Creating A Significant Young Audience Growth With Video Content

As a publisher and advertiser, you may wonder how to create new audiences around the video content. You may have noticed that your current audience is not growing, or you are having trouble reaching new potential customers. Luckily, you can do a few things to change this with Ampliffy!

Why Video Content Is Important

Video content is one of the most popular forms of content online, and there is a good reason for that. People love watching videos, and studies have shown that people are more likely to engage with and retain information from video content than from any other type.

In addition to being engaging, video content is also highly versatile. It can be used for everything from promoting brands to providing informative content. In fact, 96% of consumers have watched an explainer video in order to understand more about a product or service.

If you haven't started using video content to engage with your audience, you are missing out! Video content is a powerful tool that can help any publisher and advertiser, even creative content creators, reach the target audience and achieve the KPIs.

Considering Gen Z and Millenials As Your New Digital Audiences

Gen Z and millennials are frequently grouped together when businesses talk about engaging young audiences. Yes, many millennials and members of GenZ are called “young adults.”

Millennials were born between 1981-1996, and Gen Z was born between 1997-2012 (Pew Research Center). Now, let us explain why you should consider Gen Z and Millenials as your new digital audiences.

Gen Z and Millenials Are Familiar With Technology

Nowadays, the majority of Gen Z kids and teenagers have access to iPads, cellphones, limitless Wi-Fi, or streaming services that are better than previous DVD players. 

Gen Z and Millenials Have an Improving Financial Habit

Gen Z and Millenials are recognized for enhancing their spending practices compared to the previous generation. However, Gen Z emphasizes saving and useful items while millennials spend money on more goods and services to enhance their lives. For example, in the U.S., Millennials established their own finances immediately after the end of the Recession in 2009.

Gen Z Is Likely to Make Mobile Purchases

Both of these generations are quite active on social media and the internet. Millennials saw the growth of the internet, and Gen Z has been using it since a very early age. Millennials spend an average of 7.5 hours online, and Gen Z users average over 10 hours daily. Gen Z and millennials both use mobile devices primarily to access the internet. In general, 71% of Gen Z teenagers watch videos on their mobile devices, while 51% use the internet to browse social media.

This condition has influenced their shopping habits as well. Both millennials and Gen Z spend most of their online content consumption time on viewing videos and social networking. A recent survey found that Gen Z watches web videos on average for 3.4 hours per day and 2.4 hours for millennials.

Millennials Watch and Pay Attention to Advertisements For A Longer Time

The average attention span of millennials is 12 seconds, and the attention span of Gen Z is 8 seconds. This implies that to reach a millennial audience, advertisers may get away with slightly longer or more in-depth material. But those that market Gen Z must get their value proposition as soon and efficiently as possible. Millennials also are likely to respond to various promotional strategies like traditional online ads. A recent poll also reveals that 87% of Gen Z likes advertisements or marketing materials that include real people discussing items. 

Tips For Reaching Gen Z and Millennial Audiences Around Video Content

You should create content that quickly gets to the point. For advertisement format, explain directly the benefit of your product if you want to convince ‘young adults’ to buy it effectively. The video format is the best format to give content or advertisement as the majority of Gen Z’s online time is spent on their mobile phones, and they enjoy watching videos to learn more about things.

How Ampliffy Uses Video Content to Grow Its Audience

At Ampliffy, we understand that not everyone has the time or resources to produce their own video content. We offer several services to help publishers and advertisers get the most out of their video content.

With our Videoffy service (suggest inserting link), we can help you create a professional-quality video content that covers all video content about your chosen topic and monetize it. We’ll work with publishers to create their own video sites to engage the audience. 

If publishers already have their own website, Ampliffy can also help integrate our ATV player (suggest inserting link) onto the publisher’s site. 

No matter what the publishers or advertisers need, Ampliffy can help you get the most out of video content and advertisements. We use our own technology of video player, providing call-to-action buttons that result in a high sharing rate and audience growth because 51% of people are more likely to share video with their friends than any other type of content, making video comfortably the most ‘shareable’ type of online content. 

Want to grow your audience? Contact us today to learn more about our service.