Ampliffy TV Video Guidelines, Standards, and Requirements

Producing high-quality video material takes time and effort, but it pays off. Storyboards, shot schedules, set planning, editing, and other tasks must all be planned and carried out.

We have prepared this resource to assist you in that process and become a creator for Ampliffy.

Minimum Standards and Guidelines

Whether created in-house or by an outside vendor, all multimedia and videos should strive to fulfill the basic standards set out by Amliffy.

We also advise adhering as closely as possible to industry-standard best practices and guidelines to produce the most polished and successful video.

TECHNICAL STANDARDS:

• No strobe or flashing effects.

• Clear typography is essential.

• Any text overlays must meet WCAG contrast requirements.

• Any text must remain visible on the screen for the entire reading time.

• Every image or graphic component must be high-resolution, clear, and crisp.

• It is necessary to review any titles and text added to the video for accuracy, proper spelling, and punctuation.

• Video output files should be in MOV or mp4.

• A well-shot video has to be sharp, stable, well-framed, and have the right exposure and lighting.

• The audio must be crisp and clear.

COMMUNITY GUIDELINES:

• We prohibit the use of automated methods to manipulate the video metrics.

• You are not permitted to make a video that impersonates another user.

• Spam, fraud, and other dishonest activities that exploit Ampliffy platform are strictly prohibited.

• Content that continuously discredits someone for their physical characteristics or because they belong to a protected group (due to age, handicap, ethnicity, gender, sexual orientation, or race) is not permitted.

• Ampliffy does not allow anything that promotes risky or unlawful behaviors that could cause serious harm or even death.

• On Ampliffy, hate speech is not permitted.

• Ampliffy does not accept content that support, encourages, or glorifies violent extremists or criminal organization.

• Ampliffy does not allow videos that are graphic or violent with the intention of shocking viewers or that encourage others to carry out violent acts.

• Ampliffy does not accept content that threatens minors' mental or physical health.

• On Ampliffy, an explicit video meant to arouse sexual pleasure is prohibited.

• Ampliffy prohibits posting videos that aim to sell firearms, instruct viewers on assembling firearms, ammunition, and certain accessories, or show users how to install these accessories.

• Ampliffy does not permit the posting of content that is intended to promote specific regulated goods and services.

Videos Produced for Promotional Objectives

Videos made for marketing aim to advertise the brand to potential customers and targeted audiences. To make the most of your resources, Ampliffy can put you in touch with premium advertisers who might want to use your video project as their advertising campaign.

Ensure you understand all the standards, best practices, and requirements for videos from Ampliffy. It will be easier for you to organize the finances and logistics of your video project if you are aware of the technical and production requirements.

Why Do You Have to Follow This Standard?

These minimum standards and guidelines will guide you to produce and publish high-quality videos, technically and contextually.

• When a website offers a poor-quality video, 77% of viewers will quit watching.

• 85% of consumers expect internet videos to have TV-level quality.

• 62% of customers will have a bad impression of your brand if you release a low-quality video.

Source: Content Marketing Institute

Is Video the Ideal Format of Internet Media?

Visual media like video is the best way to communicate the information. Text will never compare to video. Including video content in marketing strategy is the best bet to enhance audience engagement, get more traffic, or build brand awareness.

Do You Have Time for a Video?

A high-quality video requires extensive planning, shooting, and editing. It might take more than several weeks. Give your video production to us,  and let us help you make it more discoverable and monetize it.

What Is The Content of Your Video?

• Advertising or brand recognition user review video.

• Give advice or instruction.

• Education intended.

Which Story Are You Trying to Say?

• Making a storyboard might help you brainstorm the screenplay and the images. It will help you save time and budget.

• Pinpoint the message or ideas you want to transmit with your video.

• Check your sources: will you have to use archive film or conduct interviews?

Ampliffy is a video platform for creators that helps you reach your target audience effectively. We offer monetization and distribution solutions for your videos through our content management system (CMS).

By partnering with premium publishers and advertisers, we enable you to gain views and generate revenue from your videos.

Click here to be partnered with us.

What is VTR, RPM, and CPM in video monetization?

VTR - VIDEO COMPLETION RATE

The video completion rate calculates the proportion of video commercials that play through. It is also known as VTR (view-through rate) on several platforms. When more people watch an advertisement in its entirety, it is obvious that the ad's creativity is doing better. However, the Completion Rate is not solely influenced by the ad creative. Video advertisement also depends on specific audience targeting, positioning, viewability, and size. 

What affects a VTR?

A high VTR demonstrates visitors interacting with advertisements and then performing desired actions, like visiting a website, making a purchase, or installing an app. 

A crucial component that affects a VTR is the segmentation of a targeted audience. If you provide relevant content to your segmented audience, a VTR will likely rise.

Ad frequency is another essential element. You can keep viewers interested and engaged by properly controlling the number of times an ad is shown to a particular viewer. The more viewers engaged and interested, the higher the VTR will be.

How to raise the VTR?

Ads that are contextually appropriate for the target audience and the content they are watching increase VTR. So, it would be better if you tailor the ad based on your targeted audience. Get to know what are their interests and what is popular around them. We call this strategy ‘Contextual Targeting’, which means that ads are displayed in a context that is appropriate to the user’s current requirements or interests. Another way for contextual targeting is to align the ad content with the actual content.

What could reduce the VTR?

Before answering this question, let us remind you again that there are 2 types of video ads. A skippable and unskippable video ad. Unskippable video ads sure will have the VTR nearly 100% as they are forced to watch the ad before continuing the content. They will only skip the ad if they close the entire content. It might look good, but the drawback is that you can’t get any information to measure the effectiveness of your ads.

Then, talking about skippable video ads, here are some factors to consider that can reduce the VTR:

• Wrong placement of the video ad.

• Irrelevant context with the target audience.

• Irrelevant video’s title and thumbnail.

• The video’s tone, style, and subject that is not aligned with the target audience.

• The video’s length is too long.

RPM - REVENUE PER MILLE

RPM calculates advertising income for a single event requiring tracking, such as a single page or ad unit. As in Latin, mille means one thousand. We can conclude that RPM means revenue per 1,000 impressions. RPM is computed by dividing the total income received by the publishers by the number of impressions on a certain location or page and multiplying the result by a factor of 1,000. This provides the asset's true monetary worth, such as the value of a web page or an ad spot. Publishers need to monitor the RPM to measure how successful the monetization is.

What affects an RPM Rate?

CTR and CPC are the two most significant metrics that contribute fairly to RPM. 

CTR stands for click-through rate, which calculates how many clicks an advertisement receives for every thousand impressions. In other words, the publishers will profit more as more people click on the adverts on their websites. It means that The advertising is being served to the right audience if your click-through rate is higher.

The phrase “cost per click” (CPC) refers to the price an advertiser must pay each time a user clicks on one of their ads. When discussing RPM (revenue per thousand impressions), CPC can significantly affect how much money publishers will make. Publishers may see higher revenue per click if their CPC is higher, which indicates that advertisers are ready to spend more for each click on their ads. As a result, publishers’ RPM rises as they generate more money per thousand impressions.

It’s vital to remember that RPM is also influenced by a variety of factors in addition to CTR and CPC. There are further measures. It comprises the quantity of ad impressions, the structure of the ad, and the effectiveness of the advertising campaign.

How to raise the RPM Rate?

When we talk about boosting RPM, there are a variety of strategies to start with. Here we share 10 tips to help you raise your RPM rate:

1. Improve your SEO.

Therefore, SEO should be given top emphasis to increase relevant traffic. Search engines may bring quality visitors to your website. Work on all SEO-related areas on your website, such as site performance and user experience.

2. Place advertisements between the content.

As people read through the content, this ad placement is more likely to be viewed. But be careful with the number of advertisements. Too much ad content will decrease the number of visitors too.

3. Fix all of the broken links.

Fix all broken links right away if your webmaster tool indicates that you have any. Broken links have a long-term effect on SEO and may eventually reduce visitors.

4. Resolve technological issues to keep everything operating.

Ads will not be performed if you have technological issues that make your web unable to operate. So, make sure that you have solved all of the tech issues on your website.

5. Blacklist the under-performers.

There is no reason to keep displaying the under-performed ad. Putting together the list and eliminating the underperforming advertisers (those with extremely low CPCs) can increase your overall ad yield.

6. Try the header bid.

It is a conventional publisher waterfall method, in which each ad request is passed from one ad network to another for fill rates.

7. Improve the crawling structure of your website.

With the help of the webmaster tool, you may examine and modify the way your website is crawled.

8. Improve the user experience.

The main objective of your website is to serve advertisement. But the content is what your visitors are most interested in. Therefore, it should be clear to place the advertisement in places that don’t interfere with the users’ experience.

9. Try out some advertisement formats.

Ad formats are an important factor in the RPM rate. Try different ad formats you select to display, the location where you put them, how close are they to the content, how many advertising you display, and the design.

10. Do geo-targeting.

When you have a firm grasp on contextual advertising, focusing your targeting by geography could produce even better results. Consider refining your targeting by the location that sends you the most relevant traffic to increase impressions.

What could reduce the RPM rate?

The reduction of the RPM rate can be affected by website traffic and ad placement.

The lower the web traffic, the lower the RPM would be. The RPM rates of websites with niche-specific and focused traffic, however, are frequently better than those of websites with generalized, broad traffic.

You can have a low RPM rate if you integrate the ad in an unstrategic place. Wrong ad placement can reduce click-through rates and decrease overall revenue.

CPM - COST PER MILLE

The letter "M," which stands for "mille," which means "a thousand," is one of the most popular pricing configurations for video commercials. Early web advertising, where a single pageview would only command payment of a fraction of a penny, is where the idea of basing rates on a thousand events came from. By providing information on the price spent for a single click on a website ad, CPM is a metric that aids businesses in determining how effective their advertising is. It means that, as a publisher, your website needs a lot of visitors to generate respectable revenue from CPM advertisements.

What affects a CPM Rate?

A variety of things can impact a CPM rate. Holidays can affect impressions, increasing or diminishing them depending on the marketed product or service. Therefore, it can be influenced by the time of year or season. Supply and demand, ad type, platform and audience, and supply and demand are other aspects.

How to raise the CPM Rate?

Your CPM rate can be raised in proportion to the expanding size of your audience by enticing users to access your content. An excellent place to start may be to ensure your metadata is relevant to your content.

What could reduce the CPM Rate?

Bots and fake views of your site logically make your CPM rate lower. Because of these problems, it is less valuable and appealing to your advertisers, and your pricing will need to change to reflect this. So, avoid bots, fake views, and using spam content to increase your impressions.

Five Effective Monetization Strategies for Digital Publishers

The most important thing you need when looking for strategies to monetize your website traffic is clear yet actionable advice on how to proceed. We will show you how to monetize your website and earn some money, regardless of how much traffic you have. Although some methods need a little patience and others can yield quick results, they are all crucial to know. 

There are five distinct methods to generate revenue from your website. The selection of a particular monetization model is contingent upon the nature of your website.

Video Advertising Units

The most effective approach to generate revenue from your website is through video advertising, a medium that yields high engagement rates and revenues when executed correctly. In 2018, video advertising constituted 25% of all digital advertising expenditure for valid reasons. The process resembles displaying ad units, offering a specific inventory space. For publishers who depend on advertising as their primary source of website monetization, video ad units represent the optimal monetization model. Suppose you are integrating video content into your website or seeking to introduce it to create a new ad inventory. In that case, monetizing your video through a video discovery platform is viable.

Besides being the most effective approach, it will be a little difficult to do by the publishers alone, especially if publishers don't have access to the premium advertisers. But the good thing is that publishers can do video advertising units through ad networks. 

Ad networks serve as a broker between publishers and advertisers. As a publisher, you can join the ad network, incorporate their code, and have the advertising front of the network's inventory appear on your website automatically. These platforms take a cut of your profits in exchange for their services and do away with the necessity to negotiate advertising contracts directly.

One ad network that assists 1.200 customers of websites owners and bloggers in increasing their ad revenue is Ampliffy. The idea behind making money is very simple: you place the preferred type of ad codes on web pages, and when visitors view, click, and convert on those ads, you get paid. These could be a pop up advertisement, or they could be on-page.

Display Ad Units

Display ad units generate revenue from your website by providing designated advertisement spaces. This approach is commonly employed by publishers who furnish content to their audience, and it remains the most lucrative form of digital advertising, garnering substantial investments.

Programmatic Advertising

Previously, offering advertising space as inventory to advertisers required manual efforts. However, in the present day, this entire buying and selling process has been automated through a method known as programmatic advertising. This approach facilitates the identification of the most favorable price for your inventory. Registering with a Supply Side Platform (SSP) is necessary to monetize display or video ad units. Programmatic advertising is particularly advantageous for websites that experience a substantial volume of monthly traffic.

Affiliate Marketing

In an affiliate marketing arrangement, you can make money by promoting a tangible product or service that is made by promoting a good service made by another individual or business. Publishers can recommend intagible products and wervices with affiliat marketing. Amazon's affiliate program is one of the example. Through your affiliate link, you can direct people to the advertiser's site or ecommerce, and you will be compensated if they opt to make a purchase there. Affiliate marketing is a great way for many publishers to monetize their content because so many brands participate in affiliate programs and networks.

Subscription Models

Subscription models offer visitors the option to pay for a monthly or yearly subscription, encompassing membership sites and access to exclusive, top-notch content. The primary challenge associated with website subscription models lies in consistently delivering sufficient value that warrants the subscription fees. Subscription models are particularly suitable for website publishers capable of substantiating recurring charges for exceptional content.

Why Video is A Pleasing User Experience and How To Make it Pleasant?

A great video is an art form, and creating one that resonates with viewers requires thinking beyond just pointing at a camera and pressing the record. Achieving video greatness means focusing on three key elements: quality, control, and captions.

When these components come together, the result is a video experience that informs, entertains, and leaves a lasting impression. This article will explore why video is a pleasing user experience. The good news is with some practice and the right tools, anyone can level up their video skills and start crafting clips that spread like wildfire across the web.

Video Provides a Positive User Experience

When done right, video significantly enhances your users’ experience on your site. Here are some of the major reasons why video is so crucial:

• Videos are highly engaging. According to studies, A call to action is 95% more likely to be remembered by viewers after seeing a video than it is after reading text. No wonder 54% of consumers say they want to see more video content from brands they support. (Business – Silly Frog Media. https://sillyfrogmedia.com/business/)

• Videos keep users on your site longer. The average user stays on a website with video for 88% longer. Longer time on site means more opportunities to serve ads and promote products, boosting your revenue. (Vybe Networks Inc. https://www.vybenetworks.com/videos.html)

• Videos prompt social sharing. A whopping 92% of mobile video viewers share videos with others. Viral content increases brand exposure and exposes your business to new potential clients. (How To Make Your Shopify Store Go Viral. https://ecommercefastlane.com/make-shopify-store-go-viral/)

• Videos rank higher in search. Compared to text results alone, videos have a 45 times higher chance of ranking on Google's first page. A higher search ranking means more traffic and visibility for your business. (Media vs. Text – The Best Of Both in The Marketing World – Market Me Social. https://www.marketmesocial.co/media-vs-text-best-of-both-in-the-marketing-world/)

Key Factors for Video Quality and Engagement

To create a video that captivates your audience, focus on three key factors: quality, control, and captions.

VIDEO QUALITY

First, make sure the production quality is high. Use professional equipment or software to record and edit your video. Viewers today expect a polished, seamless experience. Grainy footage and choppy editing will turn them off.

To have quality video content, you can start by tailoring the content that matches your audience. As a publisher, you want to give viewers what they want and crave. Get to know your target audience and what kinds of videos they tend to watch. Consider creating different content for different segments if you have a mixed audience. For example, how-to and explainer videos may appeal more to some viewers, while vlogs and behind-the-scenes footage appeal to others.

Surveys, comments, and view counts can provide insight into your audience's favorite videos. Pay attention to trends in video content and social media to stay on the cutting edge of what people want to watch.

Giving users video content tailored to their needs and wants results in an enjoyable experience that keeps them returning. Focus on quality over quantity and make the viewer experience a top priority. Happy viewers mean more engagement, shares, and return visits.

Lastly, about content management, do not forget to suggest the other content you have. Suggesting related videos, especially at the end of a video, leads viewers to engage with more of your content. Curate recommendations based on what you know your audience enjoys and the themes of the current video. Recommend a mix of new and evergreen content to keep people watching.

Recommended and related video thumbnails at the end of the video allow viewers to continue engaging with your content. Displaying 3-4 suggested videos gives people options to keep watching but doesn’t overwhelm them with too many choices.

Talking about quality is not merely about content quality; you must also be concerned about technical quality. Ensure smooth playback without buffering by choosing a streaming service or hosting platform optimized for video. High definition, crisp images, and clear sound will make for an enjoyable viewing experience that leaves a good impression.

USER’S CONTROL

Giving users control over their viewing experience is key to creating an engaging video. Let them go full screen, adjust volume, skip ahead, or rewind as needed. No one likes feeling trapped watching something they don’t want to see. Besides, this is also one of the ways to communicate with your audience, to know their characteristic. 

The more control people have, the more they can customize the experience to their needs, and the less likely they are to abandon your video out of frustration. Interaction also creates more opportunities for monetization through ads, video suggestions, and social sharing.

Auto-mute the video and let the viewer decide if they want to sound, and your viewers will not be surprised with audio they weren’t expecting. Let users decide whether to listen by giving them easy volume control. If you’ve matched the right video to the right audience, they’ll likely want to turn the volume on. 

An easily visible play/pause button lets people start and stop the video whenever they want. No one enjoys frantically searching for how to pause a video. The play/pause button should be large and centrally located at the bottom of the video player.

Give viewers the option to go full screen. Watching video in full-screen mode provides an immersive experience. It allows viewers to focus on the content without site navigation or ads competing for attention.

Video playback controls like a volume slider, progress bar, and option to skip ahead or rewind are must-haves. These controls give people granular control over their viewing experience. They can adjust the volume to their liking, see how much of the video is left, or skip to the most interesting parts.

VIDEO CAPTION

Finally, add captions. Over half of viewers watch videos without sound, so captions are crucial for comprehension and accessibility. They also make your video more likely to rank high in search results.

Around 15% of people who watch online videos have hearing difficulties, so captions make your content accessible to more viewers. Captions also allow viewers to watch without sound, useful in public places or at work. Providing captions opens your content to a wider range of viewers and allows them to engage in the way that suits them best.

Besides, video captions also help with search engine optimization (SEO). When providing a caption, you give the search engine bot more information so they can locate you easily.

If you focus on high quality, giving control to users, and adding captions, your videos will provide an excellent experience. Follow these best practices, and your viewers will stick around, engage more, and even share your content with others. What more could you want? Keep your audience happy, and the benefits of using video will be well worth the investment.

When you put in the work to craft a video that educates, entertains, and emotionally connects with people, your message will spread like wildfire. It’s time to start creating a video that accomplishes your goals and builds real relationships with your viewers. The future is video - so get out there and make it great!