Thursday, May 11, 2023

Why Brands Need A Short-form Videos Format for A Successful Marketing Campaign

In today's digital age, short-form videos have become essential to any successful digital marketing strategy. They offer a quick and engaging way to capture users' attention simultaneously. It is crucial to get your message across in the shortest time possible. Short-form videos are straight to the point and deliver the message to the audience within seconds.

Internet users want easy content to consume and digest, and short-form videos are the answer. They are the perfect way to convey the brand's message quickly and effectively. Coordinating with social media platforms and website advertising, short-form videos become a to-go format for digital marketers.

Short-form videos offer a level of creativity that other forms of content cannot. It includes music, animation, and special effects to create a visually stunning video to capture the user's attention at once. With the right script and visuals, short-form videos can tell a compelling story in just a few seconds.

How to make a successful short-form video ad campaign?

Short-form videos are a new marketing strategy for sharing relevant product information. To make it successful, advertisers need to pay attention to the video's rank, traffic, impression rate, and leading clicks.

The keys to creating a successful short-form video ad campaign are creativity and consistency. We advise creating captivating video content as a component of the digital marketing plan.

Blue Corona claims that creating a series of short videos every week or month builds brand authority, resulting in excitement from the audience to wait for the next announcement. They will expect more stuff on a regular basis. The best approach to plan this is to design several video concepts to cover common problems. You might need help to provide video content regularly. In this case, Ampliffy can help you connect to our creator community to collaborate on your new video advertisement project.

Once advertisements publish the short-form video, don't forget to share it in a variety of channels to increase the ranks. For example, posting it on the website and social media platforms. Another great idea is to collaborate with the site publisher to gain more audience beyond social media. Ampliffy for Advertisers offers different options for collaborating publishers with a diverse audience that can be a place to advertise the brand video ad format.

Why do brands need short-form videos?

A wise man said, 'The value of a 1-minute video is worth 1.8 million words'. Video marketing is the king of social media and the internet. These are what brands will have by starting a short video marketing campaign.

  1. Increasing Sales and Conversions

Are you promoting a brand-new item or service?

A brand can demonstrate to customers how the product or service operates by making a video. 

Approximately 95% of consumers have watched an explainer video to understand more about a product or service, according to Wyzowl study on video marketing data and statistics.

According to the same study, 81% of marketers believe that videos directly and favorably affect sales. In addition, 76% claim that it helped them boost traffic.

So, if you are struggling to create a brand video, our community of video creators can help you make the video content of your brand. 

Also, if you already have your brand's short video ad format, you can register with Ampliffy for advertisers to boost your video advertisement campaign. (sync to the link). 

  1. Having ROI

78% of marketers claim that video marketing increases their ROI, according to the most recent Wyzowl search on video marketing data. Videos are more than just a trend. Actually, a video ad format is the present and the future of strong and successful marketing.

  1. Building Trust

Here we share with you the research from the same source that video ad format can build consumer trust

  • 81% of consumers said that seeing a brand's video persuaded them to purchase a good or service.

  • 69% of those surveyed intended to purchase software or an application after viewing a video.

By examining those numbers, it can be concluded that companies who regularly provide videos are building their credibility, and their customers patiently wait for more video releases and promotions.

Additionally, watching the video doesn't take up a lot of time for viewers. That's excellent!

In conclusion, short-form videos are the perfect way to capture users' attention at once. They are straight to the point, creative, and offer a quick and engaging way to convey your message. With the rise of internet usage, short-form videos have become a vital part of any successful digital marketing strategy. So, if you're looking to make an impact in the digital space, be sure to include short-form videos in your marketing mix.

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