Friday, February 19, 2021

The Power of Social Media Influencers

The role of influencers has become crucial at the time in which we live. Brands like H&M, Oreo and Visa are the most popular social networks in the study Top Social Brands that apart from being very well positioned in the mind of the consumer brands, are even more in social media. But what are the influencers? They can be both individuals and groups who, through their experience in a given field have earned a reputation and credibility in social media and are dedicated to generating interesting and quality content. 

The WOMMA Influencer Guide Book distinguishes 5 typologies  by degree of influence: the defender, the citizen, the ambassador, the professional and the celebrity. The defender is usually a regular user of a brand that by altruism and sympathy decides to share content about their products. The citizen is mostly a user that due to its spontaneous and continuous content has gained a network of followers and sometimes explains his experiences or recommendations. The ambassador share an emotional bond with the brand and values​​, it is usually an employee or volunteer that shares content by being payed for it. The professional goes a step further and is defined as an influential person that because of his job or profession gives a higher degree of knowledge, so he acts as an expert by apporting credibility. Finally we have the celebrity, a public figure who despite their high cost, he could be the best investment to influence the followers of a brand and thus achieve greater impact. 

Each influencer is different, so you have to know them very well to approach to them and establish a relationship of value and that could be effective and beneficial for them and for the brand. Therefore, you should start by detecting those users with a great social activity related to the brand to approach them face to face with a personalized treatment offering something in return. Thus we can achieve valuable actions like that they cite the products or services of a brand in their blog or articles, become viral certain content on their network or even do product placement in one of their daily photographs.

Below we show you an infographic of Crowtap that explains us which issues and facts influence our decisions on social media:

Source: Crowdtap

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