What Kind of Video Content for Young People?

Understanding the Dynamics of Video Consumption Among Young People

The younger generations are building a dynamic portfolio of video consumption. They use video as a medium of entertainment and a learning source.  Younger generations are reducing their viewing of traditional television content, instead, they consume video by streaming online. 

In 2021, the average amount of time spent watching TV by 16-34 years old was reduced by more than half an hour a day on average between 2020 and 2021 (from 3 hours and 41 minutes to 2 hours and 57 minutes). This reduction was largely driven by younger teens (aged 13-17), who saw a drop from 4 hours and 21 minutes per day in 2020 to just 2 hours and 6 minutes per day in 2021 (Ofcom, 2022).

Young people are consuming video content in a way that is different from previous generations. With the rise of social media and streaming services, young people have more options than ever before when it comes to consuming video content. One major trend among young people is the preference for short-form video content. Additionally, young people are more likely to watch video content on their mobile devices rather than on traditional TV screens.

Another trend is the preference for user-generated content. Young people are more likely to consume content created by their peers or by influencers. This type of content often feels more authentic and relatable, which is appealing to young people who are looking for content that reflects their own experiences.

Understanding the dynamics of video consumption among young people is crucial for marketers, content creators, and publishers. 

Short-Video Format Is The Way to Attract Young Audience

Short-video formats have become incredibly popular in recent years, especially among younger audiences. Short videos are quick, easy to consume, and provide a sense of instant gratification. They're also highly shareable and can quickly go viral, making them an effective tool for building a following.

For businesses and brands looking to reach younger audiences, short-video formats are a must. By creating engaging and entertaining videos that are just a few seconds long, you can capture the attention of younger viewers who may not have the patience or attention span for longer content.

Not only the video duration, to attract a young audience, your videos need to be visually appealing, creative, and shareable. You also need to be consistent in your posting schedule and ensure that your videos are optimized.

The Importance of Auto-Play Scrolling

Auto-play scrolling has become a ubiquitous feature on many websites and social media platforms. Auto-play scrolling actually plays an important role in user engagement and retention, especially for the young generation. By automatically loading and playing new content as users scroll down a page, auto-play scrolling keeps users engaged and interested in the content. This can lead to longer sessions on a website, which in turn can increase ad revenue and user loyalty. Auto-play scrolling can also help surface new content to users that they may not have otherwise seen, leading to more diverse and interesting experiences.

Creating Engaging and Interactive Video Content for Young People

Creating engaging and interactive video content for young people can be a fun and rewarding experience. However, it can also be challenging to capture and hold the attention of this audience. Here are some tips to help you create video content that is both entertaining and interactive:

1. Keep it short and sweet. Young people have short attention spans, so try to keep your videos under three minutes.

2. Use humor and fun visuals. This will help keep your audience engaged and entertained.

3. Incorporate interactive elements such as quizzes, polls, or games. This will encourage your audience to participate and stay engaged with your content.

4. Use social media to promote your videos and encourage discussion. Young people are active on social media, so make sure you are using platforms such as Instagram, TikTok, and Twitter to promote your videos and encourage engagement.

5. Collaborate with other creators or influencers in your niche. Collaborations can help you reach a wider audience and create more engaging content.

Remember, the key to creating engaging video content for young people is to keep it short, fun, interactive, and relevant to their interests. We understand that sometimes, keeping up with the video content is challenging. But Ampliffy is here to provide video content for your site and monetize it. Contact our team now to know more about how can we help or sign up as a publisher to start working with Ampliffy.