Is Your Video Ad Campaign Appropriate?

Transparency and user trust go hand in hand at Ampliffy. Ad campaigns which provide false information to viewers are not acceptable as these compromise the trust of both the platform and the brand. To assist you in creating appropriate material, we have developed these guidelines regarding online advertising.

Common Elements of Misleading Ad Campaign

We don’t allow any content or other tactics that are intended to deceive users. Ads should enhance user experience and should respect the user.

Fake Messages and Notifications: Ads designed to look like real chat messages, notifications or system alerts are misleading ads. When clicked, these ads redirect to promotional content, creating a false sense of urgency or importance.

Misleading Clicking Mouse Pointers: Some advertisers include mouse pointers or moving elements that include rolling or taping graphics or swiping the icon that is also telling a lie. Users are tricked into thinking that the advertisement is for them to interact. Such practices are not allowed since they cause accidental clicks.

Fake Antivirus or Security Attack Alerts: To sell their products, advertisers sometimes show fake AntiVirus alerts and even system alerts that are security issues to the users pretending that their device has an issue. This type of content exploits users' concerns and is strictly prohibited.

Mimicked System Alerts or Browser Dialogues: It is an advertisement that looks like it is a message from the browser or system and requires certain actions from the user to avoid an urgent problem. Such advertisements are misleading since they attempt to convince the user that there is some sort of problem within the device that needs to be addressed right away.

False Close or Cancel Buttons: Ads that incorporate close or cancel buttons peak the viewers’ curiosity of trying to exit the ad, only for it to annoy them as it stays up on sight.

Misleading Download or Play Buttons: Clicking on advertisements with a button that can be used to download content or to play media, but does not execute correctly is not allowed.

Imitation Video Players: This includes ads with imitation video players such as fake play buttons, fake timers, and other indicators of scrollable video content when in reality is not the way it is. This misleading tactic confuses users and leads to unintended interactions.

Fake Age Verification: There are also those advertisements that seek users’ ages without actually verifying them. Such elements can be misleading for users by making them think that the content requires age confirmation when in reality it does not.

Tips for Crafting High-Quality Ad Content:

Think about redoing or completely removing the elements that might even slightly be misinterpreted. With the above key issues in mind, here are some recommendations that you can try:

• Be straightforward and Honest in Delivering Messages: Ensure that every click takes users to the material that they had hoped for. Use no misleading design components and concentrate on delivering genuine values.

• Be Innovative: Look for ways that will not endanger the trust of the users. Instead of searching for buttons, alerts, or anything else to cheat the system, consider original designs that appeal.

• Increase Credentials of the Brand: Compliance with these standards and practices also helps to establish confidence. If people are aware that your company upholds certain ethical standards, their esteem for your brand increases along with their willingness to remain loyal.

In case of doubt, whether your ad campaign is compliant with these required parameters, you could always reach out to your account manager for further assistance. We are here to assist you in creating acceptable and effective ad campaigns that will not breach the laws and affect the end users' experience.