In Ampliffy we work with display advertising formats because
when designing campaigns with high level of impact they are ideal thanks to the
infinite range of creative possibilities. What is more, they also allow
achieving brand awareness and online branding objectives.
The essential when
creating a display campaign , and more aimed at a young audience, is the good
choice of the media - address to as many media the target group could be in
order to get more impacts- and a good dose of creativity. Bet on rich media is the best choice for its
attractive and powerful character that can capture the attention of the net
user and get a direct interaction .
The benefits
presented are several, but the main ones are that its cost is quite low, it generates
visibility and produces an image and positioning in the consumer's mind that helps that after being impacted by
advertising he goes to the brand social
networks to learn more in depth and generate conversation with other Internet
users. So it is advisable that when you create the brand strategy this
integrates all the display advertising in its online platforms.
Source: http://www.thinkwsi.com/
Source: http://www.thinkwsi.com/
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