Thursday, November 24, 2016

How to Reach Millennial Generation via Social Media



There's no better place to find Millennials than the Internet. The technological advances and the creation of new social networks have changed the mentallity of this generation, in fact, they evaluate the content which is published in this new enviromment, being more susceptible to be influenced by the comments generated by others.

According to a survey conducted by Fluent, Facebook is positioned as the favorite Social Network for Millennial women but it has been the pioneer of this digital transformation, for this reason, it's common to find there the older members of this generation.

YouTube is being stronger each day because the creators of content of this generation are transforming theirselves into an influencers and being the reference channel for the customers purchase decisions.

Instagram, the social network known for sharing photos is the favorite one of the younger generations and where their attention can surely be captured, if the campaigns which are being developed, fit with kind of content. Taking into account the new features presented last year, definitely, it's the place to be.

Finally, Snapchat is a new network preferred by the youngest of this generation. Snapchat includes referenced filters being for the market a great opportunity to capture and viralize its brand content and convert them into prosumers.

Undoubtedly, a good communication strategy coupled with the analysis of these networks, it's a great opportunity to develop creative campaigns that our audience will love, keeping in their mind our brand communication.

Fuente: Fluent


6 comments :

  1. I think it is very easy to reach young people in social media today. Almost every young person nowadays ha at least one social media account. Social media has huge impact on every youngster today. I wrote a paper about this problem (found ultimate guide for best papers here). I know what I'm talking about

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  2. Thanks. Great infographic. It will be useful to entrepreneurs whose target audience is Millennials. An interesting fact is that Millennials spend 44 percent ff food dollars on eating out according to the Food Institute's analysis of the United States Department of Agriculture’s food. ciudad21

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  3. A vital source for the audience that takes the reader step by step.
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  4. As YouTube is owned by Google, videos tend to feature prominently on search engine results. You can also utilise the YouTube ads to make a secondary income stream.Look for BRSM

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  5. The answer to this is the simple fact that it is cheaper to outsource a new media campaign to a firm that has a skilled team already in place that is intimately familiar with navigating the complex world of new media. followers

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  6. Hello. You're right. Social networks have really become an integral part of our lives. Millions, although probably even more, of people around the world use these services to search for various information - stocks, news, various tips, including how to write a college paper and many other useful information. And especially useful are the feedback from other people who have already used this service or service before ...
    Social networks also became an opportunity to find both new friends and those with whom you once went to college, worked, etc.

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