Thursday, January 18, 2024

Ampliffy is Ready to Face Google's New Video Publishers Policy

As of April 1, 2024, Google is set to implement changes to its rules for video publishers, impacting all video inventory monetised through AdSense, Ad Manager, and AdMob. These modifications, outlined in the updated Google Publisher Policies, aim to align rules with industry standards and ensure a seamless and standardised experience across all Google products.

What is the change?

The following are the revised policies:

  1. Video Inventory needs to supply declarations with precise signals, such as:

  • Placement of advertisements: muted or automatically audible.

  • Type of ad placement: Video ads that play in video players containing video content must be correctly identified as "In-stream" or "Accompanying Content" placements. Depending on inventory format, Google will identify video ads serving into non-video player placements as either "Interstitial" or "Standalone" placements.

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    "In-stream" refers to an audio or video advertisement that plays within a stream of audio or video content when the user's attention is drawn to the video or audio content or when they specifically request it. An example might be a video advertisement that starts, stops, or otherwise interrupts a user-requested video stream.

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    "Accompanying Content" refers to a video ad that plays within the stream of video content displayed alongside the user's primary content when the video content is not the main attraction or something the user has specifically requested. Placements of Associated Content must load inside the page's body and are, by default, muted. An example would be a video advertisement that appears before, during, or after the series of muted videos occupying a little section of a page mostly devoted to editorial material.

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    "Interstitial" refers to a video ad that appears as the page's main focus and fills the bulk of the viewport when it is played during a transition between content and has no other streaming video content. An instance of this would be a video advertisement that runs in the background separately from any other streaming video material and is shown fully during a smooth break or change in content.

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    "standalone" video ad plays independently without any other streaming video content and doesn't take centre stage on the page. An example would be a video advertisement that appears in a banner at the right rail of an article page and is not connected to other streaming video content.

  1. Unless through an official Google Beta program, in-stream or accompanying content placements on compatible platforms must use the Google Interactive Media Ads SDK or Google Programmatic Access Library.

  2. Standalone or interstitial placements must employ the following Google solutions: Within the app: the Google Mobile Ads SDK (for Ad Manager; for AdMob); on the web: Google Publisher Tags.

  3. No part of the Video Inventory, including any ad content or controls (such as play, pause, mute, skip, or dismiss), may be blocked, concealed, or non-functional.

  4. Audio advertisements for in-stream placements cannot be requested or supplied in muted settings.

  5. Video Inventory can play automatically as long as:

  • There can only be one Video Inventory per placement type that automatically plays sound at any moment.

  • Ads cannot play automatically until at least half of the ad unit is shown.

  1. Video Inventory could be sticky if you make sure that:

  • A dismissal option is available for the duration of the video or advertisement. This option can't be buried, blocked, or non-functional.

  • The video player must begin in the main content for in-stream or accompanying content placements, and it will only switch to a sticky placement when the user scrolls the player off the page.

How Ampliffy Can Help?

Ampliffy is an ad network that helps publishers adjust to these regulation changes, particularly in video advertising. We help publishers in finding advertisers to sell advertising space. We also help advertisers locate ad inventories that fit their target market and budget. The following describes how Ampliffy's unique features comply with Google's revised policies:

  1. Non-Intrusive Video Inventory: Ampliffy knows how critical it is to remain discrete and display ads that don’t interfere with the user experience. Play, pause, mute, skip, dismiss, and other ad content controls are never blocked, hidden, or non-functional in our ad inventory. We provide top-notch monetisation outcomes to boost publishers’ earnings by securing powerful video advertising campaigns from premium brands & agencies worldwide.

  2. Optimised Audio Ads: By Google's policy to improve user experience, Ampliffy ensures that audio adverts can be muted or unmuted based on the updated policy.

  3. Accurate Identification of Ad Placements: Ampliffy's guarantees precise identification of ad placements, including "In-stream," "Accompanying Content," "Interstitial," and "Standalone," in compliance with Google policy guidelines. Publishers are facing great difficulty with this update, particularly smaller ones. Approximately 90% of the video material formerly in-stream is now categorised as out-stream. Accurately identifying ad placements is not easy, but Ampliffy can help publishers ensure accurate ad identification and help advertisers have appropriate ad space.

  4. Sticky Video Inventory Implementation: The implementation of sticky video inventory is supported by Ampliffy, which also offers clear recommendations for dismissing alternatives and ensures the video player only moves to a sticky spot when the user scrolls the player off the page.

  5. White-Label Video Site Solutions: Ampliffy provides publishers with white-label video site solutions which go beyond conventional ad placements. As a result, publishers can launch their own branded video platforms, optimising income potential and fostering a seamless user experience.

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