SSP or Suply Side Platforms are online platforms that allow the optimisation and profitability of campaigns with the aim to monetyze the advertising inventary on the digital media. The purchasing process of online spaces is done thanks to an ad server that connect both advertisers and Publishers automatically and in real time.
The offers launched in SSPs depend on the advertiser audience, that through an exhaustive analysis, they determine if the spaces are profitable according with the budget.
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