How to Increase Your Web Presence?

Regardless of their unique goals, every publisher needs one essential element: a strong online presence. In today’s digital age, standing out online isn’t just beneficial—it’s vital.

In this guide, we’ll explore strategies to help you boost your web presence and connect with your audience effectively.

Why Is It Important to Increase Your Web Presence?

Your web presence determines how easily users can find you online and the impression you make when they do. A strong online presence increases your visibility, builds trust, and encourages users to engage with your content. With high engagement from the users, brands also will trust you more to put their ads on your site.

The more effectively your site is optimized and strategically positioned online, the higher the chances that users will discover and interact with it—turning visitors into loyal followers.

At Ampliffy, we understand the value of a strong online presence. In this post, we’ll share proven strategies to help you expand your reach and achieve your digital goals.

Understand Your Audience

You must understand your audience, particularly their online habit like what device they use, online time, etc. With this, you can reach them easily and increase your digital presence.

Audiences are actively online to get answers to their problems or as simple as get entertained. You can improve your interaction with your audience and increase clicks by establishing a helpful and entertaining online presence.

Produce Content Regularly

When developing your online presence, content is crucial. High-quality and relevant content can bring a better result.

Your site page is crawled and indexed by Google each time you publish content. If your content is relevant to the user’s Google Search query, your page will appear in the search results, and the user can find your page easily.

You can increase your online visibility and give your audience something of value when you produce content for your website that aligns with their user intent.

Add Value

Audiences don’t want to have time wasted on websites that don’t provide what they’re looking for while exploring the internet.

By creating content with your audience in mind, you may add value. The following kinds of content will boost your online visibility and reach while offering value:

• Blogs: The most popular method of providing your site visitors with value is by blogging. Blogs offer a way to go deeply into particular subjects or concepts that could be useful to the reader.

• Video: Video material gives users interesting, easily assimilated information. Videos can be entertaining, too! With videos, you can engage and educate your audiences. Since mobile devices are the majority of video consumption and interaction, you need to ensure that your video is mobile-friendly.

SEO Practice

Search Engine Optimization (SEO) is a process to get the search engines’ robot to find your website and display it on the Search Engine Result Page (SERP). It’s one of the effective strategies that you can use to increase your web visibility.

Engage Actively

An active digital presence is necessary to appear online and in search results. You may rank higher in search results by regularly posting and updating. Furthermore, an active website demonstrates to audiences that the site is reliable and up-to-date.

By actively engaging, you remind people that you are always available for them. Imagine that there are two websites with the same high-quality content. If audiences need to choose, of course, they will choose the more active one.

However, one-way interaction shouldn’t be the end of your internet activities. Communicating with your audiences in both directions increases their confidence and trust. Engage in them by replying to their comments, giving likes, etc.

Things To Do Before Starting Your First Video Site

Having a video site is an effective way to get monetization. So now that you have decided to build a video site, congratulations! You have taken a huge step forward in getting income from monetization.

But now what?

Creating a video site might be a daunting task. There are countless platforms available that you can choose from.

However, creating a new video site doesn’t have to be difficult.

We are here to help you start your first video site. Transforming your ‘know what?’ into “I’m clearly ready!’

We will guide you through some strategic and technical topics, such as content organization and platform selection.

In the end, you’ll be sure you can create a video site of your dreams.

So, let’s begin:

Step 1: Write down all the requirements and ideas for your video site

Of course, you don’t want to start a mess by taking action without full consideration. In creating a video site, avoiding this mess will save you a lot of time and effort.

Before deciding on a platform to develop on, visualize your project and take some time to determine what you need from your video site. You can even categorize the requirements into things that you need in the beginning and things that you need later.

Here are some ideas to consider at the very beginning before starting to develop your video site:

Design

Do you know any template to use or do you wish to customize it? Or do you prefer to build the site from scratch? How much authority do you wish to have over your design choices? During this process look at yourself to determine what you can do and what you can’t do. Which part of the design project that you want to do by yourself, by hiring a freelancer, or by solely relying on the platform feature?

Marketing and sales features

Some platforms offer marketing and sales features. It can be monetization, affiliates, discount codes, giveaways, and newsletters. Many people have misled that the more features that you have the better it will be. Which is not true. Every business might need different features. One feature can be suitable for a kind of business but might not be useful for different businesses.

Premium or free content

Since many video site publishers offer both free and paid material, make sure the platform you select allows you to easily place specific exclusive content.

Other content support

Having blog posts or other content on your video site is good for your marketing strategy and search engine optimization. But not all platforms support other content than videos. So make sure if the platform is possible to publish a blog and upload pictures. You can get a higher reach and impression by publishing various kinds of content.

Live streaming support

Will you be live-streaming any content? Make sure the platform you are considering makes it simple to support both free and premium streams.

Community features

Events, public and private chats, community challenges, user-generated videos, social profiles, and other community-focused tools enable you to interact with your members and expand your audience. 

TV & mobile app

Small publishers might not need it yet, but in the long run, TV and mobile apps give your business a genuinely polished appearance. It’s a good idea to have it ready when your audience has grown significantly.

And that’s pretty much it! We know that it sounds like a lot but it’s worth doing so up front. That’s because selecting the appropriate platform the first time is far simpler than switching platforms once your video site is published and running.

Step 2: Select the platform

It's time to choose the best platform for your requirements now that you've determined what matters to you. Although there are many platforms available, just a few of them are helpful for the video monetization market.

Set your must-have features

Take the list of features you made in step one and give them a rough ranking before you begin comparing them. For instance, while some platforms are more focused on live-streaming services, others could place a higher value on creative freedom.

Your decision over the platform to use to develop your video site will be guided by this priority list. As we'll discuss later, it might also affect how much you pay.

Here is an example of a prioritized features list; feel free to suit your project. Make it longer, shorter, simpler, or more complex.

1. Free and paid exclusive content including how easy it is to manage the swift of paid content become free or vice versa. 

2. Live-streaming

3. Blog/social posts

4. Community chat (public and private)

5. No-code app builder

Pricing

The cost of video platforms might vary. Depending on how many subscribers you have, how much video you keep, what services you may access, or a mix of all of them, you may find that you pay a monthly membership plus costs.

Once again, give priority to the features you will use immediately, but keep an eye out for ones you may desire later.

Check the design preview

A video site with a polished appearance has a higher chance of attracting new clients. Make sure the platform offers a good selection of templates. Don’t forget to ensure their previous works are professional by looking at their portfolios. 

Get a demo

The majority of the platforms provide free demos, so get in touch and ask a representative to show you the features you'll probably use.

If you have tried and considered some platforms, it’s time to make a decision. Although switching platforms in the future could be inconvenient, keep in mind that you are not permanently locked in. Now that you've done your homework, it's time to decide.

Now let’s start the most exciting part!

Step 3: Start building

The first thing you need to build is the homepage. One of the most crucial sections of your website is the homepage. It is worth to invest some effort in it.

The majority of video platform providers offer a wide range of themes, templates, and customization choices. You can choose the style that best suits your brand identity. For some people, starting from scratch can be overwhelming, you can always pick a template. But, whatever template you finally choose don’t forget to put these crucial elements on your homepage:

1. All of your branding elements

2. Engaging video thumbnail with engaging video description

3. The most viewed or liked videos

4. Users comments or customer testimonials

5. Benefits that users will have

6. Policies and legal aspects

7. Free trial or sign up button

Step 4: Content organization

Now that your homepage has been constructed, you may focus on your content pages, which are the foundation of your website.

Video production is another process, but we do totally understand that the video production process is not as easy as it seems. Depending on the type of your video site, some platforms, like Ampliffy, also offer video production services so that you don’t need to worry about preparing your content.

Organization is crucial for your content pages. It’s important to make the content navigation simple so that users can easily explore the videos, especially if you have hundreds or even thousands of them. You have spent so much effort to record high-quality videos, that it would be such a pity that users won’t find them because of poor content organization and navigation.

Step 5: Market your video site

You can start considering what you’ll need on your website to support your marketing strategy. 

For instance, would you use written content as a part of your marketing strategy? If yes, then a blog page must be developed. Ideally, a few posts should be ready before you publish the blog section.

What about deals? Limited-time promotions, free trials, and affiliated promotional codes are examples of deals that can support your marketing strategy.

Keep in mind that all marketing features are not necessary for every video site, but they can be highly beneficial if you want to grow your audience.

Step 6: Grow your community

Creating a strong brand and maintaining audience engagement may be achieved by creating a strong community. You can have a community feature on your video site, like a chat service or forum, if your provider offers that. But even if you only have a basic and simple video site without community features, you can always build your community on another platform, like social media or a mailing list.

Create your video site now with Ampliffy

Creating a video site for the first time can be daunting. But it doesn’t have to be hard if you plan it well and work with a reliable partner to provide a white-label video site with easy customization. By doing so, creating a video site can be less overwhelming.

So now, let’s be less overwhelmed and contact Ampliffy to schedule a demo of your white-label video site. We will provide you with the best features and solutions.

Things To Do Before Starting Your First Video Content

Making video content seems like a rewarding and enjoyable career choice. You create and generate money from videos about topics that interest you. But, it’s not that simple to become a video content creator.

Every successful video content creator has a difficult path filled with hardship and work. Prior to publishing your first video, you must make certain investments, execute certain procedures, and so on. It might be difficult to remain focused and organized in the process.

This article will give you a guide about things to do before starting your first video content.

Video Production Phase

It’s common knowledge that creating a video of good quality takes a lot of effort. However, it’s always possible to take the simple road and take the easy way with poor-quality video. But in the long term, that won’t elevate your video in the digital position, resulting in wasted time and effort. In the meanwhile, high-quality video material will rank in search engine results and attract viewers.

Finding your niche and content creation goal is the first step you need to take before starting video production.

1. Determine Your Goal and Niche

Identifying your specialty is the first stage in content creation. Decide which subjects you want to focus on in your videos. Choosing one can be challenging when dealing with a lot of chances and topics. Therefore, pick the one you know a lot about. It can have to do with your hobbies or areas of competence. For instance, if you are passionate about food creation or gastronomy, you can create content about cooking videos or restaurant reviews. This is a great method to draw in your target audience and maintain consistency.

After determining your specialty, decide your objectives.

What do you want to achieve with your video content? Do you wish to educate viewers about your expertise? Do you wish to share your stories? Or do you want to monetize it and get some income?

If you want to get your video monetized, it’s very important to make sure that your audience receives worthwhile content. If you don’t, you won’t be able to build a strong community, draw in a sizable audience, or make money from your video.

You can specialize in producing video ads for premium brands. Ampliffy will support you by facilitating distribution, connecting you with top-tier brands, and ensuring your work reaches the right audience. This way, you can grow your portfolio while collaborating with some of the best names in the industry.

2. Choose Your Style and Setup

You need to plan your setup and style before you start filming your first video. See which videos do well and get inspiration from well-known video creators.

The following are a few popular styles of video content:

Vlogs

You can share your thoughts or simply share your daily activities in these kinds of videos. You may place your camera on a tripod or carry it with you for a half-body selfie. You can even talk to the camera directly.

Screen

If you are doing any digital work or computer tutorial, you can record your screen and share it with your audience.

Skit/Parody Videos

It’s a unique approach to storytelling. You can use various shot types in order to create a unique watching experience. It requires a storyboard and a script. So, pay attention to the material and the main ideas.

All that matters in video content is maintaining the audience’s interest in your video. So, anything that isn’t necessary or enjoyable can always be removed using a video editor.

3. Use An Editor to Polish

For your first video, you’ll need a basic and user-friendly editor. The greatest place to start is with Canva, an online-based video editor with thousands of available templates. Or if you want to try an application-based editor, Adobe Premiere is a good tool for Windows or iMovie for Apple users. All of them are quite simple to use. At this stage, you won’t need the greatest software available. All you need to do is learn every aspect of video editing. When editing, always keep it simple. You don’t want to use too many images or graphic elements that will distract your audience’s attention from the main message. We know that it’s tempting to utilize every feature of the software, but always remember to keep it simple, natural, and consistent.

Publishing Phase

Now that you have a quality video ready, your work is not yet finished. You should verify a few things before posting your video to the video platform, like creating a thumbnail and writing a title and an optimized description.

4. Write a Catchy Title

It’s advisable to avoid a clickbait title, but you also don’t want to make it too generic or common. For example, if you want to upload a video titled “Cooking Breakfast”. It’s too generic and you will have a lot of competition and it will be quite challenging to stand out. However, your title will be more interesting and unique if you include a few details, like “How to Prepare Japanese Style Breakfast”.

Additionally, you should incorporate keywords in your title. If you want people to locate your videos, you should include relevant keywords in the title because search engines cannot watch videos and comprehend the video content.

5. Write a Full and Detailed Description

Write a synopsis of the video’s subject. A link to any resources referenced in your video, a link to your website or social media accounts, or credit links to any content you used should also be included. It’s important to remember that search engines prioritize keywords in the title, tags, and description. 

6. Add A Thumbnail

Your video’s click depends on the thumbnail. So, it made sense to try to create an interesting thumbnail. Try to keep your thumbnail consistent from the beginning. To much text on a thumbnail is also a common mistake made by newbie video content creators. So, make sure your thumbnail is simple with minimal one or two main messages.

Things To Do Before Starting Your First Video Ad

Video consumption has increased dramatically in recent years. As a result, digital video advertising has become the main emphasis of online marketing. Advertisers are now prepared to spend a lot more money on video advertisements. However, creating a video advertisement that will accomplish its goal is a difficult task. Because of that, we are here to offer some suggestions of things to do before starting your first video ad.

Set The Goals

What are the goals of your video ad? This is the thought that needs to be answered before setting up a video advertisement. For example, it is critical to differentiate between numerous advertisement objectives. Will the video advertisement seek to create awareness about the brand, promote lead generation, increase sales, or increase traffic for the site? Setting goals is good because you will deliver a message that is straight to the point and based on the goal set, you will have metrics in place to ascertain how successful the advertisement has been. For example, if your goal is brand awareness, you’ll focus on views and reach, whereas conversion campaigns will emphasize clicks and purchases. Having a clear goal from the outset ensures your video stays aligned with your broader marketing strategy.

Know Your Audience

Creating an appealing video ad begins with knowing the target audience or target market. Identify key attributes such as age, sex, geographical location, hobbies, and online activities. What do they find most appealing, and what solution or service can your business or product provide? The ad’s voice, tone, and overall appearance must be in line with the audience and the clients that are being served. For example, a younger audience may find a more amusing and colorful approach more effective, while corporate audiences would respond better to a video with professional tone. By knowing your audience, you can create a video that captures their attention and compels them to act.

Choose the Right Ad Format

There are several different types of video ads including instream, outstream, and mobile ads. There is a large number of opportunities, especially when dealing with reputable DSPs that have a good number of premium publishers and multiple options for video ad placement. Still, proper consideration should be given to the goals of the campaign.

As an illustration, non-skippable pre-roll advertisements are a classic example of ads that are effective in reaching and boosting brand exposure. While skippable instream video advertisements are more effective in generating leads. Besides, mobile ads are considerably significant and have the ability to reach more people.

Construct A Storyboard

The first impression left by the video advertisement plays an important role and is one of the most promising aspects of the entire ad. Users are presented with a skippable instream video advertisement on some platforms. It means that five seconds after the video ad starts playing, a skip ad button appears in these advertisements. This indicates that most viewers only view the first portion of the advertisement.

When constructing storyboards for video advertisements, there is a very basic rule concerning the first five seconds of the advertisement. In short, it must have a hook that draws the viewers’ attention, otherwise people will be bored. Below are suggestions of initial hooks that you may use on your video ad:

• A question

• A narrative story

• A problem’s introduction

• A bold surprising statement

Brands have indeed started to use video storytelling techniques as a part of their marketing strategies. The story can be best summed in the perspective of a mini-movie where there is a beginning stage, a middle stage addressing the main issue and an end stage with a conclusion making the ad more effective and appealing.

Highlighting the brand’s successes is also a fantastic part to be included in the storyboard. It will show consumers that your product or service is dependable. Including endorsements and positive customer feedback in your ad is one way to construct a storyboard. In this way, you are emphasizing brand values in your video ad.

Then, the last thing to be included in the storyboard is a CTA. Including a CTA is perhaps the most important element in any video marketing strategy because the majority of video ads aim to encourage viewers to take certain actions. The majority of CTAs appear at the very end of the ads. however, the ad format you select will determine the location. For instance, if your format is an instream video ad that can be skipped, it makes more sense to put the call to action at the beginning for more visibility.

Do A Top-Notch Video Production

A top-notch video production includes the ability to personalize the ad. With the use of advanced targeting tools, you can produce customized video content that fits the taste and online experiences of your audience. Retargeting based on past user activity, personalized recommendations, and dynamic content are a few examples of targeted top-notch video production

Use Professional Video Editing Tools

Professional video editing tools are essential for producing polished and visually appealing video ads. Tools like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve allow for advanced editing, color correction, sound design, and special effects. These tools can enhance the visual storytelling of your ad, making it more engaging and professional. Additionally, using templates, motion graphics, and transitions ensures a seamless viewing experience. For those new to video editing, beginner-friendly platforms like Canva Video or InVideo offer drag-and-drop functionalities that simplify the editing process while still delivering professional results.

Join Ampliffy to Promote Your Brand Video Ad

Since there are too many generic programmatic pre-roll advertisements on the market right now, I advise attempting Ampliffy's distinctive advertising solution as an alternative. Through our innovative video marketing ecosystem, which includes premium publisher partnerships and targeted distribution networks, we provide advertisers with customized ad placement strategies designed to reach the right audience at the right time.

You have the option of choosing our premium video placements or dynamic social media campaigns, depending on your brand’s needs and objectives.

All you need to do is pick a content topic that best fits the narrative of your brand and get in touch with us to use Ampliffy to market your brand.