Generation Z is a generation which has grown up using mobile devices. The Internet and the content influence them when it comes of behaviour, in addition the formats they are used to see, has changed a lot these recent years.
So in this generation the rules are constantly changing. Explained.tv has made a deep analysis to understand how we could interact with them and integrate new ways of communication specially made for them.
This study shows us a notable preference to consume formats on streaming or media formats on demand via PC and mobile rather than television being a 3% of the total.
It also shows the ability of multitasking that have developed through the multiscreen, being able to see a video, updating their social networks, checking their email or the latest news.
Knowing this and understanding each new format as well as the time they spend using new technologies, it is an essential key to adapt the company messages to the market.
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