems may restrict the amount of VPAID mobile inventory. Flash is used for desktop VPAID advertising, whereas Javascript is used for mobile ones.

VPAID best practice:

• Discuss Typical Problems and Their Fixes for VPAID Implementation. To address common issues in VPAID implementation, ensure that both your ad server and video player support VPAID to avoid compatibility problems. To reduce loading times and enhance user experience, optimize the ad's file size and compress video files. Since some ad blockers may block VPAID ads, collaborate with your ad server to find solutions that bypass ad blockers without compromising user experience. Additionally, consult troubleshooting guides for resolving any errors encountered during implementation.

• VPAID Ad Creative Optimization. To optimize VPAID ad creatives, focus on making them engaging and interactive to enhance user engagement. Ensure that your creatives are optimized for various devices and screen sizes, while also keeping file sizes small to minimize loading times and prevent buffering. Additionally, test your VPAID ad creatives across different platforms and browsers to ensure compatibility and smooth performance.

• Respect Industry Standards. To ensure compliance with industry standards, follow the Interactive Advertising Bureau (IAB) guidelines for VPAID when creating ad creatives. Stay updated on new versions and changes in VPAID to maintain compliance and stay ahead of industry trends. Additionally, educate your team on IAB standards and VPAID best practices to promote a culture of adherence to industry guidelines.

VAST vs VPAID

With the recent developments in VAST, it's difficult to predict which will perform better than the other. In light of the most recent upgrades, everything depends on the demands of your campaign. Choose VAST if you're searching for a more dependable and user-friendly method of serving video adverts. However, we suggest go for it if your main objective is to increase user engagement and conversions and you don't care too much about VPAID's accessibility difficulties.

Start VAST and VPAID Ads with Ampliffy

Once you've decided on the ideal tag for your campaign, pick a trustworthy video ad partner. Ampliffy has support for both VAST and VPAID tag formats. It lets you effectively manage and distribute advertisements on a single, consolidated platform.

Preparing Black Friday: Using Programmatic Ads to Retarget and Drive Additional Sales

With Black Friday being among the most sought-after seasons to shop online, it bears importance to brands who want to hit a home run during the holiday sales. With online spending still growing year-on-year, brands must adopt strategic targeting approaches that will engage potential buyers.

Let’s look at these programmatic strategies that will capture consumers' interest long before the Black Friday day it set out to maximize sales.

1. Preparing a Custom Audience Before Black Friday

The first step of dominating the sales on Black Friday starts with the audience stage. This is how to collect data and determine your custom audience:

• Make The First Move: Make use of social media to run social ads aimed at people who have never heard of the brand before. Make them want to explore product pages and have them sign up for alerts about Black Friday early sales.

• Collect First-Party Data: For instance, encourage the visitors on the website to subscribe for alerts or notifications for Black Friday deals. First-party data like email or telephone numbers can come in handy when running retargeting campaigns as customers who possess any of this data have shown some level of interest toward the brand.

2. Segmentation: Sending Personalized Messages for Black Friday Deals to the Appropriate Customers

Programmatic advertisement allows for advanced segmentation that helps customize the adverts based on the habits and preferences of shoppers. Here are some segmentation category examples that you can apply to your strategy:

• High-Interest Viewers: Reach out to customers who have re-visited the pages of a product more than once and offer them countdown adverts or early access launches to stimulate interest.

• Past Customers: Target segment with past purchasers who are more likely to execute repeat purchases and run ads with reminders on what they purchased previously or related products that they might want to buy this Black Friday.

• Occasional Shoppers: Some people only buy on Black Friday and during sales. Get back visitors who interacted with last year's ads and focused primarily on Black Friday ads, and show them similar ads now announcing the offer.

3. Dynamic Creative Personalized Ads

Use dynamic creative optimization (DCO) and real-time data to personalize every advertisement content automatically.

• Personalized Product Recommendations: Other customers may be persuaded to buy other products based on advertisements of other items they previously viewed on the site or advertisements of related products based on site activity.

• Countdown Ads: Thanks to DCO you can create a countdown clock ad. To build anticipation, these advertisements encourage consumers to register for exclusive access or encourage them to revisit the site on the day of the sale.

• Adaptive Messaging: Don’t forget about the advertising copy, as it changes depending on the state of the shopper. Whether he is a new person, a frequent visitor, or someone who has seen a Black Friday promotion, advertising messages can be customized. A new guest may see “sneak peek” promotional messages, while regular visitors may see an early bird promotion message instead.

4. Using Real-Time Bidding (RTB) to Stay Competitive on Black Friday

During the countdown to Black Friday, advertisers usually experience a rise in advertisement prices and aggressive competition for customers. However, with the use of RTB marketing on programmatic systems, advertisers can control their expenses hence overspending is prevented.

5. Optimizing Mobile Ad Experience

As Black Friday represents a rush for bargains, it is no surprise that most of the browsing and buying is done on mobile devices. Programmatic advertising can be expanded by the effective use of ad placements on mobile devices.

• Responsive Ad Formats: Most programmatic platforms are outfitted with a responsive design which is dependent on the various screen dimensions giving the user experience a comprehensive feel.

• Fast-Loading Content: Most high-intent shoppers convert better when the advertisements load faster, are adjustable and preferably shot into the screens of mobile devices.

• Mobile-Specific CTA: Mobile users should be encouraged to click on the mobile CTAs such as “Tap to Reveal Deal” or “Shop Instantly on Mobile.” Such CTAs could be quite effective where there is a definite action as well as improving the potential click rates and conversion figures.

6. Building Hype with Sequential Messaging

Sequential messaging techniques can prove to be on a higher side useful in anticipation of Black Friday where it would maintain the shoppers' attention and maintain their ‘bargaining hunger’ about the discounts that are going to come.

• Phase 1: Teaser Ads: At the start, focus on ads that hint at Black Friday promotions that will stand a specific product on sale but do not mention the level of the discount. Such Teasers create curiosity and help generate some traffic which can be used to target the users later.

• Phase 2: Sneak Peek Ads: As the date for Black Friday nears, advertisements should enable more details to be unveiled to the users, such as the time-sensitive general promotion advertisement, or discounts for popular items.

• Phase 3: Reminder Ads: The last phase that needs to be accomplished during the campaign is the delivery of reminder ads with clock counting down or set specific call to action urging customers to ring the alarm for the sale.

The Black Friday season is the time when brands should think about multi-channel advertising campaigns and step out of the box about traditional marketing models. Due to the progress made in technology and artificial intelligence, brands can leverage programmatic ads to create effective campaigns for targeting Black Friday.