Tuesday, October 4, 2016

How generations react to mobile ads?

Mobile marketing is one of the latest advertising trends due to the accessibility to send messages in order to reach a particular target.

Each generation can react different when it comes to technological advances, thats why we have to understand in which platform and format we can reach our potential customers.

According to the latest Nielsen survey, ads which contain a coupon or promotion are preferred by Millennials, while the generation Z are attracted more for advertising in based on their searches.

The older generations are less attracted to this type of advertising so if the main goal is to catch the attention of Millennials or GenZ, certainly, the way is to work building our Brand bases and get engagement on Social Media, having a positive impact for your Company.

Fuente: Nielsen








1 comment :

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