Friday, April 4, 2014

Viral Content

Nowadays everyone is talking about the concept of viralization or viral content, but ¿what does really mean?
We can state that a viral content is the one that expands on the maximum number of online channels, very quickly, with  no effort and has the ability to reproduce by itself  only by a click.

To fulfill that a campaign or a content has a viral caracter we precise different factors: it needs to be with an interactive and atractive format (the best ones are the multimedia ones), it has to be in line with the current trends (so we can get more impact), it should possess an atractive, emotive and persuasive title (it is the first thing the user will catch his eye on), and must be entertaining  (must offer the user spends a nice time with information of its interest).

In Ampliffy we bet for the brands to create an “incredible” content, it means it provoques the user to feel fascinated, to get identified and be predisposed to share it with his friends. And this is among all the main objective of viral content.

Below we show you an infography of the platform Problogger that visually explains what really is viral marketing:


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