The 4 main priorities of buyers and publishers

Buyers and publishers should be a good team to offer to the customers and clients a quality advertising and to launch it in a interesting formats to attract their attention. For that, companies try to adappt their brand to the market trends and they use their resources to improve their quality circle and at the same time, publishers try to monetize the buyer's investment in different channels in order to provide a better user experience.

Last years, the advertiser's and publisher's priorities have changed and there are four main areas which are interesting for them to invest. These four keys are: 

1. Viewability
2. Audience Data
3. Premium Video
4. Opportunities in Mobile

Viewability

For the moment, there are not a standar measure to determine the viemability of an action or campaing but there are tools to measure it. This area is the most important for the buyers because is a way to see their ROI.

Audience Data

It is very important to reach your potential audience who is interested in your products and services. If you handle quality data you will be able to addapt your messages to that audience in order to reach your marketing and sales objectives.

Premium Video

Companies are more interested in video formats because video consumption is increasing more than last years. A good video campaing is characterized by 30' time and a quality of more than 500 pixels. Remarkably, nowadays, Outstream videos are more attractive for companies than other formats.

Opportunities in Mobile

The mobile investment is increasing  incredibly. In fact, users are becoming more additcs to these devices and this is a good new for buyers, because mobile  is the new way to engage with its audience.

Fuente: Aol.