Millennials love to consume online content, update it and to upload new archives. To reach this generation is necessary to know how to control the Social Media and explore each social network to follow the new tendencies and to take an advantage of new comments and hashtags.
As a brand, if you want to conquer this generation, the following tips are going to help you to define a good social media strategy:
- Be trustworthy: Young people expect brands to be transparent, to trust in them and if they feel they have been betrayed, they could speak ill of your company, losing a customer.
- Use all Social Networks: A lot of companies are used to have only an account on Facebook thinking that is enough. That fact could be but as a company, you should have online presence and to use the social networks which are more suitable for your products or services.
- Quality content: We should generate content easy to share and to read.
- Influencers: Not only important bloggers or experts are influencers. Consumers can be influencers because nowadays, everyone, who is in this generation, use social networks having a lot of followers or friends. For this reason, you have to offer a good customer service and to solve their problems instantly.
- Competitors: A golden rule on Marketing is to be better than the competitors. The social networks allow us to see what they are doing and to see which needs they are not able to cover to the potential customers, getting attract new customers.
- Feedback: Finally, the feedback with them is essential , they interact on the Internet looking for instant answers and also have a direct conversation with them, helps us to understand what their needs are , rather than acquire information through a study which would be a big expense.
Source: Social Media Today
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