Thursday, May 25, 2023

How to Find The Right Web Video Player

The demand for online video is rising.

Before, everyone used to think that TV was the perfect ad publishing media to reach the target audience. Now, audiences spend most of their time on their phones. We are living in a digital era where research said that one in three consumers never had cable or no longer do. Google counts that 60% of Americans would rather watch videos over live TV. As a brand advertiser, this is good news as digital online advertising tent to be more cost-effective.

No surprise that the digital marketing field has been embracing this trend for the last decade, especially after the COVID-19 pandemic. Social media, youtube, and websites are the most popular video distribution places. According to Vidyard, the usage of video in sales and customer conversations has grown by 93% since 2019.  

Brand advertisers must consider this method, be creative, and regularly create video content. The percentage of companies that create more than 51 videos each year has increased by 261% over the past two years (Vidyard, 2022). 91% of enterprises are maintaining and increasing the budget for creating video content. So, what else that holding you back from getting started with video content?

Implementing Video Content and Video Ad Format on The Website

After creating some video content, it is time to see the best way to implement it. The most crucial thing that you need to consider is the video player.

A video player is a kind of software or hardware that is able to playback video.

Before, most video players were based on hardware. But now, most of them are software-based, allowing video to run on multiple devices like phones, browsers, or computers. We can classify the video player into two types. 

  1. Video players that can be installed, such as Windows Media Player, Quicktime, VLC, etc.

  2. Web-based media player that allows video to be played in the browser.

In this section, we will focus on talking about web-based media players. 

Browsers that support HTML5 have an embedded video player. This means that the audience can watch videos on their computer without downloading or installing any additional software. This video player is designed to be easy to use and to provide a consistent experience across all browsers.

Ampliffy Video Player

With Ampliffy video player, the video will start playing automatically. Users can control the playback of the video by using the control buttons on the screen. These controls include play, pause, rewind, and fast forward. They can also adjust the volume by using the volume control. If users want to watch a video in full-screen mode, simply click the full-screen button on the corner of the video player. To exit full-screen mode, press the escape key on the keyboard.

The most important part is Ampliffy Vide Player has good technology that works in every Operating System (OS), device, browser, and connection.

In recap, it is important to use an online video player with good technology to adjust the video's size and placement behavior. It is also important to apply a video player that allows you to easily load multiple videos and control what content is displayed.

A good online video player will also allow you to easily embed video into the brand's website or social media pages. This makes it easier for someone to share the video with others.


Google-comissioned Ipsos Connect, “The Youtube Generation Study,” U.S., November 2015. (18-49 year-old, n=1,125)

Think with Google, “The latest video trends: where your audience is watching,” April 2016.
Vidyard, “The Top Video marketing and Sales Stats that Matter,” February 24, 2023

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