Things To Do Before Starting Your First Video Ad

Video consumption has increased dramatically in recent years. As a result, digital video advertising has become the main emphasis of online marketing. Advertisers are now prepared to spend a lot more money on video advertisements. However, creating a video advertisement that will accomplish its goal is a difficult task. Because of that, we are here to offer some suggestions of things to do before starting your first video ad.

Set The Goals

What are the goals of your video ad? This is the thought that needs to be answered before setting up a video advertisement. For example, it is critical to differentiate between numerous advertisement objectives. Will the video advertisement seek to create awareness about the brand, promote lead generation, increase sales, or increase traffic for the site? Setting goals is good because you will deliver a message that is straight to the point and based on the goal set, you will have metrics in place to ascertain how successful the advertisement has been. For example, if your goal is brand awareness, you’ll focus on views and reach, whereas conversion campaigns will emphasize clicks and purchases. Having a clear goal from the outset ensures your video stays aligned with your broader marketing strategy.

Know Your Audience

Creating an appealing video ad begins with knowing the target audience or target market. Identify key attributes such as age, sex, geographical location, hobbies, and online activities. What do they find most appealing, and what solution or service can your business or product provide? The ad’s voice, tone, and overall appearance must be in line with the audience and the clients that are being served. For example, a younger audience may find a more amusing and colorful approach more effective, while corporate audiences would respond better to a video with professional tone. By knowing your audience, you can create a video that captures their attention and compels them to act.

Choose the Right Ad Format

There are several different types of video ads including instream, outstream, and mobile ads. There is a large number of opportunities, especially when dealing with reputable DSPs that have a good number of premium publishers and multiple options for video ad placement. Still, proper consideration should be given to the goals of the campaign.

As an illustration, non-skippable pre-roll advertisements are a classic example of ads that are effective in reaching and boosting brand exposure. While skippable instream video advertisements are more effective in generating leads. Besides, mobile ads are considerably significant and have the ability to reach more people.

Construct A Storyboard

The first impression left by the video advertisement plays an important role and is one of the most promising aspects of the entire ad. Users are presented with a skippable instream video advertisement on some platforms. It means that five seconds after the video ad starts playing, a skip ad button appears in these advertisements. This indicates that most viewers only view the first portion of the advertisement.

When constructing storyboards for video advertisements, there is a very basic rule concerning the first five seconds of the advertisement. In short, it must have a hook that draws the viewers’ attention, otherwise people will be bored. Below are suggestions of initial hooks that you may use on your video ad:

• A question

• A narrative story

• A problem’s introduction

• A bold surprising statement

Brands have indeed started to use video storytelling techniques as a part of their marketing strategies. The story can be best summed in the perspective of a mini-movie where there is a beginning stage, a middle stage addressing the main issue and an end stage with a conclusion making the ad more effective and appealing.

Highlighting the brand’s successes is also a fantastic part to be included in the storyboard. It will show consumers that your product or service is dependable. Including endorsements and positive customer feedback in your ad is one way to construct a storyboard. In this way, you are emphasizing brand values in your video ad.

Then, the last thing to be included in the storyboard is a CTA. Including a CTA is perhaps the most important element in any video marketing strategy because the majority of video ads aim to encourage viewers to take certain actions. The majority of CTAs appear at the very end of the ads. however, the ad format you select will determine the location. For instance, if your format is an instream video ad that can be skipped, it makes more sense to put the call to action at the beginning for more visibility.

Do A Top-Notch Video Production

A top-notch video production includes the ability to personalize the ad. With the use of advanced targeting tools, you can produce customized video content that fits the taste and online experiences of your audience. Retargeting based on past user activity, personalized recommendations, and dynamic content are a few examples of targeted top-notch video production

Use Professional Video Editing Tools

Professional video editing tools are essential for producing polished and visually appealing video ads. Tools like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve allow for advanced editing, color correction, sound design, and special effects. These tools can enhance the visual storytelling of your ad, making it more engaging and professional. Additionally, using templates, motion graphics, and transitions ensures a seamless viewing experience. For those new to video editing, beginner-friendly platforms like Canva Video or InVideo offer drag-and-drop functionalities that simplify the editing process while still delivering professional results.

Join Ampliffy to Promote Your Brand Video Ad

Since there are too many generic programmatic pre-roll advertisements on the market right now, I advise attempting Ampliffy's distinctive advertising solution as an alternative. Through our innovative video marketing ecosystem, which includes premium publisher partnerships and targeted distribution networks, we provide advertisers with customized ad placement strategies designed to reach the right audience at the right time.

You have the option of choosing our premium video placements or dynamic social media campaigns, depending on your brand’s needs and objectives.

All you need to do is pick a content topic that best fits the narrative of your brand and get in touch with us to use Ampliffy to market your brand.

Tips to Improve Your Video Analytics

Being an advertiser or creator these days involves more than just being creative.

The world of digital advertising is dynamic and competitive. Successful advertisers understand how to mine important indicators, analyze data, and take action based on their insights, which goes beyond just producing excellent video content. 

Why are metrics important for video ads?

Analytics provide information about the audience

We must know the audience’s preferences, dislikes, behaviors, ages, and locations. This data feedback is essential to better understanding the target audience and customizing video content.

Metrics give advertisers the ability to measure performance

Advertisers and creators can also measure video performance using video analytics. This includes information about general popularity, engagement, conversions, and other factors. Marketers can quantify and optimize ROI (return on investment) for their video content using this type of data. Additionally, they can optimize material and make better decisions regarding the next campaigns or video releases. 

Better results come from optimizing content and content strategy

You may understand better what videos are effective for your audience by learning about video metrics and using them to monitor your video success. After that, you can modify your material and decide on more calculated choices for your next video campaign.

Video analytics are all about knowing what your target audience wants and what kind of content works. You can enhance and optimize your videos in a variety of ways, including themes, titles, thumbnails, format, orientation, length, messaging, call to action, platform, and more, resulting in the most focused and efficient content. 

What you can learn from video analytics?

The first thing to do before creating your video content is determine your goals, define your niche, and conduct research on your target audience. You may aim to increase sales, raise awareness of a company, or simply grow your following in order to eventually make money off of your material. 

Make your videos and get them online

Start making and distributing your videos. Your target audience and objectives may influence the format and platforms you choose to begin with.

Examine the performance

You can start examining your stats as soon as your content becomes online. You should be able to determine popularity and interaction on practically any video site, however the metrics you have access to may differ. Find videos that do well and look for recurring themes in their subject matter, structure, or level of production. Additionally, keep in mind that what functions well on one platform might not function well on another, and vice versa. 

Improve your content

Apply the lessons you've learned to your next video you've found a few trends. Keep track of your learnings and record each improvement you make to your video performance. 

Stay consistent

As previously said, this testing process needs to be continuous.

What are the metrics in video content?

Every platform may have different analytics reporting, but let's begin with a summary of the most important video marketing KPIs.

Number of views

The number of views is the most fundamental video marketing metric. 

Video views are the total number of times your video has been viewed, even if not all the way through. On the majority of sites, you can also track channel views, which is the total amount of views for all of your posted videos.

Views are a quick and simple indicator of overall content performance because they show that your video is interesting enough for viewers to click “play.” Similar to this, channel views are a useful metric for comparing your entire content strategy. If you notice a significant increase or decrease in views, it’s worthwhile to look into it further.

Ideally, you may begin identifying and copying successful video tactics using views.

Watch Time

Another important metric for measuring the success of videos is the watch time. Watch time provides an answer to the questions, “How much time are viewers spending watching my content?” and “How many times was a video viewed”

Advertisers can calculate the average or total amount of video watch time.

• “Total watch time” describes how long a video has been viewed overall by all viewers.

• “Average watch time” is the total watch time divided by the number of views.

On a lot of platforms, you can also view the overall amount of time spent watching all of the videos that have been posted.

Similar to video views, video watch time can generally indicate the success of the content. Additionally, watch time metrics can indicate when you need to go deeper into your analytics tools.

Completion Rate

The completion rate indicates the number of people who watch your video all the way through. This is a parameter if your video is engaging from beginning to end.

Demographics

Demographic data is the statistics about your audience, such as age and location. Advertisers may better understand and connect with their target audience by using demographic metrics.

Gender, location, device type, and online time are largely standard across platforms. Advertisers may use this data to better target the correct viewers, create audience groups, and tailor content to increase interaction.

Click-Through Rate (CTR)

CTR, or click-through rate, is yet another crucial engagement indicator. The ratio of viewers who click on a video to those who view the video thumbnail is known as your video’s click-through rate or CTR. The ratio of viewers who click on a video link (such as a call-to-action button or hyperlink) to all viewers who see it is another way to define CTR.

Video Analytic Tool by Ampliffy Control Panel

Ampliffy Control Panel gives the creators and the advertisers an easy yet complete set of functionalities to measure, manage, and enhance their videos in a way that fits their audience better. Our analytics platform lets you look further into your audience and improve your strategies so that you meet your goals with your campaigns in a better way.

Ampliffy’s control panel features:

1. Daily Metrics Dashboard

In very simple words, a dashboard for this would ideally chart essential KPIs like views, watch time, engagement rates, and even CTR in discrete time intervals that are most appropriate. The dashboard provides a clear overview of your video performance at a glance, enabling immediate adjustments to optimize results.

2. Detailed Audience Insights

Ampliffy’s control panel offers detailed audience insight including age, gender, location and the device that they use. Get to know your audience better and comprehend their preferences to create better, more focused video ad campaign.

3. ROI Tracking

Assess the return on investment for your video content with in-depth financial metrics. Monitor conversion rates, ad revenue, and overall profitability tied to your video campaigns.

 

Why You Should Adhere The IAB Standards?

The digital advertising ecosystem is growing. With countless stakeholders—including advertisers and publishers—it’s essential to have a unified framework to enable seamless collaboration. The Interactive Advertising Bureau (IAB) provides these critical standards, shaping how the industry operates efficiently and effectively.

It isn’t a suggestion but, it is an industry best practice to comply with IAB standards to be competitive, get better user experiences and increased revenue returns in an ever-changing environment. IAB video ad specifications are sets of guidelines that facilitate consistent communication while also aiding in the management and serving of digital video commercials. In this article, we highlight the importance of adhering to IAB guidelines and the benefits of following their progressive guidelines in the AdTech space.

Understanding IAB Standard Video Ads

In-Stream Ads

In-stream ads are incorporated in video contents and they include pre-roll, mid-roll, and post-roll. Pre-roll ads run at the start of the video as viewers wait for more relevant content, which aids in delivering attention as the audience seeks background. Mid-roll ads run at the halfway of the video probably when there is a break or interruption. They have the advantage of reaching an active audience, but also run the risk of losing them if the advertisement is not engaging enough. Video ads that display at the end of the video are known as post-roll ads.

Accompanying Ad

Accompanying ads are placed within a video, but they do not directly interrupt the content. In most cases, these ads are presented in the form of banners, side panels or companion advertisements designed to accompany the main content. It should be kept in mind that the video content itself is not the main content. This format is especially suitable for the purpose of obtaining clicks or other engagement while the viewer’s related information is not at risk of being interrupted.

Interstitial Ads

These are advertisements that cover the entire screen which appears in between video sequences, or between transitions in an APP. They are very captivating and often expect viewers to be focused on the advertisement. These ads, while great for getting attention, do require interesting and captivating content so as not to annoy users. Because of their strong presence over audiences, interstitial ads work very well for time limited deals, for getting application downloads or for Brand big campaigns.

Standalone Video Ads

Like the name, these ads are not attached to any content. These ads capture the viewer’s focus within the first few seconds. They are highly flexible in terms of placement whereby stunning images, storytelling and short texts can be used to reach particular segments. Because of their flexibility, several clients prefer standalone video ads in their marketing strategy.

The New IAB Ad Portfolio: LEAN and Flexible Ads

To keep up with a fast-paced digital ecosystem, IAB has introduced New Ad Portfolio with the following attributes.

Lightweight Ads

Applying LEAN principles (Light, Encrypted, AdChoices-supported, and Non-invasive) guarantees that ads are sufficiently light in weight and therefore do not interfere with the performance of the webpage. According to a survey, publishers adhering to LEAN principles were able to drive users to turn off ad blocks on their devices. For instance, ad blocking is very popular amongst young men aged 18-34 years. However, they are the same people who are willing to disable ad blocking for websites that follow LEAN.

Flexible Ads

Designed with aspect ratios rather than fixed pixel dimensions, flexible ads adapt seamlessly to any screen size—mobile, tablet, or desktop.

Why Following IAB Standards is Critical

IAB Standards are best practices and recommendations set by The IAB, which serve as a technical manual for publishers and advertisers. In order to preserve consistency in the advertising industry, these rules aid in standardizing the advertising process. IAB standards are foundational to the buying, selling, and serving of ads in the digital advertising industry. They offer standardized ad formats, technical specifications, and best practices that streamline operations for all parties involved.

1. Enhanced User Experience

IAB-compliant ads are focused on speed and responsiveness increasing ad efficiency by reducing page load time. As the performance of the site is enhanced, better interactions are promoted, bounce rates are reduced and satisfaction of the viewer increases.

2. Simplified Ad Inventory Management

With standardized formats and clear guidelines, creating and managing ad inventory becomes far easier for publishers. Advertisers on the other hand can confidently plan campaigns knowing how the ads will look on the different devices.

3. Better Revenue Potential

Following the IAB specifications allows for working with large advertising networks that require standard formats. It can increase click rate (CTR) and conversions thus bringing in more revenue.

4. Future-Proofing with Emerging Technologies

Guidelines of the IAB apply also to new formats. Publishers who use these formats get new advertisers and keep up with the trends of the markets.

5. Combatting Banner Blindness

Providing several ad sizes and formats can help solve the problem of ‘banner blindness’ which is where users unconsciously prevent their eyes from ad locations and ads in general due to their repetition. A greater selection of advertising formats also helps to focus and interest the audience more, which increases the ads’ visibility and effectiveness.

FAQs: A Quick Recap

Q: What are IAB standards?

IAB standards are guidelines established by the Interactive Advertising Bureau to ensure consistency, efficiency, and compatibility in digital advertising.

Q: What is the importance of IAB standards in advertising?

They streamline ad operations to allow the users to have a better experience and maximize revenue opportunities for both publishers and advertisers.

Following IAB standards is critical in the current digital advertising environment. These procedures facilitate processes, enhance ad effectiveness, and enhance the possibility of cooperative efforts across different platforms and devices.

Whether you’re a publisher, advertiser, or marketer, adopting IAB standards is not just a smart move—it’s a necessary one.

Is Your Video Ad Campaign Appropriate?

Transparency and user trust go hand in hand at Ampliffy. Ad campaigns which provide false information to viewers are not acceptable as these compromise the trust of both the platform and the brand. To assist you in creating appropriate material, we have developed these guidelines regarding online advertising.

Common Elements of Misleading Ad Campaign

We don’t allow any content or other tactics that are intended to deceive users. Ads should enhance user experience and should respect the user.

Fake Messages and Notifications: Ads designed to look like real chat messages, notifications or system alerts are misleading ads. When clicked, these ads redirect to promotional content, creating a false sense of urgency or importance.

Misleading Clicking Mouse Pointers: Some advertisers include mouse pointers or moving elements that include rolling or taping graphics or swiping the icon that is also telling a lie. Users are tricked into thinking that the advertisement is for them to interact. Such practices are not allowed since they cause accidental clicks.

Fake Antivirus or Security Attack Alerts: To sell their products, advertisers sometimes show fake AntiVirus alerts and even system alerts that are security issues to the users pretending that their device has an issue. This type of content exploits users' concerns and is strictly prohibited.

Mimicked System Alerts or Browser Dialogues: It is an advertisement that looks like it is a message from the browser or system and requires certain actions from the user to avoid an urgent problem. Such advertisements are misleading since they attempt to convince the user that there is some sort of problem within the device that needs to be addressed right away.

False Close or Cancel Buttons: Ads that incorporate close or cancel buttons peak the viewers’ curiosity of trying to exit the ad, only for it to annoy them as it stays up on sight.

Misleading Download or Play Buttons: Clicking on advertisements with a button that can be used to download content or to play media, but does not execute correctly is not allowed.

Imitation Video Players: This includes ads with imitation video players such as fake play buttons, fake timers, and other indicators of scrollable video content when in reality is not the way it is. This misleading tactic confuses users and leads to unintended interactions.

Fake Age Verification: There are also those advertisements that seek users’ ages without actually verifying them. Such elements can be misleading for users by making them think that the content requires age confirmation when in reality it does not.

Tips for Crafting High-Quality Ad Content:

Think about redoing or completely removing the elements that might even slightly be misinterpreted. With the above key issues in mind, here are some recommendations that you can try:

• Be straightforward and Honest in Delivering Messages: Ensure that every click takes users to the material that they had hoped for. Use no misleading design components and concentrate on delivering genuine values.

• Be Innovative: Look for ways that will not endanger the trust of the users. Instead of searching for buttons, alerts, or anything else to cheat the system, consider original designs that appeal.

• Increase Credentials of the Brand: Compliance with these standards and practices also helps to establish confidence. If people are aware that your company upholds certain ethical standards, their esteem for your brand increases along with their willingness to remain loyal.

In case of doubt, whether your ad campaign is compliant with these required parameters, you could always reach out to your account manager for further assistance. We are here to assist you in creating acceptable and effective ad campaigns that will not breach the laws and affect the end users' experience.

How Ampliffy Empower Advertisers with Excellence, Transparency, and User-Focused Solutions

In today’s digital marketing and advertising, which is characterized as highly competitive and rapidly changing, Ampliffy is positioned as an advanced advertisement exchange platform allowing advertisers to maximize the return on an investment made in advertisement. 

Ampliffy’s Dedicated Teamwork

The team at Ampliffy is a true blend of skilled hands and honesty. All departments from tech to sales focus on providing the advertisers with a viable and scalable solution in advertising. Concerning our ethos and culture, we are very responsive and offer more than what is expected.

In particular, when faced with the challenge, the team overcame it by learning to comply with new programmatic norms. For example, during the period when IAB set a new standard and classification of video ads, Ampliffy’s tech and compliance teams collaborated to seamlessly integrate these classifications into our platform, ensuring adherence to regulations while preserving ad quality and performance for our clients. This approach not only maintained our commitment to compliance but also reinforced our reputation for reliability and excellence in the ad exchange industry. 

Continuous Innovation and a Culture of Collaboration

A Culture of Collaboration and Continuous Innovation At Ampliffy, it is not only a goal to achieve in the long run but rather a norm that the company aims in its core operations. As a part of their ongoing effort to keep pace with the latest industry developments, our personnel actively participates in training sessions, industry-based seminars, and inter-departmental meetings. These help us attempt to maintain our lead to provide the most advanced services to advertisers. To encourage collaboration, Ampliffy organizes regular cross-departmental syncs that coordinate the strategic objectives of our tech, marketing and sales departments.

Commitment to Industry Standards and Transparency

Commitment to Industry Standards and Transparency Ampliffy is in full compliance with the standards established by Google and IAB, as well as other industry regulators. Our compliance team is proactive in observing the changes in the guidelines and looks for ways in which our platform can meet and exceed the requirements. To protect the reputation of our advertisers and the users of our websites we have adopted several stages of verification of the advertisements that were displayed.

Prioritizing User Experience, Privacy, and Data Protection

At Ampliffy, the user experience and privacy are placed at the very core of our objectives. Such advertisements that are displayed are very selective to bring more value. In adherence with this principle, user data is kept confidential and protected having complied with stringent laws, regulations, and policies on data protection including GDPR and CCPA.

We also implement various solutions including data masking and data encryption in audience data to efficiently deliver tailored messages to the targeted audience. Our double approach, focusing on the improvement of the user experience and user privacy, allows us to build trust, which is beneficial for our advertising partners as well as for the audiences they want to reach.

Ampliffy’s Unique Selling Points: Maximizing the Maximum Value to Young Audiences

Ampliffy stands out by empowering advertisers to make a real impact with young, digitally savvy audiences. Our platform’s unique strength lies in amplifying ad visibility through advanced audience insights and cutting-edge technology. By combining rich data with access to a premium network of publishers, Ampliffy enables brands to drive campaigns that resonate, boost engagement, and maximize ROI. For brands looking to connect authentically with youth audiences, Ampliffy is the go-to platform for results that matter.

Ampliffy Connects Advertisers to Premium Publishers

For advertisers aiming to reach high-quality, engaged audiences, partnering with premium publishers is essential. Ampliffy offers advertisers direct access to a curated network of trusted, top-tier publishers, ensuring that campaigns not only reach but resonate with valuable audiences.

Driving Revenue and Optimizing Campaign Performance

Ampliffy's data-driven system grants advertisers the capability to get the best possible return on investment from their advertisement campaigns. We employ a high level of audience segmentation as well as complex ad placement technology to increase interaction rates.

Ampliffy makes sure that advertisers get the most value for their expenditures through the introduction of several pricing options that suit their budgets. A dedicated and easy-to-analyze panel within our system allows advertisers to monitor the number of displayed ads, generated revenue, and the audience engagement rate.

A Seamless, User-Friendly Ad Experience

Although advertisements can become tiresome over time, Ampliffy tries to focus on the user, keeping ads relevant but non-obtrusive so that viewers do not feel overwhelmed with constant advertisements. On mobile as well as desktop, Ampliffy ad formats enhance the viewing experience and provide advertisers with an opportunity to incorporate high-impact ads that their consumers will appreciate. 

Navigating Technical Challenges with VAST and VPAID Tags

What is VAST? Video Ad Serving Template (VAST) is a technology that allows streaming video and audio platforms to provide basic "in-stream" advertisements to publishers. You can use VAST to program how advertisements appear on various devices by giving commands such as:

• Which ads to play

• How the ad presented

• Ad duration and timing 

• Whether the ad is skippable or non-skippable

• Where the CTA will direct viewers

How Does VAST Work?

To incorporate VAST into your advertising strategy, adhere to this three-step procedure:

1. Ad request: The server is contacted by the video player, requesting that it provide an advertisement.

2. Response: In response to the video player, the ad server provides the tracking URLs containing the crucial media assets.

3. URLs’ activation: To allow third parties to monitor and quantify impressions, the video player initiates the tracking URLs.

The Benefits and Drawbacks of Using VAST

VAST is a common ad tag style in advertising because it automates the ad-serving process, lowers expenses, and boosts return on investment. But it doesn't provide enough information about the efficacy and performance of advertisements. Even though it's not quite as engaging as VPAID, but the new upgrades are gradually bringing it closer.

VAST best practice:

• Make sure the DSPs have scanned all of the creatives in advance. This can help you save a ton of time by fixing any errors before the advertisement is served.

• Working in advance with your SSPs, DSPs, ad networks, ad servers, and other partners is always a good idea. Your VAST creatives perform better as a result of it, enabling smooth ad serving and generating more income as a result. Long-term assistance will also come from working with your partners to identify the issues that are consistently resulting in these mistakes.

What is VPAID?

While VPAID, also known as the Video Player Ad interface, is a script template, it differs from VAST in that it allows publishers to provide viewers with interactive and rich media content. With VPAID, which was first released in 2012, viewers will be able to:

• Click on the ad’s various section to get more details

• Increase the ad’s size

• Complete the fields or forms and respond to they surveys that are part of the advertisement

• Engage in a mini-game and interact with the ad

In addition, VPAID gathers data regarding user interaction with the video advertisements. Consequently, you will be able to use various performance measures and modify campaigns as necessary.

How Does VPAID Work?

VPAID and VAST operate similarly, with a few notable exceptions:

1. Ad request: To request an advertisement, the video player contacts the ad server.

2. Response: The video player's VAST XML file and VPAID-compliant ad unit are received by the ad server.

3. Ongoing communication: The video player and ad server stay in contact in order to continuously exchange properties with and from one another.

4. Monitoring: The tracked impressions are compiled and sent to the appropriate ad servers via the video ad player and ad unit.

The Benefits and Drawbacks of Using VPAID

While VAST may not offer as good of a position as VPAID ad tags, there is still opportunity for improvement. For example, VPAID enables a more interactive user experience but can impact overall website speed and slow down page loading times.

Moreover, compatibility problems may restrict the amount of VPAID mobile inventory. Flash is used for desktop VPAID advertising, whereas Javascript is used for mobile ones.

VPAID best practice:

• Discuss Typical Problems and Their Fixes for VPAID Implementation. To address common issues in VPAID implementation, ensure that both your ad server and video player support VPAID to avoid compatibility problems. To reduce loading times and enhance user experience, optimize the ad's file size and compress video files. Since some ad blockers may block VPAID ads, collaborate with your ad server to find solutions that bypass ad blockers without compromising user experience. Additionally, consult troubleshooting guides for resolving any errors encountered during implementation.

• VPAID Ad Creative Optimization. To optimize VPAID ad creatives, focus on making them engaging and interactive to enhance user engagement. Ensure that your creatives are optimized for various devices and screen sizes, while also keeping file sizes small to minimize loading times and prevent buffering. Additionally, test your VPAID ad creatives across different platforms and browsers to ensure compatibility and smooth performance.

• Respect Industry Standards. To ensure compliance with industry standards, follow the Interactive Advertising Bureau (IAB) guidelines for VPAID when creating ad creatives. Stay updated on new versions and changes in VPAID to maintain compliance and stay ahead of industry trends. Additionally, educate your team on IAB standards and VPAID best practices to promote a culture of adherence to industry guidelines.

VAST vs VPAID

With the recent developments in VAST, it's difficult to predict which will perform better than the other. In light of the most recent upgrades, everything depends on the demands of your campaign. Choose VAST if you're searching for a more dependable and user-friendly method of serving video adverts. However, we suggest go for it if your main objective is to increase user engagement and conversions and you don't care too much about VPAID's accessibility difficulties.

Start VAST and VPAID Ads with Ampliffy

Once you've decided on the ideal tag for your campaign, pick a trustworthy video ad partner. Ampliffy has support for both VAST and VPAID tag formats. It lets you effectively manage and distribute advertisements on a single, consolidated platform.