Things To Do Before Starting Your First Video Ad

Video consumption has increased dramatically in recent years. As a result, digital video advertising has become the main emphasis of online marketing. Advertisers are now prepared to spend a lot more money on video advertisements. However, creating a video advertisement that will accomplish its goal is a difficult task. Because of that, we are here to offer some suggestions of things to do before starting your first video ad.

Set The Goals

What are the goals of your video ad? This is the thought that needs to be answered before setting up a video advertisement. For example, it is critical to differentiate between numerous advertisement objectives. Will the video advertisement seek to create awareness about the brand, promote lead generation, increase sales, or increase traffic for the site? Setting goals is good because you will deliver a message that is straight to the point and based on the goal set, you will have metrics in place to ascertain how successful the advertisement has been. For example, if your goal is brand awareness, you’ll focus on views and reach, whereas conversion campaigns will emphasize clicks and purchases. Having a clear goal from the outset ensures your video stays aligned with your broader marketing strategy.

Know Your Audience

Creating an appealing video ad begins with knowing the target audience or target market. Identify key attributes such as age, sex, geographical location, hobbies, and online activities. What do they find most appealing, and what solution or service can your business or product provide? The ad’s voice, tone, and overall appearance must be in line with the audience and the clients that are being served. For example, a younger audience may find a more amusing and colorful approach more effective, while corporate audiences would respond better to a video with professional tone. By knowing your audience, you can create a video that captures their attention and compels them to act.

Choose the Right Ad Format

There are several different types of video ads including instream, outstream, and mobile ads. There is a large number of opportunities, especially when dealing with reputable DSPs that have a good number of premium publishers and multiple options for video ad placement. Still, proper consideration should be given to the goals of the campaign.

As an illustration, non-skippable pre-roll advertisements are a classic example of ads that are effective in reaching and boosting brand exposure. While skippable instream video advertisements are more effective in generating leads. Besides, mobile ads are considerably significant and have the ability to reach more people.

Construct A Storyboard

The first impression left by the video advertisement plays an important role and is one of the most promising aspects of the entire ad. Users are presented with a skippable instream video advertisement on some platforms. It means that five seconds after the video ad starts playing, a skip ad button appears in these advertisements. This indicates that most viewers only view the first portion of the advertisement.

When constructing storyboards for video advertisements, there is a very basic rule concerning the first five seconds of the advertisement. In short, it must have a hook that draws the viewers’ attention, otherwise people will be bored. Below are suggestions of initial hooks that you may use on your video ad:

• A question

• A narrative story

• A problem’s introduction

• A bold surprising statement

Brands have indeed started to use video storytelling techniques as a part of their marketing strategies. The story can be best summed in the perspective of a mini-movie where there is a beginning stage, a middle stage addressing the main issue and an end stage with a conclusion making the ad more effective and appealing.

Highlighting the brand’s successes is also a fantastic part to be included in the storyboard. It will show consumers that your product or service is dependable. Including endorsements and positive customer feedback in your ad is one way to construct a storyboard. In this way, you are emphasizing brand values in your video ad.

Then, the last thing to be included in the storyboard is a CTA. Including a CTA is perhaps the most important element in any video marketing strategy because the majority of video ads aim to encourage viewers to take certain actions. The majority of CTAs appear at the very end of the ads. however, the ad format you select will determine the location. For instance, if your format is an instream video ad that can be skipped, it makes more sense to put the call to action at the beginning for more visibility.

Do A Top-Notch Video Production

A top-notch video production includes the ability to personalize the ad. With the use of advanced targeting tools, you can produce customized video content that fits the taste and online experiences of your audience. Retargeting based on past user activity, personalized recommendations, and dynamic content are a few examples of targeted top-notch video production

Use Professional Video Editing Tools

Professional video editing tools are essential for producing polished and visually appealing video ads. Tools like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve allow for advanced editing, color correction, sound design, and special effects. These tools can enhance the visual storytelling of your ad, making it more engaging and professional. Additionally, using templates, motion graphics, and transitions ensures a seamless viewing experience. For those new to video editing, beginner-friendly platforms like Canva Video or InVideo offer drag-and-drop functionalities that simplify the editing process while still delivering professional results.

Join Ampliffy to Promote Your Brand Video Ad

Since there are too many generic programmatic pre-roll advertisements on the market right now, I advise attempting Ampliffy's distinctive advertising solution as an alternative. Through our innovative video marketing ecosystem, which includes premium publisher partnerships and targeted distribution networks, we provide advertisers with customized ad placement strategies designed to reach the right audience at the right time.

You have the option of choosing our premium video placements or dynamic social media campaigns, depending on your brand’s needs and objectives.

All you need to do is pick a content topic that best fits the narrative of your brand and get in touch with us to use Ampliffy to market your brand.