When it comes to Marketing, the hardest task is to reach Millennial Generation attention because the brand communication must be innovative. Details of their behavior are one of the keys to create interesting content, reaching them as frequent users and positioning the brand in their top of mind.
The following infographic shows us why direct and short messages are great for this target, taking into account that the attention, they are used to pay on advertising, is decreasing. Thus, If your Company wants to reach this Generation, it is a must to include in your strategy, memorable campaigns involving current issues with their activities and formats commonly used by them as video, blogs, mobile, in addition, content are part of the factors to consider to enter the taste of this generation.
Source: rodrigohm
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