Tuesday, April 27, 2021

Millennials, the 'IT' generation every company wants

"This is a generation that’s really grown up connected… So companies understand that they really need to be present and connect with their consumers... in ways that they hadn’t before", says Lindsay Drucker Mann, vice president in Global Investment Research at Goldman Sachs. Millennials are way much more than an exigeant and numerous generation, they are future and so they are the central focus of many companies.

Its 'modus operandi' is always the same: they get informed, they buy and then they share. 


Source: http://www.goldmansachs.com/our-thinking/pages/millennials/

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