The collaborative economy, a concept that has been enhanced in these generation, is the main tool with which the millennials are changing the way they consume and share products and services. Taking by surprise the traditional system and innovating with digital platforms and collaboration between people, this trend is adopted in more and more industries.
Rent a flat with AirBnB, share journeys by car whit BlaBlaCar, buy some second hand products with Wallapop or even find a couple in Tinder are perfect examples of how this trend affects everyday life and requires a change of mind in the rules and people of actual societies to benefits all the sectors.
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